Team Name: Date:

X Primary Canvas
The Business Model Canvas cASE 10/27/2018 Alternative Canvas

Key Partners Key Activities Value Customer Customer

 Hospital/Clinics/  Contracts with Proposition Relationships Segments
NGOs Hospitals/Clinics/  Inexpensive  CDSCO  Human beings
 Institute Labs NGOs method of approved to  Hospitals
 Gene  Certification by cancer detection. establish
Manufacturers CDSCO  Expensive and customer trust
 Lab equipment  Patent the delayed results.  Establish direct
suppliers diagnostic tool  Relatively communication
 Research and quicker and lines with
Development cheaper cancer hospitals/clinics
detection.  Feedbacks &
 Easy to use Troubleshooting
 Associate with
NGOs for CSR

Key Resources Channels

 Proprietary  Hospitals,
protein Clinics, NGOs
detectors  Cancer
 Insavin Gene diagnostic test
 State of the art during regular
lab support health check-ups
 Recombinant
DNA technology

1
Cost Structure Revenue Streams
 Research cost  A cheaper and quicker diagnosis tool
 Lab support  Yearly contracts with Hospitals
 Certification by CDSCO  A certain percentage as royalties