Quilatan, Angelica N.

BSACC 2-1
JOLLIBEE FOODS CORPORATION
Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a
Filipino multinational chain of fast food restaurants headquartered in Pasig, Philippines. JFC is
the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the
fast food burger business.
With the success of its flagship brand, JFC acquired some of its competitors in the fast
food business in the Philippines and abroad such as Chowking, Greenwich Pizza, Red Ribbon,
Mang Inasal, and Burger King Philippines. As of January 2015, JFC had a total of more than
3,000 stores worldwide, with system-wide retail sales totaling 82.1 billion pesos for the fiscal
year 2011.
Jollibee Group Foundation
In December 2004, as part of a corporate social responsibility initiative, the Jollibee
Group Foundation, also known as the Jollibee Foundation, was established by Jollibee Foods
Corporation (JFC) to make giving back an organized corporate commitment. The Foundation
aims to invest in local people and help them succeed. Jollibee Group Foundation is the social
responsibility arm of Jollibee Foods Corporation, the Philippines’ largest food service company
and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red
Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin
Wang.
A. Busog, Lusog, Talino Feeding Program
Launched in 2007, the Busog, Lusog, Talino (BLT) School Feeding Program aims to
address hunger among public school pupils from Kinder to Grade 6, by providing them daily
lunch, so they can stay in school and learn better. The program harnessed the strengths of
Jollibee Foods Corporation (JFC) in food service management, and promoted partnership among
stakeholders to ensure effective program implementation and sustainability. Since its launching,
the BLT program has served 165,000 pupils from 1,567 schools in more than 200 municipalities
across the country, through its 196 partners. It has also served as a model of effective public-
private partnership in promoting educational attainment in the country.
 In 2015, Jollibee Group Foundation (JGF) held the first BLT Excellence Awards to honor
exemplary performance of schools in implementing the BLT standards for food safety and
quality, and their innovative approaches to working with the community to sustain the program.
Agboy Elementary School in Leon, Iloilo was named the Grand Winner.
JGF, in partnership with the Department of Education (DepEd) and the Local
Government Unit of Capas, Tarlac launched the BLT Kitchen in September 2015. It was a pilot
initiative that supported the implementation of DepEd’s School-Based Feeding Program (SBFP).
The first BLT Kitchen was set up in Capas Gabaldon Elementary School, which served five
schools. The successful pilot project was made possible through effective inter-agency
collaboration. JGF established the kitchen facility in the school, while the LGU provided funds
for the parents’ medical check-up and daily transportation. Funds for the feeding program came
from the DepEd SBFP budget. The five participating schools were responsible for overseeing
daily operations while parent volunteers prepared meals and allocated portions for distribution to
the satellite schools and their pupils. JGF will continue to work with partners to build more BLT
Kitchens across the country.
B. Farmer Entrepreneurship Program
In 2008, Jollibee Group Foundation (JGF) initiated the Farmer Entrepreneurship Program
(FEP) together with partners to improve smallholder farmers’ income by linking them to the
supply chain of institutional markets such as Jollibee Foods Corporation (JFC). Since its launch,
FEP has facilitated the training of 1,816 smallholder farmers on agro-enterprise development and
enabled 20 farmer groups to deliver to 20 institutional markets including JFC. Starting 2015, JGF
focused on 12 farmer groups that deliver white onions, salad tomatoes, green bell peppers,
Taiwan hot peppers, calamansi, cabbage, Baguio beans, sayote, Chinese cabbage (pechay) and
carrots to JFC. Their transactions reached a combined total of 950 metric tons, amounting to
more than PhP43 million in value.
C. Project Ace Scholarships
The Project ACE (Improving Access, Curriculum, Employability) Scholarship Program
offers assistance to underprivileged youth committed to forging a brighter future for themselves
and their communities. The unique feature of this scholarship program is its focus on improving
students’ employability. In College Scholarships, scholars are enrolled in Hotel and Restaurant
Management or Business Management in various universities. They acquire work experience at
Jollibee, Chowking, and Greenwich restaurants. Those hired upon graduation are placed in a fast
track management training program. Technical Skills Training scholars study in Don Bosco
Technical College and Don Bosco Canlubang. They undergo practicum in the JFC commissary
or with service providers of JFC’s restaurants. Since 2006, 137 scholars have graduated from
college and 169 have completed Technical Skills Training.
Partner Universities and Colleges:
 Ateneo de Davao University  St. Clare College of Caloocan
 Don Honorio Ventura Technological State  St. Nicolas College of Business and
University Technology
 Meycauayan College  STI Caloocan
 National Polytechnic College of Science and  STI College Alabang
Technology - Novaliches
 Nueva Ecija University of Science and  STI Computer College Parañaque
Technology
 Our Lady of Fatima University - Valenzuela  University of Cebu
 Polytechnic University of the Philippines  University of Cebu - Lapu-Lapu and
Mandaue, Inc.
 St Louis University  West Bay College

Partner Technical Skills Schools

 Don Bosco Technical College, Inc.
 Don Bosco Canlubang, Inc.
D. Maaga ang Pasko
- A nationwide toy and book collection drive for the benefit of less fortunate children
across the nation
- The country’s biggest and longest-running toy-and-book collection drive distributed
over 500,000 total gifts in 2010 with Jollibee matching every donation with its own
Jollibee toy, book or school item
E. Jollibee Hug and Share Dolls
- Jollibee’s 30th anniversary – the Jollibee Hug and Share dolls special novelty promo
was launched
- Sales of the limited-edition dolls rose over P18 million pesos which were donated to 8
charitable institutions:
 Cottolengo Filipino (Rizal)  Marcellin Project (General Santos City)
 ERDA Tech (Manila)  Shontoug Foundation (Baguio City)
  Families and Children for Empowerment  Philippine Children’s Medical Center
and Development Foundation (Manila) (Quezon City)
 House with No Steps (Quezon City)  Busog, Lusog, Talino In-School Feeding
Program of the Jollibee Foundation
(Leyte).
These institutions engaged in programs and projects that directly benefit children; focus its
efforts on repairing schools severely damaged by typhoons Ondoy and Pepeng.
- Jollibee embarked on a Christmas Caravan as it went around distributing toys and books
as well as school supplies to some 36 schools from calamity-stricken areas
- 8 of the most severely affected schools also received additional help by getting either a
new classroom, desks, computers and other instructional materials
F. The Jollibee and Friends dolls
- Raised a total of P12 million from the sales of the Jollibee and Friends dolls and
additional P8 million donated from the Jollibee will be used to build a total of 40 public
school classrooms beginning 2011.
- Total of 1.5 million toys and books collected to date and still growing enlisted more than
200,000
- Jolly Toy Scouts Set a record collection of 283,671 toys and books in 2010
2008
G. Skills Enhancement and Education Development for Students (SEEDS)
- To help qualified students pursue post-secondary education through the provision of
financial assistance and to enable students to acquire job competencies – skills, attitudes
and work values through in-store training, thus enhancing employability upon completion
of post-secondary education
- Interest-free tuition loan (max. amount of P12,000 for semestral schools; P10,000 for
trimestral schools), training stipend net of tuition loan, in-store training ranging from 24-
36 hours/week during regular semester and 48 training hours/week during school breaks;
values formation and leadership development programs