ECO/365

PRINCIPLES OF MICROECONOMICS

The Latest Version A+ Study Guide

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ECO 365 Week 3 Apply: Elasticity and

Consumer Choice Homework
Review the Week 3 Elasticity and Consumer
Choice Quiz in preparation for this assignment.

Complete the Week 3 Elasticity and Consumer

Choice Homework in McGraw-Hill Connect®. These
are randomized questions.

Note: You have only one attempt available to

complete assignments. Grades must be transferred
manually to eCampus by your instructor. Don't
worry, this might happen after the due date.

Which of the following scenarios would lead to a

decrease in the demand for labor at Stephanie’s earring
shop?

•
Labor productivity increases.
•
The cost of capital (a substitute for labor) decreases.
•
The price of earrings increases.
•
The wage rate increases.

Which of the following scenarios would lead to an

increase in the demand for mixers at Henry’s bread
bakery?
•
The market price of mixers decreases.
•
The productivity of mixers decreases.
•
The wage rate of labor (a substitute for capital)
decreases.
•
The market price of bread increases.

Henry bakes loaves of bread, which he sells for $4 each.

He is considering purchasing additional mixers (capital)
for his bakery. Each additional mixer has the productivity
described below. Fill in the “Marginal Product,” “Total
Revenue,” and “Marginal Revenue Product” columns.
Assume this is a perfectly competitive market.

Instructions: Enter your answers as a whole number.

Henry's Bakery and Revenues

Capital (mixers) Total Product (loaves of bread)
 Marginal Product (loaves of bread) Price (dollars)
Total Revenue (dollars) Marginal Revenue Product
(dollars)
0 0 — $4 $0 —
1 8 8 4 32 $ 32
2 20 12 4 80 48
3 28 8 4 112 32
4 34 6 4 136 24
5 38 4 4 152 16
6 40 2 4 160 8
7 41 1 4 164 4

The marginal revenue product schedule is

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Multiple Choice
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upsloping.
•
the same whether the firm is selling in a purely
competitive or imperfectly competitive market.
•
the firm's resource demand schedule.
•
the firm's resource supply schedule.

Marginal product is
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the output of the least skilled worker.
•
the amount an additional worker adds to the firm's total
output.
•
the amount any given worker contributes to the firm's
total revenue.
•
a worker's output multiplied by the price at which each
unit can be sold.

The change in a firm's total revenue that results from

hiring an additional worker is measured by the
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Multiple Choice
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marginal product.
•
average revenue product.
•
marginal revenue.
•
marginal revenue product.
Marginal revenue product measures the
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increase in total revenue resulting from the production of
one more unit of a product.
•
increase in total resource cost resulting from the hire of
one extra unit of a resource.
•
amount by which the extra production of one more
worker increases a firm's total revenue.
•
decline in product price that a firm must accept to sell the
extra output of one more worker.
If the marginal revenue product (MRP) of labor is less
than the wage rate
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more labor should be employed.
•
the firm is making profits.
•
the firm is incurring losses.
•
less labor should be employed

A profit-maximizing firm employs resources to the point

where
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MRP = MRC.
•
resource price equals product price.
•
MRC = MP.
•
MP = product price.

The following is a total-product schedule for a resource.

Assume that the quantities of other resources the firm
employs remain constant.

Units of Resource Total Product

1 24
2 42
3 54
4 64
5 72

If the firm's product sells for a constant $2 and the price

of the resource is a constant $16, the firm will employ
how many units of the resource?
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2
•
3
•
4
•
5
Marginal resource cost is
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the increase in total resource cost associated with the
production of one more unit of output.
•
total resource cost divided by the number of inputs
employed.
•
the change in total revenue associated with the
employment of one more unit of the resource.
•
the increase in total resource cost associated with the hire
of one more unit of the resource.
Daphne has received job offers in six different cities
across the United States. The table below shows the
nominal wage she is being offered in each city and the
average monthly rent for an apartment in each city.

a. Calculate Daphne’s real wage in terms of how many

months of rent her wage could purchase in each city and
complete the “Real Wage” column in the table below.
Instructions: Enter your answers rounded to the nearest
whole number.

Daphne's Nominal and Real Wages

City Nominal Salary (dollars) Monthly Rent (dollars)
Real Wage (months of rent)
Atlanta $50,000 $1,200 42 ± 1%
Austin 50,500 1,36837 ± 1%
Chicago 65,000 1,92034 ± 1%
Lincoln 45,000 840 54 ± 1%
Madison 48,000 1,16441 ± 1%
New York 95,000 3,20430 ± 1%
b. In which city is the nominal wage highest? New York

c. In which city is the real wage highest? Lincoln

Which of the following scenarios would result in an

increase in the wage rate of solar panel installers and a
decrease in the quantity of solar panel installers
employed in Billy’s town?

•
A decrease in people’s income decreases the demand for
solar panels.
•
A solar panel company shuts down in another town and
solar panel installers try to find jobs in Billy’s town.
•
Wages of solar panel installers increase in another town
and attract workers away from Billy’s town.
•
An increase in the demand for solar panels raises the
price of each installation.

The marginal revenue product of an input tends to

decrease as
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more of the input is used.
•
productivity increases.
•
the price of the input decreases.
•
the price of output increases.
Rising wages can be explained by which of the
following?
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Labor demand increases more rapidly than labor supply.
•
Labor supply is highly sensitive to changes in labor
productivity.
•
Labor supply increases more rapidly than labor demand.
•
Labor demand is stable and predictable.
Suppose two workers can harvest $46 and three workers
can harvest $60 worth of apples per day. On the basis of
this information we can say that the
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marginal revenue product of each of the first two workers
is $23.
•
marginal revenue product of the third worker is $14.
•
marginal product of each of the first two workers is 23.
•
third worker should not be hired.

A characteristic of a competitive labor market is

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an overall reduction in employment due to firms having
market power.
•
an equilibrium wage and quantity supplied.
•
high levels of unemployment.
•
labor supply changing as the wage changes.

Labor productivity and the price of the good being

produced are two variables that contribute to
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Multiple Choice
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the demand for the product.
•
the wage rate.
•
the marginal product.
•
whether or not a union forms.

As the real wage decreases, the quantity of labor

demanded ______ and the quantity of labor supplied
_______.
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increases; decreases
•
decreases; increases
•
increases; increases
•
decreases; decreases

An inclusive union
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organizes a wide range of workers in an industry to gain
bargaining power.
•
is most effective in a purely competitive industry.
•
restricts supply of labor through licensing requirements.
•
is most concerned with increasing the demand for
workers in an industry.

The supply curve for labor in a purely competitive

market slopes upward because
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Multiple Choice
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higher wages must be paid to bid workers away from
other opportunities.
•
marginal resource cost rises as productivity increases.
•
the marginal product of labor falls as output increases.
•
the wage rate paid to workers falls as more are hired.

Compared to a competitive labor market, workers

participating in an inclusive union will enjoy
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higher wages and more workers employed.
•
higher wages and fewer workers employed.
•
similar outcomes with respect to pay and employment.
•
lower pay and more workers employed.
The concept of "wages" does not include which of the
following items?
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money spent by workers
•
direct money payments, like salaries and commissions
•
bonuses and royalties earned
•
fringe benefits, like health insurance and paid leave

Use the following graph (where L is the quantity of

labor) to answer the next question.

It shows a firm that buys its inputs and sells its output in
competitive markets. If the firm develops a new
technology that increases labor productivity, the
equilibrium level of employment for this firm is expected
to be
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lower than L0.
•
L0.
•
zero.
•
higher than L0.
The individual firm that hires labor under competitive
conditions faces a labor supply curve that
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is horizontal, because individual firms have no control
over wages.
•
slopes upward to the right.
•
is vertical, because workers need a job at any wage.
•
slopes downward to the right.
In a purely competitive labor market, a profit-
maximizing firm will hire labor up to the point where the
marginal revenue product of labor equals the
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marginal cost of one extra unit of output.
•
price of the product.
•
average cost of each unit of output.
•
wage rate, or the price of labor.
For each of the following scenarios, determine which
benefit of international trade applies: lower-priced goods,
increased variety of products, or access to scarce
resources.

a. Today most television sets bought in the United Stated

are made in China; however, this was not the case twenty
years ago.

b. In large grocery stores in the United States, consumers

can buy noodles from Asia, soups from France, pickled
herring from Scandinavia, and beer from Germany.

c. The United States has become a prime location for

producers of semiconductors, whose products are then
exported to nations around the world. This choice to
produce in the United States is largely due to the access
to the high-skilled workforce that is required for this type
of production.

d. While many developed nations have at least one

domestic car manufacturer, consumers in these nations
also have access to cars produced in other nations.

e. The United States has long been the world's largest

exporter of wheat. The access to vast, fertile, and highly
productive soil combined with high-technology farming
practices have made the United States a very cost-
efficient producer of agricultural goods.

In economics, goods, services, or resources produced

domestically and sold abroad are known as:
•
imports.
•
net exports.
•
exports.
•
international trade.

Domestic producers might oppose free trade agreements

because
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Multiple Choice
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there could be a decrease in consumer surplus.
•
there could be an increase in consumer surplus.
•
there could be a decrease in producer surplus.
•
there could be an increase in producer surplus.
The principal concept behind comparative advantage is
that a nation should
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concentrate production on those products for which it has
the lowest domestic opportunity cost.
•
strive to be self-sufficient in the production of essential
goods and services.
•
maximize its volume of trade with other nations.
•
use tariffs and quotas to protect the production of vital
products for the nation.
Use the following table for a certain product’s market in
Marketopia to answer the next question.

Quantity Demanded Domestically Price Quantity

Supplied Domestically
1,400$10 2,200
1,6009 2,000
1,8008 1,800
2,0007 1,600
2,2006 1,400
2,4005 1,200

If Marketopia is entirely closed to international trade, the

equilibrium price and quantity would be
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Multiple Choice
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$6 and 1,400 units.
•
$9 and 2,000 units.
•
$7 and 2,000 units.
•
$8 and 1,800 units.

Benefits from international trade are not based on

differences in
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resource availability.
•
technological capabilities.
•
product quality and other attributes.
•
income levels.

Limits on the quantity or total value of specific products

imported to a nation are
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Multiple Choice
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import quotas.
•
nontariff barriers.
•
protective tariffs.
•
export subsidies.

Governments often intervene in international trade and

impose quotas to
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Multiple Choice
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improve the performance of multinational corporations.
•
shift a nation's production possibilities frontier.
•
increase revenues from export subsidies.
•
protect domestic industries from foreign competition.
An import quota on a product reduces the quantity of the
product imported and
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Multiple Choice
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will not affect the price of the product to the consumers.
•
increases the total quantity of the product consumed.
•
decreases the price of the product to the consumers.
•
increases the price of the product to the consumers.
Tariffs
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Multiple Choice
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are excise taxes on goods exported abroad.
•
are per-unit subsidies designed to promote exports.
•
may be imposed either to raise revenue or to shield
domestic producers from foreign competition.
•
are also called import quotas.
The slopes of the production possibilities curves for two
nations reflect the
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Multiple Choice
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relative prices of the resources in the two nations.
•
average income levels in the two nations.
•
amounts of imports and exports of the two nations.
•
opportunity costs of production in the two nations.

If a nation imposes a tariff on an imported product, then

that nation will experience a(n)
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Multiple Choice
•
decrease in quantity supplied and an increase in the price
of the product.
•
decrease in demand and a decrease in the price of the
product.
•
decrease in the supply of, and an increase in the quantity
demanded of, the product.
•
increase in the quantity supplied of, and a decrease in the
price of the product.

A tariff is a
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Multiple Choice
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quantity limit.
•
tax.
•
price ceiling.
•
subsidy.

A tax imposed by the U.S. government on imported

Chinese frozen shrimp would be an example of
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Multiple Choice
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a voluntary restriction.
•
a regulatory trade restriction.
•
a tariff.
•
a quota.

A maximum limit set on the amount of a specific good

that may be imported into a country over a given period
of time is called a
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Multiple Choice
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voluntary export restriction.
•
tariff.
•
quota.
•
nontariff barrier.

When a nation removes tariffs on imported products that

nation will
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Multiple Choice
•
experience lower prices and consume lower quantities.
•
experience higher prices and consume lower quantities.
•
experience higher prices and consume higher quantities.
•
experience lower prices and consume higher quantities.

The ratio at which nations will exchange one product for

another is known as the
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Multiple Choice
•
exchange rate.
•
discount rate.
•
terms of trade.
•
balance of trade.

The higher price of imported products due to trade

barriers causes some consumers to shift their purchases
to a domestically produced product that is now
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Multiple Choice
•
higher in price because import competition has risen.
•
higher in price because import competition has declined.
•
lower in price because import competition has declined.
•
lower in price because import competition has risen.
The use of tariffs and quotas for trade protection results
in
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Multiple Choice
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less rent-seeking activity.
•
lower prices for domestic consumers.
•
less efficiency in the economy.
•
less revenue for the government.

When a nation removes restrictions on imported products

that nation will
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Multiple Choice
•
experience higher prices and consume lower quantities.
•
experience lower prices and consume lower quantities.
•
experience lower prices and consume higher quantities.
•
experience higher prices and consume higher quantities.

The benefit of saving some American jobs in specific

industries protected from foreign competition
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Multiple Choice
•
is much greater than the costs to the whole American
economy.
•
has risen in recent years.
•
is much less than the costs to the whole American
economy.
•
has fallen in recent years.

Assume that a tariff is imposed on an imported product.

The difference between the domestic price and the world
price is captured by
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Multiple Choice
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the government.
•
domestic producers.
•
foreign exporters.
•
domestic consumers.

Refer to the production possibility curve for Marketopia

below.

The graph indicates that with the resources and

technology it has available, Marketopia
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Multiple Choice
•
can produce either 40 units of rye or 20 units of eggs.
•
cannot produce both 20 units of rye and 5 units of eggs.
•
cannot produce both 20 units of rye and 10 units of eggs.
•
can produce both 40 units of rye and 20 units of eggs.

Elasticity differs from the slope as a measure of

responsiveness to changes in prices because:
•
elasticity is only useful for describing demand, but the
slope is useful for describing demand and supply.
•
the slope is always negative, while elasticity is not.
•
percentage changes do not depend on the units of
measurement, whereas the slope does.
•
elasticity changes depending on the currency prices are
measured in, but this does not affect the slope.

For which of the following products is demand likely to

be the most elastic?
•
All shoes
•
Converse All Star sneakers
•
All gym shoes
•
All clothing items

A 10% decrease in the price of gas grills leads to a 15%

increase in the demand for flank steaks. The cross-price
elasticity of demand between gas grills and flank steaks
is:
•
-1.5.
•
1.5.
•
15.0.
•
-15.0.

If nicotine in cigarettes is highly addictive, why would it

make economic sense for producers of cigarettes to offer
free samples of their products to young adults?
•
The free samples will make demand more elastic in the
long run.
•
The free samples will teach young adults there is such a
thing as a free lunch.
•
The free samples will help get people addicted to
nicotine, which makes demand less elastic.
•
The free samples will make supply less elastic so people
know there will be cigarettes.

Generic macaroni and cheese is an inferior good.

Demand for generic macaroni and cheese is likely to
increase when:
•
income decreases.
•
the price of generic macaroni and cheese decreases.
•
the price of generic macaroni and cheese increases.
•
the price of premium macaroni and cheese decreases.

Use the figure below to answer the following question.

For which graph is the supply perfectly inelastic?
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Multiple Choice
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graph 2
•
graph 3
•
graph 4

To economists, the main differences between "the short

run" and "the long run" are that
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Multiple Choice
•
the law of diminishing returns applies in the long run, but
not in the short run.
•
fixed inputs are more important to decision making in the
long run than they are in the short run.
•
in the long run all resources are variable, while in the
short run at least one resource is fixed.
•
in the short run all resources are fixed, while in the long
run all resources are variable.

The cross-price elasticity of demand measures how

sensitive purchases of a specific product are to changes
in
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Multiple Choice
•
the general price level.
•
the price of some other product.
•
income.
•
the price of that same product.
When interpreting the Ed value as either elastic or
inelastic, we look at the
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Multiple Choice
•
percent change in price.
•
Ed coefficient with its negative sign.
•
absolute value of the Ed coefficient (dropping the
negative sign).
•
percent change in quantity.

Answer the next question based on information in the

following table.

Product Percentage Change in Income Percentage

Change in Quantity Demanded
W −1 −1
X +6 +3
Y −1 +1
Z +4 +8

Which product would be an inferior good?

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Multiple Choice
•
product X
•
product W
•
product Z
•
product Y

Total revenue decreases as the price of a good increases,

if the demand for the good is
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Multiple Choice
•
unitary elastic.
•
inelastic.
•
perfectly elastic.
•
elastic.

Which of the following factors will make the demand for

a product relatively elastic?
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Multiple Choice
•
Purchases of the good require a small portion of
consumers' budgets.
•
The good is considered a necessity.
•
The time interval considered is long.
•
There are few substitutes.
The price elasticity of demand increases with the length
of the period considered because
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Multiple Choice
•
consumers will be better able to find substitutes.
•
consumers' incomes will increase over time.
•
all prices will increase over time.
•
the demand curve will shift outward as time passes.

If the absolute value of the price elasticity of demand for

a good is .75, the demand for that good is described as
rev: 05_14_2018
Multiple Choice
•
normal.
•
inelastic.
•
inferior.
•
elastic.

The formula for the cross-price elasticity of demand is

percentage change in
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Multiple Choice
•
price of B/percentage change in quantity demanded of A.
•
quantity demanded of B/percentage change in price of B.
•
quantity demanded of B/percentage change in price of A.
•
quantity demanded of B/percentage change in income.

For a linear demand curve

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Multiple Choice
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demand is elastic at high prices.
•
elasticity is constant along the curve.
•
elasticity is unity at every point on the curve.
•
demand is elastic at low prices.
Hector would like to buy a new pair of soccer cleats.
Hector prefers Adidas to Puma brand soccer cleats. But
Hector chooses to buy the Puma brand cleats instead.
Which of the following reasons for Hector’s choice is
consistent with rational consumer choice?
•
The price of Adidas brand soccer cleats was less than the
price of Puma brand soccer cleats.
•
Hector could not afford to buy both pairs of soccer cleats.
•
The price of Puma brand soccer cleats was less than the
price of Adidas brand soccer cleats.
•
Hector did not know his preferences between the two
brands of soccer cleats.

Which of the following defines marginal utility?

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Multiple Choice
•
the maximum amount of satisfaction or happiness
derived from consuming a product
•
the additional satisfaction or happiness received from the
consumption of an additional unit of a good or service
•
the total satisfaction or happiness received from the
consumption of a good, service, or combination of goods
and services
•
the change in total utility divided by the price of a
product

The elasticity of demand for a product is likely to be

greater
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Multiple Choice
•
the smaller the number of substitute products available.
•
the greater the amount of time over which buyers adjust
to a price change.
•
if the product is a necessity, rather than a luxury good.
•
the smaller the proportion of one's income spent on the
product.

The price elasticity of supply measures how

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Multiple Choice
•
responsive the quantity supplied of X is to changes in the
price of X.
•
easily labor and capital can be substituted for one another
in the production process.
•
responsive the quantity supplied of Y is to changes in the
price of X.
•
responsive quantity supplied is to a change in incomes.

The decision-making process followed by consumers to

maximize utility assumes that
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Multiple Choice
•
consumers are unable to rank their preferences.
•
consumers have unlimited incomes.
•
consumers do not know how much marginal utility they
obtain from consuming additional units of various
products.
•
consumers behave rationally, attempting to maximize
their satisfaction.

Total utility is best defined as the

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Multiple Choice
•
change in marginal utility multiplied by the price of a
product.
•
additional satisfaction received from consuming an
additional unit of a good or service.
•
maximum amount of satisfaction from consuming a
product.
•
total satisfaction received from consuming a good,
service, or combination of goods and services.
Marginal utility is equal to
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Multiple Choice
•
total utility divided by quantity consumed.
•
total utility multiplied by quantity consumed.
•
change in total utility divided by change in quantity
consumed.
•
change in total utility multiplied by change in quantity
consumed.

The price elasticity of supply for a product will be 2 if a

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Multiple Choice
•
2% decrease in price causes a 1% decrease in quantity
supplied.
•
1% decrease in price causes a 2% decrease in quantity
supplied.
•
2% decrease in price causes a 2% decrease in quantity
supplied.
•
1% decrease in price causes a 0.2% decrease in quantity
supplied.

Use the following graph to answer the question below.

If the price is P3, then the total revenue is represented by

area
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Multiple Choice
•
B + C + D.
•
B + C + D + E + F + G.
•
A + B + C + D + E + F + G.
•
E + F + G.

The diagram concerns supply adjustments to an increase

in demand (D1 to D2) in the immediate period, the short
run, and the long run. Supply curves S1, S2, and S3
apply to the
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Multiple Choice
•
immediate period, long run, and short run respectively.
•
immediate period, short run, and long run respectively.
•
long run, short run, and immediate period respectively.
•
short run, long run, and immediate period respectively.

The demand schedules for such products as eggs, bread,

and electricity tend to be
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Multiple Choice
•
perfectly elastic.
•
relatively inelastic.
•
unit-elastic.
•
relatively elastic.
The total revenue received by sellers of a good is
computed by
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Multiple Choice
•
dividing the percentage change in quantity by the
percentage change in price.
•
multiplying the percentage change in price times the
percentage change in quantity.
•
adding the price and the quantity sold.
•
multiplying the price times the quantity sold.

The utility of a good or service

rev: 04_09_2018
Multiple Choice
•
rarely varies from person to person.
•
is the satisfaction or happiness one receives from
consuming it.
•
is synonymous with usefulness.
•
is easy to quantify.
The utility from a specific product is
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Multiple Choice
•
determined by a consumer’s income.
•
determined by the price of the product.
•
constant as one consumes more units of it.
•
a measure of one’s preference or taste for it.
Which of the following is not an assumption of the
decision-making process followed by consumers to
maximize utility?
rev: 04_09_2018
Multiple Choice
•
The consumer does not consider the prices of the
products.
•
The consumer can rank his preferences.
•
The consumer behaves rationally.
•
The consumer has a limited income.

Which of the following is an assumption of the decision-

making process followed by consumers to maximize
utility?
rev: 04_09_2018
Multiple Choice
•
The consumer oftentimes is not sure about her
preferences.
•
The consumer considers the prices of the products
•
The consumer’s income increases as prices of goods
increase.
•
Marginal utility always increases as more units of a good
are consumed.

Which of the following statements is correct?

rev: 04_09_2018
Multiple Choice
•
Total utility is the change in marginal utility as quantity
consumed increases.
•
Total utility is the product of multiplying price times
marginal utility.
•
Total utility is the sum of marginal utilities.

•
Marginal utility is the sum of total utility.

The satisfaction or happiness one gets from consuming a

good or service is called
rev: 04_09_2018
Multiple Choice
•
income.
•
profits.
•
utility.
•
price.

In deciding what to buy to maximize utility, the

consumer should choose the good with the
rev: 04_09_2018
Multiple Choice
•
lowest price.
•
highest marginal utility per dollar spent.
•
lowest marginal utility per dollar spent.
•
highest marginal utility.
The table below represents how Marco feels about
chocolate candy bars.
a. Fill in the missing values for total utility and marginal
utility.

Instructions: Enter your answers as a whole number.

Chocolate Candy Bars and Marco's Utility

Chocolate Candy Bars Total Utility (utils) Marginal
Utility (utils)
0 0 —
1 25 25
2 42 17
3 54 12
4 62 8
5 66 4
6 65 –1

Suppose Marco currently has two candy bars. You tell

Marco you will give him either a soda, which gives him
22 utils of happiness, or two additional candy bars.

b. Which is he likely to prefer?

If an increase in the price of pineapple juice of 10%
results in an increase in the demand for grape juice of
5%, the cross-price elasticity of demand between
pineapple juice and grape juice is:
•
-0.5.
•
-5.0.
•
5.0.
•
0.5.

Which of the following scenarios is likely to make the

supply of Maine lobsters more elastic?
•
The prices of butter, potatoes, and lobster bibs decrease.
•
Time passes to allow lobstermen to adjust to market
conditions.
•
The price of lobster increases by $2 per pound.
•
Lobster locating technologies improve.

An economist recently estimated that for every 1%

increase in the price of french fries at fast-food
restaurants, 0.44% fewer french fries are sold. This
indicates that the demand for fast-food french fries is:
•
inelastic.
•
elastic.
•
perfectly inelastic.
•
unit-elastic.
Generally, we calculate elasticity as the:
•
percentage change in quantity demanded/supplied
divided by the percentage change in price.
•
percentage change in quantity demanded/supplied
divided by the change in price.
•
percentage change in price divided by the percentage
change in quantity demanded/supplied.
•
change in quantity demanded/supplied divided by the
change in price.

The table below presents four supply curves for the same
product at four different time horizons.
Supply in Four Time Horizons
Price (dollars) Quantity Supplied in Horizon AQuantity
Supplied in Horizon B Quantity Supplied in Horizon C
Quantity Supplied in Horizon D
$100 100 25 46 62.5
80 75 25 39 50.0
60 50 25 32 37.5
40 25 25 25 25.0
20 0 25 18 12.5
0 0 25 11 0.0

Which of the four time horizons is most likely to

represent the firm's long-run supply curve?
•
Horizon A
•
Horizon B
•
Horizon C
•
Horizon D
Use the figure below to answer the following question.

Which graph shows the immediate period for supply?

rev: 05_14_2018
Multiple Choice
•
graph 1
•
graph 3
•
graph 2
•
graph 4
Tom likes to collect Batman and Superman comic books.
The table below presents his total and marginal utilities
for both types of comic books.

Instructions: Enter your answers as a whole number.

Batman Comics, Superman Comics, and Tom's Utility

Batman Comic Books Superman Comic Books
Quantity Total Utility Marginal Utility Quantity
Total Utility Marginal Utility
0 0 — 0 0 —
1 40 40 1 58 58
2 68 28 2 92 34
3 88 20 3 106 14
4 94 6 4 110 4
5 94 0 5 112 2
6 84 –10 6 112 0
7 64 –20 7 104 –8

a. Assume the price of a Batman comic book is $1, and

the price of a Superman comic book is $2. Fill in the
values for the marginal utility per dollar for Batman and
Superman comic books in the table below.

Batman Comics, Superman Comics, and Tom's Marginal

Utility per Dollar
Batman Comic Books Superman Comic Books
Quantity Marginal Utility per Dollar Quantity
Marginal Utility per Dollar
0 — 0 —
1 40 1 29
2 28 2 17
3 20 3 7
4 6 4 2
5 0 5 1
6 -10 6 0
7 -20 7 -4

b. Suppose Tom has $5 to spend on Batman and

Superman comic books (nothing else matters to Tom). If
Tom wants to maximize his utility, how many of each
should he buy?
c. Now suppose Tom has $10 to spend on Batman and
Superman comic books (nothing else matters to Tom). If
Tom wants to maximize his utility, how many of each
should he buy?