Synopsis for project report

(3rd semseter)
IMPACT OF BRANDING ON FMCG PRODUCTS IN RURAL
MARKETS - A STUDY WITH SPECIAL REFERENCE TO
CHIKKABALLAPURA DIST KARNATAKA.

Submitted in partial fulfillment of the requirements

for the award Of the Degree of
Master Business Administration
OF
BANGALORE UNIVERSITY

SUBMITTED BY:-

ROOPESHA P V

(REG NO: 17OTCMD028)

Under the guidance of

Dr. K C PRAKASH
Assistant proffessor
INDIAN INSTITUTE OF PLANTATION MANAGEMENT

2017-2019
 TITLE- IMPACT OF BRANDING ON FAST MOVING
CONSUMER GOODS (FMCGs) IN RURAL MARKETS – A
STUDY WITH SPECIAL REFERENCE TO CHIKKABALLAPUR
DISTRICT OF KARNATAKA

INTRODUCTION:-

Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged

Goods (CPG), is products that have a quick turnover, and relatively low cost.
Consumers generally put less thought into the purchase of FMCG than other
products. The absolute profit made on a FMCG product is less; however they
are generally sold in high numbers. Hence, profit in FMCG goods generally
scales with the number of goods sold, rather than the profit made per item. The
classification generally includes a wide range of frequently purchased consumer
products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving
products, detergents and other non-durables such as glassware, bulbs, batteries,
paper products and plastic goods. The category may include pharmaceuticals,
consumer electronics and packaged food products and drinks, though often
categorized separately.

NEED FOR THE STUDY:-

The rural market is one of the best opportunity for the FMCG sector in India.

Its more widen less competitive market for the FMCG. As the income level of
the rural consumers increasing, the demand of FMCG is increasing
continuously.

STATEMENT OF THE PROBLEM:-

In today’s market it is very challenging to understand the consumer buying

behaviour and their life style FMCG Product has more competition in the
market , to overcome this problem FMCG Product are creating brand awareness
in the market.

The impact of changing life style of the consumer ,where their buying
behaviour will be changing.
OBJECTIVE OF THE STUDY:-

 To analyse the distribution management of Fast Moving Consumer

Goods (FMCGs) in rural market,
 To examine the brand preference for selected products of different
FMCGs,
 To study the promotional strategies employed by FMCGs in rural market.

Scope of study:-

Since the study is on FMCG Product the detail study of the FMCG Product
will be conducted about its customers.

The scope of study is limited to Chikkaballapura District.

Study will be conducted to understand general and specific customer

behaviour.

Research Design:

Type of study will be descriptive research.

Data Sources:

 Primary Data:
The primary data will be collected with the aid of
structured questionnaire with respect to the objective
of the project.
 Secondary Data:
The secondary data will be collecting through
magazines, research paper, internet, etc.

Sampling Design:

 Sample unit: All working people will be included both the genders
i.e. Male & Female irrespective of there education level.
 Sample size: The total sample size will be 150.
 Sampling region: Chikkaballapura District
 Sampling procedure: Random sampling
 Research instrument:

The instrument will be a structured questionnaire.

Limitations of the study:

 As many of the consumers furnished the required information from their

memory and experience, the collected data would be subjected to recall
bias.
 The study is limited only to the Chikkaballapura District.
 The analysis is based on the responses that are to be collected from
individuals, which may not be reliable always.

Chapter scheme

chapter Contents
1 Introduction
2 Industry profile
3 Research methodology
4 Data analysis and interpretation
5 Conclusion

Signature of Guide: Signature of Student: