(b)(6);(b)(7)(C)

From: (b)(6);(b)(7)(C)
Sent: Thursday, October 26, 2017 2:39 PM
To: CBPPAO
Cc: FRIEL, MICHAEL J; (b)(6);(b)(7)(C)
Subject: SOCIAL MEDIA REFERENCES

All,
It is CBP’s and OPA’s policy to treat everyone with whom we interact with dignity and respect. Whether an illegal alien
or alleged (or even convicted) criminal, all are human, and should be treated humanely.

In our job as communicators, we must reinforce that message in every form of communication, from social media to the
web, from print to broadcast media, we must guard against using language that detracts from that inherent dignity and
respect.

I understand that social media is far more conversational than traditional media and often uses creative word play to
attract readers or followers, or better, re-tweets of our messages. However, this is where we need to ensure we’re not
making light of an individuals’ circumstance. I cite as an example the use of ‘catch of the day’ which is appropriate for
fish, or substances interdicted, but not in reference to people.

There is no way to create a list of appropriate or inappropriate terms, so I rely on your judgment as PAOs to ensure we
maintain the highest standards in all our forms of communication.

-
Very respectfully,

(b)(6);(b)(7)(C)
Director, Media Division
Office of Public Affairs
U.S. Customs and Border Protection
Office: (b)(6);(b)(7)(C)
iPhone: (b)(6);(b)(7)(C)
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DHS-17-0435-A-000221
CBP FOIA000221
VERSIGHT