Professional Documents
Culture Documents
Table of Contents
Social network penetration
08 Social network penetration in Denmark 2011-2017
09 Social media users in Denmark 2017, by social media site
10 Daily social media usage in Denmark 2015, by platform
11 Daily social media usage in Denmark 2017, by social media site
12 Frequency of using social networks in Denmark 2015
13 Average number of social media networks used in Denmark 2016
14 Frequency of posting content on social media in Denmark 2015
15 Mobile apps ranked by importance in Denmark 2017
16 Daily social media usage on smartphones in Denmark, by app 2015
17 Forecast of the social network user penetration rate in Denmark 2014-2021
18 Forecast of social network user numbers in Denmark 2014-2021
User demographics
20 Social media usage in Denmark 2012-2015, by gender
21 Social media users in Denmark 2016, by gender and platform
22 Daily social media usage in Denmark 2017, by gender and site
23 Share of social media users in Denmark 2017, by age group
24 Social media penetration in Denmark 2015, by age and site
25 Average number of social media used in Denmark 2016, by age group
Facebook usage
27 Facebook usage in Denmark 2015, by age group
28 Facebook users in Denmark 2016, by age group
29 Daily Facebook users in Denmark 2015, by age group
30 Facebook messenger usage in Denmark 2015, by age group
31 Facebook usage frequency in Denmark 2017
32 Facebook usage frequency in Denmark 2015, by age group
33 Frequency of posting original content on Facebook in Denmark 2015
34 Usage of Facebook just for reading content in Denmark 2015, by frequency
35 Frequency of engaging with others' content on Facebook in Denmark 2015
36 Usage of Facebook as a news source in Denmark 2015, by age group and frequency
37 Forecast of the Facebook user penetration rate in Denmark 2014-2021
38 Forecast of Facebook user numbers in Denmark 2015-2021
Instagram usage
40 Instagram users in Denmark 2016, by age group
41 Instagram usage frequency in Denmark 2017
42 Daily Instagram users in Denmark 2015, by age group
43 Usage rate of Instagram in Denmark 2015, by age group
44 Frequency of posting original content on Instagram in Denmark 2015
45 Frequency of engaging with others' content on Instagram in Denmark 2015
46 Usage of Instagram just for reading content in Denmark 2015, by frequency
Twitter usage
48 Twitter users in Denmark 2016, by age group
49 Twitter usage frequency in Denmark 2017
50 Frequency of posting original content on Twitter in Denmark 2015
51 Frequency of engaging with others' content on Twitter in Denmark 2015
52 Usage of Twitter just for reading content in Denmark 2015, by frequency
Chart Title
90.0%
69%
70.0% 67% 66% 67%
64% 65%
62%
60.0%
55%
Share of individuals
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2011 2013 2014 2015 2016 2017
data
80.0%
70.0% 67%
60.0%
50.0%
Share of respondents
40.0%
31% 30%
30.0%
26%
20.0%
0.0%
Facebook Snapchat Instagram LinkedIn WhatsApp Pinterest Twitter
data
80.0%
69%
70.0%
60.0%
50.0%
Share of respondents
40.0%
30.0%
20.0%
15% 15% 14%
10.0%
4%
1%
0.0%
Facebook Instagram Google+ Snapchat Twitter Pinterest
data
70.0%
66%
60.0%
50.0%
Share of respondents
40.0%
30.0%
26%
25%
20.0%
13%
10.0% 7%
6%
5%
0.0%
Facebook Snapchat Instagram LinkedIn WhatsApp Pinterest Twitter
data
0 5 10 15 20 25 30 35 40 45 50
Less often 11
Never 22
Share of respondents
Note: Denmark; February 28 to March 9, 2015; 15 years and older; 1,014; residents
data
30
26
25
20
18
Average number
16
15
13
11
10
8
7
0
None 1 2 3 4 5 6 or more
Note: Denmark; March to May 2016; 16-89 years old; ca. 6,000; Data collected via internet questionnaire and telephone interviews
data
35.0%
32%
30.0%
25.0%
23%
Share of respondents
20.0%
15.0%
12%
11%
10.0%
8% 8%
6%
5.0%
0%
0.0%
Several times a day Once a day Several times a Once a week Once a month Less than monthly Never Don't know
week
Note: Denmark; October 17, 2015 to October 26, 2015; 15 years and older; 27,822*
data
35.0%
30%
30.0%
25.0% 24%
Share of respondents
20.0%
15.0%
11%
10.0%
8%
7% 7% 7%
6% 6% 6%
5.0%
0.0%
Facebook MobilePay Facebook Rejseplanen Gmail Snapchat Spotify Google Maps Instagram DMI Vejr
Messenger
data
90.0%
85%
80.0%
70.0%
60.0%
Share of respondents
50.0% 48%
43%
40.0%
32%
30.0%
20.0%
10% 9%
10.0%
5% 5%
3%
1%
0.0%
Facebook Snapchat YouTube Instagram Google+ Twitter Pinterest Reddit Vine LinkedIn
Note: Denmark; 2015; 12-29 years; 2,295; Respondents who have used respective social media site on smartphone daily
data
70.0%
60.26% 60.7%
59.05% 59.71%
60.0% 58.26%
57.36%
56.38%
55.37%
50.0%
Share of social network users
40.0%
30.0%
20.0%
10.0%
0.0%
2014 2015 2016* 2017* 2018* 2019* 2020* 2021*
Note: Denmark; May 2016; share of the total population who use a social network via any device at least once per month.
data
3.48 3.51
3.38 3.43
3.5 3.32
3.26
3.19
3.12
3
Number of social network users in millions
2.5
1.5
0.5
0
2014 2015 2016* 2017* 2018* 2019* 2020* 2021*
Note: Denmark; May 2016; Individuals who use a social network via any device at least once per month.
User demographics
User demographics 20
Chart Title
Men Women
90.0%
82%
70%
70.0% 66%
64%
59%
60.0% 56%
Share of respondents
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2012 2013 2014 2015
Chart Title
Men Women
90.0%
84.1%
80.0%
71.8%
70.0%
60.0%
Share of respondents
50.0%
40.0%
32.6% 32.5%
29.2%
30.0% 27.1%
24.3%
22.7%
20.0% 16.7%
15.3% 15.3%
13.7%
10.0%
1% 1.6%
0.0%
Facebook LinkedIn Google+ Twitter Instagram Snapchat Other
Chart Title
Women Men
80.0%
76%
70.0% 67%
60.0% 57%
51%
49%
50.0%
Share of respondents
40.0% 38%
30.0%
20.0% 17%
9%
10.0%
0.0%
Facebook Instagram Snapchat Twitter
data
120.0%
98%
100.0%
94%
87%
80.0% 77%
75%
Share of respondents
63%
60.0%
42%
40.0%
26%
20.0%
0.0%
16-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65-74 years 75-89 years Total
Chart Title
100.0%
93%
90.0%
78%
80.0%
72%
68%
70.0%
61%
Share of respondents
60.0%
51% 51%
50.0%
41%
40.0%
32% 33%
31% 30%
30.0% 27% 27%
22%
20%
20.0% 16%
14% 15%
10% 11%
8%
10.0% 6% 5%
0.0%
Facebook YouTube Snapchat Google+ Instagram Twitter LinkedIn Pinterest
Note: Denmark; 2015; 12 years and older; 2,224; Respondents who have profiles on respective social media sites
Chart Title
40.0%
35%
35.0%
30.0% 29%
27%
25.0% 24%
Share of respondents
20.0% 19%
16%
15.0% 14%
13%
11%
10.0%
6%
5.0%
3% 3%
0.0%
Don't use social media 1 2 3 4 5 or more
Note: Denmark; March to May 2016; 16-89 years old; ca. 6,000; Data collected via internet questionnaire and telephone interviews
Facebook usage
Facebook usage 27
data
100.0%
92% 91%
89%
90.0%
81%
80.0%
75%
70.0% 66%
63%
61%
Share of respondents
60.0%
53%
50%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
18-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65-70 years
data
100.0%
80.0%
75.1%
69.4%
70.0%
62.9%
Share of respondents
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
data
100.0%
91.2% 90.7%
90.0%
85.2%
80.0% 76.2%
69.9%
68.1%
70.0%
61.5%
Share of respondents
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and more
data
80.0%
75%
70.0%
64%
60%
60.0%
50.0%
Share of respondents
44% 44%
40.0%
36%
29%
30.0%
21%
19%
20.0%
13%
10.0%
0.0%
18-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65-70 years
data
Once a week 5%
Once a month 1%
Less often 1%
Share of respondents
Chart Title
Daily Monthly
100.0%
94%
92%
80.0%
75%
69% 69%
70.0%
Share of respondents
50.0%
40%
40.0%
30.0%
20.0%
10.0%
0.0%
12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60 years and older
data
90.0%
83%
80.0%
70.0%
60.0%
Share of respondents
50.0%
40.0%
30.0%
20.0%
14%
10.0%
3%
0.0%
Rarely / never Less often Daily / weekly
data
40.0%
38%
35.0%
31% 31%
30.0%
25.0%
Share of respondents
20.0%
15.0%
10.0%
5.0%
0.0%
Rarely / never Less often Daily / weekly
data
80.0%
75%
70.0%
60.0%
50.0%
Share of respondents
40.0%
30.0%
19%
20.0%
10.0%
6%
0.0%
Rarely / never Less often Daily / weekly
Usage of Facebook as a news source in Denmark 2015, by age group and frequency
Share of people who used Facebook as a news source in Denmark in
2015, by age group and frequency
Chart Title
50.0%
45.0%
40.0%
35.0%
Share of respondents
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
data
60.0%
40.0%
Share of Facebook users
30.0%
20.0%
10.0%
0.0%
2014 2015 2016* 2017* 2018* 2019* 2020* 2021*
Note: Denmark; May 2016; share of the total population who use Facebook via any device at least once per month.
data
3.5
3.03 3.06
2.97 3
3 2.93
2.88
2.82
2.5
Number of Facebook users in millions
1.5
0.5
0
2015 2016* 2017* 2018* 2019* 2020* 2021*
Note: Denmark; May 2016; individuals who use Facebook via any device at least once per month.
Instagram usage
Instagram usage 40
data
60.0%
49.9%
50.0%
40.0%
Share of respondents
33.5%
30.0%
20.3%
20.0%
13.1%
10.0% 8.4%
5.4%
0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
data
Once a month 4%
Less often 2%
Share of respondents
data
60.0%
52.9%
50.0%
40.0%
35.4%
Share of respondents
30.0%
20.0%
11%
10.0% 8.4%
5%
2.8% 2.5%
0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and more
Chart Title
Daily Monthly
80.0%
70.0% 67%
60.0%
50.0%
Share of respondents
44%
41%
40.0%
30.0%
23%
21%
20.0%
13% 13%
10.0% 7% 6% 6%
4%
1%
0.0%
12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60 years and older
data
80.0%
75%
70.0%
60.0%
50.0%
Share of respondents
40.0%
30.0%
23%
21%
20.0%
10.0%
0.0%
Rarely / never Less often Daily / weekly
data
80.0%
72%
70.0%
60.0%
50.0%
Share of respondents
40.0%
30.0%
23%
20.0%
10.0%
5%
0.0%
Rarely / never Less often Daily / weekly
data
40.0%
37%
35%
35.0%
30.0%
28%
25.0%
Share of respondents
20.0%
15.0%
10.0%
5.0%
0.0%
Rarely / never Less often Daily / weekly
Twitter usage
Twitter usage 48
data
30.0%
25.0% 24.3%
21.9%
20.0%
Share of respondents
15.8%
15.2%
15.0%
10.1%
10.0%
7.7%
5.0%
0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
data
Once a month 7%
Less often 7%
Share of respondents
data
100.0%
93%
90.0%
80.0%
70.0%
Share of respondents
60.0%
50.0%
40.0%
30.0%
20.0%
10.0% 6%
1%
0.0%
Rarely / never Less often Daily / weekly
data
100.0%
90.0% 87%
80.0%
70.0%
Share of respondents
60.0%
50.0%
40.0%
30.0%
20.0%
12%
10.0%
1%
0.0%
Rarely / never Less often Daily / weekly
data
80.0%
72%
70.0%
60.0%
50.0%
Share of respondents
40.0%
30.0%
20.0%
16%
12%
10.0%
0.0%
Rarely / never Less often Daily / weekly
data
70.0%
60.4%
60.0%
50.0%
Share of respondents
40.0%
30.0% 27.1%
20.0%
14%
10.0% 8.1%
3.2%
1.4%
0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
data
Once a month 4%
Less often 2%
Share of respondents
data
90.0%
82.4%
80.0%
70.0%
60.0%
52.2%
Share of respondents
50.0%
40.0%
30.0%
20.0%
13.5%
10.0%
3.5% 3.8%
2.3%
0.6%
0.0%
16-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and more
Chart Title
Monthly Daily
50.0%
47%
45.0%
40.0%
37%
36% 36%
35.0%
Share of respondents
30.0%
25.0%
20.0%
15.0%
10%
10.0% 8% 8%
7%
4% 4%
5.0%
2%
1% 1%
0%
0.0%
12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
Note: Denmark; 2015; 12 years and older; 2,224; Respondents who have installed Snapchat on their Smartphone.
data
40.0%
37.8%
36.7%
35.0% 34.2%
30.0%
27.3%
26%
25.0%
Share of respondents
20.0%
17.6%
15.0%
10.0%
5.0%
0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
data
Every day 9%
Less often 8%
Share of respondents
Chart Title
80.0%
70.0% 67%
60.0%
50%
50.0%
Share of respondents
41%
40.0%
30.0%
24%
20%
20.0%
13%
11% 10%
9%
10.0% 7% 7%
6% 6% 5%
2%
0.0%
to strengthen my professional to follow friends/colleagues to actively look for a job or find to keep me informed about to keep me informed about
network a job customers/business partners potential employers
Note: Denmark; 2016; 12 years and older; Use LinkedIn minimum weekly
data
Less often 5%
Share of respondents
data
Less often 3%
Share of respondents
data
Once a week 7%
Less often 5%
Share of respondents
data
40.0%
35.0% 34.1%
30.0% 28.6%
25.0%
Share of respondents
20.8%
20.0%
18% 17.6%
17%
15.0%
10.0%
5.0%
0.0%
15-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and older
References
References 66
Region Denmark
Published by Eurostat
Region Denmark
Region Denmark
Region Denmark
Conducted by TNS
Region Denmark
Region Denmark
Region Denmark
Region Denmark
Published by AudienceProject
Original source Insights 2017, Apps & Social Media Usage in the US,
UK & Nordics, page 14
Region Denmark
Region Denmark
Special characteristics share of the total population who use a social network
via any device at least once per month.
Published by Statista
Region Denmark
Special characteristics Individuals who use a social network via any device at
least once per month.
Published by Statista
Region Denmark
Region Denmark
Region Denmark
Region Denmark
Region Denmark
Region Denmark
Conducted by Userneeds
Region Denmark
Region Denmark
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Userneeds
Region Denmark
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Region Denmark
Published by Fremtiden.nu; DR
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Decidis
Region Denmark
Published by Decidis
Usage of Facebook as a news source in Denmark 2015, by age group and frequency
Share of people who used Facebook as a news source in Denmark in
2015, by age group and frequency
Conducted by Decidis
Region Denmark
Published by Decidis
Region Denmark
Special characteristics share of the total population who use Facebook via
any device at least once per month.
Published by Statista
Region Denmark
Special characteristics individuals who use Facebook via any device at least
once per month.
Published by Statista
Region Denmark
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Conducted by Decidis
Region Denmark
Published by Decidis
Region Denmark
Published by Fremtiden.nu
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Decidis
Region Denmark
Published by Decidis
Region Denmark
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Decidis
Region Denmark
Published by Decidis
Conducted by Decidis
Region Denmark
Published by Decidis
Region Denmark
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Conducted by Decidis
Region Denmark
Published by Decidis
Region Denmark
Region Denmark
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Region Denmark
Published by Socialemedier.dk
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Conducted by AudienceProject
Region Denmark
Published by AudienceProject
Region Denmark