PTS 6 Krishna Mandir Udupi-Trurism Marketing

PTS 6 Krishna Mandir Udupi- Trurism Marketing
PTS6
Krishna Mandir Udupi- Trurism Marketing
Submitted By: Arvind .Vijaykumar.Rao

Enrollment No: 126637188
Bachelor in Tourism Studies (BTS)
Guided By: Dr. Suhas Rao
School of Tourism Hospitality Service Sectoral Management (SOTTSM),

Indira Gandhi National Open University (IGNOU), Maidan Garhi, New Delhi – 110067
PROJECT PROPOSAL
Date:- ______________
Course Code:- PTS 06
Name:- Arvind.Vijaykumar.Rao
Programme Code:- BTS
Enrollment Number:- 126637188
Address:- B-602,Keshav Kunj-3, plot no-19, sector-14,
Off palm beach road, besides Bank Of Baroda Sanpada
(East) Navi Mumbai- 400705.
Regional Centre:- Mulund,Mumbai.
Study Centre:- K.J.Somaiya College, Mumbai
Study Centre Number:-1601
Title of the project:- Amarkantak Jain Temple
LETTER / CERTIFICATE OF PROPOSAL
[By the Supervisor]

I hereby certify that the proposal for the project ____________________
_____________ by _________________________________ has been prepared after
due consultation with me. The proposal has my approval and has, to my knowledge,
the potential of developing into a comprehensive project work. I also agree to
supervise the above mentioned project till its completion.
[Signature of the supervisor]

Name: ____________________________
Designation:______________________________
Address:
_____________________________________________________________________
______
ACKNOWLEDGEMENT
I sincerely acknowledge the Academic Coordinator (BTS) IGNOU, New
Delhi for having given me a valuable opportunity to prepare this project report on
(PTS-6) On Krishna Mandir Udupi Trurism Marketing.
I thank my project supervisor Dr. Suhas Rao of 1601, Mumbai for having
guided me for preparing this project report.
I would also like to thank the travel and trade industry stalwarts, my family
members and friends who continuously encouraged me in completing this project
report successfully.
Name: Arvind.Vijaykumar.Rao
Enrollment NO: 126637188
Course: BTS/PTS-6
TABLE OF CONTENTS
1. INTRODUCTION
2. THE INDIAN SCENARIO
3. RESEARCH METHODOLOGY
4. ROLE OF GOVERNMENTS
5. SUB-SECTORS OF TOURISM
6. ANALYSIS AND INTERPRETATION
7. HOSPITALITY
8. WAYS TO MARKET TOURISM
9. CONCLUSION
10.BIBLIOGRAPHY
INTRODUCTION
From Gandhi to the Ganges, Bollywood to the Taj Mahal, India is a land of
mystique, contrasts and contradictions. While it appeals to the romantic
imagination, it is a country where tourism has huge potential to be unleashed.
The means to achieve this goal is Tourism Marketing.
The mission of tourism marketing in India should be to promote India as a
desired destination to the traveler, not simply as an attractive vacation but as an
experience to cherish.
From the earliest historical periods, travel has been a fascinating activity for
people all over the world, be it for exploration, trade or pleasure. Nowadays,
travel has become a way of life. Owing to industrial development, evolution in
transportation and rise in disposable income, the urge to travel has become
irresistible. More so in the face of increasing globalization.
Tourism is a human activity of great significance. It involves a temporary break
from normal routine to engage with experiences that contrasts with everyday
life, with the mundane. Over the years, the definition of tourism has undergone
a change along with the historical changes. According to Himziker and Krapf
tourism is “the sum of the phenomena and relationships arising from the
travel and stay of non–residents, in so far as it does not lead to permanent
residence and is not connected to any earning activity”.
With the increasing growth of tourism and its associated opportunities , the
concept of Marketing tourism in Krishna Mandir Udupi assumes a lot of
significance.
In making an attempt to explore the potential of marketing tourism in
Krishna Mandir Udupi the report focuses on the analysis of the Krishna
Mandir Udupi tourism sector while drawing parallels from other parts of
the world. A few marketing strategies to market tourism in Krishna
Mandir Udupi have been discussed. The report also discusses innovative
approaches to marketing tourism like rural tourism marketing.
The scope of the report includes governmental role, international
organizations, types of tourism India can promote and opportunities as
well as the challenges associated with them.
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THE INDIAN SCENARIO
Tourism has major potential for India at our stage of transformation and
development. It puts equal value on our untouched natural resources and
culture. As India opened her gates towards a more open economy,
tourism has evolved into a highly structured industry with the potential to
earn immense revenues. Being in the services industry, it offers high
value-added markets with considerable returns on investments. Tourism
has a multiplier effect on people involved in hospitality, transportation,
travel agencies, proprietors of tourist business and entrepreneurs
supporting the tourism industry.
India’s tourism industry has also recorded phenomenal growth. The rate
of international arrivals in India in recent years has been to the tune of
about 19 lakh arrivals per year. The unprecedented growth in tourism in
India has made it the second largest foreign exchange earner. This is
not surprising since India possesses a whole range of attractions normally
sought by tourists and which includes natural attractions like landscapes,
scenic beauty, mountains, wildlife, beaches, major rivers and manmade
attractions such as monuments, forts, palaces and havelis. However, in
global terms, in spite of such attractions, tourist arrivals in India are a
mere 0.30% of the world arrivals. Receipts are similarly low, just a
0.50% of the world receipts. We are still quite far from the target of 50
lakh tourist arrivals per year.
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RESEARCH METHODOLOGY
Data can be classified under the two main categories, depending upon the
sources used for the collection purposes, i.e., ‘Primary data’ and ‘Secondary
data’. The validity and accuracy of final judgment is most crucial and depends
heavily upon how well the data is gathered in the first place. The methodology
adopted for date gathering also affects the conclusions drawn there from.
Primary data: Primary data are those data, which are collected by the
investigator himself for the purpose of a specific enquiry or study. Such data
are original in character and are generated by surveys conducted by individuals
or research institutions. Thus we can say that the data that is being collected
for the first time is called primary data.
In this project report, primary data is collected by the help of questionnaires.
Secondary data: When a person uses data, which has already been collected by
someone else, then such data is known as secondary data. Secondary data
should be used with extra caution since someone else has collected it for
his/her use. Before using such date the investigator must be satisfied with
regard to the reliability, accuracy, adequacy and suitability of the data to the
given problem under investigation.
In this project report, secondary data refers to the brochures and the data
collected from the websites and other documents which are used in completion
of this project report.
ROLE OF THE GOVERNMENTS

The role of government, central and state level, in promoting tourism cannot be
overemphasized. The extent of government intervention is linked to the
importance of tourism to the economy, the political and economic system of
the country, the level of development and the establishment of the country in
the international tourism scenario.
The government should not only facilitate growth through its policies and
incentives, but also make the presence of the nation felt at global level summits
and events and showcase it as an attractive destination. The impact of
infrastructure on tourism development is only increasing with the increasing
expectations and this calls for huge investments possible only through the
government. Political stability is a major factor for foreign investors to invest
in a newly emergent high growth Indian economy with myriad openings for
investments in the hospitality and aviation sectors. The nation needs to
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projected as a haven for investing with a large reservoir of skilled and semi-
skilled manpower. The policies should be backed by a degree of national
consensus.
Issues like war and terrorism act as severe deterrents for tourism in general
and inward tourism, returning Diasporas and business travel in particular. The
government ought to prevent such unpopular actions and come up with
properly thought-out damage limitation measures. Political decisions can
change and impact the brand image of a country. For example, Malaysia has
succeeded despite an autocratic president and being labeled a “Muslim nation”.
It has taken care to ensure minimum negative impact on its image from
extreme factions. Singapore rapidly controlled SARS and did its image a lot of
good. India is not looked at as a rogue state. But the focus on terrorism is a
crucial element of a country’s image. India and Pakistan have not signed the
Non-Proliferation Treaty whereas Iran has. India and Pakistan possess nuclear
weapons, which, in the case of Iraq, was one of the official reasons for the US
to justify its military invasion. Being on “the right side” politically is a
crucial factor in the way the US and the West perceive other states. This calls
for sound leadership, smart political positioning and maneuvering.
The government should create a small, dynamic and powerful steering
group in order to promote the nation as an alluring destination (similar to
Public Diplomacy Strategy Board, UK), which has the personal backing of the
PM or the President. Easing bureaucracy, visa regulations, single window
clearances, improved infrastructure would be huge steps towards greater
tourism. Many companies today are proud of the fact that they achieve despite
the governmental policies. This calls for a mindset change at the top.
The recommended functions of a National Tourist Organization (NTO) as
listed by the UN are:
1. Research
2. Information and promotion within the country
3. Regularization of standards of lodging and restaurants
4. Control of activities of private travel agencies
5. Publicity overseas
6. Technical and judicial problems
7. International relations
8. Development of selected areas
9. Overall tourism policy and promotion
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Each of these functions would require efforts of the NTO in administration,

production, marketing and financing. The Department of Tourism, which
operates under the Ministry of Tourism was created to achieve the objectives.
Also, Indian Tourism Development Corporation (ITDC) at the national level
and similar bodies at the state level were created. The Department of Tourism
has offices in India and abroad to liaison with the state governments to
promote tourism in India and to handle tourist enquiries, disseminate tourist
information and publicize. The Indian Tourism office at Tokyo won two
international awards for the best booth design and best folklore competition
at Tour Expo held at Daegu, South Korea for excellent tourism promotion.
The government has been active in promotional activities and it is doing its
bit to give a fillip to the sector. The Incredible India campaign has recently
won two Pacific Asia Travel Association (PATA) gold awards at the annual
meet of the association in Macau. Lately, the government has identified 31
villages across the country (Himachal Pradesh, Gujarat, Maharashtra, Bihar,
Karnataka, Madhya Pradesh, Andhra Pradesh, Kerala, Tamil Nadu, Orissa,
Assam, Sikkim, Rajasthan and West Bengal) to be developed as tourism hubs.
Another domestic campaign of the Ministry of Tourism is the Atithi Devo

Bhava campaign which seeks to make Indians more tourist-friendly. The
campaign will involve sensitization, screening, induction, training and
orientation, certification and feedback of key stakeholders of the industry – taxi
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drivers, tourist guides, operators, immigration officers, tourist police and others
who have direct interaction with inbound tourists.
The government should also encourage the private sector in the tourism
industry so as to create more and better facilities. The organized sector in India
has players like SOTC and Thomas Cook, which plan and execute inland as
well as abroad package tours regularly. There are local tour operators catering
to the needs of cities, who provide conducted tours on the lines of government
operated tours with added advantage of flexibility of choice about tourist
places and duration.
SUB-SECTORS OF TOURISM
India is so diverse geographically as well as culturally that the tourism
marketers can offer innumerable segmentation to the prospective tourists all
over the world. The following is a list of the types of tourism in India, which
offer a plethora of entrepreneurial opportunities. The packaging and marketing
of each of these types have to be done considering the target audience, the
attractions being marketed and available resources. Most of these forms of
tourism are existent for quite a few decades, however, their categorization and
segmented packaging for different sets of audience has been a recent trend.
The list is not exhaustive, as more forms can evolve along with the changing
expectations of the people.
ADVENTURE TOURISM:
Trekking, angling, rafting, jeep safari, elephant safari are the in-things. The
desert camel safaris of India, being a great way to see the desert and to enjoy a
novel and adventurous holiday are now one of Asia's fastest selling adventure
holidays.
Mountaineering has always been a popular tourist activity, owing to the
presence of mountain ranges like Himalayas, Nilgiris and Aravallis. The
packages that would attract adventure seekers in big numbers are paragliding,
scuba diving (Andaman & Nicobar, Lakshadweep), skiing (Himachal Pradesh)
and rock climbing (Himalayas, Kumaon, Garhwal regions). Suitable
attractions do exist for almost all adventure activities. The issue is to develop
facilities and showcase to the world in an appealing manner.
Since adventure sport is already an established tourism product worldwide,

maintaining global standards in product quality and service standards is
essential to develop sustainable advantages. In India, this high-risk segment
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leaves much to be desired in terms of technical and safety standards. There is a

dichotomy between the state and central government approval standards
for adventure service providers. In fact, state government approval standards
are perceived to be quite diluted, leading to mushrooming of adventure tour
operators not properly equipped to service the niche segment.
Absence of certification courses for instructors and guides for
mountaineering, trekking, skiing, river rafting or paragliding leads to a scarcity
of properly trained manpower. Introduction of standard communication
gadgets is necessary in order to meet the international safety standards. As
India is on the growth platform, lapses of this sort would be deterring.
HERITAGE AND CULTURAL TOURISM
India is hailed to have a diverse culture and a rich heritage dating back to
several centuries. The domestic and international campaigns are aimed at
showcasing the diversity while promising the “authentic experience” of the
cultures that tourists around the world look for. It is important to understand
through experience and analysis what exactly is perceived as authentic by the
outsiders. An observation of the ways through which cultures represent their
food, music, dance, holidays and other expressions to tourists and a thoroughly
comparing and contrasting each from a global perspective would prove helpful
in enhancing the tourist interest in Indian culture.
The Indian culture is so diverse that there is lot of untapped potential in this
segment in the domestic sector too. While the national campaigns address the
diversity aspect, the state level campaigns should bring out the unique aspects
of the state’s culture and aim them at both foreign and domestic tourists.
Textile circuits are offered as a USP by those tour operators who want to offer
something beyond the regular heritage sites. Indian designs and works like the
tie and dye, tussar silk weaving are looked at as exotic and being increasingly
adopted by leading western designers in the fashion circuits. This could
provide etc thrust to the local community and the much needed encouragement
for a variety of dying crafts. These activities being labor intensive would result
in a greater income multiplier, influencing larger number of people. This is one
area where encouragement of direct sales from the local craftsmen is possible
so as to minimize leakages and maximize the benefits of tourism to the local
communities.
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Arts and crafts too play a major role with them being a significant reflection
of the culture. The government and the tour operators need to promote these
aspects. They can add more content to their packages as well as help increase
the income levels of the artisans. Music and dance are already being
incorporated into the tourist packages to display greater variety. The local
artists are benefiting from the support. But the preservation of authenticity that
translates into the experience to the tourists is a concern as very often the
motives to perform tend to get commercialized.
Religion is a dominant aspect of the Indian culture. In fact, the west views
India as a land of mystics and hermits. This image can be exploited to promote
pilgrimage tours and spiritual tourism. The demand is increasingly owing to
the attraction to all cultures oriental and the increasing stress in the lifestyles.
The variety of temples in India is probably unmatched. Architecture and rituals
across the country enable a wider offering. The sheer number of fairs and
festivals throughout the year give enormous number of themes and
opportunities for promotion. As most of the festivals are local in nature, the
campaigns might be designed by the local organizations and operators, while
the promotion can be done on a national level when attracting people from
different parts of the country and the world. The occasions being distributed
throughout the year would be able to reduce the seasonal nature of the
tourism industry.
The Indian Railways is acting as a unifying factor and doing its bit to promote
the different regions. Some of the well-received initiatives include Palace on
Wheels and the Royal Orient. These offer luxury experiences through facilities,
décor, comfort and style. The trains are playing an increasingly important role
in connecting the destinations, while offering tourist facilities on board too.
HEALTH TOURISM
India is gradually gathering popularity as a health tourist destination. It
attracted approximately 180,000 medical tourists in 2004. The growth in this
segment was 25% during the year. According to a recent McKinsey study,
India would be in a position to generate health-care tourism revenues to the
tune of $2.2 billion by 2010.
The country needs to exploit the cost advantage it can offer to a health tourist,
a CII study has said. Some facts in this regard:
A heart surgery in the US costs $30,000 as compared to $6,000 in India.
A bone marrow transplant in the US costs $250,000 and $26,000 in India.
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Clinical outcomes in India are at par with the world's best centers, besides
having internationally qualified and experienced specialists. Further growth in
the sector will be fuelled by the development of the Golden Quadrilateral
highways project, the upgrades suggested for the metro airports and improved
air connectivity.
The proposal to introduce special medical visas is expected to boost the health
care tourism. Under the new systems, patients may have to provide only
medical records and proof of appointment at healthcare institutions for getting
visas which might be upto a duration of 12 months.
With yoga, meditation, ayurveda, and other indigenous systems of medicine
like unani and siddha, India offers a unique basket of services to an individual
that is difficult to match by other countries. Yoga has unprecedented levels of
acceptance in the West, owing to stressful lives and increasing health-
conscious.
Yoga can also be offered to patients undergoing treatment for asthma or
arthritis as a part of health packages. The increase in the number of massage
centers and spas has led to an increase in the local incomes as well as the
attraction of a destination. The competition in these services is tense, with
Indonesia and Thailand being the leaders. Rather than catering to specific
ailments, in order to target a wider set of audience the health tourism can be
offered as way to rejuvenate and re-strengthen physically, psychically and
spiritually. Networking with hospitals, hotels and travel service providers is
essential.
There is still a need for legislation in these areas, drawing the lines of
responsibility of different parties involved – the foreign patient and the local
medical organizations. It is important to explain the intricate issues in the
procedure and package as it deals with peoples’ lives so that they do not feel
deceived. The ethical aspects need to be taken care of to sustain the growth in
this sector.
ECO TOURISM
In the 1990s, tourism received increasing attention especially in developing
countries as it is has potential for generating income while creating incentives
for conservation. It is argued that tourism allows for the use of areas, which
are otherwise of low value, such as remote beaches, but perfectly meet the
demands of the growing travel industry.
With increasing awareness about nature, India is serving as an eco-tourism
destination. The attractions are a wide variety of wildlife, flora and fauna in
idyllic surroundings. It is considered an ideal development keeping in tandem
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with ecological development globally. Private entrepreneurs have also taken up

tourism schemes in this belt. Promotion of this sector requires a number of
clearances for the concerned authorities as most of the destinations are
protected reserves.
Nature-based tourism a sub-sector of tourism can be an important channel for
redistributing resources from countries who demand higher nature based
vacation to developing countries, which comprise mega-biodiversity regions
and protected parks. This is because an overwhelming majority of species is
located in developing countries. But these developing countries face more
serious problems like rapid population growth, debts, over-exploitation of wild
resources, agricultural expansion, deforestation etc., which result in the loss of
valuable biodiversity and degradation of national parks. Industrialized
countries on the other hand are characterized by high and increasing demands
for nature-based vacations, with protected areas representing first-rate
attractions. Tourism could therefore be a means of redistributing economic
resources, mitigating the socio-economic situation both at local and national
scale and contributing to biodiversity conservation.
The World Conservation Union (IUCN) and ecotourism society define
ecotourism as “responsible travel to natural areas that conserves the
environment and sustains the well-being of the local people.“ However for
tourism to be called ecotourism, it should be fully compatible with the
conservation goals of the country, while at the same time pose minimum threat
to the continuation of local culture and society. Moreover, it should contribute
by means of income and education to the contribution of ecosystems. The
criteria for ecotourism are:
 Minimum physical and social impacts on the visited area
 Ecological education of the tourist at the natural site
 Notable economic participation by local tourists.
The optimistic view is that tourists are an economic force that can promote the
conservation of the natural attractions that entice the tourists in the first place.
Under this concept, revenues from tourists, in the form of entrance fees,
domestic airfares, accommodation and food, hiring charges of the guide, sale
of local goods such as handicrafts and souvenirs and tax revenues levied on the
above, are distributed among the population that is most likely to exploit the
natural areas. Such a transfer of revenue establishes a direct link between
conservation and personal income.
The pessimistic view has been that ecotourism cannot lead to sustainable
development. By creating economic disparities between tourist destinations
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and the economies that surround them, the expansionary influences of tourism
also create pressures for population growth through migration to fill jobs
linked directly or indirectly to tourism. In addition to these due to flying,
tourism causes significant environmental damage costs.Another issue of
concern is as more and more tourists arrive in the country, governments in
developing countries often turn to ecotourism as the major option to generate
economic benefits without adequate planning. This can lead to unsustainable
growth in the country, which can be avoided only through appropriate
measures. The economic potential of ecotourism has remained unrealized so
far because a major proportion of the nature-based tourism is characterized by
non-use values. These non-use values often accrue to tourists from the global
community, while the developing countries face the costs for preservation.
Many nature based tourist destinations in India charge a nominal fee or no fees
at all. At present, most ecotourism spots do not even generate enough financial
resources to cover their maintenance costs. Unless the costs of maintenance of
the parks and the opportunity cost of protection of these nature-based tourist
destinations are realized in the form of entrance fees, this would result in a
huge burden on host countries. Thus, effective planning, management and
control are a precondition for the sustainable growth of ecotourism.
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INDUSTRY PROFILE
The Travel and Tourism industry is still one of the largest single businesses in
world commerce and its importance is widely recognized. The tourism industry
is now one of the largest sectors earning foreign exchange. In the face of many
benefits, many countries have started assigning due weight age to the tourism
industry in their national development agenda.
Tourism is an industry that operates on a massively broad scale: it embraces
ctivities ranging from the smallest sea-side hotel; to air-Lines, multi-national
hotel chains and major international tour operators. Originally, non-traditional
industries such as tourism emerged as a solution to strike a balance between
ecology and industry
 Tourism is one of the world’s fasted growing industries at present

and holds the status of the world’s no. 1 industry.
 Spending on tourism amounts to 5%-10% of total consumer,
spending in a year worldwide.
 The industry creates a job every 2.4 seconds with every one of those
direct jobs creating another 11 indirect ones.
 The tourism industry as a whole is presently estimated to earn over
US$ 3.5 trillion worldwide.
 India’s share of the total market is a pittance at 0.51%. The non-
tourist countries like Malaysia and Indonesia get much more tourists
than India.
 The tourism industry’s foreign exchange earnings in India are
around $3.2 billion. Tourism is the highest foreign exchange earner
if we consider the fact that net value addition in Gems and
jewellery is less than 30% whereas, in tourism it is more than 90%.
Recent statistics have revealed that during the first quarter of 2006, the
performance of the tourism industry has been very encouraging which has
registered an 11% increase in foreign tourist arrivals.
India Tourism office at Tokyo won two International Awards in Tour
Expoheld at Daegu in Korea for excellent tourism promotion. Indian Pavilion
won the Best Booth Design Award as well as Best Folklore Performance
Award competing with major players in tourism such as china, Japan,
Thailand, Malaysia and Canada.
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1. SECIAL FORMS OF TOURISM
ADVENTURE TOURISM
This type of tourism involves travel in rugged regions, or adventurous
sports such as mountaineering and hiking (tramping).
CULTURAL TOURISM
It includes urban tourism, visiting historical or interesting cities, such as
Delhi, Amritsar, Mumbai, Banglore, Chennai, Ahmedabad, etc. and
experiencing their cultural heritages. This type of tourism may also include
specialized cultural experiences, such as art museum tourism where the
tourist visits many art museums during the tour, or opera tourism where the
tourist sees many opera or concerts during the tour.
EDUCATIONAL TOURISM
It may involve travelling to an education institution, a wooded retreat or
some other destination in order to take personal-interest classes, such as
cooking classes with a famous chef or crafts classes.
GARDEN TOURISM
It means visiting botanical gardens, famous places in the history of
gardening, such as Versailles and the Taj Mahal.
HERITAGE TOURISM
It is visiting historical to (Rome, Athens, Cracow) or industrial sites, such
as old canals, railways, battlegrounds, etc,
HEALTH TOURISM
It means usually to escape from cities or relive stress, perhaps for some fun
in the sun etc. often to “health spas”
MEDICAL TOURISM
It is used for advanced care that in not available in one’s own country, in
the case that there are long waiting lists in one’s own country for use of
free or cheap health care organizations for what is illegal in one’s own
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country, e.g. abortion, euthanasia; for instance, euthanasia for non-citizens

is provided by Dignitas in Switzerland.
HOBBY TOURISM
Tourism alone or with groups to participate in hobby interests, to meet
others with similar interests, or to experience something pertinent to the
hobby. Examples might be garden tours, square dance cruises, etc.
POP-CULTURE TOURISM
This tourism refers to tourism by those that visit a particular location after
reading about it or seeing it in a film.
PERPETUAL TOURISM
Pilgrimage tourism refer to ancient holy place (Rome and Santiago de
Compostela for Catholics, Temples and stupas of Nepal for the Hindus
and Buddhist, Mount Athos or Painted churches of northern Moldavia for
the orthodox), religious sites such as mosques, shrines etc.
SPORT TOURISM
Skiing, golf and scuba diving are popular ways to spend a vacation. Also in
this category is vacationing at the winter home of the tourist’s favorite
baseball team, and seeing them play every day.
ECO TOURISM
It means sustainable tourism which has minimal impact on the
environment, such as Safaris (Kenya), Rainforests (Belize) and Hiking
(Lapland), or national parks.
GAMBLING TOURISM
This tourism refers to tourism to Atlantic City, Las Vegas, Macau or
Monte Carlo for the purpose of gambling at the casinos there.
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TYPES OF TOURISTS
One such way of classifying the users is by dividing them into categories
such as general, Sex, Region, Education, etc.
 General: Domestic, Foreign Kids, Teens, Youths, Seniors Students,

Executives, Artists Politicians, Movie stars
 Sex: Men, Women
 Region: Rural, Urban
 Education: Literate, Illiterate
 Status: Rich, Poor
 Profession: Executives, Academics, Sportsmen, Artists
 Occupation: White collar, Blue collar.
Another method of classifying of tourism services is on the basis of the

frequency of usage of services:
 Non-users: They lack the willingness, desire and ability (income &
Leisure time).
 Potential Users: They have the willingness but the marketing
resources have not been used optimally to influence their impulse.
 Actual Users: They are already using the services generated by the
tourist organizations
 Occasional Users: They have not formed the habit of traveling
 Habitual Travelers: They have formed a habit and avail of the
services regularly.
MARKETING MIX
Product
Product is the combination of tangible and intangible elements. The tourism
product, which is mainly the destination, can only be experienced.The views of
the location travel to the destination, the accommodation and facility as well as
the entertainment at the destination all form the tourism product.
Thus it is a composite product combination of attraction, facilities and
transportation. Each of these components has its own significance in the
product mix and in the absence of even single components, the product mix is
incomplete.
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Price
Pricing in tourism is a complex process. Pricing includes the prices of other
services like Air travel, Bus, Railways, Hotels, etc. All are included in tourism
package. Pricing also depends on the Geographic location of the destination.
Pricing also depends on seasonality. Seasonality is the most important factor in
pricing. To match demand and supply tourist managers try to get either
discount. E.g. Taj is the tourist attraction in India. Pricing is also based on
competitors pricing. Pricing is also subject to government regulations. E.g. Air
price changes tourism package also changes, if Hotel charges change then also
tourism package changes. Pricing of the tourist product is a complex matter
because of its composite nature. Geographical location of the destination
affects the pricing decision. At the same time, seasonality factor and varying
demand cannot be overruled. The objective of pricing in any other firms is to
fetch a target market share, to prevent competition, and to take care of the price
elasticity of demand. A very important way, in which the travel and tourism
business responded to their highly complex pricing circumstances, is to operate
at two levels. The first level is corresponds with the marketing strategy, which
concerns with the product positioning, value for the money, long run return on
investments etc. The second level corresponds to the marketing operations or
tactics where the prices are manipulated to match the current demand and
competition.
Place
Different distribution strategies can be selected for Tourism marketing
Tourism as a product is distributed as a travel. Internet is also used widely.
There is an also small agent spread all over the town who plays a role of place.
Large travel companies like Thomas Cook, Cox & Kings, KUONI, etc they act
as a wholesalers and these wholesalers also act as a retailer. The tourism
marketer may not have adequate choice of the tourist center, because in most
of the case the tourist destinations many be natural, historical attraction. But,
infrastructure facilities, transportation, communication are important for the
development of the tourist center. The major decision that the tourism marketer
takes regarding distribution is relating to the channel of choice and channel
members. The uniqueness of tourism industry is predominant position of
intermediaries.
The two major functions performed by the distribution system in tourism
marketing are:
To extend the number of points of sales or a access, away form the location at
which services are performed or delivered
To facilitate the purchase of service in advance
16 | P a g e
Different distribution strategies may be selected to reflect the company’s

overall objectives. The middleman may be tour operators , who buy tourism
products in bulk and make them available to travel agents who are retailers.
The range of tourist products, which are bought by the tour operators are
airline seats, hotel accommodation, bus for local sight seeing, etc. they may
also sell directly to customers. The latest mode of reaching the tourist is
through Internet. Ticket booking can be done through the Internet and payment
is made with credit card.
Promotion
Advertising and sales promotion in Tourism can be very effective when
supplemented by publicity and personal selling. They use electronic, print all
sorts of media they use; and it is highly promoted industry. Public or PR
(Public Relation) plays an important role in tourism, It is also through
recommendation of friends and relatives this is a biggest promotion. Creation
of awareness is an important factor in the formulation of marketing mix for the
tourism industry. The promotion task simplifies the activities of informing.
Persuading and influencing the decisions of potential tourists. The promotion
mix plays a vital role as the users of service feel high degree of involvement
and uncertainty about the product and their role in buying process. Some of
the important and Public relation. Advertising and sales promotion activities in
tourism can be very effective when supplemented by publicity and personal
selling. Advertising messages may range from subtly attractive visual message
and symbols designed to appeal and stimulate travel desire and needs to simple
sales announcements drawing attention to specific product offers. World-of-
mouth is a very important tool of promotion in tourism. Research shows that
about 80% of the tourist visited different places on the persuasion of their
friends and relatives and also their own judgments. Brochures are another form
of communication provided by tour judgments. Brochures are another form of
communication provided by tour operators to stimulate customers and motivate
them to buy. They are used to demonstrate in pictures and words the images
and positioning of the product and the organizations.
People
It plays a most important part in tourism. In people local people are very
important, that how they treat tourist. The travel agents, guides, staff of travel
companies, sales staff, etc they are the people. Travel Company also like
Railways, Air, etc. is included in people. Normally a tourist assures a tourism
quality like hotels, Travel Company. The personnel who attend to the needs of
the tourist form an essential ingredient in tourism marketing. The sales
personnel are responsible for dealing with the customer behind the counter.
17 | P a g e
The airline and transportation crew interact with customers while traveling.
The resort of hotel representatives enter to the needs of the tourist when they
reach the destination. The tourist guides, who interact with the customers at the
tourist location, all form the people element in tourism marketing. These
contract persons must be trained on interpersonal skills as well as knowledge
of the product. In the tourism industry the travel agents and the travel guides
are the two most important people who speak a lot about the industry. Hence it
is imperative that they have to be at their best at all times travel guides
especially, are expected to have a lot of patience, good sense of humor, tact to
transform the occasional tourists into habitual ones, thorough knowledge of
the places, linguistic skills etc.
Process
The operation process of the tourism firm will depend on the size of the
tourism firm. The sequential steps involved in the delivery of the tourist
products are:
Provision of travel information------- The information regarding the travel
is provided at a convenient location where the potential tourist seeks
clarification about his proposed tour.
Preparation of itinerates -------- It is a composition of series of operations
that are required to plan a tour.
Liaison with providers of services ------- Before any form of travel is sold
over the counter to a customer; contracts have to be entered with the providers
of various services including transportation companies, hotel accommodation,
coaches for local sightseeing etc.
Planning and costing tours------- Once the contracts and arrangements are
entered into, then the task of planning and costing the tour, will depend on the
tour selected as well as individual requirements.
Ticketing------ The computerized reservation system has in recent years
revolutionized the reservation system for both rail and air travel.
Provision of foreign currency and insurance------- In case of foreign travel
the final task provide foreign currency as well as insurance
Physical Evidence
The tourist attraction, which is an expensive for the customer must be
tangibilised with the help of tangible items like, comfortable seats while
traveling, layout, and design of the resort, natural service scope, etc. the sigh
posts that indicate directions, route maps, information regarding rules and
regulations of the tourist spot and the sign regarding the public utilities like
toilets, telephone booth also form a part of the physical evidence.
18 | P a g e
Printed matters such as brochures also play an important role in the

development of tourism, as the product, in tourism is intangible. There is a
need to describe fully the product, which is done by providing an elaborate
brochure, which shows how different element of the programmers are carefully
planned to include all necessary information to make holiday establishes
expectation of quality value for money, product image and status, which must
be matched when the product is delivered.
Segmentation
Though there are a number of bases for segmentation of tourists, one of the
most important is Lifestyle. Traveling decisions are fantastically influenced by
changing lifestyles. They are also affected by other factors such as level of
income, availability of leisure time, etc.
Base of Segmentation Categories

Holiday Mass market
Popular market
Individual market
Demand Primary
Secondary
Opportunity
Geography International
On the basis of regions, cities,
etc.
Psychographic Lifestyle
Personality motive
Knowledge
Demography Age
Sex
Religion
Socio-economic Rich, Poor
Rural, Urban
Literate, Illiterate
Purpose Business Travel
Cultural Tourism
Common Interest Convention
Age Teens
Youth
Seniors
19 | P a g e
Such segmentation is useful when deciding the offerings to target a particular

segment. For example. The mass market consists of vacationists that travel in
large groups and prefer all-inclusive tours, they are generally conservative.
The popular market consists of smaller groups going on inclusive or semi-
inclusive tours. This group includes pensioners and retired people. The
individual market consists of chairmen, senior executives, etc. As the lifestyle
changes, consumption of services might change. For example, a newly married
couple might prefer romantic holidays, but once they have children they would
prefer family vacations where there are plenty of activities to entertain kids.
Teens and youth might prefer adventure holidays whereas senior citizens
would probably prefer more relaxing vacations.
20 | P a g e
PEST ANALYSIS
Environmental influences can be analyzed by using the PEST analysis.
Political
The political factors are the main driving force of the industry. The
Indian tourism industry is built on the backbone of government support and the
industry cannot sustain itself without it. The various archaeological sites and
the places of historical importance, the roads and the railways are all in the
hands of the Government. All the support services like the hotel industry, the
airlines industry and the tourist operators to name some are heavily dependent
on the support and the cooperation of the Government. The major reason as to
why tourists visit India is for the vast and rich heritage that our country has.
That is under the control of the Government, through the Archaeological
Survey of India. Any policy change that comes into force can have dramatic
effect on the way the industry players perform. For example, the Government
charges high rates of taxes on the luxury and the star category hotels and this
always been a cause of disagreement between the hotel associations and the
Government. There are many areas where the growth of tourism has not been
rapid or has seen dramatic fall because the political environment has not been
conducive. Examples are the North East for the former and Kashmir for the
latter. The neglect of the Government in developing the North-East has led to a
situation where there is practically no tourism in the seven states.
Similarly, the political turmoil in the state of Kashmir and now in Gujarat has
caused a virtual decimation of the flourishing tourism industry.
However, there has been a change in many of the policies of the Government
with regard to the tourism industry. The hotel industry has been getting many
incentives and many State Governments are encouraging the growth of major
hotels in their states.
Economic:
The tourism industry not unlike the other industries grows with the increase in
the spending of the people. The more the people spend the more the industry
grows. The spending power of the people has been increasing in the country
and all over the world. Since we are concentrating on the international tourists,
the large increase in the spending power in most developed countries has left a
large amount of idle cash in their hands. This has led to a tourism boom the
world over and India has been no exception. There have been more people
coming into the country with more cash than ever before. This has lead to an
increase in the demand for better hotels. People who previously used to come
to the country on a shoestring budget and hunt around for the cheapest
accommodation can now afford to go in for luxury hotels. This has led to an
21 | P a g e
increase in the number of hotels in the country. However, an increase in

spending does not only limit itself to accommodation. The increase in the
spending is also evident in the increase in the number of people traveling by
air. Even the number domestic tourists traveling by air has dramatically gone
up.
Social:
Tourism was always looked upon as something that led to the destruction of
the social fabric of a place. The more the amount of outside people coming into
a place, the more the perceived risk of that place losing its identity. A good
example is Goa. From the late 60’s to the early 80’s when the Hippy culture
was at its height, Goa was a haven for such hippies. Here they came in
thousands and changed the whole culture of the state. This had a ripple effect
on the country. People became cautious, especially of the international
tourists. Whenever a certain place became famous, the example of Goa was
cited to discourage the inflow of international tourists.
However some places such as kerala and Rajasthan have been able to strike a
balance between their own culture and the demands of the international
tourists and have profited handsomely in the bargain. People are now adopting
themselves to the fact that tourism pays and it can be a major source of income
for them. In addition, tourism as a form of recreation has really caught on.
People themselves have started traveling and are willing to travel to a place
that is out of the way and exotic. While traditionally traveling on a holiday
meant going to a hill station or a beach, now people are willing to go in for
adventure tourism and also visit places that might be exotic and cannot really
be called hospitable. For example, now places like Leh and Lakshwadeep are
mentioned in the same breath as Goa or Kashmir.
Technology:
Although technology does not seem to be a major influence at first glance, it
plays a major part in the promotion of place. Better communication facilities
are one of the first prerequisites for growth in the inflow of tourists. This has
been made possible with technology. Improved technology in the field of
communication at cheaper costs has resulted in many remote and inaccessible
areas of the country getting connected to the rest of the world. This
connectivity has made these places visible to the world. Better communication
means access to media. And that is very important if any place wants to be on
the world tourist map. Similarly better transportation facilities have lead to a
dramatic increase in the number of tourists visiting any particular place. The
presence of an airport and the availability of frequent flights are a great
convenience to any traveler.
22 | P a g e
ANALYSIS
&
INTERPRETATION
Of
Krishna Mandir, Udupi
Truism Marketing
23 | P a g e
The tourism sector in Krishna Mandir Udupi is witnessing an

impressive growth curve. This is evident from the table given below.
KRISHNA MANDIR UDUPI ESTIMATES AND FORECASTS
2004 2014
% %
Krishna
INR bn of Growth1 INR bn of Growth2
Mandir Udupi Tot Tot
Personal Travel
927.3 5 10.3 3,612.90 6.1 9.1
& Tourism
Business Travel 114.5 --- 13.9 387.4 --- 7.6
Government
36 1 4.3 96.2 1 5.1
Expenditures
Capital
485.3 7.2 7.7 1,663.90 7.8 7.7
Investment
Visitor Exports 202.3 4.8 11.9 779.4 3.3 9
Other Exports 81 1.9 14.1 487.9 2.1 14
Travel &
1,846.30 --- 10 7,027.70 --- 8.8
Tourism Demand
T&T Industry
618.4 2 9.1 2,002.30 2.1 7.1
GDP
T&T Economy
1,477.40 4.9 8.7 4,972.50 5.2 7.5
GDP
T&T Industry
11,404.00 2.6 2 12,441.20 2.6 0.9
Employment
T&T Economy
24,456.60 5.6 2.1 27,790.00 5.7 1.3
Employment
Source: Indian Travel and Tourism Council
24 | P a g e
Over the years, tourism has emerged as a major segment of Indian economy
contributing significantly to the foreign exchange earnings which have
increased from Rs. 32 crores in 1974-75 to more than Rs.10000 crores by
2001. In the year 2016, 2 million tourists visited Krishna Mandir Udupi. The
highest number of foreign tourists i.e. 43% visited Krishna Mandir Udupi for
pleasure, 25% for Spiritual Satisfaction and 11% with friends and relatives for
Holidays. The tourists below the age of 30 years are predominantly pleasure
seekers. Krishna Mandir Udupi 's visibility on the indian tourist map has just
got better.
Krishna Mandir Udupi has the potential to become the number one tourist
destination in the India with the demand growing at 10.1 per cent per
annum. In India, the Government spending on tourism is 153rd in the world
at 0.9 per cent. China spends 3.8 of its budget on tourism and rates fifth in
receiving the largest tourist arrivals (31.2 million) after France, U.S., Spain and
Italy.
Krishna Mandir Udupi Travel & T& T Total Demand

Tourism Total Demand (cum. real growth, %)
25 | P a g e
Krishna Mandir Udupi Market Share Indian T&T Total Demand

(cum. real growth, %)
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Krishna Mandir Udupi

Udupi Sri Krishna Matha (or Mutt) is a popular Hindu temple dedicated
to Lord Krishna. The Krishna Matha was founded by the Vaishnavite
saint Sri Madhwacharya in the 13th century. He was the founder of the
Dvaita School of Vedanta. Udupi is the land of breathtaking beauty,
located between the verdant mountains of the Western Ghats and the
Arabian Sea.
Pilgrim Attractions
 Sri Krishna Matha (or Mutt) is a popular Hindu temple dedicated

to Lord Krishna
 Unique temple that god faces west window, opposite to the east
main door
 kanakanakindi – The west side window and associated story of
Kanakadasa
 The Krishna Matha was founded by the Vaishnavite saint Sri
Madhwacharya in the 13 A.D.
 Ashta Mathas (8 Mutts) around Udupi
 Beautiful temple with sacred tank
 Anatheshwara Temple and the Chandramouleeshwara temples
 Malpe and Kapu beaches,
Where is Udupi
Udupi City is in Karnataka state, India - 576101.
How to Reach
Udupi city is well connected by Highways and Railways.
 Distance From: Mangaluru - 55 km, Murudeshwar - 102 km,

Shivamogga - 147 km, Bengaluru - 403 km
 Nearest Airport: Mangalore
 Nearest Bus Station: Udupi
 Nearest Railway Station: Udupi
27 | P a g e
Where to Stay
Udupi town has hotels that beach resorts all budgets. Udupi Mutt also
give rooms for piligrims.
What to Eat
 The food prasadam offered by the Krishna Mutt is famous for its
taste. Don't miss it.
 Udupi is a synonym for breakfast varities like Masala Dosa. So
Dosa is a must taste here.
 The Wheat Halwa, Banana Halwa that is made up of Ghee and the
Banana Chips of this place are well-known.
 Try local recipies Shavige Kurma, Capsicum, Moode Kodekene,
Pundigatti, Chattambade, Jagfruit appam, Halpayi, Beaten rice
tadka etc.
Festivals / Events
 The Saptotsava – seven days grand festival during Makara

Sankranthi (January)
 Rathotsava – On the day of Makara Sankranthi
 Churnotsava – On the last or the seventh day of Saptotsava
 Sri Krishna Jayanti – The auspicious day occurs in Aug or Sept.
 Sri Madhava Navami – Celebrated in a grand manner during
February.
 Paryaya festival - held every two years (evey even year), the
temple management is handed over to the next Matha.
 All Hindu festivals celebrated on a grand scale
Shopping
The Ratha Beedi area around the temple is a popular buy culnary, wood
handicraft items, spices and oils used in traditional Udupi cooking. On
major festive events, the area around the Krishna temple comes abuzz
with many temporary shops.
28 | P a g e
Visiting Places near Udupi
 Udupi Beaches
 Sringeri Sharada Peetham (82 km)
 Bekal Beach (116 km)
 Bekal Fort (116 km)
 Coorg Hillstation (190 km)
WAYS TO MARKET TOURISM
India receives three million foreign tourists a year while a small country like
Thailand, with much more limited geographic and historical attraction,
receives more than three times that number and they plan to double it to 20
million tourists in the next decade.
The importance of tourism is not only the foreign exchange it brings in but,
more importantly, in the employment it generates at several locations and in
several layers of society -- ranging from airline staff to hotel employees and
scooter-taxi wallahs.
Krishna Mandir Udupi is yet to be marketed to its full potential as a tourist
destination.
The first step in any marketing exercise is to identify the customer and his or
her needs and inclinations. The major sources of such tourists are the three
richest regions of the world, viz. the US, Western Europe, and Japan. And in
those regions, the target groups we have to attract are people who have the
time and the money.
These are usually people who have retired and can afford to explore the world
outside their own immediate reach. The younger backpackers or student-type
tourists are not sufficiently well funded.
Taking our primary target group of retired people, there is one common
characteristic among such people throughout the world. They like to play golf
and explore history, religions, and arts, for which they had little time when
they were busy with their careers.
More recently, Krishna Mandir Udupi has successfully marketed itself for
everything -- from The Saptotsava – seven days grand festival during
29 | P a g e
Makara Sankranthi (January) can easily attract more tourists than Nepal
does,
especially now that Nepal is in trouble, but Nepal is much better organized for
trekkers and mountain-lovers than Uttaranchal or Himachal Pradesh.
The Japanese and Chinese will willingly do the Buddhist circuit in much
greater numbers, if we can organize a pleasant experience for them in Bihar.
Then, our colonial history presents its own opportunities.
Fortunately, we as a nation have become confident enough in our own standing
and achievements that we can rise above anti-colonial feelings and talk about
the colonial period without inhibitions or resentment.
Although the Mughals colonised India and even converted our people to their
religion four centuries ago, today we take pride in showing tourists monuments
like the Taj Mahal as the pride of India.
With the passage of time, the same is happening to the monuments and cities
built by our European colonisers -- the Portuguese, the Dutch, the French, and
the British.
For a European tourist it is often more interesting to see remnants of the
adventurers from their own countries. Even for the Americans, it is easier to
relate to such sites as most of them are descendants of Europeans.
Fortunately, we have several such monuments and sites bearing witness to the
history of our European colonisers. We should use them to market our country.
Lets take the case of Pondicherry. It has several French remnants, including the
use of the French language. In France schoolchildren are still taught about the
French empire in India, which consisted of Pondicherry, Mahe, Karaikkal, and
Chandannagar.
But perhaps the people who have most historical connections with India are the
British and through them their cousins from the US. The British East India
Company began its operations in Madras.
The other legacy of the British is the plantations of the Nilgiris on the Eastern
side and Munnar on the Western side. The pioneering British planters braved
malaria and wild animals to create the rubber, coffee, and tea estates which are
totally Indian-owned today.
There are very few locations in the world where this can be seen. A travel film
on this section of India in itself can be a great advertisement for India.
30 | P a g e
In short, if we were to look at different parts of India against the canvas of the
history of the European merchants in India, we can create a whole saga of great
interest to Western tourists.
No other country in Asia has this asset and it is time for us to exploit it by
marketing this part of our history.
PACKAGING: A Tourism Marketing Tool
Time is a valuable commodity for today's travelers. Dual- income families find
it difficult to schedule vacation time; family members often have jobs or
activities that conflict; or an individual's job makes long vacations impractical.
Packaging is a popular technique used for attracting these customers, because
packages make travel easier and more convenient.
In the hospitality and tourism industry, "packaging" is the process of
combining two or more related and complementary offerings into a single-
price offering. A package may include a wide variety of services such as
lodging, meals, entrance fees to attractions, entertainment, transportation costs
(air, auto, train, cab or bus), guide services, or other similar activities.
Packaging can also create a variety of benefits for participating businesses.
Why Packages Are Popular?
Travel packages have become increasingly popular over the years. They are
attractive because they benefit both the customer and participating businesses;
packaging provides convenience and value to the customer, and added revenue
for participating businesses.
Benefits to the Customer:

Packaging can be an effective marketing tool to provide several customer
benefits. These may include:
 Ability to budget for trips. Packages include most of the components a
customer must pay for during a trip. The customer pays at one time and has
a good idea of the trip's total cost.
31 | P a g e
 Increased convenience. Trips can be time consuming and difficult to

arrange. Several telephone calls and letters may be required to arrange for
tickets, accommodations, reservations, and other components of a trip.
 Greater economy. Businesses that package can frequently purchase tickets,
meals, and other package components at wholesale prices.
 Popular programs and activities. Visitors and travelers are often unfamiliar
with many of the activities and attractions in an area: a package can help
customers find them easily.
 Specialized interests. Packaging provides a unique opportunity to design
components of a package for specialized interests.
 Packaging can be used by businesses to help improve profitability and build
customer volume.
 Smooth business patterns. Use packaging during low demand periods to
add attractive features to the business's service or product, thus generating
additional business.
 Joint marketing opportunities. Packaging can allow the business to reduce
marketing costs or start a new program one could not normally afford by
joining with one or more businesses to conduct a marketing or advertising
program.
 Improved target marketing. Packaging can be an effective tool to tailor
tourism and travel products for specific target markets.
 Greater holiday weekend business. Packaging can be used to highlight
special holiday weekends by developing services appropriate to the theme
of the weekend.
 Unique recurring events. Businesses can create their own events that can
occur throughout the year. Events could be tournaments such as chess or
bridge or crime re-enactments that let guests do the detective work.
 Redirected traffic to lesser-known attractions. Directing visitors to often
overlooked attractions can help in two ways: heavily visited attractions may
be offered some relief, while newly discovered attractions may thrive and
prosper.
32 | P a g e
Items to Consider in Developing a Package:

Before developing a tourism packaging program, the business should devise a
marketing plan through practical marketing research. The business owner
should ask him/herself the following questions:
 Are you willing to do market research to determine who your customers are
and what they want?
 What are the potential attractions, businesses, or marketing service firms
that could provide a part of the package?
 What are potential marketing and promotional networks that will help
spread the word about your product?
 Will the physical appearance and service skills of your business match the
target audience?
 Does your business have the ability to manage and service the customers
you generate through your packaging program?
 Are you prepared for a risk? Because you will be including customer
service activities that are not under your direct control, you will be required
to develop formal, written agreements between the cooperating businesses.
Elements of a Successful Package:
 Include attractions or demand generators.
 Provide value to the customer.
 Be well planned and coordinated.
 Offer consistent quality and compatibility among elements.
 Provide a distinctive customer benefit.
 Cover all the details.
 Generate a profit.
33 | P a g e
CONCLUSION
Given the strong emphasis of the government on the promotion of
tourism and improvement of the tourist infrastructure and the vast
untapped potential of Krishna Mandir Udupi as a tourist destination,
there is little doubt that future prospects for Indian tourism are bright.
Tourism is perhaps the most under rated sector in India which can be
great driver of economic growth in and generate millions of jobs as well.
India is a country with the highest potential as far as the tourism sector is
concerned.
However, the challenge is to effectively market tourism in Krishna
Mandir Udupi and leverage on the potentials of the sector. The
marketers have to get their marketing fundamentals in place to capitalize
on this promising sector. There are lessons to be learnt form effective
tourism marketing efforts by Krishna Mandir Udupi
34 | P a g e
BIBLIOGRAPHY
 https://www.udupitourism.com/
 http://www.ghatroads.in/south-india-travel/temples-tourism-
info/udupi
 https://www.tourmyindia.com/pilgrimage/udupi.html
 http://www.karnatakaholidays.com/udupi.php
 www.indiadata.com
 www.tourismstats.com
 www.world-tourism.org
 www.sabre-holdings.com
 www.hotels.com
 www.expediainc.com
 www.indiatourism.com
 www.wikipedia.org
 www.incredibleindia.org
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PTS 6 Krishna Mandir Udupi-Trurism Marketing

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PTS 6 Krishna Mandir Udupi- Trurism Marketing

Submitted By: Arvind .Vijaykumar.Rao

School of Tourism Hospitality Service Sectoral Management (SOTTSM),

LETTER / CERTIFICATE OF PROPOSAL

[By the Supervisor]

[Signature of the supervisor]

I sincerely acknowledge the Academic Coordinator (BTS) IGNOU, New

(PTS-6) On Krishna Mandir Udupi Trurism Marketing.

guided me for preparing this project report.

members and friends who continuously encouraged me in completing this project

Enrollment NO: 126637188

2. THE INDIAN SCENARIO

6. ANALYSIS AND INTERPRETATION

8. WAYS TO MARKET TOURISM

THE INDIAN SCENARIO

ROLE OF THE GOVERNMENTS

Each of these functions would require efforts of the NTO in administration,

Another domestic campaign of the Ministry of Tourism is the Atithi Devo

Since adventure sport is already an established tourism product worldwide,

leaves much to be desired in terms of technical and safety standards. There is a

HERITAGE AND CULTURAL TOURISM

with ecological development globally. Private entrepreneurs have also taken up

 Tourism is one of the world’s fasted growing industries at present

1. SECIAL FORMS OF TOURISM

country, e.g. abortion, euthanasia; for instance, euthanasia for non-citizens

 General: Domestic, Foreign Kids, Teens, Youths, Seniors Students,

Another method of classifying of tourism services is on the basis of the

Different distribution strategies may be selected to reflect the company’s

Printed matters such as brochures also play an important role in the

Base of Segmentation Categories

Such segmentation is useful when deciding the offerings to target a particular

increase in the number of hotels in the country. However, an increase in

The tourism sector in Krishna Mandir Udupi is witnessing an

Business Travel 114.5 --- 13.9 387.4 --- 7.6

Visitor Exports 202.3 4.8 11.9 779.4 3.3 9

Other Exports 81 1.9 14.1 487.9 2.1 14

Source: Indian Travel and Tourism Council

Krishna Mandir Udupi Travel & T& T Total Demand

Krishna Mandir Udupi Market Share Indian T&T Total Demand

Krishna Mandir Udupi

 Sri Krishna Matha (or Mutt) is a popular Hindu temple dedicated

 Distance From: Mangaluru - 55 km, Murudeshwar - 102 km,

 The Saptotsava – seven days grand festival during Makara

Visiting Places near Udupi

WAYS TO MARKET TOURISM

PACKAGING: A Tourism Marketing Tool

Why Packages Are Popular?

Benefits to the Customer:

 Increased convenience. Trips can be time consuming and difficult to

Items to Consider in Developing a Package:

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