PAK SUZUKI MOTORS

Assign By: Syed Nawab

Course Instructor

Group Member:
Junaid Akhtar 0936115
Jay Kumar 0936113
Farhan Khan 0936___
Mujahid Hussain 0936123

1
 ACKNOWLEDGEMENT
First of all, we would like to express our deep gratitude to Almighty Allah,
who enabled us to undertake such an important task and to study about Pak Suzuki
and the Strategies to operate in Pakistan Marketing.
We also wish to acknowledge the valuable guidance provided by our
respected teacher Mr. Syed Nawab. He always motivated and encouraged us in the
completion of this report.
We are thankful to Mr. Abdul Aziz who is the Production Manager in Pak
Suzuki in Head Office Karachi and entire Pak Suzuki Management. They
appreciated the efforts of SZABIST. They have provided all the relevant data as
well as other information relating to the important independent variables.

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 CHAIRMANS REVIEW
In Year 2009 the demand for automobile was sluggish .The industry for
cars and light commercial vehicles experienced 29% decline in the sales volume.
The industry sold 107,768 units during the year against 151,517 units last year. It’s
my pleasure to present review on the performance of the company for the year
December 31, 2009
The demand has depressed during the year due to cost push inflation
resulting from depreciation of Pak rupee, limited financing by banks/leasing
companies and general economics recession.
First half of the year was the worst. Sales volume during this period has
dropped by 53% compared to last period of last year. Second half was some what
better than first half year. As it was grew by 33% over the first half year.
The market size of motorcycle has marginal improved by 2% over the last
year in the organized sector. During the year 593,479 units were sold against
580,604 units last year. During the first half year Demand was 25% lower than
same period of last year. However this loss of demand was offset by the increased
demand latter half year.

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 EXECUTIVE SUMMARY
MARKETING & EXPORTS
Suzuki product remain popular .Despite sluggish market demand for
automobile, Pak Suzuki remain market leader with 48% market share.
The company launched new 1300cc car (SWIFT) in January 2010.
This has been well accepted by the customers. Imported used cars do not
really pose any threats to Suzuki products. Availability of spare parts at economics
prices and reliable after sales service are the strength of Suzuki products. The
export of Suzuki Ravi pickup to Bangladesh and exports of sheet metal parts of
Suzuki Cultus to Europe going well. During the year Three hundred and sixty
units of Suzuki Ravi pick up and parts worth Rs. 120 million and Rs. 22 million
respectively were exported.
LOCALIZATION
The company continues to pursue localization in order to reduce the cost of
product and keep the prices competitive besides saving foreign exchange.
HUMAN RESOURCE
Management and employee relations continued to cordial and industrial
peace prevail during the year. A new charter of demand was negotiated in a
congenial atmosphere and agreement was entered into for the period of ten years.
Human Resource development remains one of the key objectives of the company.
Company spent Rs. 12.5 million on the foreign and local training of its employees.
ECONOMIC CONTRIBUTION
The company has distinctive position in an automobile industry as leading
contributor to the public exchequer. The duties and tax paid and the foreign
exchange saved by company its last six years of operations as follows:

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 160000
140000
120000
100000
80000
export sales
60000
40000
20000
0
1st Qtr 2006 2007 2008 2009

Duties and taxes paid by the company during the year represent 0.6%of the
total tax estimate forecast in the Federal budget for the fiscal year 2009-2010.
Company contribution has reduced 1.06% in the last year because of lower sales
volume.

SUMMARY CONCLUSION
The management is optimistic that economic indicator is improving. How ever it
feels that difficult business environment are likely to continue for some time and
profitability will remain under pressure.

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 Table of Contents
S. NO Title Page No

I. Introduction 01

II. Corporate Strategy 09

III. Situation Analysis 10

IV. SWOT Analysis 19

V. PEST Analysis 21

VI. Consumer Research and Marketing Mix 23

VII. Market Analysis 25

VIII. Business Strategy 28

IX. BCG matrix with PLC 29

X Environmental Policy 33

XI Bibliography 35

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Introduction
Pak Suzuki Motors Ltd. is a company assembling and distributing Suzuki
Japan's cars in Pakistan. Currently they are one of the most successful motor
companies in Pakistan.
The firm was founded in 1983 as a joint venture between PAK and Suzuki,
formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki
SS80 from 1982. Suzuki originally owned 25% of the stock, and has gradually
increased their holding; they now own 73.09%. The company now assembles a
wide range of Suzuki vehicles and aims to produce 150,000 vehicles per year.
(2005 production was 100,000)

Our Vision
To be Excellent All Around.

Our Mission
To provide automobile of international quality at competitive price.

These are Mission and Vision Statement of Pak Suzuki, and they always try to
improve skills of employees by imparting training and inculcating in them a sense
of participation.
• To achieve maximum indigenization and promote the automobile vending
industry.
• To contribute to Pakistani society through development of industry in
general and automobile industry in particular.

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Statement of Ethics and Business Practices
Here are the code of ethics and Business Practice of Pak Suzuki Motors,
1. Pak Suzuki insists on integrity and honesty of its employees in doing
business. Any unfair or corrupt practices to solicit business is
fundamentally inconsistent with business codes of company
2. Pak Suzuki believes in compliance to regulatory obligation
3. Pak Suzuki believes in free and fair business practices and open
competitive markets. Developing any association with competitors to
distort the pricing and supply of products is contradictory to company’s
business code of conduct.
4. Pak Suzuki believes in transparency in business transaction and they are to
be recorded accurately and fairly in books of accounts in accordance with
standard procedure.
5. Pak Suzuki expects its employees to act in company’s best interest while
holding confidential information. Company expects its employees neither to
solicit internal information from other nor to disclose company’s data or
any other material information to any un- authorized person/body.
6. Pak Suzuki believes in individual’s respects and growth. Its employment
policies do not discriminate on basis of race, religion, gender or any other
factor.
7. Pak Suzuki does not believe in political affiliation.

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Corporate Strategy
Pak Suzuki is built on the idea of a responsible corporate citizenship thereby
managing environmental, safety & occupational health matters as an integral part
of our business. In fulfilling this responsibility Pak Suzuki adheres to the
following principles:

1) We are committed to provide top quality products to the satisfaction and

requirement of our customers.
2) We conduct our operations in compliance with applicable environmental,
occupational health & safety laws and regulations.
3) We recognize the interrelationship between energy and the environment,
and we promote the efficient use of energy throughout our system.
4) We ensure safe disposal of waste generated from our facility
5) We minimize the discharge of waste materials into the environment by
utilizing responsible pollution control practices.
6) We will continuously seek opportunities to improve our adherence to these
principles.

As it is clearly mentioned in their Vision Statement that to be excellent all around,

and they always operate in Environment friendly. And their Product always be the
environment friendly.

With the globalization of markets, greater foreign competition, and the reduction
of entry barriers, it becomes all the more important to benchmark a company’s
financial indicators on a worldwide basis. World stock markets have recently
witnessed a return to fundamental financial analysis. Sound management as
opposed to hype will in the long run generate shareholder value.

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Situation Analysis
In order to plan in a better way we have to perform situation analysis
 General Environment
 Product Market
 Customer Market

General Environment
As we know most of people in Pakistan associated with middle class
families and haven’t got enough money to buy a Luxurious car. So they purchase
economical vehicles such as Suzuki Mehran, Alto and bikes for their convenience.
Nowadays our life becomes very fast and every one try to reach their destination
as soon as possible and life style of people is continuously changing.
Time is the main factor to reach and complete the work so people shift from
public Transport to their personal convinence, so every one prefer to have his/her
own car. According to environment of Pakistan Pak Suzuki will be most suitable
in available vehicles from middle class to upper class.

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Product Market
 Sale Volume and Trend
 Growth Rate
 Product variety & Prices

Sale Volume
Pakistan's car sales have shown signs of improvement in the early months
of 2010, largely thanks to price reductions on the part of carmakers. Car sales of
10,372 units were up by 28% month-on-month (m-o-m) in October and were 8%
higher than in October 2008.
Although this may appear to be a welcome sign of recovery after a 50%
decline in car sales in FY09 (ending June 2009), the Pakistan Automotive
Manufacturers Association (PAMA) has partly attributed the growth to a rush by
consumers to buy before prices were increased again at the end of October.
Several carmakers have raised prices to counter the effects of exchange-rate
fluctuations, which have been adversely affecting margins. Pak Suzuki Motor
Company, has once again showed great performance in the automobile sector and
has maintained the sales record of the past. It has maintained 48 percent market
share of the industry.
This has been informed in a recent convention that Pak Suzuki is not only
the top manufacturer of car industry but also tops the list in sales of the car
industry. As show in the graphs

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140000
120000
100000
80000
sales volume motor
60000
car
40000
20000
0
2006 2007 2008 2009

140000
120000
100000
80000
Production volume
60000 motor cars
40000
20000
0
2006 2007 2008 2009

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Growth Rate
On February 2009 Pak Suzuki has 48% market share. The sales growth
covered all car segments, but the global trend for a shift to small cars was bucked
as the highest m-o-m growth came in the 1300-1600cc segment, where sales rose
by 31%. The 850cc and 1000- 1300cc segments both recorded growth of 25%. For
the first four months of FY10 combined (July to October), sales rose 21% to
34,553 units. However, with October's price hikes likely to affect sales in the
coming months, BMI is forecasting car sales growth of around 5%. While we
expect some correction in the market from a particularly low base in the last
financial year, higher prices will drag on the market's potential growth.
Indus Motor took advantage of growth in the higher engine capacity
passenger car segment, with sales of the Toyota Corolla contributing to growth of
25% y-o-y in October and growth of 77% for the first four months of the financial
year. This took the company's market share to 42% from 28% in the same period
of the previous financial year. Pak Suzuki's market share for the four months fell

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to 45% as its sales for the period were down 2% y-o-y, despite a 23% increase m-
o-m in October and 2% y-o-y increase for the month.

Product variety & Prices

Following are some varieties of Moped with their and Prices:
SWIFT (1300 cc)
Price: Rs. 1,049,000/-
The European inspired exterior gives
Swift a distinctive look. A unique
stylish and design that turns a head
where you go. The spirited engine makes
for exhilarating drive and gives you ultimate
freedom where the road takes you.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

LIANA (1300 & 1600 cc)

Price: Rs. 1,230,000/-
The Suzuki Liana available in 1300 cc manual

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transmission and 1600cc automatic transmission
takes you out of ordinary and into the realm. Liana
is entirely different car, its style, dimension and
comfort will inspire you to see everyday as an open
door to a new age.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

CULTUS (1000cc)
Price: Rs. 897,000/-
Cultus is the blend of space and craft.
Its trim body Conceals ample space &
flexblity for both passenger and storage.
Cultus ensures everyone, exceptional
Value and quality.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

ALTO (1000cc)
Price: Rs. 662,000/-
Alto has a bright, roomy and comfortable
cabin which keeps body relax and strong
and lighter body shell resulting in smooth
drive due to reduction of unpleasant noise
harshness and vibration. Its small turning
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radius and compact body make parking a breeze.
Colors: Olive Green, Pearl Red, Graphite Grey,
Solid white, Indigo, Silky Silver, Aqua Blue, Eminent Blue

MEHRAN
Price: Rs. 514,000/-
Unrivalled in its class, Mehran is Pakistan’s largest
selling car. More smart features like head turning
lamp, matching front grill and a two spoke steering
wheel gives it the tidy look. Functional economy,
peak performance or unmatched fuel efficiency,
Mehran VXR is the leader.
Colors: Pearl Red, Graphite Grey, Solid white, Silky Silver, Eminent Blue
APV
Price: Rs. 1,775,000/-
APV 1500 cc (Imported) The New APV gives
you everything you ever wanted in your vehicle.
Spacious interior for comfort, tough engine to
carry large loads and plenty of room for passengers
to enjoy a comfortable day long ride.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

JIMNY
Price: Rs. 1,850,000/-
JIMNY 4X4 JEEP 1300cc (Imported) Steady,
sturdy and smart, Suzuki Jimny with new wide
tread brings you the ultimate pleasure of a real
4-wheel drive. It has got all the sporting spirit to
go along for adventurous free souls.

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Colors: Solid white, Silky Silver

BOLAN VAN
Price: Rs. 609,000/-
The Suzuki Bolan Hi-roof gives you everything
you ever wanted in a van. Spacious interior for
comfort, tough engine to carry large loads and
plenty of room for passengers to enjoy a comfort
-able day long ride. Air-conditioned model
(dual thrust) has been recently introduced.
Colors: Pearl Red, Solid white, Silky Silver

RAVI PICKUP
Price: Rs. 489,000/-
RAVI Pick Up 800cc Suzuki Ravi is the veritable
cargo vehicle with an amazing capacity for load
bearing and durability. Undoubtedly, the unrivalled
commercial vehicle in its class, Ravi is the bread
winner for millions in Pakistan. This light comm.
-ercial vehicle referred to as the mini revolution,
replaced the animal-drawn vehicles in Pakistan.
Colors: Pearl Red, Solid white, Silky Silver

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Customer Market:
Customer market and customer buying behavior can be categories:
 Demographic Factor
 Life Style
 Usage Pattern and Behavior
 Preference of Specific end Benefit

Demographic Factor:
Target market of Pak Suzuki according to Age, Gender and Income:
Age 20 year to upwards
Gender Male and Female
Income starting from Rs.20000

Life Style:
Customer Life style of Pak Suzuki in terms of AIO can be described as
Activities Early Professional, Executives, House Hold, and Business
Purpose
Interest Personal Use, Luxury
Opinion Sensitive, Conscious, Responsible and Social

Usage Pattern and Behavior:

Mostly People use such vehicle for their convenience e.g. go for job and for
family use, for Business Purpose.

Preference of Specific end Benefit:

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Customers who use such vehicle are sensitive, conscious and responsible people.
They tried their level best to save time as much as possible so they want
something which is quality wise good and also affordable.

SWOT ANALYSIS
Strength:
1) Highest Market Share
2) Low Price Vehicles
3) Resale of Local Assembled Cars
4) Large Distribution Channels
5) Rising per capita income with changing demographic distribution
6) Highly Innovative and deep product line
7) Highly maintained supply chain
8) Well Managed and highly competitive staff
9) Well defined and beurcratic organizational structure
10) Complete understand between Distributors
11) Easy available of spare parts.

Weakness:
1) Scarcity of raw material
2) Bargaining power of supplier is low
3) Lack of coordination and linkage with Government/semi government
supporting bodies
4) Less Technical Training Institute
5) Less distribution channels in sub urban

Opportunities:

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 1) Increasing Demand for Cars
2) Efficient Efi engine
3) Large Market size to operate
4) Global spare part market
5) Space saving Small size CNG cylinders
Threats:
1) Local Competitors like Toyota, and Honda
2) Foreign Investment and setup production facilities
3) Smuggling of Auto Parts
4) Inflation rate
5) Heavy Taxes
6) Competition from import cars
7) Increase of Fuel Prices

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PEST Analysis
Uncontrollable environment are those external factors which can prohibit us or can
create hurdles between us and our business. It is also called pest analyses which
are as follow:

 Political Environment
Pakistan has to face lots of ups and down since its independence. So many
governments have been broken down by military authority and most of the
time marsh law applied on Pakistan. In this scenario no entrepreneur was
willing to invest in Pakistan except few. Due to this market environment
wasn’t so good in Pakistan. Anyhow Pakistani government never been
trustworthy for any investor.

 Legal Environment
As all countries, Pakistan also has some legislation about each sector. But like
developing countries it is hardly being imposed by authorities. Only due to
corruption government encourage smuggling and black marketing. When
anyone supported by government or give more commission to Govt. get inside
in the market and they have very soft behavior by government for any legal
action. Such unethical activities destroy all law and legislation.

 Economic Environment
Pakistan, an impoverished and underdeveloped country, has suffered from
decades of internal political disputes and external ongoing conflict with India.

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However, IMF approved the government policies, encourages by different
foreign assistance and renewed access to global market since 2001.
By following these policies government succeed to reverse the situation of
economy during last five years.

 Socio-Culture Environment
Pakistan has strong culture background and it has been follow in some
particular region of Pakistan strictly. But with the passage of time it is going to
change. Thoughts of people, choices, taste and style has been totally changed.
If we talk about the transportation source in Pakistan, People use buses,
pickups etc for journey. They also have their own as well e.g. cycle, bikes etc
and lots of people are pedestrian. But now the people who haven’t any source
of transportation they also want something for their convenience because they
wants to save their time as much as they can. People want to use such vehicle
which looks beautiful and also affordable.

 Technological Environment
Technological factor also very important and we haven’t control on it.
Technology is grooming with the passage of time. People also want that the
product that they have is full of technology. We never control on technology
for example you launched the product last year and your sale volume on that
time is very high but after sometime due to latest invention a lots of substitute
exist in market which affect on your business so you can’t hold on it.

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Consumer Research and Marketing Mix
Consumer Research
Perception of people about Suzuki Products:
 People think the product should have excellent fuel consumption and a
good resale value.
 Easily availability of spare parts everywhere even in rural areas.
 The quality of product is made according to Pakistan roads and
infrastructure.
 Product line extension with the very low difference of price.
 3S (Sales, Service and spare Parts) at your door step.
 Brand Loyalty.
 People want such vehicle which doesn’t effect on their prestige and also
within the range of them.
So after this research we come to know that Suzuki is best choice for the customer.
It is safer on the road less fuel consumption and Environment friendly product.
Because of these features it is also economical.
Marketing Mix
Promotion
For Promotion of Pakistan Suzuki automobiles, we will use different media T.V,
Radio, Test Drive, Sponsorship, News paper etc. We will aware our target
audience through above sources.

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Placement
The distribution channels of Pak Suzuki shown in the following
Diagram.

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Market Analysis
Porter’s 5 Force
The strategic business manager seeking to develop an edge over rival firms can
use this model to better understand the industry context in which the firm operates.
Here are the Porter’s 5 forces.
1. Potential new entrants
2. Bargaining power of buyers
3. Bargaining power of suppliers.
4. Threat of substitutes.
5. Industry Competition/rivalry between competitors.

1. Potential new entrants

In Pak Suzuki this can be described as
• In the New Entrant category of Porter's 5 forces, we can
see that it would be tremendously difficult for another car
manufacturer to enter into the market.
• The rate at which the industry is changing does not allow
for new entrants to come into the market very easily, and
the cash investment for a new firm to produce massive
quantities of cars is in the billions.
2. Bargaining power of buyers

• Buyers, from the strong competition inside of the market find

themselves in a very favorable position.

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 • Since competition is so strong between auto makers and
dealers, consumers will often do research on a vehicle before
making a purchase.

• The high quantity of dealer’s forces prices to be very

negotiable and the consumer often knows exactly what the
dealer paid for the car.

• Thus, consumers are in an enviable position: The market

supply is strong, competition between auto makers and auto
sellers is very intense, and there is no set price.

• Everything is negotiable. For companies like Pak Suzuki to

continue to compete, the quality of their offerings must be
excellent, dealership service must be strong, and they must
focus on offering consumers a product with high durability
and value.

3. Bargaining power of suppliers.

• Pak Suzuki’s suppliers have been

known to be some of the most dedicated suppliers in the
industry.

• By virtue of the Just-In-Time

production concept pioneered by Pak Suzuki, the auto
industry itself has seen a very positive relationship
develop between its suppliers and producers.

• Suppliers are expected to make

deliveries of parts in small quantities several times a day.

• Pak Suzuki, by reducing its part

inventory, has been able to speed up production costs,
save money by not letting parts sit on the shelf, and
improve its relationship with parts suppliers, which rely
on Pak Suzuki for their revenue.

4. Threat of substitutes

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 • Consumer preference is
changing (Mini cars are being replaced by compact or
midsized cars)

• Setting up integrated
manufacturing facilities may require higher capital
investments than establishing assembly facilities

• Pakistan is also likely to

increasingly serve as the sourcing base for global
automotive companies, and automotive exports are likely
to gain increasing importance over the medium term

• Pakistan passenger car

market is moving towards cars of higher capacity.

5. Industry Competition/rivalry between competitors

Industry competition between auto makers is fierce.

• The typical
consumer, when searching for a particular vehicle is
bombarded by choices.

For example, a search for ALTO (Product of Suzuki)

yields a result of Coure (Daihatsu) with a minimal extra
amount.

ANNUAL PLANT CAPACITY

Competitor Car Quantity
Pak Suzuki Motor Co. Ltd. 68,000
Indus Motor Co. Ltd. 34,000
Honda Atlas Cars (Pakistan) Ltd. 30,000
Dewan Farooque Motors Ltd. 15,000
Ghandhara Nissan Ltd. 6,000

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Business Strategies
Business strategies planning are to be conducted in order to know about their
various businesses how each business performing. With the help these strategies
we come know which business require investment and in the similar manner
which require promotional activities. We can use the same promotional activities
and with the help of synergy, their different department (R&D, Marketing, Sales
etc) can be shared in different business. By utilizing the synergy efficiently we can
reduce cost of product. And this strategy will help manager to identify that which
SBU is falls in which categories, for that there is an analysis know as BCG Matrix
Analysis which gives the detail information to the managers to carry which SBU,
and how many resources should a company allocate to which Unit.
In Pak Suzuki the main SBUs are
1) Swift
2) Liana
3) Cultus
4) Alto
5) Mehran
6) Ravi
7) Bolan
8) Jimny

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After analysis from different data we came across the BCG analysis and draw the
following conclusion

BCG Matrix

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 Star Question Mark
High
Jimny
Swif
Bola
t
n

Market
Growth

Cash Cow Dog

Alto
Lian
Mehran a
APV
Low
Cultus Ravi

Low
High
Market
Share

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 Swift Jimny
Bolan

Mehran
Alto
Cultus Liana
Ravi
APV

SBUs Analysis
Mehran:
Mehran has the highest growth rate in automobile sector in Pakistan. Pak
Suzuki always changes the different parts of Mehran either exterior or interior
whenever it comes to its maturity level
Mehran attracts the people who have a salary package between 20,000 to 30,000
per month. The youngsters also prefer the Mehran because of its size and
economical price. Small business people also prefer Mehran because of its low
maintenance cost. Mehran also attracts people who move from bike to the cars.
Liana:
Liana is a luxurious and highest price car of Pak Suzuki. It was made to
compete Pak Suzuki biggest competitors like Toyota and Honda. Liana has the

31
same features which are available in Corolla and Civic but still it couldn’t make its
market as compare to both these cars. Liana has replaced the Pak Suzuki’s Baleno
in 2005-06, since Pak Suzuki tried several ways to establish its position but failed
to do so.
It was made for a people of high income group but due to high prices in which the
market was already giving names like corolla and civic who has their strong brand
name and customer loyalty, liana was failed to capture the market.
Swift:
Due to failure of Liana Pak Suzuki introduced another 1300cc car in Jan
2009. Swift has all the latest features like power steering, central locking, Auto
Transmission and the ABS. All the 1300cc cars in Pakistan have price range of
1300000 to 1400000, while Swift was introduced at 999000 and recently it was
increased at 1049000. It has still advantage of price competition as compare to
other 1300cc cars in Pakistan.
Ravi:
Ravi is for the people doing small business especially cargo services
like home delivery services, TCS and market delivery. All people doing
business of these types are loyal customers to Ravi. Although the competitor
launched the Shehzore which has captured the some market share of Ravi
but although its sell did not decline too much.

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PRODUCTION & SALE OF SOME VEHICLE FROM 2005-2009

Name 2005-2006 2006-2007 2007-2008 2008-2009

Mehran P 35,433 36,988 36,249 13,239
S 35,982 37,007 35,526 13,421

Alto P 17,513 21,546 18,805 6,641

S 16,823 21,988 19,097 6,550

Cultus P 16,823 21,988 19,097 6,550

S 21,390 29,837 27,563 9,198

Bolan P 10,429 15,520 17,250 9,639

S 10,451 15,566 17,209 8,664

Liana P 5,370 5,964 2,605 684

S 4,571 6,067 2,983 851

Ravi P 5,418 10,117 11,828 12,643

S 5,416 10,098 11,857 11,900

Product Expansion
Pak Suzuki also deals in motorcycle and also in Marine equipment, and
they have a variety of Product line expansion in Motor bikes is also one of the
largest customers size to operate and has a high market size to fulfill the needs of
the customers.
It also operates in the spare parts of the vehicles and Motor bikes. So they
are also operate in vertical integrated, and sometimes the company made different
venture to fulfill the needs of its customer, such as it has joint venture with
General tier for it products.
In Marine segment, the Company is manufacturing the Equipments for ships, it is
also one of the largest area to operate, so here the Pak Suzuki plays the role of
Business ventures and the transaction at this level is B2B Transaction.

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Environmental Policy
As a general manufacturer of automobiles, motorcycles, outboard motors, etc.,
Suzuki addresses environmental conservation at all stages in its operations from
development to disposal. In product development, we make every effort to
improve fuel economy, reduce exhaust emissions and noise, and develop clean
energy vehicles, etc. In manufacturing, we address issues such as reducing
environmental risk, reducing energy, and promoting the use of alternative energy.
In distribution, we focus on improving transportation efficiency and energy
reduction, promoting the three Rs and the use of low emission transport. In
marketing, we address issues related to promoting environmental management at
our dealers and proper disposal of end-of-life products, etc.
In addition to activities related to production, we also promote energy reduction
and green purchasing in our offices, provide our employees with environmental
education, promote environmental management at our dealers, and provide social
action programs in local communities.

Suzuki 2008 Environmental and Social Report (web version)

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Future Outlook of the Company:
In Future company is going to offer a new activity for it’s potential and
Targeted customers
Suzuki Insurance Arrangement Program
It is a complete peace of mind solution to all your Auto Insurance needs
exclusively available at Pak Suzuki authorized dealerships. This is a
Customer focused Auto Insurance Program with the following distinct
features:
a) Best premium rates
b) Online/Instant policy issuance (Walk in – Drive out Insured)
c) Exclusively Repairs at Pak Suzuki Authorized Dealer workshops only
d) Quality Repairs Using Suzuki Genuine parts with 6 Months Warranty
on parts
e) Largest Country Wide Dealer Network Support
f) Call Center facility
g) Fastest claim settlement time.

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Bibliography
http://www.paksuzuki.com.pk
http://www.google.com
http://en.wikipedia.org/wiki/Pak_Suzuki_Motor
http://www.globalsuzuki.com
News Papers,
Business Review magazines

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