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發刊日:2018年12月17日

Comscore 類別定義更新

2018 12 17
Comscore

Comscore 2018/10
Comscore (Client
Focus Dictionary, CFD) Comscore
2018/10 (Attributes)

l 12 ( Entertainment – Multimedia
Entertainment) ( Microsoft Sites Portals Multi-Category)

e.g. Business/Finance – Financial Information/Advice, Entertainment – Multimedia, Entertainment – Radio,


Entertainment – TV, Health – Pharmacy, News/Information – Newspapers, Portals, Regional/Local, Retail – Consumer
Goods, Services – Photos, Social Media – Blogs, Travel – Transactions

l 4 ( )

e.g. Business/Finance – News/Research News/Information – Business/Finance News,


Career Services – Training and Education Education – Training and Higher Achievement,
Services – Instant Messengers Social Media – Instant Messengers,
Technology – Technology News News/Information – Technology News

: Business/Finance – News/Research News/Information – Business/Finance News Business/Finance


News/Information

2018 12 17 Comscore ARO


Comscore

Comscore 2018/10

l 12

e.g. Automotive – Resources (Old) → Automotive – Information/Resources (New),


Business/Finance (Old) → Financial Services (New) ,
Business/Finance – Online Trading (Old) → Financial Services – Investments (New) ,
Business/Finance – Personal Finance (Old) → Financial Services – Payments (New) ,
Directories/Resources – Maps (Old) → Directories/Resources – Maps/GPS/Traffic (New) ,
Lifestyles – Beauty/Fashion/Style (Old) → Lifestyles – Beauty/Fashion (New) ,
Lifestyles – Home → Lifestyles – Home/Architecture (New) ,
Lifestyles – Personals (Old) → Lifestyles – Dating (New) ,
Retail – Food (Old) → Retail – Food/Supermarket/Grocery (New) ,
Services – Discussion/Chat (Old) → Services – Forums/Message Boards (New) ,
Travel – Car Rentals (Old) → Travel – Car Transportation (New) ,
Travel – Hotel/Resorts (Old) → Travel – Hotel/Resorts & Home Sharing (New)

* ARO/Comscore

2018 12 17 Comscore ARO


Comscore

Comscore 2018/10

e.g. Retail – Department Stores & Retail – Mall → Retail – Department Stores/Malls (New)
Services – Coupons & Services – Incentives → Services – Coupons/Incentives (New)

Financial Services – Financial Services & Advice /


Financial Services – Insurance
Health – Diet & Exercise/Fitness Tracker
Multi-Category
Media Attributes ( )
News/Information – Local News
Retail – Automotive

* ARO/Comscore

2018 12 17 Comscore ARO


Comscore

Comscore Attributes
Comscore (Attributes)

Streaming Video ( )
/
Vidol
Magazine ( )
VOGUE

Cable/Broadcast TV ( )
TVBS
Newspaper ( )
/

Streaming Audio ( )
KKBOX Spotify
Blog ( )
/
PIXNET XUITE
Radio ( ) KISSRADIO
Hit Fm

* ARO/Comscore
* Multimedia ( ) Blogs ( ) Streaming Video Blog
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Comscore

Category/Attributes
1. “Entity Search” “Dictionary”

2. “Dictionary Definitions”

2018 12 17 Comscore ARO


Comscore

Category/Attributes Dictionary
1. Hide Dictionary Patterns URL Patterns (e.g. %.ETTODAY.NET% % )
2. Dictionary ( Dictionary Dictionary )

2018 12 17 Comscore ARO


Comscore

Media Edit Attributes

Attribute Entities

2018 12 17 Comscore ARO


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