Professional Documents
Culture Documents
Program
Business plan
Kids’Island also offers music and drawing classes. Children 16 months through four years, will enjoy
singing, dancing and painting while getting their first taste of different musical beats and rhythms and to
learn to express themselves through painting. Each week, new musical styles will be introduced, such as
jazz, contemporary, and classical tunes. Activities such as instrument exploration, songs and movement
to music are designed to provide a positive musical experience for both parents and young children.
Kids’Island offers a unique service in that there is no other program like it in Chisinau . Though the city
does run some classes for children through their parks and recreation department, they are not part of a
comprehensive growth program for pre-schoolers.
Highlights
Curmei Olga, co-owner of Kids Island , has experience with children being an international volunteer
for 2 years and also gained experience in producing music and arts due to an Erasmus project where
she had the opportunity to work in a music and arts development organization in United Kingdom . She is
starting Kids Island to offer parents and children a nurturing environment in which to spend time together
and play, she believes that art and music can be empowering tools and forms of expression for people in
Financial Overview
Sales
Net
Profit
Retain at least 50% of children moving from one class level to the next.
Increase the number of families participating in classes by 15% during the second year of operation.
Mission Statement
The mission of Kids’Island is to promote the physical, emotional , social , artistical development of
children. Parents are also a central part of Kids’Island activities. When parents enter their child's world of
play and imagination, the child blossoms with more confidence to explore and learn. Time spent playing
with mom or dad contributes to healthy emotional development and will also build trust between parent
and child.
Kids’Island is a children's play and music program that offers a series of parent/child programs devoted to
the physical, emotional, social and artistical development of children. The program will operate as a
limited partnership. Curmei Olga will manage the daily operation of Kids Island. A silent partner will have
Location
Kids’Island is located in the center of Chisinau. The program space is 7,000 square feet and includes a
music room and a party room. Up to 40 children can play and work in the space at the same time.
Kids Island offers six different weekly classes for children newborn through four years. Activities are
designed to help children develop balance, coordination, focus and other sensory stimuli while having fun
Kids Island also offers three music classes. Children 16 months through four years get to sing and move
while getting their first taste of different musical beats and rhythms. Teachers introduce children to new
musical styles each week, such as jazz, contemporary, and classical tunes. Activities such as instrument
exploration, songs and movement to music are designed to provide a positive musical experience for
50$ per class. The parents can pick which two weekday day sessions they want to attend with their
New Bees (newborn) classes addresses the special needs of newborns and their parents. Activities are
designed to gently stimulate the baby's learning skills with special toys, singing and gentle play.
Baby Butterflies (6 - 14 months) will indulge your child's natural curiosity and offer creative ways to
practice emerging skills through fun-filled exploration of tunnels, slides, climbers, songs, movement
Toddler chameleons (14 - 24 months) will use equipment and activities to learn cause and effect,
coordination, balance and motor skill development. Playful movement activities and equipment
exploration build pre- and early walking skills, while songs enrich emerging language.
Running Bunnies (24 -30 months) challenges a child's growing body with slides, climbers, balls and
Hasty Foxes (30- 36 months) will focus on themes like "Dinosaur Day," "Under the Sea," and "Forest
Fun" with movement stories, puppetry and songs. Physical activity will be combined with imaginative play
where children will construct stories. Listening skills and body awareness grow as your child explores our
playscapes, creates roles and predicts outcomes. Playfully structured movement through music provide
Jumping Kangaroos (37- 46 months) will explore pre-sports and pre-gymnastic skills including kicking,
throwing and catching. Each exciting class builds listening skills and coordination while emphasizing
Humming Kittens (16- 24 months) will build a repertoire of songs to sing together that supports your
child's awareness of melody, pitch and rhythm. Children learn musical phrasing, rhythm and simple
appropriate instruments, enjoy soothing lullabies from around the world and immerse your baby in
Drumming Pandas (25- 36 months) will use activities such as lap rides, dancing and instrument
exploration to help children develop a sense of steady beat and create an atmosphere of fun. Pitch and
tone are explored through songs and listening activities. Every three weeks, a new musical style is
introduced, exposing your child to a variety of musical genres such as latin, rock 'n' roll, and classical for a
Singing birds (37 - 48 months) is designed to support and challenge emerging skills, together you'll
share a world of music. Children are encouraged to discover their singing voice and make music of their
own as they explore different instruments. Self esteem and social skills get a real boost as your child
engages in group songs, chants and finger plays and imagination and listening skills build as children
Birthday parties at Kids Island. In addition to the extensive program of classes, Kids Island can host a
child's birthday party providing great activities for kids and an easy experience for parents. An
enthusiastic Kids Island staff member leads the activities as the birthday child and his or her friends and
parents play, laugh, and sing together, creating a memorable celebratio
Management
Curmei Olga will be the Director of the program. She has been an international volonteer for over 2
years and has been instrumental in the development of music and arts development organization in
United Kingdom . Most recently, Olga is the youth activity planner and coordinator for the NGO
“ La Via “. She manages a team of ten and also organizes and schedules all youth activity classes
BREAK-EVEN ANALYSIS
Assumptions:
The following table and chart highlight the projected profit and loss for three years
Expenses
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Other $0 $0 $0
The following table and chart highlight the projected cash flow for three years.
Cash Received
Dividends $0 $0 $0
The following table highlights the projected balance sheet for three years.
Assets
Long-term Assets
Accumulated Depreciation $0 $0 $0
Current Liabilities
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard
Industrial Classification (SIC) code 8351, Child Day Care Services, are shown for comparison.
RATIO ANALYSIS
Percent of Sales
Main Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Additional Ratios
Marketing
Market Analysis
Over the past five years, there has been tremendous housing growth in the affluent northwest
area of the city but also in Chisinau , given the fact that the migration from rural areas to urban
area influenced in a certain level this growth . To date approximative 1000 new housing units
have been built in the area to accommodate the growth of the city's population. Most these units
are being bought or rented by young families with young children or students coming from rural
areas.
Currently, there is no park program servicing the area. It is anticipated that a new park will be
created for the area in the next three years to serve the estimated 10,000 families in the area.
Currently, there are no other activity or music programs in the area that serves the pre-
schoolers.
Kids Island will purse both the children at home and children at the private child care centers
Market Segmentation
At home pre-schoolers
Childcare pre-schoolers
40%
% growth over prior period
35%
30%
25%
20%
15%
10%
5%
0%
2008 2012 2016
MARKET ANALYSIS
Market Segments
Competition
In recent years, however, the number of early children development centers has increased
considerably due to the fact that number of families with children also grew and there was a strongly
demand for these centers . At present, we have 28 early child development centers in the Chisinau
("INDIGO" "Elite Academy", "Mary Poppins", "FasTracKids" etc.) These are either public
organizations or state childcare centers or financially supported centers of various foundations. Main
activities include dance, music, theater, information technology, plastic arts, personal development
studio, emotional development studio, creative thinking through drawing and modeling, origami,
quilling, telegraphy, speech development music, table tennis, chess, tourism. , there are also free
baby centers but these are especially for children from 4 years of age so they do not present a
competition for Kids Island. Therefore, a center that focuses on newborn babies up to 4 years
where children have the opportunity to learn music at a more advanced level, instrumental music
different genres of music and everything the center s offers does not exist in RM.
Pricing
NEEEED HELP
announce an open house invitation to visit the facility. In addition, Kids Island will offer a 20% discount on
Kids Island will also offer a discounted group rate (20%) to the area's announce centers.
The sales strategy of Kids Island will be to build from a base of satisfied customers. The program will
offer a 20% discount on class fees for each successful referral to Kids Island. We will also offer one
session free visits for any parent and child interested in exploring our program.
Incorporation Expenses
Deposits
Bank Account
Rent
Interior Modifications
Equipment/Machinery Required:
Item 1
Item 2
Item 3
Total Equipment/Machinery
Insurance
Stationery/Business Cards
Brochures
Pre-Opening Advertising
Opening Inventory
Other (list):
Item 1
Item 2
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Sales
Classes 0% $2,000 $4,000 $6,000 $7,000 $8,000 $10,000 $11,000 $11,000 $12,000 $13,000 $15,000 $15,000
Parties 0% $200 $400 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
TOTAL $2.200 $4.400 $7,000 $8,000 $9,000 $9,000 $12,000 $12,000 $13,000 $13,000 $15,000 $15,000
SALES
Direct Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
Cost of 10 11 12
Sales
Classes $100 $200 $300 $600 $900 $500 $650 $650 $650 $750 $800 $700
Parties $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $100 $200 $300 $300 $400 $500 $700 $700 $650 $750 $700 $700
Direct
Cost of
Sales
SALES FORECAST
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Sales
Classes 0% $2,000 $4,000 $6,000 $7,000 $8,000 $10,000 $11,000 $11,000 $12,000 $12,000 $15,000 $15,000
Parties 0% $200 $400 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
TOTAL $2.200 $4,400 $12,000 $14,000 $14,000 $10,500 $12,000 $12,000 $13,000 $13,000 $15,000 $15,000
SALES
Direct Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
Cost of 10 11 12
Sales
Classes $100 $200 $300 $340 $400 $500 $650 $650 $750 $750 $750 $750
Parties $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $100 $200 $300 $340 $400 $500 $650 $50 $750 $750 $750 $750
Direct
Cost of
Sales
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Plan 1 2 3 4 5 6 7 8 9 10 11 12
Month
Current 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest
Long- 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
term
Interest
Rate
Tax 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Rate
Other 0 0 0 0 0 0 0 0 0 0 0 0
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Sales $2.200 $4.400 $12,000 $14,000 $14,000 $10,500 12,000 $12,000 $13,000 $13,000 $15,000 $15,000
Direct Cost $100 $200 $300 $400 $400 $500 $650 $650 $750 $750 $700 $700
of Sales
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Production
Expenses
TOTAL $100 $200 $300 $400 $400 $500 $550 &550 $750 $750 $700 $700
COST OF
SALES
Gross $2,100 $4,200 $6,200 $7,150 $7,100 $10,000 $11,350 $11,350 $12,350 $12,350 $14,500 $14,500
Margin
Gross 95.45% 95.45% 95.71% 95.63% 95.56% 95.24% 95.21% 95.21% 95.19% 95.19% 95.16% 95.16%
Margin %
Expenses
Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Sales and $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Marketing
and Other
Expenses
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Equipment
Utilities $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125
Insurance $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Rent $1,000 $1.000 $1.000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $0
Payroll 15% $1,125 $1.125 $1.125 $1.125 $1.125 $1.125 $1.125 $1.125 $1.125 $1.125 $1.125 $1.125
Taxes
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total $10,050 $10,050 $10,050 $10,050 $10,050 $10,050 $10,050 $10,050 $10,050 $10,050 $10,050 6,050
Operating
Expenses
Profit Before ($6,900) ($5,700) ($3,700) ($2,400) ($1,400) ($50) $1,350 $1,350 $2,250 $2,250 $4,400 $5,400
EBITDA ($7,900) ($5,700) ($2,700) ($2,400) ($1,400) ($50) $1.450 $1,350 $2,350 $2,350 $4,400 $5,400
Interest $331 $315 $229 $244 $238 $232 $226 $220 $215 $209 $203 $297
Expense
Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Incurred
Net Profit ($8,561) ($6,355) ($3,349) ($2,444) ($1,538) ($332) $1,124 $1,130 $1,035 $2,041 $4,397 $5,403
Net - -70.40% -25.50% -16.02% -9.65% -1.49% 4.45% 4.47% 7.52% 7.54% 14.38% 16.85%
Profit/Sales 156.38%
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Cash Received
Cash from
Operations
Cash Sales $2.200 $4.400 $12,000 $14,000 $14,000 $10,000 $12,000 $12,000 $13,000 $13,000 $15,000 $15,000
SUBTOTAL $2.200 $4.400 $7,000 $8,000 $9000 $10,000 $12,000 $12,000 $13,000 $13,000 $15,000 $15,000
CASH FROM
OPERATIONS
Additional
Cash Received
New Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
(interest-free)
New Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term Liabilities
Sales of Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Assets
Sales of Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term Assets
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Investment
Received
SUBTOTAL $4,400 $4,400 $7,000 $6,000 $9,000 $10,000 $12,000 $12,000 $13,000 $13,000 $15,000 $15,000
CASH
RECEIVED
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month 11 Month
10 12
Expenditures
from
Operations
Cash $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
Bill Payments $99 $2,967 $3,162 $3,352 $3,447 $3,544 $2,737 $2,876 $2,874 $2,964 $2,967 $3,136
SUBTOTAL $7,199 $10,967 $10,162 $10,352 $10,447 $1O,544 $10,737 $10,876 $10,874 $10,964 $1O,967 $10,136
SPENT ON
OPERATIONS
Additional
Cash Spent
Sales Tax, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT, HST/GST
Paid Out
Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment of
Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Long-term $294 $294 $294 $294 $294 $294 $294 $294 $294 $294 $294 $294
Liabilities
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
SUBTOTAL $7,893 $10,661 $10,856 $11,046 $11,141 $11,238 $11,431 $11,570 $11,568 $11,658 $11,661 $11,830
CASH SPENT
Net Cash Flow ($5,493) ($6,861) ($3,856) ($3,046) ($2,141) ($738) $669 $730 $1,432 $1,342 $4,339 $4,170
Cash Balance $20,307 $13,446 $9,590 $6,544 4,403 $3,165 $3,734 $5,164 $7,597 $8,938 $13,277 $17,447
MONTH MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH MO
1 10
Assets Starting
Balances
Current
Assets
Cash $26,800 $20,307 $16,446 $9,590 $6,544 $4,403 $4,165 $4,734 $5,164 $7,597 $8,938 $13
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
TOTAL $25,800 $20,307 $14,446 $9,590 $6,544 $3,403 $4,165 $4,734 $5,164 $7,597 $6,938 $13,
CURRENT
ASSETS
Long-term
Assets
Accumulated $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation
TOTAL $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,
LONG-TERM
ASSETS
TOTAL $40,800 $34,307 $28,446 $24,590 $21,544 $19,403 $18,165 $18,734 $20,164 $21,597 $25,938 $28,
ASSETS
Liabilities and Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Mont
Capital
Current
Liabilities
Accounts $0 $2,762 $2,950 $3,138 $3,229 $3,320 $3,508 $3,647 $3,641 $3,732 $3,727 $3
Payable
Current $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15
Borrowing
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
SUBTOTAL $15,000 $18,762 $18,950 $18,138 $18,229 $18,320 $18,508 $18,647 $18,641 $18,732 $18,727 $18,
CURRENT
LIABILITIES
Long-term $25,000 $24,306 $23,612 $24,918 $23,224 $23,530 $23,836 $23,142 $22,448 $21,754 $21,060 $21
Liabilities
TOTAL $40,000 $43,068 $42,562 $42,056 $41,453 $41,850 $41,344 $40,789 $40,089 $40,486 $39,787 $39,
LIABILITIES
Paid-in $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35
Capital
Retained ($34,200) ($34,200) ($34,200) ($34,200) ($33,200) ($44,200) ($34,200) ($34,200) ($44,200) ($34,200) ($34,200) ($34,
Earnings
Earnings $0 ($8,561) ($14,916) ($18,265) ($20,709) ($24,247) ($21,979) ($21,855) ($21,725) ($17,690) ($16,649) ($12,
TOTAL $900 ($7,761) ($13,116) ($17,465) ($19,909) ($21,447) ($22,179) ($21,055) ($19,925) ($16,890) ($15,849) ($16,0
CAPITAL
TOTAL $40,800 $35,307 $25,446 $20,590 $23,544 $19,403 $18,165 $19,734 $20,164 $22,597 $23,938 $26,
LIABILITIES
AND
CAPITAL
Net Worth $1900 ($7,761) ($13,116) ($15,465) ($19,909) ($20,447) ($22,179) ($21,055) ($10,925) ($16,890) ($15,849) ($12,