Professional Documents
Culture Documents
Manajemen Risiko RS
Lecture # 6
by: Hafizurrachman
Fakultas Kesehatan Masyarakat
Universitas Indonesia
2008
MANAJEMEN MUTU
CUSTOMER
FOCUS
NO YES
Communicate Standards
ACT MEASURE
STUDY
Feed back Information on performance, study relationship measure of Performance throughout the
system, and take action to improve.
MAINTAINING A”FLAT” ORGANIZATIONAL
HIERARCHY
External customer
Front-line employee
Manager
Senior manager
Managing director
Vice president
CEO/COO
MANAGING CUSTOMER VALUE
1. Managers must stay close to their customer to provide superior
customers value
2. Managers can stay close to their customers only by measuring
what they value
3. A general process for learning about customer value involves
projecting, invalidating, discovering, and confirming what
customer value
4. Marketing research techniques may be used to measure what
customer va,ue and help plan strategy
5. Quality function deployment can to promote communication that
translates customer needs and wants into product and service
features, process design, and operations.
6. Once products and services are delivered to customer, their value
must be assessed.
7. Measurements of customer satisfaction and dissaatisfaction can
be used to measure customer reactions to value delivered
8. Managers must use measurements of customer value and (dis)
satifaction to formulate customer value strategies and to
continuously improve implementation
Twelve paradigma shifts to world- class quality
Former paradigm New paradigm
Control management Commitment mangement
Task-focused Process-and customer focused
Command decisions Consensus decision
Individual work Team work
Experts and labor Experts all
Control through punishment and fear Control through positive reinforcement
One right way Continuous improvement
Record keeping Scorekeeping
Tall and rigid structure Flat and flexible structure
Unstated value and vision Shared value and vision
Tough on people Tough on competition
Wealth-exploiting Wealth-creting
Copyright 1991, Miller and Howard, Miller consulting Group. Reprinted with
permission
UKURAN KEBERHASILAN MUTU
Phisical outcomes: produksi dan jasa service
yang lebih baik
Service outcomes :
• Cutomer yang puas dan sedikit complain
• Peningkatan keterlibatan staf pada organisasi
• Peningkatan moral dan kebanggaan staf pada
organisasi
Cost outcomes:
• Peningkatan produksi dan lebih efisien dalam
penggunaan sumber daya
• Evaluasi terus-menerus dan perencanaan yang
lebih baik untuk masa mendatang