Diego Virmond
São Paulo, Brazil
Mobile +55 (41) 99999-3534 | e-mail: virmondcarrilho@gmail.com
Personal profile
Interested and sociable. I appreciate working
along great professionals in order to learn and
expand experiences. Also, I’m very engaged
to the projects I take part on and always do
my best to accomplish their goals.
Academic qualifications
Bachelor degree in social communication -
Licensed in advertising and marketing at
Universidade Positivo (2013-2016)
Phil Young's English School (TOEFL ITP test:
547)
Previous formal Works
Uber (AGO, 2017 until NOW)
Paid Social channels management. Planning
and execution of branding and acquisition
campaigns. Performance media analysis
aligned with test and learns path (probability
driven with statistical significant).
Mirum Agency (FEV, 2015 until JUN, 2017)
Advertising account management.
Development and execution of digital
marketing strategies. Monitoring and daily
optimizing campaigns. Analysis of reports on
account performance. Coordinating media
team of specialists in social ads.
Agência CASA (APR, 2014 until FEV, 2015)
Management of client solutions.
Development of optimization reports.
Uploading and analyzing performance-
1
oriented ads. Participation in strategic media
planning. Customer service.
Work experiences
My professional experiences are based on a
daily working routine in one of the largest
digital agencies in Brazil. It belongs to the
biggest communication conglomerate in the
world and works directly with the largest
customer segments in the country (retail,
insurance, real estate, consumer goods,
sports, health care and banking).
I also worked after this period with 3 startups
(Moments.Surf, Hair Advisor and depois das 6
p.m.). The last one is an after-business hour
scheduled delivery solutions that I modeled
from scratch along 2 friends and the others
are platforms that approximate clients with
services through Apps.
I was responsible for part of process
optimization and development of solutions
for the service offered by depois das 6 p.m.
and in Moments.Surf by doing the digital
planning and management of the
international launching campaign of the
service.
At the same time, I worked with two large
clients as a recommendation from the Board
of Directors of Mirum and i-Cherry on
conducting strategic consulting for products
focused on sales and brand recognition.
Personal Skills
 Analytical
 Success and results craver
 Excellent communications skills
 Able to work under pressure
 Problem solver
 Diego Virmond
São Paulo, Brazil
Mobile +55 (41) 99999-3534 | e-mail: virmondcarrilho@gmail.com

Cases
I was responsible for designing and operating the most advanced version of DPA, which is a dynamic
product remarketing tool based on the user's previous behavior on the website and recency of the
product view by Magazine Luiza - already aired among all major players Retailers in Brazil
(information provided by Facebook itself at the time), this provided a share of sales that helped
record sales during Black Friday in 2015.
In 2016, I recently participated in a strategic consultancy to upgrade the DPA to another retail giant
(Grupo B2W) for the Americas.com, Submarino and Shoptime brands.

In the same year of 2015, through successful multi-channel work that I did on Facebook, my Agency
won a portion of Magazine Luiza's off-line account, which converted part of the annual investment
in digital TV which at the time equaled 10 times the amount invested during the works focused
entirely on performance.
Also in 2015, I was responsible for an online media project for Banco Itaú which consisted in
dissemination of services allied to retail partners - focused on credit card applications to promote
the sales of online products. We worked with the same indicators and goals of other partners of the
bank and in the end, we obtained the best cost per request and the best quality of the requested
user. This enabled the bank to migrate more investment into the campaign, generating even greater
volume of leads and consequently sales to the partner retailer. Due to the outcome of the media
campaign, Itaú was presented by Facebook with a bonus coupon that further boosted the results.

References
Joaquim Pinheiro | +55 (41) 99876-9702 Renata Adriazola | + 55 (41) 98805-8147
Media Manager (Mirum) Project Manager (Moments.Surf)

Lissa Wan | +55 (41) 99933-6364

Associate Consultant (Bain & Company)

Personal
Nationality: Brazilian
Languages: Portuguese (native) and English (advanced)
USA Visa: Yes (B-2 Tourist)