Task Name Duration Total

Dawn Frozen Foods 51 days 58

Consumer Trends 25 days
Insights from Brand Ambassordors (4) 4 days
In-depth interview customers (3) 2 days
Shop along 2 days
Questionnaire Design 2 days
Questionnaire Pilot Run (3) 2 days
Questionnaire Design Finalization 0 days
Launch Questionnaire 12 days
Data entry & analysis 3 days

Consumer Analysis Completion 0 days

Company Capability 5 days

Session with GM 1 day
Session with marketing Team 1 day
Analysis (Dawn vs. Competitors): Sales Reports & Media marketing reports 3 days
Session with Bramerz 1 day
Company Strategy Completion 0 days

E-Commerce 7 days
Study current trends in Pak & abroad 3 days
Study current trends: Frozen Foods 3 days
Research: Best Practices of Frozen Food E-commerce 1 day
Secondary Research Completion 0 days

Social Media 18 days

Draft Digital Strategy 6 days
Campaign launch 6 days

Test Campaign Launch 0 days

Campaign Analysis 6 days

Test Campaign Review 0 days

FINAL COMPLETION 0 days

Section-wise Individ. Days Description Wt Deliverables

12
4
2
2
2
2
15 Questionnaire Design Finalization 21% Final Questionnaire
12
3
Consumer Segmentation
Consumer Analysis Completion Perceptual map
Purchase funnel/Brand Equity
26% Behavioral profile (digital media-usage)

6
1
1
3
1
Company Strategy Study Completion 10% Current positioning

7
3
3
1
Secondary Research Completion 12% Research report

12
6
6
Comprehensive research report
Test Campaign Launch Actionable Plan
6 21% Social Media Calendar (1-week)
6
Test Campaign Review 10% Report on findings

100%