Professional Documents
Culture Documents
Course Objectives:
1. Definitions and overview of public relations
-As a managerial concept
-As a behavioral science
2. History of the field, from ancient beginning to modern times
-Important people, leaders in the field
-Societal factors impacting growth
3. Public relations problem-solving and planning “process”
-RACE, ROPE, other programming models
-Role of research in public relations programs
4. Public relations communication theory
-SEMDR, other communications models
-Concept of two-way communication
5. The public of public relations
-Overview of most crucial publics, including community, employees, investors,
consumers, government, news media
6. Public relations ethics and PRSA codes, and diversity
Grade Scale:
A 92-100 B 82-86 C 70-76
A- 89-91 B- 79-81 D 66-69
B+ 87-88 C+ 77-78 F below 65
Academic Honesty
Readings and work assignments are to be completed by the time class begins
on dates shown below.
T 9-21 REVIEW
R 9-23 TEST 1
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