Fortunyo Lleberia, Ruth Martí Solé, Aina Miró Tarragó i Clàudia Tarragó Llauradó MARKETING DEPARTMENT FUNCTIONS:
·MARKET RESEARCHING
·PRODUCING A MARKETING PLAN
·PRODUCT DEVELOPMENT
·PROMOTION
·DISTRIBUTION FOR SALE
·CUSTOMER SERVICE
·PUBLIC RELATIONS Marketing researching
The process or set of processes
that links the producers, customers, and end users to the marketer through information used to identify and definemarketing opportunities and problems. Producing a marketing plan
The process or set of processes
that links the producers, customers, and end users to the marketer through information used to identify and definemarketing opportunities and problems. Product development
The creation of products with new
or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer.. Promotion
An action taken by a company's
marketing staff with the intention of encouraging the sale of a good or service to their target market. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers. Distribution for sale
You can wether distribute your
product your own or allow another business to act asdistributor. Distribution selling involves making a deal to sell your products at a reduced rate to a distributor. In return, the distributor gets to keep the difference between your price and the price its customers pay Customer service
Customer service is the process of
ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Public relations
Public Relations specialized functions
are categorized by the publics with which relationships are established, and to whom appeals are made to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform specialized functions may play a management role, operate as a communications.