Professional Documents
Culture Documents
Advantages Disadvantages
• Develops familiarity with • Time Consuming
everyday life or normative
contexts. • Data Heavy
• Provides insights into • Requires researcher to be
behaviors and practices. aware of personal bias
and previous experiences
• Helps with understanding that might cloud the data.
what people do versus
what they say they do.
Types of Interviews
Structured Unstructured
Asked same questions Asked open-ended questions
Same order Respond in own words
Same conditions Can be in different order
Interviewer has more control Informant has more control