Professional Documents
Culture Documents
Presents
This season,
over 1 lac prospective
home buyers
are heading your way.
Organised by
MCHI BUILDS THE BRIDGE.
PROPERTY 2010 OCTOBER.
Recession is gone. The job market is secure. The property prices
are stable. Home loans are relatively easy on the pocket. Hence
many of the erstwhile prospective buyers are now ready to be
converted into actual buyers. They are eagerly waiting for a
trusted platform to independently compare and check out the
options available.
Honouring the public sentiment, MCHI (Maharashtra Chamber of
Housing Industry) presents Property 2010 October. A guaranteed
crowd puller.
We invite the entire real estate, banking and allied industry to
reach out and connect with the prospective buyers at this event.
CONNECT WITH
PROSPECTIVE BUYERS
• Buyers of residential proper ties across the
dominant price range
• Individuals and companies looking for residential
properties and corporate offices
• Real estate developers, builders, contractors and
real estate agents
• Government officials and policy decision makers
• Individuals from allied fields, architects, interior
designers, consultants, trend-setters and more
PROPERTY 2010 OCTOBER
SHATTERING MYTHS. BUILDING SUCCESS.
Real estate brands who have already participated in the MCHI Property Exhibitions
held over the years have received excellent results. But some of you are still not
convinced due to some misconceptions which we are very glad to shatter.
Myth: You think ‘economy homes’ won’t Myth: Stand-alone projects and small
be a hit at the exhibition. developers don’t get good results.
Fact: The number of people visiting the Fact: Buyers are becoming more
exhibition for ‘value for money’ is steadily aware. They understand that stand-
climbing. alone projects and the ones by small
developers give them better rates
and are cost-effective in terms of
Myth: Premium homes are beyond the
maintenance. So many families
reach of the visitors.
consciously look for such projects at
Fact: Browse through the property listing the exhibition.
of our previous exhibitions and you will
find several ‘super premium’ spaces being
featured. Why? Because we receive a
sizable walk-in comprising the elites and
investor community.
Why to participate?
• Chance for branding
• Understanding your customers and their
needs better
–
• Network with all industry stake holders
government bodies, HFIs, Brok ers, NBFC ,
IPC Suppliers, Funds, Fellow Developers,
Re-Development Societies (Additional Biz
Avenues)
ENHANCING ENHANCING
EXHIBITORS’ EXPERIENCE VISITORS’ EXPERIENCE
1. Exclusive Exhibitors' Cafeteria : We are earmarking a 1. MCHI Assurance: All the participating Developers have to
special area in the Cafeteria exclusively for Exhibitors, sign the MCHI assurance letter, which will have
this will reduce any waiting time your Staff usually faces undertaking signed by the MD of the participating
at the Exhibition. company. “The project displayed at the exhibition has IOD
and CC, and participant will abide to MCHI code of
2. Green Room : The exhibition will have Green Room
conduct.”
(Ladies and Gents) facility for the exhibitors.
2. Assured Gifts To The Buyers : MCHI/Exhibitors will give
3. Foot Spa Facility : Special Foot Spa facility will be assured gift to the Visitor who will buy property during the
available for exhibitors, which will be placed at the exhibition from the exhibitor. The winner will be given a
Exhibitors’ Cafeteria. gift at the exhibition itself and will be given a free drop at
4. Covered Parking Gangway : Leveled demarcated Parking home by Meru or Metro Taxi.
will be created. Also, a Covered Parking gangway will be 3. Kids’ Zone: This year, we have taken into account the
created for the visitors and exhibitors to come to needs of children accompanying their parents and
exhibition registration. we are making arrangements for Kid’s Zone where
5. Exhibition Entry Fee : An entry fee has been decided for children can play games and activities. (This service will
visitors who don't take advantage of the pre-registration be managed by Professional Company)
facility. The total collection will be donated to charity.
VALUE ADDITION :
6. April 2010 Rates : As in April 2010, so also in this
October's 17th Mega edition, in the interests of
its members, MCHI is maintaining costs. Despite
the considerable rise in input costs, MCHI is NOT
increasing participation rates. We are again, adding more
value to your participation with more features and
benefits.
a) Free Listings in official Exhibition Catalogue as per
format.
b) Passes for Exhibitors Lunch on Sunday, October 24th,
2010.
c) Limited Passes Exhibitors Dinner Party on Friday,
October 22nd 2010.
d) No Car Parking Charges, Demarcated leveled Parking
area for Exhibitors, Visitors and VIPs.
e) Complimentar y Bus-pickup ser vices to and fro
to the Exhibition from Bandra (E) and Kurla (W)
Railway Stations
f) All Exhibitors will get virtual Exhibition for 15 days
TRACK RECORD OF
MCHI'S PROPERTY EXHIBITIONS
Exhibition Developers HFIs Visitors Enquiries Generated Home Loans
by Developers approx. Sanctioned By
(Rs.) HFIs approx. (Rs.)
• Print:
Heavy advertising and advertorial coverage in mainline English, Hindi, Marathi and Gujarati dailies.
• Electronic:
Extensive radio spots and local cable ads to take the message home.
• OOH:
Extensive use of strategic hoardings, kiosks, bus-back panels.
• Online:
Strong online presence through cross-promotion and tie-ups with leading portals.
• Direct marketing:
Mailers and invitations to databases of key financial organisations.
• Radio, SMS, Virtual Expo, Online Campaign, Emailers
MOST IMPORTANTLY...
WE HAVE NOT RAISED THE COST!
RATE CARD
Section Member's Rate Non Members/ Service Tax
Per Sq. Meters Per Sq. Meters HFIs & Banks
BE A PARTNER
Become a Co-organiser, Platinum Partner, Gold Partner, or Silver Partner.
For details contact, Ashok Lulla (GM Marketing) 9867619950 and
Sidney D'Souza 9820796657
PATRON:
Cost : Rs. 35 Lacs + 10.30 % Service Tax (Stall No. P-1, P-2, P-3, P-4, P-5, P-6, P-7, P-8, P-10)
Cost : Rs. 33 Lacs + 10.30 % Service Tax (Stall No. P-11)
1. Super Premium Exhibitions Space: • Company Logo on Decorative Entrance Arch Gate
• Premium Space in Section A (12x12) 144 Sq Mtrs. (You • One Advertisement in Exhibition Catalogue. (Full Page Color Ad)
can choose any Stalls from P-1, P-2, P-3, P-4, P-5, P-6, P-7, • Logo Branding on Back Drop in Pre-Event Press Conference.
P-8, P-10, P-11) if more than one entry received the Stall (if held)
allocation will be on draw of lots as given above) • Logo on Exhibition carry bag
2. Sustained Hi-Value Branding & Media Spend: • Logo in Press Kit
• Company Name and Logo in all advertisement in Print Media • Logo on Credits Page in Exhibition Catalogue
and Outdoor Media and in all communications including • Logo on Website as PATRON & which will be redirected to your
Invitation company website
• One Color Advertisement in DNA/TP/HT/MID Newspaper • Stall permissible height will be 4.5 mtrs for Patron and
(400 Sq. Cms) during the exhibition period Premium Stalls (P1 to P11)
• One Road hoarding at the Exhibition site during exhibition. • Prime Space on Online Virtual Expo as Patron
(Size 10 ft x 10 ft)
• Complete database of visitors on CD on next day of the exhibition
• Playback (multiple) of your Video Commercial (of Max. 30 Secs)
on LED Screen in registration area # MCHI reserves the right to amend this offer.
• 10 Flags / Buntings hung from the rafters inside the exhibition # Location of Hoarding and Logo in branding will be strictly in
alphabetical order.
Please Note: Stall No. P-2 and P-8 has pillars on the edge of the stalls, please ask us for the technical plan.
Company Logo on Company Name and Logo in Prime Space Online Logo on
Decorative Entrance Arch Gate all advertisement in Print Media Virtual Expo Exhibition Carry Bag
THE TEAM BEHIND THE SHOW
MCHI Managing Committee – 2010-2011 MCHI EXHIBITION SUB COMMITTEE – 2010 - 2011
President • Sunil Mantri Chairman • Mr. Boman Irani
Immediate Past President • Pravin Doshi Co-Chairmen • Mr. Mukesh Patel
President-elect • Paras Gundecha • Mr. Bandish Ajmera
Vice Presidents • Vimal Shah • Dharmesh Jain Co-ordinator • Mr. Harish Patel
3% 1% 2%
3% 3% 3% 1% 4%
3% 13%
10%
5% 28%
12%
34%
25%
60%
34%
15%
28%
11%
Outside Mumbai Western Suburbs Thane Salaried Self Employed/Business Retired Student/Unemployed
Central Suburbs Navi Mumbai Kalyan-Dombivali 1 RK 1 -1.5 BHK 2 BHK 2.5 BHK
South Mumbai Western Suburbs beyond Dahisar Ambernath-Badlapur 3 BHK >3 BHK RH/Bungalows Plots
6% 4% 4% 2% 8%
3%
6%
5%
22%
9%
7% 25%
23% 23%
20%
18%
16% 16% 8%
15%
15% 13% 13%
15%
10% 6%
5%
38% 19%
2% 2% 15%
0%
Western Suburbs
(Beyond Dahisar)
Navi Mumbai
including Panvel
South Mumbai
Outside Mumbai
Central Suburbs
Ambernath Badlapur
Neral-Karjat
5% 2% 8%
4% 45%
3% 40% 40%
40%
6% 35% 34%
32%
15% 30% 27%
33% 25%
25% 22%
20% 19%
20%
16%
15% 14%
2%
10% 8%
83% 5%
0%
Swimming Pool
Community Hall
Modular Kitchen
Joggers Track
Health Club/Gymnasium
Club House
Invertor Back Up
2%
37%
Navi Mumbai
Kalyan Dombivali Belt
Thane
Western Suburbs
Central Suburbs
0% 5% 10% 15% 20% 25% 30%
Project nearing completion Project at launch
PRINT MEDIA
• Afternoon • Bombay Samachar • Bombay Times
• Business Standard • DNA • Economic Times
• Express Estates • Financial Express • Free Press
• Gujarat Samachar • Gujarati Mid-Day
• Hindu (Sindhi Paper) • Hindustan Times
• Indian Express • Inquilab • Janmbabhoomi
• Loksatta • Maharashtra Times • Mid-Day (Eng)
• Mid-day Hot Property (Eng + Guj) • Mumbai Mirror
• Nav Bharat Times • Navbharat • Pudhari
• Sunday Mid Day • Times of India • Vasturang
For the first time MCHI came up with a new concept.
There was a 8 Page pull-out in the Times of India where
Bus back
in all the participants were given a Complimentary Ad.
OUTDOOR MEDIA
Onsite Hoardings and Banners Standy Hoardings on road
The 2nd contest was the On-site contest where the Visitors had to answer a few questions
related to the Stalls, themes, projects of the Participating Developers. This encourages
the visitors to browse through the stalls more thoroughly. Maruti Alto Winner
LUCKY DRAW
Lucky Draw Function on 10th April Proline Fitness Gift Voucher of Rs. 40,000
Winners Property Purchased from
Home buyers who had purchased a property from MCHI's
Property 2009 (October) were chosen by a lucky draw to Mr. Kiran Sawant / Runwal Group
win various exciting prizes! Ms. Dipali Mirashi
Mr. Rajendra Kedar Ekta World & Supreme Universal
1 BHK flat at Virar of LOK GROUP
Mr. Prakash Unnikrishnan Gundecha
Winners Property Purchased from
Mr. Sudhir Rane Nahar Group
Mr. Maajid Ali Arihant Superstructures
The April 2010 edition of the MCHI show as usual did live up to all its promises - whether in
terms of quantity & quality, we were not disappointed. The show enabled us to reach out
to focused clientele a lot of whom have ended up purchasing their dream homes from us.
This is one show (MCHI Exhibition) people wait for to select their
Property & it always fulfills their need.
We have always participated in Property exhibitions organised by MCHI. The good thing about this
year’s exhibition was the media plan and reaching out to the correct audience. We had very focused
enquiries on our stall and the customer response was excellent. The ambience and the facilities
created by MCHI at the exhibition ground were outstanding.
Mr. Ashish Bose, Asst Manager - Advertising, Puranik Builders Pvt. Ltd.
With reference to the recently concluded MCHI Expo April '10, it was a good show
wherein we received concrete enquiries for our Pune properties which has resulted
into good conversions. It has always been a good platform to reach the ultimate
clientele, and, a pleasure to participate in the MCHI Expo. In future, we would
always like to be a part of MCHI family and hope that this show will go on forever.
MCHI Property Exhibition April - 2010 was really a great event. We got 31000
direct enquiries for all our project between the range of 12 Lac plus to 1cr plus.
Through the exhibition we got the booking for all 23 flats.
The event organized by MCHI in April 2010 was really a good event.
We have received good enquiries from this exhibition. The location,
setup and management of the event was very good. Hope you'll arrange
such kind of good events in future.
Developers Locations
Acme Housing (India) Pvt. Ltd. Mumbai, Thane, Pune, Goa, Neral Nirman Group Of Companies Neral, Nasik & Khandala
Aditya Builders Pune NRI City Nashik Highway
Ajmera Realty & Infra India Ltd. Mumbai, Bangalore One Square Foot Murbad, Karjat, Neral
Akshar Group Navi Mumbai, Pune, Ahmedabad Our Town - Mumbai’s Hot New Destination Khardi
Ankit Group Lonavala, Karjat Pharande Spaces Pune
Apna Ghar Apartments (P) Ltd. Noida, Mumbai, USA, Dubai Progressive Group Navi Mumbai
Arihant Superstructures Ltd. Vashi, Kharghar, Panvel, Badlapur Puranik Builders Mumbai, Thane, Pune
Arrow Engineering Ltd. Pen Ramnath Developers Pvt. Ltd. Jhansi, Nagpur, Gwalior
Ashiana Housing Ltd. Lavasa Raunak Group Mumbai, Thane
Better Homes – Property Consultants Mumbai, India RNA Corp. Mumbai
D. S. Kulkarni Developers Ltd. Mumbai, Pune, Nashik, Bangalore & Royal Palms (India) Pvt. Ltd. Mumbai
USA Runwal Group Mumbai, Thane, Pune
Disha Direct Mumbai, Wada, Shahpur , Shirol, Sagar Builders Mumbai
Alibaug Sai Builders & Developers Dapoli
Dosti Group New Wadala, Sion, Parel- Sewree, Sanghvi Group Of Companies Mazgaon, Girgaon, Wadala, Dahisar,
Vasai, Thane, Navi Mumbai Mira Road, Thane, Kalwa, Dombivli,
Ekta World & Supreme Universal Mumbai, Pune, Nashik Lonavla, Nasik
Everest Developers Vile Parle, Juhu, Andheri, Fort, Tardeo, Sathya Nagar Boisar, Dist. Thane, Mumbai
Ghatkopar, Thane, Chembur, Siroyafm Constructions Private Limited Mumbai, Hinjewadi - Pune, Bangalore
Mahalaxmi, Parel and Wadala. Soft Corner Marketing Shahapur, Murbad, Karjat, Neral,
Gemstar Constructions Mumbai Alibaug, Wada, Igatpuri, Nagpur
Godrej Properties Ltd. Ahmedabad, Bengaluru, Chandigarh, Sunil Mantri Realty Ltd. Mumbai, Pune, Solapur, Kolhapur,
Kolkata, Mumbai Nagpur, Bengaluru, Hyderabad,
Goel Ganga Group Pune, Mumbai, Nagpur, Bengaluru Gwalior
Gold Valley Raigad, Pune, Lonavla, Panshet, Tata Housing Development Company Ltd. Mumbai, Delhi, Bangalore, Pune,
Warasgaon Kolkata
Gundecha Andheri (W), Kanjurmarg (W), Vatsalya Developers Bhoisar
Mulund (W)
Hiranandani Constructions Pvt. Ltd. Mumbai, Thane
Indian Eco Parks Murbad, Kalyan, Badlapur, Neral
Jai Bhuvan Builders Pvt. Ltd. Goa
Banks & HFIs Others
Kanakia Spaces Pvt. Ltd. Mumbai Citibank Mumbai Police
Kumar Properties Pune, Bangalore, Mumbai Development Credit Bank Ltd. Iproperty.com
Laxmi - Ramana Dev. Pvt. Ltd. Pune, Nasik Kotak Mahindra Bank Ltd. MCGM
Lodha Group Mumbai LIC Housing Finance Ltd. Accomodation Times
Man Infraprojects Ltd. Mumbai & Navi Mumbai Reliance Home Finance Accord Wecs
Marathon Group Mumbai & MMR
IDBI Home Finance Builders Association of India
Mark Ventures Pune
GIC Housing Finance Ltd. Dr. Raviraj Vastu Spiritual Services Pvt. Ltd.
Mayfair Housing Pvt. Ltd. Mumbai Western Suburbs, Virar, Thane
Union Bank of India The Estate Agents Association of India
Nahar Enterprises Mumbai
Neelkanth Mansions & Mumbai,thane, Panvel, UCO Bank Federation of Safety Glass
Infrastructure Pvt. Ltd. Alibaug, Pune, Nagpur, Bangalore PEATA
Neptune Group Mumbai, Pune, Hyderabad, Cochin Proline Fitness
Property Ezee
EXCELLENCE IN STALL AWARDS FOR PARTICIPANTS AT PROPERTY 2010 APRIL
Excellence in Stall Design Developers (Patrons Stalls) Excellence in Stall Design Developers (Patrons Stalls) Excellence in Stall Design Developers (Patrons Stalls)
Winner : Kalpataru Ltd. Runner up: Nirmal Lifestyle Second Runner up: Ackruti City Ltd.
Excellence in Stall Design Developers – Hall A Excellence in Stall Design Developers – Hall A Excellence in Stall Design Developers – Hall A
Winner : Godrej Properties Ltd. Runner up: Lodha Group Second Runner up: Runwal Group
OUR PATRONS FOR PROPERTY 2010 APRIL
PATRON STALLS
Ackruti City Ltd. Deeraj Realty Housing Development & Infrastructure Ltd.
Kalpataru Ltd.
Maker Bhavan-II, 4th Floor, 18, V. Thackersey Marg, New Marine Lines, Mumbai 400 020.
Tel: 42121421, Fax: 4002 0362, Email: mktg@mchi.net, Web: www.mchi.net
Bus & Car
Pick-Up Point
PARKING
EXIT EMERGENCY
EXIT
EMERGENCY
EXIT
EMERGENCY
EXIT
VIP
Presents LED
SCREEN ATM FIRE
(3x3) (3x3) (3x3) (7x5) (7x5) (6x5) (6x5) (5x6) (24x5) (4x3)
42 38 37
2 1 96 sq. mtr. Hall
9
(11x12) MACHINE
BRIDGE
(3x3) (3x3) Manager
EMERGENCY
41 36
(9x5) (6x6) (24x6) P1
EXIT
(3x3)
(3x2) (3x2)
35
40 39 (5x2)
(3x3) (3x3) 34 (3x3) 3 33
28 29 33 (24x6)
(8x6) (12x6) (12x6) (18x6) (18x6) (18x6) (12x12)
(3x3) (4x3)
EMERGENCY
Silver Partner-1
27 ENTRY
Section C
Platinum Partner-2
32 (9x5)
4
EXIT
(6x2)
(3x3) (3x3)
30 31
5 32 31 10 P3
KIDS
EXHIBITORS
(3x3)
26
(3x3)
23 (3x3) (3x3)
21 20
(7x6)
11 7 8
PARKING
25 P2 ZONE
Pick-Up Point
(3x3)
6
8 30 29 P4
Other Grounds
11 12 17 (18x6) (18x6) (18x6) (18x6)
Silver Partner-2
EMERGENCY
(3x3)
(3x3)
10 15 (9x5)
(7x6)
EXIT
17th REAL ESTATE & HOUSING FINANCE EXHIBITION (3x3) (3x3)
(3x3)
10 9
(12x6) (12x6) (12x12)
Gold Partner-2
(6x2)
13 14
9
(3x3)
8
6 (3x3) (3x3) (3x3)
5 4 3
12 13 5
6
MAIN ENTRY
(3x3) (6x5)
(7x6)
28 27 P5
SERVICE ROAD
7
11
REGISTRATION
Kohinoor
Section B
12
Section A
Section A
Section A
(6x2) (6x2)
PATRON
2 1
EMERGENCY
INDEX
EXIT
PATRON
EXHIBITION (6x5)
13
(6x6)
14
(12x6) (12x6) (18x6) (18x6) (18x6) (18x6) (12x12)
Section A
Platinum Partner-1
(6x5) (6x6) 26 25 P6
VISITORS PARKING
(6x5) (6x6) (12x6) (12x6) (12x12)
Section C
17 18 (24x6)
Gold Partner-1
Gundecha
SERVICE ROAD
21 22 16 17 1 P8
KITCHEN
P9
(6x5) (6x6) 22 21
23 24 Co-Organizer
OFFICE
(4x6) (5x6)
COMPUTER ROOM
26 25 20 19 18 P11 P10
Organised by Passage for Exhibitor to go to Exhibitors Cafetaria
EXHIBITORS CAFETERIA EXHIBITORS CAFETERIA
GENTS GREEN ROOM ROOM LADIES GREEN ROOM
PETROL
PUMP
Visitors Passage to go to EMERGENCY EMERGENCY EMERGENCY
EXIT EXIT EXIT
Registration from Parking
Bharat Diamond Bourse CITIBANK NOTE : FLOOR PLAN IS SUBJECT TO CHANGE, ORGANIZERS HAS RIGHT TO CHANGE OR ALTER PLAN WITHOUT PRIOR NOTICE.
Maharashtra Chamber of Housing Industry
Presents
Organised By
Date and Venue : 21st to 24th October 2010 at MMRDA Grounds, Bandra Kurla Complex, Mumbai
E-Mail ID : _____________________________________________________________________________________________________
All Demand Drafts should be drawn in favour of "MCHI Trust Exhibition",The terms and conditions mentioned overleaf shall be deemed to have
been read by the exhibitor before signing this form.
I/we enclose herewith Cheque/Bank Demand Draft No. _______________ dated ____________ for Rs. ________________________________
in favour of “MCHI Trust Exhibition", payable at Mumbai, towards payment for the booking of the stall/s. I/We have read the rules and
regulations relating to the administration of the exhibition and hereby agree to abide by them.