A

PROJECT

ON

UFLEX LIMITED
SPECIALIZATION: OPERATION

A detailed study done in

Supply chain management packaging industry
SUMMER TRAINING PROJECT

SUBMITTED BY UNDER THE GUIDENCE OF

Vivek Saraswat MS. Rajnish Misha

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 PREFACE

It is designed in such a way that student can grasp maximum knowledge and can get practical
exposure to the corporate world in minimum possible time. Business schools of today realize the
importance of practical knowledge over the theoretical base. The research report is necessary as
it provides an opportunity to the researcher in understanding the industry with special emphasis
on the development of skills in analyzing and interpreting practical problems through the
application of management theories and techniques. It is a new platform of learning through
practical experience.

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 ACKNOWLEDGEMENT

I wish to record my gratitude to all the person with whom I interacted and have contributed
significantly for the completion of the project. It is very difficult to put their names individually
but their contribution cannot be underestimated without their help and co-ordinated their project
would not have been possible.
I sincerely thank MR. A.R. DESHMUKH Director of Distance Education, BVIMR, New Delhi
for providing me a good environment to undergo this project. I wish to express my profound
gratitude and regards to MS. SURINDER KAUR WALIA faculty guide, Institute of
Management and Research, New Delhi for providing the inspiration to undertake this topic and
continuous support, encouragement and guidance at all stages of the project. I am indebted to all
faculty members for their generous help and kind cooperation throughout the course. Lastly I am
greatly, indebted to those people who helped me indirectly on completion of my project.

Last but not least I would like to thank my parents and friends for their valuable contribution at
every moment.

Signature of the student

(RAJVARDHAN)

Table of Content
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S.No. Topic Page No.
1. Chapter 1: Introduction 7-55

1. About the Company (Formation, Vision, Mission, Objectives, 7-53

Functions, Product & services, Organizational Structure, SWOT
Analysis)
2. Environmental Scanning –Political environment, Economic 53-55
environment, Socio-Cultural Environment, technological
environment,
Environmental issues (Green environment) and Legal
environment.
3. Porters five forces model of competition –Michael Porter
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2. Chapter 2: Research Methodology 56-60

1. Statement of the Problem 56-57

2. Objectives & Scope of Study 57
3. Managerial usefulness of study 57-58
4. Type of Research and research Design 58-59
5. Data Collection Methods 59
6. Limitations of Study 60
3. Chapter 3: Conceptual Discussion 61-67

1. Review of Literature (Discussion about the work done by others 61

on similar
Issues and published articles/books/research projects etc.)
2. Current Issues (From Newspaper, Journals –For Company and 62
Industry)
3. History and Development of Company and Industry 63-66
4. New Development of Company and Industry 66-67
4. Chapter 4: Data Analysis 68-85

1. Methods and techniques of data analysis (Questionnaire, Graphs, 68-77

Statistical
Methods, SPSS etc.)
2. Primary Data Analysis 78-79
3. Secondary Data Analysis 79-80
4. Working Capital 80-86
5. Chapter 5: Findings and Recommendations 87-88
6. Chapter 6: Conclusions and Suggestions 89-90

7. ANNEXURES 91-94
8. BIBLIOGRAPHY 95

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 Chapter-1:Introduction
About the Company
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Formation

Uflex Ltd (Uflex) is one of India’s largest and fastest growing flexible packaging company with large
capacity of plastic film and packaging products which provide end to end flexible packaging solutions.
Since its inception in 1985, Uflex has been integrating its operations from manufacturing of Polyester
chips, Plastic films (BOPET, BOPP & CPP), laminates, and pouches to all types of packaging and printing
machines thus offering a complete flexible packaging solution. All throughout the journey, Uflex has
grown through value additions in terms of product innovations, quality enhancements and cost effective
products to its valued customers.

Uflex Ltd (Uflex) formerly known as Flex Industries Ltd was established in 1988 and is a flagship company
of Uflex Group of companies. Uflex is promoted by Mr. Ashok Chaturvedi, whose visionary outlook about
the demand for flexible packaging solutions led to the formation of Uflex Ltd. During 2000, it got listed
on BSE. Over the past 25 years, Uflex has attained significant position in the flexible packaging industry
led by its thrust on innovation and development. The company offers end-to-end flexible packaging
solutions to its customers, from packaging design & structure to packaging products & packaging
equipment’s. Uflex has a strong global sales & distribution network with customers across more than
110 countries.

Uflex is engaged in the business of manufacturing flexible plastic films and flexible packaging materials. It
offers finished packaging of a wide variety of products such as snack foods, sugar, rice & other cereals,
beverages, noodles, soaps & detergents, vegetable oil, spices, dairy products, pharmaceuticals, plant
nutrients, automotive & engineering components among others.

As on Mar 31 2011, the installed capacity for its various class of goods stood at - 149,400 MT of printed,
laminated, metalized, co-extruded, coated, embossed and plain plastic films; 54,000 units of rotogravure
cylinder and shims; 70 mm units of hologram med sticker sheets; 1,570 of packaging & converting
machines and structure & fabricated items; 72,000 MT of PET chips; 12,000 MT of printing ink and 9,000
MT of adhesive.

Objectives

 To understand the US paper (International Market) and Packaging industry and also the
competitor (both small and large players) presence and strength in the Digital Media space.

 Facilitate product transportation and protection.

 Aid product consumption.

 Corporate Social Responsibility (CSR).

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  Convey descriptive and persuasive information.

 Identify the brand.

 The initiative hopes to attract capital and technology investment in India and overseas.

 The initiative hopes to increase GDP growth and Tax revenue.

 To increasing employment rate.

 To providing Flexible Packaging.

Company Profile

Vision

"Be a leading company and preferred supplier for providing flexible packaging solutions to customers
across the world maximizing value for all stakeholders"

To be the most admired innovative company in the world by:

 Providing flexible packaging solution and experience.
 Creating value for stakeholders.
We shall achieve this through:

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  Best practice
 Sustained growth
 Working collaboratively

Mission

"To meet customers’ dynamic packaging needs by providing innovative, productive, cost-effective,
optimized and eco-friendly packaging solutions, continually adding value to their business."

Every Uflex employee has the commitment to achieve Company’s VISION. They have pledged:

 To consistently deliver quality product by adhering to the set specifications, contractual,

regulatory and statutory requirements
 To achieve enhanced customer satisfaction through cost-effective and timely completion
 To motivate and train the staff for continual improvement of quality standards
 To update and implement the procedure complying with international standards

Key Management

NAME DESIGNATION
MR. ASHOK CHATURVEDI CHAIRMAN&MANAGING DIRECTOR
MR. R.K. JAIN GROUP FINANCE-FINANCE&ACCOUNTS
MR. PRADEEP TYLE GROUP PRESIDENT-FILMS BUSINESS
MR. AMITAVA RAY EXECUTIVE DIRECTOR
MR. ASHWANI K.SHARMA PRESIDENT-NEW BUSINESS INITAITIVES
MR. AJAY KRISHNA SENIOR VP& CO.SECRETARY

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MR. RAKESH MALHOTRA SENIOR GENERAL MANAGER

BUSINESSES

Packaging Film

Uflex is India’s largest end to end flexible packaging solutions company serving as a one
stop shop for all flexible packaging needs across varied industry sectors spanning USA,
Canada, South America, UK, Europe, Russia, CIS countries, South Africa and other African
countries, Middle East and the South Asian Countries.

Primary approach is to provide most precise packaging solution to clients in shortest lead
time and most effective price.

CHEMICALS
Uflex Chemicals (ISO 9001:2008) is a leading manufacturer of Liquid Inks, Adhesives and
Specialty Coatings. We serve a wide array of domestic and international customers spread across
various countries. We enjoy the distinction of being a complete solution provider for flexible
packaging industry in terms of printing inks and binding needs of laminates.

Our wide range of proven products is compatible with all kinds of substrates and machines instilling
confidence in our customers. Apart from flexible packaging, our adhesives also serve footwear and foam
industries.

uflex Chemicals Supported by the finest software’s and regular process calibrations we maintain our
agenda of zero loss of information and efforts.

ENGINEERING
Established in 1985, Engineering Business of Uflex has grown to be the manufacturing major of
top of the line packaging, printing and allied machines. Our success is centered on our commitment
to providing high performance machines and customized solutions meeting and exceeding global
standards while reducing total cost of ownership.

We as pioneers in providing end to end flexible packaging solutions engineer best in class machines,
designed for efficient operations to meet the varying requirements across industries.

We provide our customers with the widest range of machines, from simple and basic specifications
to highly sophisticated ones involving seamless integration of advanced engineering, enhancing
their production efficiency and thereby increasing our reputation. Our machines, running
successfully in many countries, are customized to respond efficiently to customers’ requirements.
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CYLINDERS

Uflex Cylinder Business has a State-of-the-art manufacturing facility for producing Rotogravure
Cylinders, Flexo Plates & Flexo Printing Sleeves that carry out intaglio printing process, which
involves engraving & Transfer of the image onto an image carrier. The image is engraved on
Cylinders/ Flexo plates. For manufacturing these printing cylinders we carry out the entire
process right from the steel base, copper plating, surface finishing, digital engraving, chrome
plating and subsequently to final proof print.

1. Gravure printing cylinders

2. Flexo plates

3. flexo printing sleeves

Holography
Uflex is one of the world’s leading organizations providing brand protection and anti-
counterfeiting solutions to its customers globally. Uflex’s Holography Division develops,
produces and markets products and solutions that offer brand protection, textile value addition &
packing solutions to various industry verticals and Government organizations globally. Uflex
implements cutting edge technology to develop & produce its anti-counterfeiting solutions for
brand protection of goods and important documents.

Uflex’s Holography Division’s products range from Holograms, Holographic Scratch,

Holographic Wads, Self Adhesive Labels, Printed Labels to Holographic Paper Labels,
Holographic Strips, Holographic Pouches, Holographic Films, HSF Foil, Glitter Film, Sequins
Films, Hot Melt Film, Fancy Yarn Films & Security Documents.

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Product & Services
Uflex is engaged in the business of plastic based flexible packaging materials and provide end to
end packaging solution to its customers spread across the world.

The products of the company are:

• Main Products

 Value added flexible packaging material.

 BOPET/BOPP/CPP (plain, metalized, corona and other barrier coated films)

• Intermediary products

 Polyester chips

 Holographic material

 Printing inks and Lamination adhesive

 Rotogravure cylinders

 Packaging & converting machines

INDUSTRY ANALYSIS

objectives & Scope of Study

To determine the Profitability, Liquidity, Leverage, Payout, Coverage, Component Ratios.

 To know the present status of the suppliers in terms of their supplied material & services.

 To offer appropriate suggestions for the better performance of the organization.

 To analyze the capital structure of the company with help of Leverage ratio.

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  To study the present financial system at Uflex Ltd.

 To enhanced the communication & co-operation between the internal suppliers and their
customers.
Managerial usefulness of study

The study gives the information regarding the market competition, innovative products offered
by competitors, present demand of the products in the market etc.

The main usefulness of the study on the managerial level is:

 Market survey will help to know the prevailing market condition and also help in framing
the policies accordingly.

 The study will help the management to understand the customer mindset and also
estimating the present and future market demand for the products.

 It will help to estimate the level of awareness established in the market and in deciding
the extent of promotion required.

 It will help in finding out the customers’ expectations about the product and also help to
know the customer physiology.

Type of Research and research Design

A research design is the “blue print” of the study. The design of a study defines the study type
(descriptive, correlational, semi-experimental experimental, review, meta-analytic) and sub-type
(e.g., descriptive-longitudinal case study), research question, hypotheses, independent and
dependent variables, experimental design, and, if applicable, data collection methods and a
statistical analysis plan. Research design is the framework that has been created to seek answer
to research questions. Research design is the first and foremost step in methodology adopted and
undertaking research study. It is overall plan for the collection and analysis of data in the
research project. Thus it is an organized, systematic approach to be the formulation,
implementation and control of research project. In this project we used descriptive research with
the instrument of questionnaire. Descriptive research is used to find out the perception of
customer. There are various elements used in descriptive research. Which are following as
under:-

 Quality and price

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  Demand and supply

 Purchasing power

 Branding

 Advertising

 Satisfaction level

 After sales service

Uflex Holography Division has an in-house R&D facility and fully trained manpower that
delivers unmatched quality. We are equipped with State-of-the-Art Manufacturing Facilities and
enjoy technology tie-ups with world leaders. This provides us an access to leading innovations in
the industry. We ensure that latest technology is at our disposal and the most efficient processes
are in place at all times.

Data Collection Method

Data collection is the process of gathering and measuring information on variable of interest, in
an established systematic fashion that enables one to answer stated research questions, test
hypotheses, and evaluate outcomes. The data collection components of research is common to all
field of study including physical and social sciences, humanities, business, etc.

Registration: registers and licenses are particularly valuable for complete enumeration, but are
limited to variables that change slowly, such as numbers of fishing vessels and their
characteristics.

Questionnaires: forms which are completed and returned by respondents. An inexpensive

method that is useful where literacy rates are high and respondents are co-operative.
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Interviews: forms which are completed through an interview with the respondent. More
expensive than questionnaires, but they are better for more complex questions, low literacy or
less co-operation.

Direct observations: making direct measurements is the most accurate method for many
variables, such as catch, but is often expensive. Many methods, such as observer programs, are
limited to industrial fisheries.

Reporting: the main alternative to making direct measurements is to require fishers and others
to report their activities. Reporting requires literacy and co-operation, but can be backed up by a
legal requirement and direct measurements.

Limitations of Study
The process used to collect information and data for the purpose of making business decisions.
The methodology may include publication research, interview, surveys and other research
techniques, and could include both present and historical information.

Financial year of Uflex Ltd with competitors

Chapter 6: Conclusions and Suggestions

Conclusions
At last, we finally consider that this practical experience at Noida Uflex laminator of flexible
packaging company was a great experience in this project; we had learned the practical aspects
of marketing management this practical report will be helpful to us in future.

“Uflex ltd” is one of the largest manufactures of flexible packaging by care full analysis of this
report it is found that this company is developing at a very fast rage and will become the largest
manufactures in their product.

Uflex started as small organization with limited capital. The company has becomes large-scale
organization with multi furious quality. It has got a reputation among its customers.

The management of the organization is very keen in introducing sophisticated technology to

upgrade the quality. It has made a proper plan for future development. For conducting the project
work the authorities of the company has given its full support and better co-operation. It helps to
conduct the study in an easy way and to reveal its performance.

Suggestions
1. In the survey there are many respondents who refuse to co-operate and give the dishonest
answer. This leads problem.

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2. UFlex try to improve their technology to stay in competitive market of flexible
packaging.

3. Company has lack of to focus advertisement. Company did not try to advertise in TV.
Company has only website, print media or online media for promoting their business.

4. Company has to use of metal packaging due to lifestyle changes and demand for plastic
remaining constant.

5. There are diverse packaging systems for different kinds of products. The manufacturers
adopt them in order to satisfy the requirements and in accordance to the taste of the
consumers.

6. Discover the latest market trends and uncover sources of future market growth for the
Packaging industry with research team.

7. Energy conservation.

8. Reduction in Carbon Based Resources.

9. Waste minimization.

10. Recycling.

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 Bibliography
www.uflex.com

http://economictimes.indiatimes.com/uflex-ltd/infocompanyhistory/companyid-13781.cms

http://www.flexindustriesltd.com/profile/profile.htm

http://www.moneycontrol.com/financials/uflex/balance-sheet/U01#U01

http://profit.ndtv.com/stock/uflex-ltd_uflex/reports

http://www.mbaskool.com/brandguide/industrial-products-and-chemicals/8239-uflex-ltd-flex-
industries.html

http://www.uflexltd.com/blog/?tag=sustainable-packaging

http://capitalmind.in/2010/12/uflex-dives-20-promoter-gets-4-years/

Books

Uflex limited (Twenty sixth annual reports 2014-2015) by Uflex

We also use the book let. Uflex ltd.

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