Professional Documents
Culture Documents
The way something looks has always carried meaning. To understand that
connection, designers first need to be able to look at the world and understand
why things look the way they do, both historically and in the present day. From
there, they need to be able to put type, forms, and images together and be able to
judge whether or not they convey an intended message. Then they need to learn
how to use these systems of relationships, sometimes articulated as rules or
guidelines.
Knowing how to do that requires learning basic layout principles such as balance,
rhythm, movement, and proportion, executed through scale, position,
value, and color and using line, shape, texture, and space. From there, a designer
needs to know the relationship between typographic forms and meaning, as well
as how the arrangement of type, also known as typesetting, conveys meaning.
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