Post Graduate Program

in Business Analytics
& Business Intelligence

Enabling Career Success in the Digital Economy

HOTTEST JOB OF THE
21st CENTURY

50%

Analytics
IT
OUR ANALYTICS CREDENTIALS

Number 1
Analytics Program in India *

5000+ Students

300+ Industry Experts

3 million+ Hours of Learning
Delivered

25+ India’s Best Data

Science Faculty

Over

90% participants recommend

the program to others

*By AIM (2015,2016,2017)

 Program Benefits

India’s No. 1 Analytics Program Industry Relevant Curriculum

Great Lakes is one of the premier
business schools in the country and has
been ranked within the top ten in the
country by Outlook, Business Today and
Business India. This program has been
ranked No. 1 by Analytics India Magazine
and No. 2 by Analytics Vidhya.
The curriculum combines academic
elegance and business relevance to
facilitate the participants learn basics
of management, followed by analytical
techniques and weaves them with
applications for data-based decision
making.

Flexible Learning Corporate Partners

The PGP-BABI program provides utmost
learning flexibility. Learn while you earn
with our weekend classroom or online
sessions. We accommodate transfer cases
and sabbaticals and provide the option
to catch up even when you have missed
classes.
The program is designed, delivered
and endorsed by leading analytical,
technology and consulting organizations.
Our corporate partners are involved in
curriculum design, facilitating projects,
industry lectures and also suggesting
pedagogical improvements.

Hands on Exposure
An integral part of the learning experience
is the use of Analytics tools wherein the
candidates get hands-on exposure to R,
Tableau, SAS (online) and Python.
 Program Pedagogy

Program Delivery Online-Learning Management System

The program is delivered in two formats.
Professionals can either choose the
“classroom format” to attend 30 classrooms
sessions in a span of 12 months or the “online
format” with 30 mentorship sessions spanning
over 11 months. Classes are conducted on
weekends and public holidays, causing
minimal disruption to work schedule.
All candidates have access to the online
LMS that hosts content (classroom
recordings, discussion forums, assignments,
reading material) and live webinars to
enable the candidates continue their
learning during campus. The LMS provides
an innovative learning environment that
encourages collaborative approach
between the candidates thus paving the
way for maximizing learning effectiveness.

Experiential Learning Industry Perspective Lectures

This program is designed to transform This is an important component of

candidates to business-ready analytics
professionals through hands-on experiential
learning on relevant tools. This is achieved
through an experiential learning format
wherein participants practise exercises and
assignments on software packages such as
R, Tableau, SAS (online) and Python.
the program that complements and
substantiates the learning with an applied
orientation. The participants get the
opportunity to listen to eminent speakers
from leading analytics companies and
assimilate the best practices discussed by
them in their lectures.

Capstone Project
All candidates would be pursuing an
application oriented capstone project in the
field of Business Analytics. The project shall
be mentored and evaluated by faculty from
Great Lakes or Industry. The project will be
presented to the faculty board as part of the
requirement for successful completion of the
program.
 Program Curriculum

FOUNDATIONS
Introduction to Analytics Statistical Methods for Decision Making

• Introduction to Business Analytics • Descriptive Statistics

• R for Data Science • Introduction to Probability
• Introduction to R and R Studio • Probability Distributions
• Dealing with Data using R • Hypothesis testing and estimation
• Visualization using R • Goodness of Fit
• R-Markdown
• Missing Value Treatment
• Exploratory Data Analysis using R

Marketing & CRM Business Finance

• Core concepts of marketing • Fundamentals of Finance

• Customer Life Time Value • Working Capital Management
• Marketing metrics for CRM • Capital Budgeting
• Capital Structure

ANALYTICS TECHNIQUES
Optimization Techniques Advanced Statistics

• Linear programming • Analysis of Variance

• Goal Programming • Regression Analysis
• Integer Programming • Dimension Reduction Techniques
• Non-Linear Programming

Data Mining Predictive Modeling

• Introduction to Supervised and • Multiple Linear Regression(MLR) for

Unsupervised learning Predictive Analytics
• Clustering • Logistic Regression
• Decision Trees • Linear Discriminant Analysis
• Random Forest
• Neural Networks

Time Series Forecasting Machine Learning

• Introduction to Time Series • Handling Unstructured data

• Correlation • Machine learning Algorithms
• Forecasting • Bias Variance trade-off
• Autoregressive Moving Average (ARMA) • Handling unbalanced data
models • Boosting
• Autoregressive Integrated Moving • Model Validation
Average(ARIMA) models
• Case Studies
 Program Curriculum

DOMAIN EXPOSURE
Marketing and Retail Analytics Web and Social Media Analytics

• Marketing and Retail Terminologies: • Web Analytics: Understanding the

Review metrics
• Customer Analytics • Basic & Advanced Web Metrics
• KNIME • Google Analytics: Demo & Hands on
• Retail Dashboards • Campaign Analytics
• Customer Churn • Text Mining
• Association Rules Mining

Finance and Risk Analytics Supply Chain and Logistics Analytics

• Why Credit Risk-Using a market case • Introduction to Supply Chain

study • Dealing with Demand Uncertainty
• Comparison of Credit Risk Models • Inventory Control & Management
• Overview of Probability of Default (PD) • Inventory classification Methods (EOQ)
Modeling • Inventory Modeling (Reorder Point,
• PD Models, types of models, steps to Safety Stock)
make a good model • Advanced Forecasting Methods
• Market Risk • Procurement Analytics
• Value at Risk- using stock case study
• Fraud Detection

VISUALIZATION AND INSIGHTS

Data Visualization using Tableau

• Introduction to Data Visualization • Dashboard design & principles

• Introduction to Tableau
• Basic charts and dashboard
• Descriptive Statistics, Dimensions and
• Measures
• Visual analytics: Storytelling through
data
• Advanced design components/ principles:
Enhancing the power of dashboards
• Special chart types
• Case Study: Hands on using Tableau
• Integrate Tableau with Google Sheets

TOOLS AND MORE EXPERIENTIAL LEARNING

Python Capstone Project

R Case Studies

Tableau Assignments

SAS (Online) Hackathons

 Capstone Projects

Retail E-commerce

Actionable insights for improving sales of a Customer engagement and brand

consumer durables retailer using POS data perception of Indian ecommerce- A social
analytics media approach
Techniques used: Techniques used:
Market Basket Analysis, RFM (Recency-Frequency- Text Mining, Kmeans Clustering, Regression Trees,
Monetary) Awnalysis, Time Series Forecasting XGBoost, Neural Network

Web & Social Media Banking

Tapping social media exchanges on Twitter-
A case study of the 2015 Chennai floods
Techniques used:
Topic Modeling using 9 Latent Dirichlet Allocation.
K-Means & Hierarchical Clustering
Developing best prediction model of credit
default for a retail bank
Techniques used:
Linear Discriminant Analysis, Logistic Regression, Neural
Network, Boosting, Random Forest, CART

Supply Chain Healthcare

Developing a demand forecasting model for Prediction of user’s mood using smartphone
optimizing supply chain data
Techniques used: Techniques used:
Text Mining, Kmeans Clustering, Regression Trees, Logistic Regression, Random Tree, ADA Boost, Random
XGBoost, Neural Network Forest, KSVM

Retail Insurance

Market basket analysis for consumer Personal insurance digital assistant

durables Techniques used:
Techniques used: NLP (Natural Language Processing), Vector Space
Market Basket Analysis, Brand Loyalty Analysis Model, Latent Semantic Analysis

Entrepreneurship/Start Ups Finance & Accounts

Start-up insights through data analysis Vendor invoicing grief project

Techniques used: Techniques used:
Univariate and Bivariate Analysis, Multinomial Logistic Conditional Inference Tree, Logistic Regression, CART
Regression, Random Forest and Random Forest
Faculty

Dr. Bappaditya Mukhopadhyay Dr. P. K. Viswanathan

Co-Director, Gurgaon Co-Director, Chennai
Professor - Analytics & Statistics, Great Lakes Professor - Analytics & Operations, Great Lakes
Ph.D (Indian Statistical Institute) Ph.D (Madras University), MBA (FMS Delhi)

Dr. R. L. Shankar Dr. S Bhardwaj

Professor - Finance, Great Lakes Professor
Ph.D (EDHEC, Singapore), MS (Carnegie Mellon Ph.d (University of Maryland)
University, Pittsburg), B.Tech (IIT, Madras)

Dr. Srabashi Basu Dr. Sridhar Telidevara

Professor - Analytics & Quantitative Methods, Associate Professor - Statistics & Business Analytics,
Great Lakes Great Lakes
Ph.D (Penn State University,USA), MSc Ph.D (State University, New York),
Statistics (University of Calcutta) MA (State University, New York)

Dr. Ahindra Chakrabarti Dr. Mudit Kulshreshtha

Professor - Finance, Great Lakes Professor - Analytics, Great Lakes
Ph.D (University of Burdwan) Ph.D (IGIDR, Advanced Research Institute
of Reserve Bank of India)

Dr. Umashankar Venkatesh Prof. Rajesh Jakhotia

Professor - Marketing, Great Lakes Adjunct Faculty, Great Lakes
Ph.D (Vikram University), MBA (Banaras Hindu University) SMP (IIM, Calcutta)

Prof. Snehamoy Mukherjee Prof. Abhinanda Sarkar

Adjunct Faculty, Great Lakes Consultant Data Scientist, Compegence
MSc - Mathematics and Scientific Computing B.Stat., M.Stat. (Indian Statistical Institute)
(IIT, Kanpur) Ph.D. in Statistics (Stanford University)

Prof. Vivek Anand Dr. Rohit Kapoor

Adjunct Faculty, Data Visualiation, Great Lakes Associate Professor, IIM Indore
MBA (Monash University Melbourne Vic.)

Dr. Narayana Darapaneni Prof. Manish Gupta

Professor, Great Lakes Institute of Management Principal Applied Scientist, Microsoft
PhD (Pierre & Marie Curie University, Paris) PhD in Data Mining

Prof. MadhuKar Prof. Tushar Jarohar

Chief Data Scientist, WNS Global Adjunct Faculty, Business Analytics

Prof. Gurumoorthy P Prof. Krishna Mohan

Faculty, Data Science And Machine Learning Sr. Manager - Technology, Thomson Reuters

Dr. Subhajyoti Ray Dr. Narain Gupta

Dean, XIMB Assistant Professor, MDI

Prof. Vinit Thakur Prof. Raghavshyam Ramamurthy

Data Science Consultant & Trainer Adjunct Faculty, Data Visualization
Industry Guests
Mr. Lakshmi Narayanan Mr. Sanjoy Roy Choudhury
Vice Chairman Vice President

Mr. Abhinav Kumar Mr. Titir Pal

AVP, Decision Analytics Director, Research & Analytics

Mr. Muthu Ramanujam Dr. Satish Raghavendran

Head, Retail Bank Finance Analytics Vice President

Mr. Sundar Varadarajan Mr. Rajarajan TR

Senior Vice President & Practice Head, Principal Data Scientist
Bi & Analytics

Mr. Manu Chandra Mr. Manish Gupta

Co-Founder & Director Senior Applied Scientist

Mr. Suresh Krishnaswamy Mr. Anshuman Gupta, PhD

Director, Analytics Director, Data Science

Mr. Eron Kar Dr. Vinay M R

Director & Head, Analytics Coe Practice Lead Data Scientist

Mr. V Shekhar Avasthy

Chief Data Scientist & Principal Consultant The Structure of the PGP-BABI
program is very interesting, in
which learning happens both inside
and outside the classroom.

Mr. Lakshmi Narayan

Vice Chairman
Cognizant Technology Solution
 Meet the Class

The PGP-BABI class consists of professionals across

various industries, with a wide range of experience across
roles in technology, consulting, analytics and marketing.

Industry Diversity
42% 14% 12% 10% 3% 1% 1%

3% 14%
IT & Technology Automobile & Manufacturing Power & Energy
BFSI Telecomm Others
Consulting, Research & Analytics Pharmaceutical/Healthcare Media

Education Background
50%

25%
15%
8%
2%
B.E./ MBA/PGDM/ B.Com/ M.Sc/ M.E./
B.Tech PGDBM/ BBA/ MS M.Tech
PGDBA BSc

Work Experience

5-8 years
2-5 years
16%
35%
23%
13% 8-12 years
13%

15+ years 12-15 years

The PGP-BABI class comes from leading organizations. Some of their current employers include:
Students’ Speak

“Capstone project during the

program was a great learning
experience and helped me
immensely during my statistical
modeling projects.”

Vishranth
Senior Business Analyst

“I finally chose GL, being a blend of

“The choice of Great Learning program
over several others was a simple decision
as this program allowed a blend of
practical industry exposure and real
life capstone project interspersed with
domain knowledge through eminent
faculty members and industry guests alike.
Moreover, assignment-led assessment
approach and a very robust LMS provided
was thoroughly a rewarding experience.”
industry expertise and highly experienced
teaching faculty. It’s a reputed brand in
the management space with a focus on
practical and tie-ups with many analytical
firms. I did a compact yet quite powerful
one-year course in Data Analytics. Of
course, placement assistance during and
after course completion helped many
candidates.”
Vilas Wakale
Independent Consultant

Amit Madan
Country Manager

“PGP-BABI is a very targeted and

focused course for professionals
wanting to break-through in the
analytics domain. The course is
well structured with respect to
content and is backed by great
faculty and thus providing a solid
platform to foray into the analytics
domain.”

Karan Seghal
Associate Vice President
Students’ Speak

“It’s not really about learning

the tools and techniques rather
it has more to do with critical
thinking and how you come up
with a solution. I learned it well
with Great Lakes PG Program -
Business Analytics.”

Parul Oberoi
Engagement Manager

“The program’s strength lies in its industry

“I wanted a real physical classroom
experience where I could interact with the
faculty and my peers. With Great Lakes
PGP-BABI, I could leverage the benefits of
classroom learning while continuing with
my job.”
sessions in the curriculum, bringing forth
the real application flavor, from various
Industry experts. After all, the essence
of data Analytics lies in its real-life
applications, making better decisions, the
data-driven way!”
Sreevasan P S
Independent Consultant and Ex-Director

Vaibhav Kukreja
Associate Consultant

“I am sure the Capstone project

helped me earn an edge because
of the unanimously positive
feedback I received during my
interviews. Even in my Verizon
interview, the capstone played an
important part in getting me hired.”

Swathy Krishnan
Data Scientist
 Admission Details (PGP-BABI Classroom)
Eligibility:

Bachelor’s Degree in any
discipline with a minimum
of 50% aggregate marks in
graduation or equivalent
Minimum of two years full
time post qualification
work experience
For applicants with exceptional
qualification and/or industry
experience, a relaxation in the
minimum eligibility criteria may
be considered

Format: Weekend Classroom

GURGAON CHENNAI

HYDERABAD BENGALURU

PUNE MUMBAI

Program Fees 3,95,000 + GST

Fees Inclusions:

Learning Material Lunch Tuition Fee LMS Access

Selection Process:

1
The faculty panel will review
all the applications and
shortlist candidates based
on their profiles.
2
The shortlisted candidates
will then be going through a
telephonic interview round
which will then be reviewed.
3
The admissions will be
conducted on a rolling basis
and the admission process shall
be closed once the requisite
number of candidates have taken
admission into the program.
 Admission Details (PGP-BABI Online)
Eligibility:
Bachelor’s Degree in any
discipline with a minimum
of 50% aggregate marks in
graduation or equivalent
Program Fees 1,70,000 + GST
Fees Inclusions:
Learning Material
Selection Process:
1
The faculty panel will review
all the applications and
shortlist candidates based
on their profiles.
For applicants with exceptional
qualification and/or industry experience,
a relaxation in the minimum eligibility
criteria may be considered
Format: Online
Tuition Fee LMS Access
2
The shortlisted candidates
3
The admissions will be
will then be going through a conducted on a rolling basis
telephonic interview round and the admission process shall
which will then be reviewed. be closed once the requisite
number of candidates have taken
admission into the program.
 Program Partners

Great Lakes is India’s leading business school with campuses in Chennai and Gurgaon.
Led by exceptional faculty and steered by an outstanding advisory council, Great Lakes
is ranked amongst India’s top 10 business schools and is ranked as the best in the country
when it comes to learning analytics. Learning Analytics from Great Lakes ensures you get the
industry credibility and acceptance as you look to build your career.

Great Learning’s mission is to make professionals proficient and future-ready. Its programs
always focus on the next frontier of growth in industry and currently straddle across Analytics,
Data Science, Big Data, Machine Learning, Artificial Intelligence, Deep Learning, Cloud
Computing and more. Great Learning uses technology, high-quality content, and industry
collaboration to deliver an immersive learning experience that helps candidates learn, apply,
and demonstrate their competencies. All programs are offered in collaboration with leading
global universities and are taken by thousands of professionals every year to secure and grow
their careers.

CONTACT US
+91 87506 48238

pgpbabi@greatlearning.in

www.greatlearning.in/pgpba