Tourism Task Force

Agency Issue Solution Responsibility Challenge

Federal Absence of coordination Formation of National Tourism Coordination Board with following  Ministry of Inter
and facilitation at the Composition; Provincial
Government
federal level and decline  Minister IPC (Chairperson) Coordination Tourism being
in the image of Pakistan  Provincial Ministers/Secretaries of Tourism Deptts. Including  Provincial devolved subject; the
as tourist destination in GB/AJK Tourism matter might have to
the aftermath of 18th  Chairman Board of Investment departments and be placed for
amendment whereby  Secretary IPC (Secretary of Board) AJK & GB consideration before
tourism is a devolved  JS MOFA  Private Sector Council of Common
subject.  JS Aviation Division (tour operators, Interest to seek
provincial consensus
 JS Ministry of Interior travel agents &
hotel association) on establishment of
 Rep. of Tour Operators (PATO)
Body.
 Rep. of Hotel Association (PHA) (although GB and
 Rep. of Travel Agents Association (TAAP) AJK are not members
 4 members from private sector working in the tourism field to be of CCI, their consent
nominated by the PM. may be obtained
through special
The ToRs should be; arrangement)
1. Coordination with international bodies dealing with tourism sector
to promote tourism in Pakistan on sustainable basis.
2. Marketing & promotion of tourism potential of Pakistan at national
and international fora by involving Pakistani embassies and
missions.
3. Coordination with EAD to attract grants/loans and investments from
multilateral & bilateral sources for the purpose of boosting tourism
sector in Pakistan. For this purpose, the Board could work closely
with provincial governments.
4. Advocacy and facilitation to develop adequate regulatory
framework for introducing quality standards in tourism and
hospitality sectors.
5. Ensuring participation at international expos and events by
developing a collaborative mechanism for the provinces to promote
projection of Pakistan as a tourism destination of choice.

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Agency Issue Solution Responsibility Challenge
6. Providing a forum for provinces to discuss and deliberate on
international and national best practices to devise strategies for
tourism projection and promotion.
7. Developing synergies amongst provinces and regions to effectively
role out plans to promote tourism sector.
8. Coordination with national and international institutions and
organizations for developing quality human resource in tourism and
hospitality sectors and providing technical assistance to the
provinces to develop quality institutions for skill training in tourism
and hospitality sectors.
9. Establishing an effective coordination with Federal Departments
such as Ministry of Interior, Foreign office and civil aviation for visa
facilitation and on arrival tourist services.

Visa, immigration & 1. Introducing improvements in visa policy regime in place, to ensure  Ministry of Since some of the
security issues due to maximum tourist facilitation without compromising on security Foreign Affairs. most attractive tourist
multiple barriers for including inter-alia destinations are
foreigners in issuance of a) Issuance of E-Visa/ Visa on Arrival  Ministry of located in areas which
tourist visas and b) Setting time limits for issuance of tourist visas. Interior are strategically also
security check points. c) Reducing the time for issuance of NOC for security clearance. very important,
d) Facilitation of foreign tourists travelling on business visas by  Provincial Govts mechanism may be
allowing them to visit tourist destinations. along with established to provide
2. Police security/clearance at state-of-the-art tourist friendly concerned maximum tourist
facilitation centers equipped with all facilities like modern sitting departments. facilitation without
areas, wifi internet, display of tourist destinations on LED TVs with compromising
their information and availability of brochures containing  Local security objectives.
communication material and tourist packages. administration
3. Single entry registration for foreigners at Airport/ entry check-post
on pattern of GB with no visit to police station.
4. Ministry of Interior in consultation with Ministry of Foreign Affairs  Police
& Defense will come up with proposal comparing existing
procedures and workable solution for each of these within two weeks
5.
Lack of facilitation at 1. Establishment of Tourist Facilitation Desks at all the airports.  Aviation Division 1. There are some
Airports & paucity of 2. Provision of tourism related marketing information & structural issues
air travel facilities to communication material at Tourist Facilitation Desks. that prevent
 Provincial Govts. expansion of

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Agency Issue Solution Responsibility Challenge
attract local and foreign 3.
Improving facilities at airports, important from tourism view point airports in the
tourists like Chitral, Gilgit, Skardu, Muzaffarabad & Saidu Sharif. areas important
4. Exploring possibility of flights from Lahore, Karachi & Islamabad from tourism
view.
to peripheral airports like Saidu Sharif, Skardu, Gilgit & Chitral
2. Availability of
5. Exploring possibility of direct international flights to airports like finances as
Skardu. capital-intensive
6. Introducing helicopter service to main tourist destinations like activity.
Naran, Kalam, Gilgit, Hunza, Kumrat Valley.
7. Exploring possibility of re-introducing mountain air safari.
Lack of proper 1. Improvement of the condition of roads to ensure that they are all-  Ministry of
communication network weather, safe to travel and without bottle necks with provision of Communications
adequate snow removing machinery. Some of the roads to be  NHA
improved are;  Pakistan
 Behrain to Kalam Road Railways
 Kalam to Kumrat Road  PTA
 Chakdara to Chitral and Chitral to Shandur-Gahkuch-Gilgit  PSO
Road  Provincial Govts.
 Expediting work on Gilgit-Jaglot-Skardu road  Private Sector
 Neelum Valley Road
 Access road to Gorakh Hill, Sindh
 Soon Sakesar-Kalarkahar road
 Fort Munro Road
 Loralai to Ziarat Road
 Access road to Pir Ghaib, Mach district Balochistan
(This list needs to be expanded on periodical basis)
2. Adequate allocation in PSDP on immediate basis for
 NHA
 Airports
 Pakistan Railways
However, the quantum of federal government support shall be linked
to percentage allocation by the respective provincial government for
the purpose.
3. Reinitiate Khyber Steam Safari from Peshawar to Landi Kotal and
develop more railway heritage tour products e.g. in Bostan region of
Balochistan.
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Agency Issue Solution Responsibility Challenge
4. Exploring possibility of introducing river cruise in river Indus from
Attock downstream.
5. Encouraging private sector to develop tourist standard road side
facilities along national and provincial highways.
6. Expansion of mobile and 3G/4G network in GB & other tourist areas.
7. Adequate provision of petrol/diesel and food stock in all tourist
destinations especially during tourist seasons.
Climate & 1. Ensuring that all tourism related development projects are undertaken  Ministry of
Environment keeping in view climate & environmental sustainability laws. Climate Change
Sustainability 2. Promoting eco-tourism in National Parks keeping in view protection
and conservation of environment and ecosystem and by involving the  Provincial Govts.
local communities in the benefit sharing from the tourism activities.
3. Exploring possibility of introduction of financial incentives linked  Local Govts.
with reusing/recycling plastic bags, imposing heavy entry fee at
entrance of tourist destination along with provision of an empty bag
and refunding 75 percent ticket amount by returning bag full of waste
while leaving the area.
4. Introducing selective trophy hunting program based on the best
practices of such programs introduced in some areas of GB and KP
to generate revenue for conservation activities and support local
communities (Ibex, Markhor trophy hunting program by KP/GB
Wildlife Deptt).
5. Introducing entry ticket mechanism at entrances of the National
Parks to generate funds to improve the management of these National
Parks and develop more facilities for the visitors.
6. Including more areas in the categories of protected areas such as
National Parks or biosphere reserves to protect the natural landscape
and biodiversity from potential touristic encroachments.
7. All the tourism development activities in the remote areas having
significance of natural or cultural heritage should be based on
principle and international best practice of sustainable tourism
development.
8. Ensuring strict promulgation of environmental protection regulations
for new tourist areas prior to their opening up.
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Agency Issue Solution Responsibility Challenge
9. Moto of “Conservation first & development afterwards” be adopted.
10. Minimizing negative impacts of tourism on the natural resources
by appropriate policies and guidelines and action plan to be
developed in consultation with the provincial governments.
11. Incorporate latest appropriate technologies to make tourism
operation more and more environmentally friendly and responsible
such as use of solar energy in hotel operations, use of micro-hydel
plants in hotel industry, provision of alternate fuel to hotels and
restaurants in mountain areas, use of energy efficient lightings and
rainwater harvesting for all buildings in tourist areas etc.
Absence of centralized 1. Formation of One-stop E-Portal on pattern of KP Portal  Ministry of IPC
E- Portal for tourist (http://demo.lmkt.com/css/TCKP/level1-landingpage.html ) for all  Ministry of
related information requirements of tourists like information, hotel bookings, activities Information
planning & booking, festival calendar and updates. technology &
2. Provision of information through this portal regarding issuance of telecommunicatio
visas/NOCs and availability of hotels, room rents, rent a car/jeep n
service with fares to different popular destinations, contact numbers  Provincial Govts.
of tour operators etc.
3. Introducing 24-hour toll free number for tourist facilitations.
Pakistan’s negative 1. Development of a tourism brand and logo for Pakistan through  Ministry of IPC
image as a tourism national level competitions.
destination due to 2. National and international media promotion of tourist events of  Ministry of
Pakistan Information &
existence of security
3. Participation in international expos like WTM London, ITB Broadcasting
issues, negative travel Berlin and Fatore Madrid to showcase image of Pakistan as a
advisory reports issued whole.  Ministry of
by countries and 4. Encourage state owned and private TV channels to allocate more Foreign Affairs
negative international time to promote Pakistan as a tourist destination.
media reporting 5. Promote Pakistan as a tourist destination on high ranking  Provincial Govts.
international TV channels such as National Geographic, BBC,
CNN, Discovery.
6. Development of quality promotion, information and
communication material regarding tourism.
7. Publishing of calendar of events covering all federal/provincial
as well as local area events in the country which must be

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Agency Issue Solution Responsibility Challenge
followed, so that tourists from domestic and international market
may plan their activities with confidence.
8. Engaging travel writers and travel bloggers and internationally
acclaimed showbiz stars with large fan following to showcase
image of Pakistan as tourist destination of choice.
9. Coordination with embassies and foreign missions of other
countries in Pakistan to relax travel advisories for their citizens
on their travel to Pakistan. For this purpose, orientation seminar
and exposure visits can be organized for the concerned staff of
these embassies.

Inadequate tax and 1. In order to further facilitate tourism sector and improve on existing  Ministry of IPC Current financial
other allied incentives incentive package, the possibility of providing further incentives  FBR crunch faced by the
for tourism sector needs to be explored by the proposed Board in consultation with  Ministry of government
FBR, Ministry of Finance, provincial governments and private sector Finance
involved in tourism sector.  Provincial Govts.
2. Enforcement of provisions of National Tourism Policy 1990  Private Sector
regarding tax incentives which are;
A. Duty free import and zero percent sales tax on import of plants
and machinery for setting up, upgrading and expansion of
tourism projects.
B. Allowing 100 percent foreign equity in infrastructure, services
and manufacturing industry.
C. Equal treatment to foreign and domestic investment.
D. Payment of withholding tax at import stage in respect of plant
machinery, equipment and parts - concessionary treatment of
withholding tax @ 1% as available under Income Tax
Ordinance.
E. Allowing full repatriation of capital, capital gains, dividends and
profits
F. Foreigners/local and Overseas Pakistanis can open foreign
exchange accounts
G. Rationalization and simplification of taxes levied on hotel
industry as under;
I. Abolishing Bed Tax levied on hotels by Provincial
Governments.
II. Reducing Sales tax on hotel industry to 10%.

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Agency Issue Solution Responsibility Challenge
III. Rationalizing all other taxes and fees currently being
charged by Federal, Provincial, Local Governments and
Public Sector Organizations and clubbing into following
three categories;
a) Federal Hospitality Tax (FHT)
b) Provincial Hospitality Tax (PHT)
c) Local Hospitality Tax (LHT)
The ineffective 1. The proposed National Tourism Coordination Board to develop  Ministry of
projection of Pakistan promotion material in consultation with provincial governments to Foreign Affairs
by Embassies, be shared with embassies, commercial counselors, foreign missions
to effectively project tourism potential of Pakistan.
Commercial
2. The performance of foreign missions/commercial sections may also
Counselors, Foreign be reviewed on basis of ability to achieve tourism related objective
Missions as tourism in their respective jurisdictions.
destination of choice. 3. Pakistani Embassies in abroad should also organize orientation
seminars about Pakistan as a tourist destination for the government
functionaries of their interior ministries and private tour operators to
create soft image of Pakistan.
4. The embassies hosted in top ten tourist producing countries for
Pakistan e.g Japan, South Korea, China, Thailand, Germany, UK,
USA, Austria, Spain, France, Poland and Malaysia should have
dedicated tourist facilitation cells.
5. Pakistani embassies should link foreign tour operators with local
tour operators of Pakistan to formulate and advertise tour packages
tailored for citizen of host countries.
Fate of PTDC 1. The assets presently owned by PTDC in shape of motels/hotels at  Ministry of IPC After the removal of
properties after 18th various locations may be taken over by the concerned provinces.  Provincial tourism from the
amendment in wake of 2. These motels/hotels may be privatized, leased out or run under Governments concurrent list as a
result of 18th
financial constraints. public private partnership by renovating and equipping them with
Amendment in the
latest boarding and lodging facilities and by adding additional constitution of
recreational facilities such as swimming pools, horse riding, in Pakistan, claims of
house theatres etc. and security system in order to gain popularity provincial
among domestic as well as international tourists. governments on
3. Only qualified and financially strong private sector parties should PTDC properties are
be selected on merit-based system to run these properties. pending before courts.
The matter may be

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 Agency Issue Solution Responsibility Challenge
placed before CCI for
consideration by IPC.
Lack of trained and 1. National Tourism Coordination Board in consultation with  Ministry of IPC
qualified human provincial governments and international tourism organizations of
resource in hospitality repute shall develop various courses from certificate level to master  Provincial
and tourism sector. level to build capacity of eligible youth in hospitality and tourism Governments
sectors.
2. The model of Govt. of GB collaboration with British Council and  Private Sector.
KP collaboration with World Bank may form the prototype to be
followed.
3. The private sector which shall be the end user of trained human
resource should be intimately involved in devising the course and
curriculum. The existing institutions like NAVTTC may be
involved for the purpose.
4. The possibility of strengthening and reviving existing tourism and
hospitality institutions such as PITHM Karachi and PATHOM Swat
and establishing Federal and Provincial Training Institutes should
be explored by Ministry of IPC and the Provincial Governments.
5. Encouraging private sector to establish tourism and hospitality
institutions in various parts of the country and public and private
universities should also be encouraged to introduce undergraduate
and post graduate courses in tourism and hospitality sector.
6. Efforts be made to create linkages of Pakistani universities and
institutions with high ranking institutions and universities in tourism
and hospitality sector to bring quality.
Provincial Coordination & 1. To bring tourism to the center stage of development process by  Provincial Govt. Competing funds
Synergies ensuring that development proposals of other sectors are seamlessly and its demands among all
Government
fed into the development of tourism potential of provinces/regions. Departments departments.
2. The provincial departments to develop their own sectoral strategies
fitting into overall strategy for tourism development promotion at
national level.
3. The government at provincial level should establish Provincial
Tourism Council by involving key departments and agencies to
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Agency Issue Solution Responsibility Challenge
create effective coordination mechanism for the development of
tourism related infrastructure and promotional activities.
Tourists facilitation 1. Establishing Tourist Information Centers at key tourist destinations  Provincial Due to lack of
and entry points. Government facilities and
2. Developing tourist facilitation applications on pattern of KP Tourist asymmetries at
Management Information System various tourist spots,
(http://demo.lmkt.com/css/TCKP/level1-landingpage.html) with tourists have to face
booking facility & having information regarding many issues.
Trip planning ➢ Itinerary creation and publishing ➢ Tourist spot
identification, reporting and approval ➢ Famous locations
notification like festivals, picnic spots, events etc. ➢ Travel
Information and Advices ➢ Tourist blogs ➢ Local tourist operator
information and registration and approval ➢ Accounts for users
(Tourists) ➢ Interactive maps management ➢ Feedback and review
system ➢ Social media integration ➢ Admin Panel for all approvals
➢ Weather updates ➢ Crowd source venue management ➢
Currency exchange information ➢ Complaint System
3. Raising up Tourist Police on pattern of KP Pilot Project to ensure
safety and security of the visitors.
4. Installing information boards at entry points of tourist spots.
Infrastructural support Provincial government to make adequate allocation on priority in  Provincial
their ADPs to develop infrastructure of tourist attractions in the form Governments
of provision of quality road network, drinking water availability,
solid waste and sewerage management, electricity, afforestation,
emergency health services etc.
Public Private 1. Develop framework for public private partnership specially to attract  PPP Board
Partnership and foreign and local investment in large scale tourism related projects
investment promotion in such as development of chair lifts, recreational resorts and three,  Provincial
four, five-star hotels. Governments.
tourism sector
2. Ensuring Public private partnership in organizing mega events and
promoting local tourism.  Private Sector
3. In financing, constructing, managing infrastructure and other related
development projects, it provides an alternate to budgetary
constraints, enables the tourism industry to build assets, and
maximizes the use of private sector skills
4. Access to new sources of capital
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Agency Issue Solution Responsibility Challenge
5. Accelerated development of infrastructure
6. To realize value of underutilized services.

Tourism Policy & its 1. The relevant Tourism Department should develop their tourism Tourism Department
implementation policies and plans in accordance to the international best practices
of sustainable tourism to ensure the sustainability of environment,
local economy and cultural norms.
2. Provincial tourism departments should develop provincial tourism
policies and its implementation mechanism with a point of view to
affectively regulate tourism and hospitality sector and to facilitate
private sector to come forward and invest in tourism related
ventures.
Opening up Government 1. The policy framework encompassing leasing, joint management,  Tourism Deptt.
rest houses in tourist BOT may be formed at first step.
areas 2. The amendments in necessary laws/rules like Forest Act be done.  Relevant
3. The rest houses of various Government Departments, to be opened Provincial
Departments.
for tourists by leasing out to private sector strictly on merit basis on
set criteria with a share/priority consideration of the owner
departments.
4. Selective locations of the rest houses can be further developed by
creating camping site facilities to promote youth and nature-based
tourism.
5. To ensure heritage value of these houses, efforts will be made that
these properties are restored and renovated without compromising
their architectural/heritage values.
6. A committee under Minister of Defence has already been
constituted and its recommendations may also be part of proposed
strategy of tourism.
Generate Extra 1. Establishment of Chairlifts via PPP mode at all feasible touristic  Tourism Deptt.
Activities sites especially those having potential of skiing and other adventure  Board of
sports. Investment
2. Water Sports facilities at all feasible sites.  PPP Board
3. Tourist camping sites/ camping pods with all allied facilities to  Private Sector
provide appropriate accommodation facilities to the adventure and
nature-based tourist segments which would;
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 Agency Issue Solution Responsibility Challenge
4. Setting up of mountaineering and trekking training centers in close
proximity to mountains where tourists can learn and practice
mountaineering & rock climbing and other adventure sports etc.
5. Promote various adventure sports such as river rafting, mountain
biking, snowboarding, paragliding, fishing, horse riding by using
the great outdoor environment of our mountain and wilderness
areas.
6. Organize various cultural activities such as folk music and dance
performances, traditional games and local food festivals at various
tourist destinations at provincial level.

Lack of appropriate 1. Establishing Camping Pods at appropriate places to  Tourism

tourist accommodation  Generate employment Department
& huge rush on  Promote eco-tourism  Local
traditional hotels  Help in opening new areas of tourism Administration
2. Provision of a spread of camping pods in the appropriate areas  Private Sector
and managing these through local communities
3. Developing the new concept of heritage hotels and resorts using
certain historic buildings with a point of view to preserve them
and make them a self-sustained heritage site on the basis of GB
model of Khaplu and Altit Fort which is;
1. Joint ownership and mechanism of sharing revenues.
2. Development of community by constituting town
management society comprising members of local
community and Serena Hotels.
3. This model is composed of;
 Serena Hotel/Altit Fort/Khaplu Fort (Agha Khan Foundation)
 International donors (e.g. Norwegian Govt)
 owner of the Fort (e.g. Raja of Shigar)
 and local community
4. Introduction of Community Tourism on pattern of Tourist
Assistance Program initiated by Akhuwat in GB
Local Municipal & 1. Keeping the cities / towns neat & clean.  Concerned 1. The capacities at
regulatory functions 2. Proper waste and sewerage management facilities should be Municipal the local level and
Government
1. Solid waste developed to ensure cleanliness at tourist destinations in various Corporations availability of
management
districts.  TMAs resources can be a
 District & Tehsil constraint.
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Agency Issue Solution Responsibility Challenge
2. Traffic management 3. Awareness campaigns amongst tourist and local community Administrations 2. The strengthened
3. Sewerage disposal should also be part of cleanliness movements. local government
4. Enforcement of
4. Local government should develop appropriate rules and system may be
regulations and guidelines for the construction of all tourism utilized.
municipal laws
related buildings and infrastructure.
5. To establish a mechanism to check cleanliness and hygiene
standards of hotels and restaurants.
6. To ensure food safety and quality by developing appropriate
legal framework and implementation mechanism.
7. To inspect cleanliness of hotels & restaurants.
8. To improve quality of road signage and information sign boards
to improve the overall facilitation for the tourists.
9. To ensure the availability of health facilities and appointment of
doctors in existing hospitals and BHUs at tourist location in
remote areas during tourist seasons.
10. Development and maintenance of public toilet facilities at tourist
spots.
11. Development of visitors’ safety and security mechanism by
involving local community and Police department and stake
holders from hospitality sector.
12. Develop necessary facilities near historical and archeological
sites to facilitate tourists in consultation with concerned
department of archelogy and cultural heritage.
13. Incentivizing cleanliness and hygiene of hotels & restaurants by
Star System.
14. Punitive action against hotels/restaurants on basis of poor
feedback received from tourists through Whatsapp/ tourist
facilitation application

To devise a framework for focusing on the lead role of private sector by incentivizing investments in upgradation and development of
new facilities which in particular would encourage “themed” tourism such as Religious Tourism, Health Tourism, Cultural Tourism,
Adventure Tourism, Coastal Tourism, and other special incentives.
Provincial Governments in consultation with the Board of Investment should devise framework to encourage themed tourism by;
a) Encouraging local and foreign investment (overseas Pakistanis) for new tourist attractions
b) Providing support on governmental level for private sector, especially new investors.

12
 c) Identification of existing facilities and feasibility on developing new ones
d) Devising a policy for convenient issuance of licenses and permits
Activities Common to All Regions/ Provinces
1. Desert Jeep Rally
2. Trophy Hunting, Wild-boar Hunting and game-shooting
3. Wildlife watching tours in national parks
4. Mountain Biking and Motor Biking
5. Birds watching at wetlands, lakes and rivers
6. Fort Hopping
7. Camping Pods
8. Paragliding
9. Hot Air Balloon

Area Specific Activities:

Type Province Areas Potential Tourists/ Responsibility

Target Market
Punjab Sikh Gurdawara in Hassan Abdal, Ministry of Interior
Katas Raj Mandar Chakwal India, ASEAN, Europe,
Nankana Sahib Sheikhupura UAE, USA, Canada and Ministry of religious
Australia Affairs and Interfaith
Kartabpur
Harmony
Sufi Shrines of Multan, Lahore, Pak Pattan etc.
Religious & India, UAE, Turkey, Provincial Home,
Archeological Egypt, Iran and Syria Tourism &
Tourism Archaeological
Gandhara Civilization, Budhist remains in Taxila, Departments
Julian University Japan, Korea, China,
KPK Gandhara Civilization, Takht Bhai, Mangora, Kalash, Hong Kong, ASEAN
Bamala Haripur, Charsada, Jamal Ghari, Shahbaz and SAARC
Ghari Mardan, Saidu Sharif, Hund Swabi, Akra
Mound in Bannu, Rehman Deri in DI Khan
13
 GB Kargah Budha, Manthal Budha Rock and other rock
carvings and inscriptions of Buddhist civilization in
Chilas, Gilgit, Hunza, Danyore, Shital and Konodas
Sindh Hindu Temples in Sukkur like Sadhu Bela, India, ASEAN, UK,
Tharparkar, Panch Mukhi Hanuman Mandar Karachi. UAE, East Africa, Sri
Buddhist sites at Barhamanabad(Sanghar), Sirah-ji- Lanka
tikri near Rohri, Kaho-jo-Daro at Mirpur Khas,
Sudheran-jo-thal near Hyderabad, Thul Mir Rukan
Stupa near Moro
Sufi Shrines of Shahbaz Qalandar etc.
Balochistan Mehargarh remains, Nausherwani tombs, Buddhist Domestic Tourists
cave city remains in Gondrani, Kot Bala, Hinglaj Mata
temple near Makran,
Specialized GB Skardu, Hunza Countries of the Alps Ministry of Defence
Tourism (Mountaineering, Scaling Peaks, Heli Skiing) (Germany, Austria, Ministry of KANGB
France, Ministry of Interior
Adventure & Punjab Murree Hills, Fort Munro, Thal & Cholistan Desert, Italy,Switzerland); Provincial Tourism
Sports Tourism Kalar Kahar Spain, Japan, Korea, Departments with lead
(Low and High-Altitude trekking & Hiking Poland, Czech Republic, role of private sector
Mountain Biking and Motor Biking Hungary, Russia,
UK,China, USA,
Paragliding
Mexico, Canada,
Hot Air Balloon Australia and
Camel Safari Scandinavian countries.
Cholistan Desert Safari)
UK, UAE, Australia, Sri
Lanka, New Zealand,

Domestic tourists
KPK Nathia Gali, Ayubia, Abbottabad, Mansehra, Naran, Domestic tourists Provincial Governments
Swat, Malam Jabba, Chitral,
White Water Rafting & Extreme kayaking in Foreign tourists from
Kunhar, Kabul and Swat rivers. ASEAN, UK, EU, USA,
Skiing, Snowboarding, Snow kiting, Heli Skiing in Australia, Canada
Malam Jabba.
Paragliding, Hot Air Balloon in Mansehra,
Abbotabad,

14
 Traditional Polo,
Altitude trekking and hiking in Nathia Gali,
Thandyani, Naran, Kalam, Poni trekking at Saif ul
Maluk
GB Batura, Shimshal Yak Safari, Paragliding in Skardu, Govt. of GB
Traditional Polo in Gilgit, Shandur, Poni Trekking & Local Administration
Horse Safari in Deosai Plains and Shiger Valley, Heli Local Tour Operators
Skiing in Skardu,
White Water Rafting & Kayaking in Indus River,
Hunza River, Shigar River, Heli Safari in Concordia
Balochistan Mola Chotok Waterfall in Khuzdar, Ozano Waterfall
in Karkh, Pir Ghaib waterfall in Bolan, Hiking and
trekking in Dureji, hiking to mud volcanos in Hingol,
Ormara
Coastal & Beach Sindh Karachi Provincial Governments
Tourism (Water sports such as scuba-diving, sea kayaking, Local Administration
yachting, sailing and surfing), Beach Resorts Tour Operators
Balochistan Beaches and outdoor recreation in Gwadar, Jewni,
Pasni, Ormara turtle beach, Ahsan beach
Desert Tourism GB Skardu Sarfaranga, Ktpana cold desert UK, UAE, EU, Provincial Governments
(Jeep Safaris, Punjab Cholistan, Thal Oversees Pakistani,
Forts) Sindh Tharparkar, Nara desert Domestic tourists,
Eco Tourism GB Deosai, Karakoram, Hunza, Khunjrab, Domestic Tourists Provincial Forest,
(Markhor, Marcopolo Sheep, Snow Leoperd, Wildlife Department
Marmot, Musk Dee, Ibex, Blue Sheep, Yak
watching) Provincial Tourism
KPK Ayoubia National Park, Saif ul Maluk National Park, Departments
Sheikh Badin National Park, Lulusar Dudipat Sar
Park
Punjab Lal Suhanra National Park, Margala Hills, Chinji
National Park
Balochistan HazarGanji National Park, Hingol National Park,
Buzi Makola Wildlife Sanctury, Akra National Park,
mud valcanos in Ormara
Health Tourism KPK Peshawar Afghanistan Provincial Government

15
 Plan for Developing 20 New Tourist Destinations in 5 Years, 4 Sites Annually:
 Provincial governments to develop laws, by laws and regulatory framework for development of new tourist spots.
 Identification of new tourist spots to be opened by the provincial government in consultation with all stake holders.
 Provincial governments to provide access roads, electricity and major civic amenities whereas private sector will be encouraged to
develop new sites through building hotels, resorts and providing tourist friendly activities with strict regulatory framework in the
interest of local culture, property, peripheral linkages and the environment.


List of untapped areas in Pakistan with potential activities

Area Tourist Spots/untapped Areas Activities

Gilgit Deraly Lake, Ghotum Sar Pareshing, Rupal Tarashing, Bunner Valley, Babusar, Fairy  World’s highest cold desert rally
Biltistan Meadows, Atter Lake, Shukargha Barro Sar Birgal, Cemetery George Hayward, Sarfaranga
Kutwal Lake Haramosh, Bagrote Valley, Hushe, Thally Valley, Altit Ahmad Abad  World’s highest cycling race Tour de
Track, Borit Lake, Shimshal, Manthoka Waterfall, Khamosh Abshar, Gappa, Dainter, Khanjrab
Jarbaso Lake, Thormik Valley, Katpana Desert and Katpana Lake, Soq Nullah,  Trans Himalyian Jeep Rally
 Mountaineering
 Trekking
 Fort Hopping
 Para Gliding
 Shandur Festival
 Rama Festival
 Tukhm Rezi Festival
 Ginani Festival
 Cherry Blossom Festival in Hunza
 Mayphung in Skardu
Balochistan Hingol National Park, Zargon Valley, Ziarat Valley, Chiltan Hazarganji National  Jhal Magsi Jeep Rally
Park, Shehre Roghan, Moola Chotok Khuzdar, Pir Chatal Noorani Gandawa, Kund  Gwadar Jeep Rally

16
Area Tourist Spots/untapped Areas Activities
Malir Beach, Pir Ghayab water fall bolan, Astola Island Gwadar, Harnai pass,  Hingol National Park
Khojak Pass, Jewni  Sibi festival
 Buzkashi festival

Khyber Madaklusht, (Chitral), Kumrat Valley, Golan Gol Chitral, Supat (Hazara Kohistan)  Religious Tourism in Takht Bhai & other
Pakhtunkhwa , Gabor (Chitral), Bayun (Swat), Broghil (Chitral), Sheikh Badin, Mankiyal (Swat), areas
Ganool Valley (Naran Road), Utror to Thal (Badghai Top), Siran Valley (Mansehra),  Camping Pods
Mahnoor Valley Kohistan, Palas Valley, Jahaz Banda Kumrat, Bala Hisar Fort,  Yak Polo Festival
Butkara Stupa, Kanishka Stupa, Chakdara Stupa, Panjkora valley, Sphola stupa, kafir  Kalash Festival
 Golf along river Indus
kot, Buddhist ruins at Ghahbaz Ghari, Sehri Bahlol, Gor Khuttree, Karimabad
 Paragliding in Chitral
(Chitral), Alai (Batagram)
 Fort Hopping
 Camping Pods
 Rafting in Kabul river, Kunhar river in
Naran etc.
Sindh Ranikot fort, Kot Diji fort, Pacco Qilo, Ruins at Aror, Chakhandi Tomb, Ran of kutch  Coastal tourism
Wildlife Sanctuary, Bakri Waro Lake, Tharparkar Desert, Kirthar National Park,  Water sports along Arabian sea beach and
Coastal area of Mubarak Village, Sukkur/Kotri Barrages, Keenjhar Lake, Haleji lakes
Lake, Makli Graveyard  Nara Desert Safari
 Lal Shahbaz Qalandar Urs
 Shah Abdul Latif Bhittai Urs
 Karachi Literature Festival
Punjab Letrar Valley, Bun Karor, Rohtas Fort, Tilla Jogian, Sown Valley, Fort Munro,  Sikh Religion and Heritage tourism
Cholistan Desert, Taunsa Barrage, Kalabagh, Chashma Barrage, Head Sulemanki,  Mughal Heritage tourism
Head Balloki  Basant festival
 Indus Golf
 Rural and Agri-Tourism in Central
Punjab
 Ecotourism along River Indus and other
protected area
 Cultural tourism at Lahore, Gujranwala,
Faisalabad, Multan, Bhawalpur
 Faiz Aman Mela & international festival
 Spiritual tourism trail
 Handicraft trail
17
Area Tourist Spots/untapped Areas Activities
 Traditional cuisine tour
 Trekking in Murree hills and surrounding
areas
 Adventure and ecotourism in Soan
Valley
 Desert Safari in Cholistan
 Indus Boat safari at Taunsa Barrage
 Gandhara tourism at Taxila
 Tour of forts and palaces
AJK Leepa Valley, Neelum Valley, Pir Chanasi, Suddhen Gali and Bagh, Mangla,  Trekking and hiking
Samahni Valley, Basghar and Ramkot Forts, Dhirkot and Neelabat, Lasdana,  Mountaineering in Neelum Valley
 Promotion of Adventure Sports such
as rock climbing, mountain biking,
pony riding, river rafting, kayaking,
snowboarding and skiing.
 Handicraft trail
 Traditional cuisine tour
 Recreational tourism in different valleys
 Ecotourism in protected areas of AJK
 Water sports in Mangla Lake

Few Adventure, Sports, Heritage and Religious Tourism Activities to be Initiated:

Tourism Details Annexure
Activity
Balahisar Fort  2000-2500 years old fort currently under administrative control of FC North A
Hopping  Making available services of traditional cuisines, food specialty of Peshawar.
 Making available the services of briefings to the visitors.
 Linking of the Fort to Fort Hopping through Heli safaris.
 Cultural Folklore Music & Dances especially Khatak, Chitrali, Mehsud etc
 Usage for the purposes of Conferences, Seminars, Workshops, National Days etc.
 Light and music shows / amphitheater depicting the thousand years history of Peshawar.
 To be utilized for the promotion of Peshawar in the context of a living civilization of 2500 years
18
 Tourism Details Annexure
Activity
 Special packages through Travel and Tours Operators for visiting Balahisar from across the
country. Besides, diplomatic core, foreign functionaries & foreign tourists.

Revival of Khyber  A Joint Venture of Tourism Corporation-KP and Pakistan Railways, as a special project to B
Steam Safari Tours promote domestic tourism
 Starts from Peshawar and end at Landi Kotal
 Detail briefing of the area, location, history of invaders, battles took place and position of Pak
Afghan Border at end of Safari by FC.
 Cultural dances by Chitrali , Masood and Batani troop groups in colorful dresses at end of Safari.
 The display of unique Sun Watch, one of the three in the world to the visiting group.

Water World Sports  Best suitable place for recreational facilities on the side of river such as C
and Recreational - Picnic spots
Activities at Tarbela - Cliff diving
- Paragliding
- Jet Ski
- Speed Boating
- Tubing
- Kayaking
 Area can be introduced as first of its kind for underwater archaeology
Gandhara Heritage  Gandhara, the ancient civilization passes through various sites of KPK and Punjab which D
Trail include sites and antiquities of
- Takht Bahi (Madaklusht Resort)
- Sahri Bahlol
- Jamal Garhi
- Rani Gut
- Aziz Dheri
- Butkara
- Saidu Stupa
- Andan Dheri
- Chat pat
- Dum Kot
- Khanpur
- Taxila
19
 Tourism Details Annexure
Activity
- Julian
Trans Himalayan  Passing from three capitals through the oldest and highest route passing through Hindukush, E
Jeep Rally Karakoram and Himalaya mountain ranges.
 Starting from Peshawar and ending at Islamabad
 Passing through Dir, Chitral, Gilgit Biltistan, Kaghan, Deosai , Shandur, Lowari Pass, Babusar
Pass.
 Experience the thrill of Paris-Dakar, Budapest-Bamako and Raid-de-Pharaon rallies.
 Heart stopping, breath taking and adrenaline pumping experience
Khyber Air Safari &  Heli service to far flung tourist areas like F
Heli Service - Chitral Lowari Pass Kalash Shandur Pass Broghal Pass
- Hazara Galiyat, Kaghan, Naran, Khanpur Lake
- Gilgit Hunza Shiger valley, Deosai plains etc.
- Flight over world famous Takht Bahi ruins from Islamabad with panoramic view of Malakand
Pass/Churchill Piquet
- Most important site for Buddhists
- Can attract tourists from Nepal, China, Korea, Japan, Philippine, Singapore, Sri Lanka,
Thailand
-
Tourist Resort at  Located along river Indus in Swabi district of KP G
Historic Village  Hund was last capital of Gandhara under the Hindu Shahi rulers until beginning of 11th century
Hund  Hund has lush green fields and river side boating, fishing and picnic areas available

20
 PLAN TO DEVELOP NEW TOURIST DESTINATIONS IN GILGIT BALTISTAN
Destination: DERLAY LAKE
Tehsil: SHONTER
District: ASTORE
Potentials Opportunities Mode of Distance Distance Proposed Timeline
Access from from Main Interventions
Capital City Road
2.7KM Long Lake, Four Seasons of Personal Car, 219 Km from On Main Kala Promotion of the January 2019
Trout Fishing, Wild the year Bus or Rent a Gilgit & Pani Road Area with the
Flowers, Thick Forest, Car up to approval of
Safe & Conducive 91 km from Tourist Rest House new material.
Site seeing of Nanga Environment, Astore Bazar, Astore Bazar
Parbat, Lush Green for Under
Tax Holidays, Drive self 4x4 Accommodation construction
Mountains veh or Rent a facilities. will complete
Govt. Support in local jeep for by June 2019
Purchas of land & 91 Km from Establishment of
Business Astore Bazar Camping sites
Development. to Derlay lake.

21
 Destination: GHOTUM SAR PARESHING
Tehsil & District: ASTORE

Potential Opportunities Mode of Access Distance Distance Proposed Timeline

from from Interventions
Capital Main
City Road
5 km meadow, Four Seasons of Personal Car, Bus 163 Km from End of Promotion of June 2019
Wild Flowers, the year or Rent a Car up to Gilgit & Parashing the Area
Thin Forest, Lush Astore Bazar, Shingle Tourist Rest
Safe & 58 km from House for
Green Mountains, Conducive Drive self 4x4 veh Astore Bazar Road
7days trek to Accommodation
Environment, or Rent a local jeep facilities. PWD Rest
Skardu. for 58 Km from
Establishment House may be
Astore Bazar to
Ghotumsar. of Camping repaired &
sites used

22
 Destination: RUPAL TARASHING
Tehsil: SHONTER
District: ASTORE

Potential Opportunit Mode of Distance from Distance Proposed Timeline

ies Access Capital City from Intervention
Main s
Road
Snow Covered Nanga Parbat 8126 m, 10 km Promotion of ADP
Four Seasons Personal Car, Bus 215 Km from 18 km trek
Glacier, Mazino Trekking Rout. the Area
of the year or Rent a Car up Gilgit & from end of 2019-20
From Tarishing village porters can be hired and in to Astore bazar, trashing
the next two days, some one pass through the Safe & 88 km from Astore
Rent a local jeep road
beautiful pine villages of Rupal under the awe- Conducive Bazar
for 88 Km from
inspiring views of Chongra peak (6828 m) and Environment,
Astore Bazar to
Raikot peaks (7074 m) and cross Chumphere and Tax Holidays, Tourist Rest
Tarashing &
Bezhin glaciers to reach the lush green pine House for
Govt. Support Foot track of 18
meadow at Herlig Koffer Base Camp. Trek onward Accommodatio
in Purchas of km for Herli
to Latoba, the traditional Base Camp of Nanga n facilities.
land & Koffer Base
Parbat with spectacular views of Rupal Peak (5971
Business camp and trek for
m). After a day spending at leisure, return back to
Development 08 day for round Establishment
Tarishing and then by jeep to Gilgit (or continue for Nanga Parbat. of Camping
a week around Nanga Parbat over Mazeno Pass sites
5377 m).

23
 Destination: BUNNER VALLEY
Tehsil & District: DIAMER
Potential Opportunities Mode of Access Distance Distance Proposed Timeline
from Capital from Main Intervent
City Road ions
Snow Covered Four Seasons of Personal Car or Rent a 210km from 60 km from Promotion ADP
Nanga Parbat the year Car up to Bunner village Gilgit and main KKH of the Area 2019-20
Southern Face KKH, Road Repair of
Safe & Conducive 100 km from trail
81256m, 23 km Environment, Rent a local jeep for 35 Chilas
white Glacier, Km from KKH to Establishm
Paradise for Halay Bridge & 65 km ent of
Climbers with narrow foot trek up to Camping
01potential trekking Kachal (Trekkers)/& 78 sites
trails i.e Round km Base
Nanga Parba camp(Climbers)

24
 Destination: BABUSAR
Tehsil: CHILAS
District: DIAMER
Potential Opportuni Mode of Access Distance Distance Proposed Timeline
ties from from Interventio
Capital Main ns
City Road
Thin Forest, Four Seasons Personal Car or Rent a Car up to 175km from 10Km from Promotion of June 2020
Cold of the year Babusar village,/TFC. Gilgit road the Area
Temperature Safe & Rent a localP car or personal car and 37 km
in Summers, Conducive for 8 Km from Babusar village from Chilas
Lush Green Environment to Babusar Top and further drive Establishment
area of Giti , 05km up to Gitidass and walk of Camping
Dass, 03 up to 1 hour to reach 03 lakes sites
lakes, 13700 towards Gall valley.
ft height
Babusar pass

25
 Destination: FAIRY MEADOWS
Tehsil: GOHAR ABAD
District: DIAMER
Potential Opportunities Mode of Distance Distance Proposed Timeline
Access from from Main Interventions
Capital Road
City
Snow Covered Nanga Four Seasons of Personal Car, 106 Km from 20km from Promotion of the June 2019
Parbat North Face the year Bus or Rent a Gilgit & KKH Area
8126 m, Thick Alpine Safe & Conducive Car up to Raikot 101 km from
Forest, 13 Km Black Environment, Bridge, Chilas
& white Glacier, Rent a local jeep
300sft lake, Lush Repair of Trek
for 16 Km from Already
Green Meadows with Riakot Bridge to Proposed
02 potential trekking Jall & Foot Establishment of
trails i.e Mazeno La track/Horse Camping sites
Trek and Fairy Riding for 10 km
Meadows trek

26
 Destination: ATTER LAKE
Tehsil: ISHKOMEN
District: GHIZER
Potential Opportunities Mode of Access Distance Distance Proposed Timeline
from from Main Interventions
Capital City Road
5 Km long lake Four Seasons of the By especial jeep or 75 Km jeep 16 Km trek Promotion of the ADP
with thin forest and year daily local van drive from from Ghotolti Area 2019-20
cold weather during Safe & Conducive service from District Ghakuch to end of
summers. Environment, HQ Gahkuch to Ghatolti Ishkoman
Ghatolti, Ishkoman then16 Km
then trek trek (2 days
trek)
Establishment of
Camping sites

27
 Destination: SHUKARGHAR BARRO SAR BIRGAL
Tehsil: PUNIYAL
District: GHIZER
Potential Opportunities Mode of Distance Distance Proposed Timeline
Access from Capital from Main Interventions
City Road

3 lakes in a series with Four Seasons of One can drive 29 Km jeep 18Km from Promotion of the January 2019
snow covered the year via jeep from drive from Ishkoman Area new
mountains and thin Safe & Conducive Ghakuch HQ to Ghakuch to Road promotional
cedar forest Chatorkhand, Chatorkhand Repair of Trek material
Environment,
Ishkoman and 5-7 hours
valley and then trek Establishment of
trek Camping sites

28
 Destination: CEMETERY GEORGE HAYWARD
Tehsil: YASIN
District: GHIZER
Potential Opportuniti Mode of Distance Distance Proposed Timeline
es Access from Capital from Main Interventions
City Road
Promotion of the
In 1870 once the great game was at his Four Seasons of At Darkot village 145 km from On main road January 2019
Area
peak. The British National Geographic the year the rock can be Gahkuch Darkut new
traveler Mr George Hayward was on seen where he promotional
Safe &
his way to cross Darkot Pass 4650m camped of his last materia
Conducive
into Borghil and Wakhan to keep eye dark night. It is 3
Environment,
on Russian influence toward British hrs drive from
Tourist Rest
India. Same time he was writing report Gahkuch and 4 &
House for
on Maduri Fort massacre to the half hours from
Accommodation
viceroyHind. Unfortunately, he been Gilgit.
facilities.
killed at Darkot village. Initially Yasin
people buried him in Darkot village
but after few months British India took Establishment of
his body and reburied in Khazana road Camping site
Gilgit cemetery which is known by his
name now

29
 Destination: KOTWAL LAKE HARAMOSH
Tehsil: DANYORE
District: GILGIT
Potential Opportu Mode of Distance Distance Proposed Timeline
nities Access from Capital from Main Interventions
City Road
Promotion of the January 2019
in the south-central region of the Four Haramosh lies 65Km from 3 hours trek
Area new
Rakaposhi-Haramosh Mountains, a sub- Seasons of about 65 Gilgit city from end of
promotional
range of the Karakoram range. It rises the year kilometres (40 Dache valley
material
steeply above the north bank of the Indus mi) east of road
Safe &
River, a little ways upstream of its Gilgit
Conducive
confluence with the Gilgit River. The Environme
massif has two summits, Haramosh Peak Establishment of
nt,
and HaramoshKutwalLailaPeak.Haramosh Camping site
Peak (also known as Haramosh or Peak 58)
is a mountain located in the Karakoram
range of the Gilgit-Baltistan of Pakistan. Its
height is also often given as 7,409m. The
peak was first scaled in 1958 by an
Austrian team consisting of HeiniRoiss,
Stephan Pauer, and Dr. Franz Mandl.

30
 Destination: BAGROTE VALLEY
Tehsil: DANYORE
District: GILGIT
Potential Opportu Mode of Distance Distance Proposed Timeline
nities Access from from Main Interventio
Capital Road ns
City
Outstanding physical features in the vicinity include Promotion of
Four The valley is 25 km from Valleys along January 2019
Rakaposhi (7,788 m) and Diran (7,269 m) peaks in the Area
Seasons of approximately Gilgit city road side new
the northwest and northeast respectively, and the year 25km from Gilgit promotional
Dubani peak (6,143m) in the east. Town. Alpine material
Safe &
The mainstay of the locals is mixed mountain pastures are
Conducive
agriculture, heavily supplemented by cash income located on the
Environm
from commercial and public service. Barley, maize, valley slopes up Establishment
ent,
potatoes and wheat are commonly grown. In the to an altitude of of Camping
settlements of the upper Bagrote Valley, where rich nearly 5,000 m. site
alpine pastures provide sufficient fodder for large
flocks, livestock herding contributes a significant
share to household subsistence.

31
 Destination: HUSHE
Tehsil: MASHABRUM
District: GHANCHE

Potential Opportunities Mode of Distance Distance Proposed Timeline

Access from from Main Interventions
Capital City Road
Lush green Four Seasons of the year Rent a Jeep 49 km from At the end of Promotion of January
valley or Public Khaplu and 2 hushe road the Area 2019 new
Safe & Conducive Environment, Tourist Rest
Transport hours drive promotional
House for material
Accommodatio
n facilities.
Establishment
of Camping site

32
 Destination: THALLY VALLEY
Tehsil: MASHABRUM
District: GHANCHE
Potential Opportunities Mode of Distance from Distance Proposed Timeline
Access Capital City from Interventions
Main
Road
Lush green Four Seasons of the Rent a Jeep or 29 km from At the end Promotion of the January 2019
valley year Public Transport Khaplu and 1.5 of thaly Area new
hours drive valley road Tourist Rest promotional
Safe & Conducive House for
Environment, material
Accommodation
facilities.
Establishment of
Camping site

33
 Destination: ALTIT-AHMEDABAD TREK
Tehsil: ALIABAD
District: HUNZA
Potential Opportunities Mode of Distance from Distance Proposed Timeline
Access Capital City from Interventions
Main
Road
5.30 km amazing foot Four Seasons of Rent a Car 15km from 10 km Promotion of the January 2019
the year from Aliabad from Altit Area new promotional
trek from Altit to
Ahmedabad Safe & Conducive Karimaba Or 5 km from Village material
d/ Aliabad Development of
Environment, Karimabad Trekking Trail
Establishment of
Camping site

34
 Destination: BORIT LAKE
Tehsil: GOJAL
District: HUNZA
Potentials Opportunities Mode of Distance Distance Proposed Timeline
Access from Capital from Main Interventions
City Road
Beautiful Lake Four Seasons of Rent a Car 45km from 8 km from Promotion of the January 2019
the year from Aliabad Hussaini Area new
30 minute trek from
Safe & Conducive Karimaba Or 8 km from promotional
KKH to Borit Lake
Environment, d/ Aliabad Hussaini Gojal Establishment of material
Camping site

35
 Destination: SHIMSHAL
Tehsil: GOJAL
District: HUNZA
Potentials Opportunities Mode of Distance Distance Proposed Timeline
Access from from Interventions
Capital Main
City Road
Shimshal Lake, Four Seasons of Rent a Jeep 90km from End of Promotion of the January 2019
Shimshal Village and the year from Aliabad to Shimshal Area new
mountains for trekking Safe & Conducive Karimabad/ Shimshal valley road promotional
Aliabad Tourist Rest House material
Environment, Or for Accommodation
Or Public facilities.
Transport 84km from
Sost to
Shimshal Establishment of
Camping site

36
 Destination: MANTHOKA WATERFALL
Tehsil & District: KHARMANG

Potential Opportunities Mode of Distance from Distance Proposed Timeline

Access Capital City from Main Interventions
Road

Beautiful Four Seasons of Rent a Jeep 19km from Promotion of the January 2019 new
waterfall the year from kharmang pari Area promotional
Kharmang Tourist Rest House material
Safe & 40 minutes drive for Accommodation
Conducive headquarter
facilities.
Environment,
Establishment of
Camping site

37
 Destination: KHAMOSH ABSHAR
Tehsil & District: KHARMANG

Potential Opportunities Mode of Distance Distance Proposed Timeline

Access from from Main Interventions
Capital Road
City
Natural water Four Seasons of Rent a Jeep 20km from Along main Promotion of the Area January 2019
fall the year from Kharmang Mehdiabad Kharmang Road Tourist Rest House new
HQ and Skardu for Accommodation promotional
Safe & facilities.
Conducive material
Environment, Establishment of
Camping site

38
 Destination: GAPPA
Tehsil & District: NAGAR

Potential Opportuni Mode of Distance from Distance from Proposed Timeline

ties Access Capital City Main Road Interventions

Thick forest, Four Seasons Rent a Jeep 45km from Gilgit 18 km from KKH Promotion of the Area January 2019
snow covered of the year from Gilgit to Chalt and 14 km Tourist Rest House for new
mountain and from chalt to Accommodation promotional
Safe & facilities
glacier with Conducive Gappa material
beautiful Environment Establishment of
attraction of , Camping site
Rakaposhi peak

39
 Destination: DAINTER
Tehsil & District: NAGAR

Potential Opportunities Mode of Distance Distance from Proposed Timeline

Access from Main Road Interventions
Capital
City
Thick forest, Four Seasons of Rent a 45km from 32 km from KKH Promotion of the January 2019
snow covered the year Jeep from Gilgit to Area new
mountain and Gilgit Chalt and 30 Tourist Rest House promotional
Safe & for Accommodation
lush green Conducive km from material
agricultural chalt to facilities.
Environment,
fields Dainter Establishment of
Camping site

40
 Destination: LARBASO LAKE
Tehsil: SHIGAR

Potential Opportuni Mode of Distance Distance Proposed Timeline

ties Access from from Main Interventions
Capital City Road

Beautiful lake Four Seasons Rent a Jeep from 25km from 8km from Promotion of the Area January 2019
with trout fish of the year Shigar Shigar Shigar Road new
Safe & promotional
Conducive Establishment of material
Environment Camping site
,

41
 Destination: THORMIK VALLELY
Tehsil & District: SKARDU

Potential Opportunities Mode of Distance Distance Proposed Timeline

Access from from Main Interventions
Capital Road
City
Hot Water Four Seasons of Rent a Jeep 55km from Alongwith Promotion of the January 2019 new
Spring the year from Skardu Skardu City Thormik Area promotional
Access Road Safe & Or valley road material
Conducive Public
Environment, Establishment of
Transport Camping site
from Skardu
city

42
 Destination: KATPANA DESERT & KATPANA LAKE
Tehsil & District: SKARDU

Potential Opportunities Mode of Distance Distance Proposed Timeline

Access from Capital from Interventions
City Main
Road
Lake Four Seasons of Rent a Jeep 4km from 1 km from Promotion of the ADP
Desert the year from Skardu Skardu City main road Area 2019-20
Safe & Or
Fish Farm Conducive Public Establishment of
Local Restaurants Environment, Transport from Camping site
Skardu city

43
 Destination: SOQ NULLAH
Tehsil & District: SKARDU

Potential Opportuni Mode of Access Distance Distance Proposed Timeline

ties from from Main Interventio
Capital City Road ns

Lush green Four Seasons Rent a Jeep from 24km from Along road Promotion of January 2019
fields, thin of the year Skardu Skardu City side the Area new promotional
forest, open Safe & Or material
valley, snow Conducive
covered Public Transport from Establishment
Environment Skardu city
mountains , of Camping
site

44
 Untapped Tourist Spots in Khyber Pakhtunkhwa
Destination: MADAKLUSHT
Tehsil: DROSH
District: CHITRAL
Actions & Time
Road Government structure Water Resource Potential Society
line
The access to this valley There is a High School The valley has The valley is very People are Camping Pods
is from the main Chitral and Dispensary enough water springs scenic, natural springs tourist friendly setup by July
Road. available. to provide fresh and meadows and and very 2019.
water. forest on hills and hospitable.
Parts of the valley are New Power Project is Road of 17Km to
beautiful views around
interlinked by jeep tracks under construction in In this valley be made.
the hill is another
over 27 km. this valley. people still
attraction. DMP: Destination
speak Persian
Distance from Chitral 90 Management Plan
Trout Fish is available. language
km by World Bank by
There is a good July 2019.
potential of developing
this area for tourism.

45
 Destination : BAYUN
Tehsil : KALAM
District : SWAT
Government Water
Road Potential Society Timeline
structure Resource
The access to There is a primary The valley has The valley is very People are DMP:
Bayun is from school in the area. enough water scenic, natural tourist Destination
Kalam town . springs to springs and friendly Management Plan
provide fresh meadows on hill top and very by World Bank
The road is 5 km
water. and beautiful views hospitable. for Hill Resort
and is recently has
around the hill is along with
been Black topped.
another attraction. multiple tracks
development will
be completed by
July 2019.

46
 Destination : GANOOL
Tehsil : KAGHAN
District : MANSEHRA
Government Water
Road Potential Society Timeline
structure Resource
On the main There is a primary The valley has The valley is very Most of the The valley is a
Kaghan Road at and middle school , enough water scenic, the pine forest people are promising one
the distance of 10 a Dispensary and springs to with heavy under tourists which can be
kms from Balakot. two forest huts built provide fresh growth, natural springs friendly and developed into
during British Rule water. and meadows on hill the literacy hill station.
All parts of the
(i-Shinkiari hut tops and panoramic rate is 70 to
valley are DMP will be
and,ii-Parang hut). views of the 75 percent
interlinked by jeep completed by
surrounding areas is
tracks through the July 2019
another attraction
hills and forest.

47
 Destination : GOLAIN
Tehsil : BUNI
District : CHITRAL
Government Water
Road Potential Society Feasibility
structure Resource
The valley is on the main There is a primary Enough water The valley is very People are Camping Pods setup will
road at 20 Kms from Chitral school and resources are scenic, natural springs tourist be established for tourists.
Town . dispensary available available and meadows and friendly
Time for completion
in the area. throughout the beautiful views around and
The valley is 23 km long. March 2019
area the hill is another hospitable.
Moreover Golain
Parts of the valley are attraction.
Power Project in this
interlinked by jeep tracks
valley is operational Trout Fish is also
which wind through the hills.
available in the valley
Two trout fish farm are
catering for tourists..

48
 Destination : ALAI
District : BATAGRAM
Government Water
Road Potential Society Time line
structure Resource
The region is fairly There is a primary The valley has The valley is very scenic, People are The prime meadow is
developed and black top school, Higher enough water the pine forest with heavy fairly Chor having no access
road goes up to main Secondary School springs to under growth, natural educated. road.
town. and BHU available provide fresh springs and meadows on
A jeep track will be
in the area. water. hill tops and panoramic
Small Hotel and Rest developed by August
views of the surrounding
houses are interlinked by 2019
areas is another
small Jeep tracks.
attraction.

49
 Destination: KUMRAT
Tehsil : SHIRINGLE
District : UPPER DIR
Government Water
Road Potential Society Time line
structure Resource
The road to Kumrat There is a primary The valley has The valley is very scenic, People are There is a good
is 53 kms from school, Higher enough water the pine forest , natural not potential of
Shiringle. School and BHU springs to springs and meadows & educated. developing this
available in the provide fresh hill top panoramic views area for tourism.
The valley
area. Local Hotel water. of the surrounding areas
interlinked by Jeep Proper
and Rest house is and Trout fishing is
tracks. Feasibility will
at Thal bazar. another attraction.
be conducted
by July 2019

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 Destination : SUPAT
District : DASU (HAZARA KOHISTAN)
Government Water
Road Potential Society Feasibility
structure Resource
The road access to Supat is There is no Enough water The valley is very Population is Camping setup will be
from main Naran road and Government resources are scenic, natural un educated established by June 2019.
the distance is 30 kms. structure available available springs and The valley is a promising
Some parts of the valley are in the region throughout the meadows and one and can be developed
interlinked by jeep tracks area beautiful views for trekking and Eco friendly
around the hill is tourism
another attraction.
ProperFeasibility is needed
Where as big lakes for development
and trout are the
main attraction

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 Destination : BROGHIL
Tehsil : MASTUJ
District : CHITRAL
Government Water
Road Potential Society Feasibility
structure Resource
The road from There is a The valley has The valley is very People are The road will be
Yarkhun to Broghil primary school enough water scenic, natural springs very levelled and
is 32 kms. and dispensary springs to and meadows on hill hospitable widened by
available in the provide fresh top and beautiful views and friendly. September
Parts of the valley
area. water. There are around the hill is 2019. There is
are interlinked by
also Rivers another attraction good potential
jeep tracks which
flowing through beautiful views around of developing
wind them through
the valley. the hill is another this area for
the hills.
attraction. tourism.
The whole Valley is
Kurumber Lake is the Proper
147km long.
highest in KP. Feasibility will
be conducted.

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 MANKIYAL (SWAT)
Government Water
Road Potential Society Feasibility
structure Resource
The access to There is a primary The valley has The valley is very scenic, Most of The valley has a very
Mankial is from school and dispensary enough water the pine forest with heavy the promising growth
main Kalam Road. available in the area. springs to under growth, natural people potential to be
The jeep able road is provide fresh springs and meadows on are developed into hill
PTDC initiated a
16 km. Parts of the water hill tops and panoramic tourists station.
Motel 10 years back
valley are interlinked views of the surrounding friendly
but due to insufficient Proper Feasibility is
by jeep tracks which areas is another attraction
funds it didn’t Needed.
wind through the
completed.
hills and forest.

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 Destination : MUNDI MALI (SIRAN VALLEY)
Tehsil & District : MAHSEHRA
Government Water
Road Potential Society Feasibility
structure Resource
The road from There is a primary The valley has The valley is very scenic, People are The leveling and
Devali to Mundi school, Higher enough water the pine forest with heavy tourist widening of the road
Mali is 12 Km. Secondary School and springs to under growth, natural friendly. will be completed by
BHU available in the provide fresh springs and meadows on September 2019.There
Siran valley has
area. water. hill tops and panoramic is a good potential of
multiple treks
views of the surrounding developing this area for
leading to Balakot, Small Hotel and Forest
areas is another tourism.
Kolai and Batagram Department Houses
attraction.
also available. Feasibility is Needed.

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 Destination : MURO MALI
District : PALAS KOLAI

Government Water
Road Potential Society Feasibility
structure Resource
The road to Muro Primary School and The valley has The valley is very scenic, People The jeepable road will
Mali from Paro Dispensary is enough water the pine forest with heavy are fairly be completed by
village is 12 km. available. springs to under growth, natural educated. Octuber 2019.
provide fresh springs and meadows on
This is a newly Feasibility is needed
water. hill tops and panoramic
made district future development
views of the surrounding
areas is another
attraction.

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 Destination : KARIMABAD
District : CHITRAL
Government Water
Road Potential Society Feasibility
structure Resource
The road to Karimabad is There is a primary The valley has The valley is very scenic, People are The There is a good
16 km from main school and enough water natural springs and tourist potential of
Garamchasma road. dispensary springs to meadows on hill top and friendly developing this area
available in the provide fresh beautiful views around and very for tourism.
area. water. the hill is another hospitable. Feasibility is Needed.
attraction.
The village is also the
base for Trekking to
Trichmir Mountain.

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 Destination : GABOR
District : CHITRAL
Government Water
Road Potential Society Feasibility
structure Resource
The road to Gabor is There is a primary The valley has The valley is very People are The road will be
18 km from school and enough water scenic, natural tourist levelled and
Garamchasma dispensary available springs to springs and friendly and widened by
connecting different in the area. provide fresh meadows and very octuber 2019.
villages to the main water. beautiful views hospitable. Feasibility is
settlement. surrounding hill is needed for
another attraction. future
development.
Trout Fish is also
available in rivers.

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 Destination: GANOOL VALLEY(NARAN)
Tehsil: KAGHAN
Government Water
Road Potential Society Feasibility
structure Resource
All parts of the There is a primary The valley has The valley is very Most of the The valley is a
valley are and middle school , enough water scenic, the pine forest people are promising one
interlinked by jeep a Dispensary and springs to with heavy under tourists which can be
tracks which wind two forest hurts built provide fresh growth, natural springs friendly and developed into
through the hills during British Rule water. and meadows on hill the literacy hill station.
and forest. (i-Shinkiari hut tops and panoramic rate is 70 to
Proper
and,ii-Parang hut). views of the 75 percent
Feasibility is
surrounding areas is
Needed.
another attraction

58
 UTROT TO THAL(BADGAI TOP)
Government Water
Road Potential Society Feasibility
structure Resource
All parts of the valley are Lack of The valley has The valley is very scenic, People There is a good
interlinked by jeep tracks Government enough water the pine forest with welcome potential of
which wind through the influence. springs and heavy under growth, tourists. developing this
hills and forest. lakes to natural springs, Rivers area for tourism.
provide fresh and meadows on hill tops
A Jeep road connects Atrott Proper Feasibility
water. and panoramic views of
to Thal passing through is Needed.
the surrounding areas is
Baadgai Pass which is
another attraction.
60+km.

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 MANOOR VALLEY
Government Water
Road Potential Society Feasibility
structure Resource
All parts of the There is a primary The valley has The valley is very scenic, People are There is a good
valley are school and enough water natural springs and tourist potential of
interlinked by jeep dispensary springs to meadows on hill top and friendly developing this
tracks which wind available in the provide fresh beautiful views around and very area for tourism.
through the hills and area. water. the hill is another hospitable. Proper
forest. attraction. Feasibility is
Needed.
The village is also base
for Trekking to Trichmir
Mountain.

60
 Key Performance Indicators for Organizations Associated with Tourism:
It is important to make our destinations competitive one for tourists which is the ability of the place to optimize its attractiveness for residents
and non-residents, to deliver quality, innovative, and attractive (e.g. providing good value for money) tourism services to consumers and to gain market
shares on the domestic and global market places, while ensuring that the available resources supporting tourism are used efficiently and in a sustainable
way. However, in order to introduce these KPIs in tourism sector and contribution of tourism in GDP, proper mechanism has to be followed based on
effective use of information technology and research in the sector. Keeping in view different terrain of Pakistan and various types of activities, the
proposed National Tourism Coordination Board under Ministry of IPC may form Key Performance Indicators, some of which are given as under;
Indicator Relevance Challenge

Increase in tourist flow
Increase in private sector
investment
Increase in Foreign & Domestic Tourist arrival There is lack of reliable data on tourism related activities
 Overall foreign tourist arrival in the country due to absence of
 Real foreign/domestic tourist arrival a) Baseline data
 Per tourist per day spending b) Maintenance of data by service providers
 Length of stay c) Proper study and research
 Foreign exchange earnings d) Required tools at local level
 Overall economic impact from domestic tourism e) Use of latest information and communication
technology.
Increase in
 Level of private sector investment
 Foreign investment
 No. of hotels, restaurants & recreational resorts
 Import of equipment for adventure sports
 No. of public private partnership projects in
tourism sector
 No. of rooms for accommodation of tourists

Indicator for improvement Increase in number of

in human resource in
tourism and hospitality
sector
 Training institutes offering skill development
courses
 Students passing out from tourism & hospitality
institutes
 Trained & licensed tour operators & tour guides
 Demand of trained HR from private sector

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 Indicator
Natural resources and
biodiversity
Cultural and creative
resources -
Indicator for improvement
of tourist satisfaction and
customer retention
Sustainability Indicator
Tourism Action Plan
Relevance Challenge
1. Natural resources are key drivers of attractiveness and
offer countries a competitive advantage
2. A measure of stock of natural assets, in terms of the
number of recognized natural heritage sites and
preserved areas
1. A composite measure of the number of recognized
cultural and creative attractions in different forms
2. Building a strategy that capitalizes on cultural and
creative resources can provide competitive advantages
Improvement in level of satisfaction about
• Accommodation facilities
• Transport facilities
• Food & beverages services
• Tour operators & tour guides
• Visa issuance services
• Airport & aviation services
Increase in number of
• Blogs & articles on social media
Each province must adopt nature friendly and cultural
friendly tourism practices along with measures taken for
safeguard of environment, sites and culture.
A competitiveness eligibility indicator that recognizes the
existence and quality of implementation, effectiveness
and evaluation of a Tourism Action Plan to improve the
competitiveness of tourism in the region.
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