Annotated Bibliography

Glossier. “Boy Brow.” ​YouTube​, YouTube, 1 Feb. 2017,

​www.youtube.com/watch?v=9G8wLCx4Ekw​.

This is the advertisement published by the cosmetic brand Glossier to advertise their product
“Boy Brow.” It shows a series of different girls using the product with music playing in the
background. There is no dialogue. This influenced my analysis by being the source of my
analyzation.

Kreydatus, Elizabeth A. Marketing to the 'Liberated' Woman: Feminism, Social Change, and
Beauty Culture, 1960-2000. College of William and Mary, 2005.

This is a book that follows the advertisements of cosmetics throughout history. It focuses how
with the different waves of feminism there were different ideologies among society that
influenced how they view cosmetics and therefore influenced how cosmetic companies
advertised to consumers. It also highlights the intersectionality of feminism throughout as it
notes how the advertising affects minorities and non-heterosexuals. This piece influenced my
analyzation because it discussed how cosmetic advertising promotes conformity as well as how
companies would disguise their product as liberating and progressive.

Miller, Elizabeth Carolyn. ​Framed the New Woman Criminal in British Culture at the Fin De
Siècle​. University of Michigan Press, 2008.

This is a book published through University of Michigan analyzing consumerism and cosmetics
towards woman. The authors focuses on the portrayal of women in Late Victorian Crime Fiction
as criminals because they reject consumerism. It also noted how women are encouraged to
vigorously consume in order to fit an image constructed by the patriarchy. This influenced my
analysis because it discusses how womens’ means to power in society is rooted within their
ability to be looked at.

Mulvey , Laura. ​Visual Pleasure and Narrative Cinema ​. 1989.

Feminist critic and theorist Laura Mulvey created this book as a compilation of her essays. They
were groundbreaking at the time of publishing as it analyzed the how the oppression of the
patriarchy played out into everyday life. It is most known for being the first to coin the term
“The Male Gaze.” This influenced my analyzation because I reference the concept of the gaze as
to why this advertisements feeds off of the oppressive ideologies of the patriarchy.
Tyson, Lois. ​Critical Theory Today: a User-Friendly Guide​. Routledge, 2015.

Lois Tyson goes into the different lenses and theories that can be used to analyze pieces. In her
chapter on feminism she discusses the different feminist critics and their theories. This
influenced my analysis of the advertisement because it gave me the framework of my feminist
lens and I also referenced the concept of the male gaze