Name – Moe Myint Htet

Program -MBA - Batch 2 (Sabi)

Module – Marketing Management
Date - 7.12.2018
Lecture Name – U Si Thu Aung

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Contents
EXECUTIVE SUMMARY.............................................................................................................3
1.0 INTRODUCTION.....................................................................................................................4
1.1 Company Background....................................................................................................................4
1.1.1 Vision..........................................................................................................................................5
1.1.2 Mission.......................................................................................................................................5
1.1.3 Objective.....................................................................................................................................5
1.2 Scope and limitation......................................................................................................................5
2.0 Theorical framework..................................................................................................................6
3.0 Analysis and findings.................................................................................................................7
3.1 PESTLE Analysis..............................................................................................................................7
3.2 Segmentation.................................................................................................................................9
3.3 Pricing on Green Tea Candy.........................................................................................................10
3.4 SWOT Analysis.............................................................................................................................11
3.5 Porter’s five Forces.......................................................................................................................12
3.6 Competitors’ Analysis..................................................................................................................13
4.0 Recommendation.........................................................................................................................14
5.0 Conclusion...................................................................................................................................16
References......................................................................................................................................17

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EXECUTIVE SUMMARY
Power Maw Shan Company., Ltd was built since 1964 as a Maw Shan Green Tea
Farm, located in Myanmar. The products of Power Maw Shan Company are Green Tea, Pickled
Tea and Hlaw Thint Nant Tea. In this assignment, the new product of the company is launched
and import to the new market which is one of the countries in South East Asia (Singapore).

The new product, namely Maw Shan Green Tea Candy is produced. The target
market of Green Tea Candy is for the middle age people who like green tea favor and who want
energy to work more. In this assignment, the PESTLE, SWOT analysis, competitor analysis,
marketing mix and market segmentations will be done in order to get the profit to launch in
Singapore. And also PORTER’s five forces theory is going to use in order to realize who the
competitors are, in which way the competitors’ actions can affect the new product and this is
serious to bottom line and future planning. The population, GDP, age range are going to analyze
by using the secondary data.

The production for the Green Tea Candy is going to make according to the
guideline of the FDA and the import process are shown in this assignment. The theory of market
penetration, pricing and targeting are going to use to get an effective result to launch, sell and
distribution to the customers. This assignment will show which kind of method is useful for
launching the new product (Green Tea Candy) of Power Maw Shan. The barriers of producing
and launching are also going to investigate to find the way to reduce these facts to get the brand
awareness and loyalty. After all the analysis are done, then choose the best way to make
marketing.

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1.0 INTRODUCTION
1.1 Company Background
Manufacturing and trading companies create a lot of opportunities for the
country’s economic growth. It can open up a lot of job positions in both home and foreign
countries. Power Maw Shan Co., Ltd, located in Myanmar, is chosen for the study. Power Maw
Shan Co., Ltd is one among the great quality manufacturing companies of variety of green tea
and traditional pickled tea leave. Since 1964, Maw Shan Green Tea Farm was started in Southern
Shan State, Pindaya , the most famous place with many green tea farm. As a former tea trading
family business, the products were transported from Pindaya to Yangon. Later Maw Shan tea
trading family business changed the whole organization into a distribution company namely
Power Maw Shan Co., Ltd.

Among the two largest tea manufacturing areas in Myanmar, Power Maw Shan is
the one and the largest tea processing factory in Pindaya region. Being one of the largest factory
in Pindaya, Maw Shan possesses large supply chain by comprising of 276 organic certified
farmers and 180 conventional tea farmers supplying fresh tea. Power Maw Shan is seen as an
ideal tea company in Southern Shan State. Being food manufacturing industry, Power Maw Shan
has FDA approval since from 2015 till now (2018). Also achieved 2 nd place for the best product
of whole Shan State in 2nd July, 2018 and Outstanding Quality Award of 5th Myanmar Food
Exhibition 2018.[ CITATION Maw2015 \l 1033 ]

The products that Power Maw Shan produces are Green Tea, Hlaw Thin Nant
green tea and Pickled tea[ CITATION Maw2015 \l 1033 ]. The people in Myanmar like eating
pickled tea and drinking green tea. Since the people in Myanmar like green tea as a traditional
prefer. So that the market segment of Power Maw Shan is too large and target on the house wife.
Most houses in Myanmar like to consume pickled tea and prefer to drink green tea as it is a
tradition. The market position of Power Maw Shan is in Growth stage. In this assignment, Power
Maw Shan Co., Ltd.’s internal analysis of SWOT analysis (Strength, Weakness, Opportunity and
Threat) and external analysis of PEASTLE analysis (Political ,Economical, Social, Technological
, Legal and Environmental) will be done according to the new product line and new market in
South East Asia. By using the analysis, the necessary strategy or strategies will be used for the
new market and new product production.

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1.1.1 Vision
1. To become the first manufacturer of Green Tea Candy in Myanmar
2. To become Power Maw Shan Brand awareness
3. To be widely become Myanmar Green Tea Candy and Myanmar Tea & Pickled Tea
Culture not only in home country also in South East Asia[ CITATION Maw2015 \l 1033 ]

1.1.2 Mission
1. To control the quality of product and service
2. To do effective merchandising in foreign countries
3. To make Power Maw Shan’s Green Tea Candy products available in each household
market[ CITATION Maw2015 \l 1033 ]

1.1.3 Objective
1. To control the quality of raw and finished goods just in time for customers
2. To have consistent quality running with auto machines and use FIFO to get good quality
products[ CITATION Maw2015 \l 1033 ]

1.2 Scope and limitation

The aim of the study is to analyze the various risks and profit in producing new
product and distribute in new country (Singapore). Among many products of Power Maw Shan,
new product of Green Tea candy is chosen for the study.

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2.0 Theorical framework

Figure 2.1 Theorical Framework for purchasing intention on Green Tea Candy

Source: Researchers developed for the study [ CITATION Lou04 \l 1033 ]

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3.0 Analysis and findings
3.1 PESTLE Analysis
3.1.1 Political Factors
A political factor is an external barriers on a company. And also political factor is an
action doing with a government procedure and its administration which is likely to impact an
import company[ CITATION Ref18 \l 1033 ]. Since Singapore is a self-governing country with a
very least political risk. According to the Alesina et.al. in 1992, various studies showed that
countries with unstable governments have less economic growth. There are also some limitation
of free speech for parties in opposition[ CITATION Wor16 \l 1033 ] According to the Political
and Economic Risk Consultancy (PERC), Singapore has the minimal political risk in South East
Asia[ CITATION Wor16 \l 1033 ]. According to the Monetary Policy of Singapore, Singapore
dollar (S$) exchange rate manages not to be different from Singapore’s main trading partners and
competitors[ CITATION Mon18 \l 1033 ].

According to the fiscal policy, the central focus of the Singapore Government‘s outflow
is on the supply of the necessary public products and services to its people. Singapore’s fair tax
policy seek to improve the economic competitiveness and invite foreign investment to
Singapore. The arrangement of fair tax policies and cautious expenditure plans are main reasons
for Singapore‘s popular fiscal policy over the years. Singapore’s fiscal policy is aimed at
increasing long-term economic growth. Fiscal policy is focused mainly at promoting long-term
economic growth [ CITATION Mon182 \l 1033 ].

3.1.2 Economical Factors

Starting from 1965, the Singapore economy has become a quick economic growth. And
also got the nickname of “Asian tiger”,[ CITATION Int18 \l 1033 ]. Singapore’s sound economic
performance show the victory of its exposed and outward-oriented development
plan[ CITATION Mon181 \l 1033 ] .Some kind of things combine its economic growth such as
no dishonesty, competitive market and highly educated people. The main reason that cause the
development fast is its location which is well accessed by all the airline and ships. The foreign
investment is the essential source of Singapore’s economic development[ CITATION Ref18 \l
1033 ].From the year between 2000 to 2010, the GDP had almost doubled, rising from S$ 163
billion to S$304 billion. The actual capital also increased quickly at a rate of approximately 12%
p.a, while inflation and unemployment rates averaged less than 2% p.a and 3% p.a each during

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that time. Singapore taxation offers the core funding for the government, [ CITATION Mon181 \l
1033 ].

3.1.3 Social Factors

The social of the Singapore can be distinguished into two type of generation. The older
generation which still motivated on the way to the family values. And the newer generation who
are more western and trusts in nuclear family, [ CITATION Ref18 \l 1033 ]. Based on the
income, employee contributions are made. The employers pay 10% of monthly income. At the
age of 55, retirement is given. Employers in Singapore are provided to give 14 days of paid sick
leave and eight weeks of paid maternity leave to the employees. The 42% of the labor forces are
composed of women power. The right to sponsor foreign-born husbands for citizenship was won
by women in 1999. Women are protect by Singapore law. [ CITATION Nat18 \l 1033 ]

3.1.4 Technological Factors

Any economy of the country is shaped by the front running technology. Last 40 years
ago, Singapore accepted the technology. Later then, that technology was improved in a way of
world class research facilities. Nowadays, Singapore Government gives a support of $19 Billion
to that research and development. This makes the business transactions faster and safer than
using with paper. The highest average peak connection speed of 135.7Mb/s in the world is
available in Singapore while the others have the average speed of 12.5Mb/s. E-economy is
famous in Singapore and this is attracting world famous companies to come and invest;
[ CITATION Wor16 \l 1033 ].

3.1.5 Legal Factors

Economic development is favored by the law in Singapore. In 1986, Goods and Service
Tax (GST) was adopted. After the adoption of GST, the government reduced the taxes on
individual business. That had attracted the world. The GST in Australia is 10% while Singapore
is only 7%. A 3% less tax is enhancing the manufacturing industry, export, import and local
consumption. In 1996, e-commerce program was launched. The main reason of launching e-
commerce was to develop the e-commerce service. Then Singapore has announced some e-
commerce policy as an initiatives. Cross-border e-commerce laws and policies are also
presented. Some basic legal and technical infrastructures such as electronic Transactions Act,
Intellectual Property Rights, Amendments to the Evidence Act, Content Regulation, Tax Issues

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and Import and Export Producers were available since 1998 to support secure e-commerce,
[ CITATION Wor16 \l 1033 ].

3.1.6 Environmental Factors

Environmental sustainable development has inclined in Singapore. The carbon emission
of Singapore per PPP dollar GDP has declined from the rate of 0.7 to 0.1 kg carbon dioxide
emitted per dollar output. This declined rate is notable attainment. Showing that Singapore
government take care of its people health and environment. That also attract the foreign
investment to come and invest in Singapore. However, there is a problem of losing almost 30%
of its mangrove area. The act of Water Pollution Control and Drainage guides to control the
quality of water. Without having enough water in country to support the people’s need become
one of the concern for the Singaporeans[ CITATION Wor16 \l 1033 ]. Since Singapore is a small
country with a little free space. So that government guide the plastic and announced the rule to
use most of the place with perishable packaging. In order that, the land pollution is prevented in
undirected way.

3.1.6 Results and Findings for PESTLE Analysis

According to the political factors, if the company doesn’t do anything wrong, it won’t
have nothing to worry. However, the political risk can make the economic growth and the tax
policy invites the foreign investment to come to Singapore. Since Singapore is located at a good
location that can be reached both by airline or ship, the import business are interesting to come.
Moreover, unemployment rate and inflation rate are not that too much, a business can be do in
Singapore better than any other country. Also Singapore’s social culture is a good culture such as
newer generation respect the older generation. Singapore can be regarded as a technological
country and has a high speed internet. So that e-commerce is popular in Singapore. The law are
also provided to support the e-commerce. Since the government policy is not changing too much,
the foreign investment is safe to do in Singapore.

3.2 Segmentation
In this study, segmentation can be distinguished into four types of segments, namely
geographic, demographic, behavior and psychographic.

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3.2.1 Geographic
Singapore contains one main island and over 60 small islands. A large number of narrow
and short streams drain in Singapore. Some of which flow into the sea through mangrove
swamps, [ CITATION Wor18 \l 1033 ].

3.2.2 Demographic
The income level for the Singapore can be differentiated into many level. On January
2014, the cleaner job has a least salary of $1000 per month. At the date of September 2016,
Singapore announced that the security guards have a minimum wage of $1100 per month. Since
that time of 1-Sep-2016, Singapore government doesn’t change the minimum wage of its
country,[ CITATION Min18 \l 1033 ]. The age range are classified in to five range of 1 to 20
years, 21 to 40 years, 41 to 60 years, 61 to 80 years and 81 to 99 years. Among the ranges 20 to
60 years are the most populated, [ CITATION Ind18 \l 1033 ].

3.2.3 Behavior
The people in Singapore respect for the elderly and regard the family as a place where
one person goes for the support, both cares retain core values in Singapore. The elderly are
usually treated with the most respect. When someone introduce with family, the elderly are
introduced first and even give the preferential seat. There are three main ethnic groups such as
Chinese, Malay and Indian Traditions. And all these groups are religiously and culturally
difference. [ CITATION Com17 \l 1033 ]

3.2.4 Segmentation of the Green Tea Candy

According to the segmentation of geographic, the package of the Green Tea Candy is
chosen to use a perishable paper. So that it won’t give any harmful causes to the environment.
When considering the price, the target market is for the income level of $1000 or more per
month. This level can be effort for many people. The target age range is between 20 to 60 years
old.

3.3 Pricing on Green Tea Candy

Since the candy is differentiated into three types. First is for the customers who like sweet
taste , the second type is for the customers who don’t like sweet taste that much and the last type

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is made of honey with green tea. The first and second kind of products will have same price. The
price is regarded as $2 for one tube like pack. One pack contains 10 quantities of green tea
candy. The third one is aimed at high class market (Niche Market). The third type of candy can
be used as the ingredient of nice tea and can be consume in many ways like candy, as sugar tube
including green tea powder etc. This kind of pricing is confirmed by considering the income
level of people in Singapore. Since Power Maw Shan use the own raw material of green tea
leaves, the costs in buying the raw material is absent. So that the candy can be made in a fair
price with good quality ingredients.

3.4 SWOT Analysis

3.4.1 Strength
The Power Maw Shan is well-known by Myanmar people. Most of the people living in
Singapore are Myanmar workers and students. The quality of Green Tea product is believable
since the Power Maw Shan uses the best quality of green tea leaves. Power Maw Shan Company
has good brand awareness on the Myanmar people living in Singapore. Moreover, it is the first
local company which produce first green tea in Myanmar and also a first local green tea candy
company that import to South East Asia.

3.4.2 Weakness
The country Singapore is the restricted country with many rules and regulations. So that
the company need to try to get permit to import to there. The Power Maw Shan Company is the
local company having investment of 100000000 MMK ($625000). So that the company has
many difficulties in competing with other strong competitors. Since the Power Maw Shan is not
a globalized company, most of the customers will not know and can start to think like is it ok to
consume. Singapore is the first foreign investment for Power Maw Shan Company. So that there
are many difficulties to deal with especially taking position in the market. This can the weakness
for the company.

3.4.3 Opportunity
Because of the strength, opportunity is become. If the Myanmar people living in
Singapore taste the product and like the green tea candy, they will introduce the others to taste.
This is the opportunity. Using the best quality raw material, the quality of the product will surely
be in good quality. So that when competing with others this become the great opportunity.

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3.4.4 Threats
Having weak financial is the main threat. Other threats that can affect the company is that
Singapore investment is the first investment for the Power Maw Shan Company and launching
new product become the main threat for the company. Findings fields to introduce, importing for
the first time are also the threats.

3.5 Porter’s five Forces

3.5.1 Threats of new entrants
Large capital costs are needed to lessen the level of the threats of new
entrants[ CITATION Por18 \l 1033 ]. The level is high since Power Maw Shan Company has a
small amount of Capital. When one local company innovates something or new products, most
of the Myanmar companies start to follow to manufacture that. Threats of new entrants can be
lessen by making different from others. However the government policy of Singapore is too
strict, even though the local company follow and produce , the importing for that product is not
that much easy. This can also lessen the level of new entry.

3.5.2 Bargaining Power of Suppliers

Since the Power Maw Shan uses green tea leaves not only from the suppliers but also has
own green tea farms. Almost all the products are made by using green tea leaves from own
farms. Thus bargaining power of suppliers can’t that much impact on the industry.

3.5.3 Bargaining Power of Buyers

Power Maw Shan Company targets on the Myanmar people living in Singapore. The fair
price with the good quality can certainly attract the customers. Since the price of the green tea
candy is not that much, the buyers will face a lot of switching cost to change to use other
products. However if the buyer has full information, the bargaining power of buyers can have
high impact on the company.

3.5.4 Threats of Substitute Products

Power Maw Shan’s Green Tea Candy is the first green tea candy in Myanmar. Many
others competitors like KitKat , Oreo’s Green Tea Sandwich cookies and other Korea and
Chinese Green Tea Candy are now taking market share in Singapore. So that, the substitute are
much and the threats is also high for the company like Power Maw Shan Company. Also many

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people in Singapore substitute green tea welfare in the place of candy or chewing gum. This can
make a high level of impact on the Power Maw Shan Company.

3.5.5 Rivalry among Existing Competitors

Investing in Singapore is the first foreign investment for the Power Maw Shan. So that
starter in the developed country is very difficult to stand. Thus why competing with existing
competitors is much more difficult. The level of competing with existing customers has much
role in involving for the company. The price competition often makes the entire industry to wear
off. However, the price of the product is the least and can’t make any effect on the industry much
more. But there is still a high impact on the industry.

3.6 Competitors’ Analysis

The existing competitors in Singapore are Tea Candy, KitKat, Candylicious and many
others brands.

3.6.1 Future Objectives

The future objectives of competitors are too many. Among them, the main objectives that
can give impact on the Power Maw Shan Green Tea Candy are such as price competition, and
taking market share. The aim of these are to maintain the market shares that own now. This
means that the new entry should have to face the risks. Since the competitors have been existing
in Singapore for too long and also get brand awareness, the risk the new company like Power
Maw Shan faces is much.

3.6.2 Current strategy

The competitor namely of Candylicious use the way to attract the customer according to
their preferences like color of most recommended , taste of most result in survey and also has a
store full with candy. That shop has not only a great deal of candy but also a variety of other
sweet deserts. This shows that the Power Maw Shan also need to get various kinds of products.

3.6.3 Capabilities
The main competitor of Candylicious has not only competitive advantages but also
weakness too. After considering the strength and weakness of the competitors, Power Maw Shan
needs to support to follow up the better strategy to compete with the competitors.

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Competitors’ analysis helps to think which is the best way to attract the customers and which
way can make to get the market share and brand awareness. Moreover Singapore is popular with
its technological development. The competitors are also finding the weakness of others to beat
and take the market share.

4.0 Recommendation
According to the analysis, the Power Maw Shan Company should use the strategies to get
a position in the market. PESTLE analysis shows the best strategy to use. Since Singapore is the
front runner in technology and also e-commerce is very effective, the best marketing and the
most effective way is online advertising. Power Maw Shan Company should join with the online
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shopping because people living there are all busy using most of their time in the work. When
launching for the first time, choosing the location is one of the important points. First, inquiry
which place is more affective to launch cause this is the first foreign investment. Then rent or
lent agency to make sampling. Shopping Malls like TangoPakar which is famous with the
available of Myanmar Local Foods. The most development in Singapore is the first running
technology. If the Power Maw Shan can take benefit on that developing technology , the profits
are no longer far from the Power Maw Shan.

When launched for the first time and did sampling together, the customers will start to
taste and start to introduce with two kinds of Green Tea Candy. One for the sweet lover and one
for less sweet. Both the type can be eat by diabetics’ person. Most of the older generation like to
consume sweet taste. Whether if they had diabetics, they can’t. This problem can be solved by
Power Maw Shan Green Tea Candy. Moreover, the price of the green tea product is just fair and
no need to worry so much for the budget. The target customers are Myanmar people and others
customers who like the taste of green tea and candy. Since the Myanmar people are the best in
charming others to try and use the product they fond of. That is called the world of mouth. The
strength and weakness of the Power Maw Shan shows the best way to get profit and also shows
the way to deny the loss. If the Power Mae Shan use the SWOT analysis appropriately, the
success is no longer far away. According to the SWOT analysis, the opportunities of the Power
Maw Shan has a great way to be successful. However these opportunity can be used by other
competitors and can get success. Thus why confidential is also needed to make sure the
information are disclosure.

According to the Porter’s Five Forces, the threats of new entry, bargaining power of
suppliers, bargaining power of buyers, threats of substitute products and competing with existing
competitors have impacts on launching green tea candy. The main answer to solve these
problems is the need of high amount of capital investment. Before starting the import programs,
the invitation programs for foreign investment should be held to attract the investors who are
interesting to invest in the program and also need to reveal the dividend percentage. In that
program of investor receiving, the marketing plan, strategy and detail plan should be added.

When using the findings of competitors’ analysis, Power Maw Shan Company needs to
use the current strategy that the competitors are using. Because the current strategy that the

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competitors using are also certain since these are using now. Such as customers like and dislike.
Before launching in Singapore, Power Maw Shan should lend Research & Development Team to
collect survey. Research & Development is necessary to make sure that the target market is
effective for the company. And analyze what most customers wants and what are the main to
attract them. After the import is done, introducing is also needed. In what way the competitors
introduced its products is necessary to know.

Marketing should be done by advertising in media like social network of instragm,

YouTube etc. Moreover billboards and the advertisement with flyers are also effective to
advertise. Since the technology in Singapore is the first runner in the world, e-commerce is the
most effective way to make marketing. Then Power Maw Shan Company should join with online
shops which can give door to door service. If Power Maw Shan is produced new product in the
future, cooperation with door to door service can give much help. In selling, personal selling is
the best way to introduce new products. Lending promoters agency, or offering own promoters,
can improve the relationship with customers. Sampling in subways, airlines and giving together
with pamphlets are also the ways to make brand awareness and can also make the customers
telling that the packaging is also the perishable paper. Even though the Green Tea Candy is
dropped into the water and go down the ocean, it can harm the environment in any way since
made of natural materials.

5.0 Conclusion
In this assignment, Power Maw Shan’s new product of Green Tea Candy launching in
foreign country is done. Through this assignment, analysis of PESTLE, SWOT, Competitor
analysis are done to know what is needed for launching and importing the local company product

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to foreign country. Then use the analyzed results to make sure to use the right strategy to
penetrate the market. Importing programs, FDA approval programs are also required to import
the finished best quality products. Target segment is choose to launch the product. Pricing is
made to effort for many ground level workers who gets the minimum pay. Then the PESTLE
analysis of macro environment is done. When the PESTLE analysis’s result is get then adjust and
decide which way is suitable to import to Singapore. By doing the competitors’ analysis, Power
Maw Shan starts to know the way to do by looking the competitors’ strategies. And also get to
know the new strategy that can get possibly help to get a position in market. While doing this,
the knowledge to compete with the competitors and even if the company stop selling this candy,
the company can use this knowledge when it is needed. The Porter’s five forces are also used to
know what kind of facts can affect in competing with others, the bargaining power of suppliers
and customer can help to think the pros and cons that can face to the Power Maw Shan
Company. Moreover the Porter’s Five forces helps to use the best way to use the most effective
strategy to get market share in Singapore. These are the analysis and findings that are used and
found in this assignment.

References
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[Accessed 27 11 2018].

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Consultancy, C. G., 2017. Singapore - Language, Culture, Customs and Etiquette. [Online]
Available at: https://www.commisceo-global.com/resources/country-guides/singapore-guide
[Accessed 25 11 2018].
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[Accessed 25 11 2018].
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economy-of-singapore-16045
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Maw Shan Co., L., 2015. Maw Shan. [Online]
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[Online]
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[Accessed 25 11 2018].
Nationsencyclopedia, 2018. Nationsencyclopedia.com. [Online]
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DEVELOPMENT.html
[Accessed 21 11 2018].
Organization, R., 2018. What are the political factors. [Online]
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edb2ad68d128b1ad
[Accessed 20 11 2018].
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[Accessed 20 11 2018].
Singapore, M. A. O., 2018. Fiscal Policy. [Online]
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Singapore, M. A. o., 2018. Monetary Policy. [Online]
Available at: http://www.sgs.gov.sg/The-SGS-Market/Monetary-Policy.aspx
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Singapore, M. A. O., 2018. The Singapore Economy. [Online]
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Appendix

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 Green Tea Candy is made with the ratio of FDA format. FDA provides a recommended
maximum lead level of 0.1 ppm in candy only. Most of the candy are eaten by small children.
But green tea candy can be eaten not only for children but also for people young and old who
like green tea scent, taste and color. So this candy is produced according to the rule of FDA.
First, tea leaves are picked from the plant and then start the steaming process. Steaming can
make the tea leaves clean .Moreover this can make the leave to get the green tea fragment
stronger. Second, the steamed tea leaves are dried by using oven .When all the green tea leaves
are dried, the stage of grinding is started. By doing so, the green tea powder for the candy are
got. Then green tea candy manufacturing process is begun.

Since the market segment is for the age of between 15 to 45 years old people, the
percentage of ingredients for the green tea is needed to add more green tea. Because these
segment of age need energy to work more or not to feel sleepy. Green tea also has a quality to
make active and can also cure unpleasant odor. In the process of manufacturing green tea candy,
the amount of sweet taste will be add less cause many adult people don’t like the sweet taste.
Thus why two kinds of taste are made. First type can give a moderate sweet taste and the second
type can give less sweet taste with strong green tea taste.

This is the raw file for packaging for the candy. The packaging is just with the perishable paper
to save pollution of soil and water.

Fig. 1 Green Tea Candy’s Packaging

The proportion of the ingredients of the Green Tea Candy are also reveal in each package.
One tube like package contains 10 quantities of Green Tea Candy. Each is covering with
perishable package of paper. The One container contain 10 tube like packages. And the container
is made of paper box with green color. Since Singapore is facing with greenhouse effect, the
perishable package is useful not only for the import but also for the customers.

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 For the registration of FDA, FDA registration agencies will be hired before importing the
products. The FDA approval will be register not only with the help of agencies but also by own
ways. By the way of online registration.

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