Perception and buying behaviour of Soft Drinks

Objectives
 To gather the basic details of the respondents  Questions 13-16
 To understand the perception of customers towards soft drinks  Questions 12
 What factors affect the purchasing decisions  Questions

1. Do you consume soft drinks?

a. Yes
b. No

(IF ‘No’ then go to question number 12. Else the questionnaire continues)

2. How many times in a week do you consume Soft Drink?

a. 1-2 times
b. 3-4 times
c. 5-6 times
d. Everyday

3. Which quantity do you purchase mostly?

a. 200 ml bottle
b. 330 ml can
c. 440 ml bottle
d. 1 Liter bottle
e. 2 Liter bottle

4. Which is the most common place from where you purchase soft-drink?
a. Kirana Stores
b. Multi-brand Retail Stores
c. Convenience Stores
d. Online Websites

5. Rank the factors that affect your purchasing decision of soft drink (1- Most
Preferred, 5- Least Preferred)
a. Price
b. Availability
c. Occasion
d. Packaging
e. Health Quotient
 6. Does offers affect your purchasing quantity?
a. Yes
b. No

7. If yes, what type of offers affect it most?

a. Discount on bulk purchase
b. Extra quantity at same price
c. Discount on Selling Price

8. Rank the following soft drink based on your preference? (1- Most Preferred, 5- Least
Preferred)
a. Coca Cola
b. Pepsi
c. Thums Up
d. Sprite
e. Fanta
f. Mirinda
g. Limca
h. 7 UP
i. Mountain dew

9. In case of non-availability of your preferred soft drink do you buy other soft drink?
a. Yes
b. No

10. Indicate your level of agreement and disagreement with each of the following.

Strongly Disagree Disagree Neutral Agree Strongly Agree

a. Soft Drink is a good thirst quencher

b. Soft Drink is tasty
c. Soft Drink is easy to serve
d. Soft Drink is purchased more on festivals
e. Soft Drink is less expensive
f. I prefer Soft Drink with food whenever I go out
g. Soft Drink is a good compliment with food
h. Soft Drinks are not harmful to health

Personal Information

11. Gender
a. Male
b. Female
12. Age
a. Below 20
b. 21-25
c. 26-30
d. 31-35
e. 35-40
f. Above 40

13. Marital Status

a. Married
b. Unmarried

14. Profession
a. Business
b. Service
c. Student
d. Housewife
e. Other ______________