Vision:

“Toyota will lead the way to the future of mobility, enriching lives around the world with the
safest and most responsible ways of moving people. Through our commitment to quality,
constant innovation and respect for the planet, we aim to exceed expectations and be
rewarded with a smile. We will meet our challenging goals by engaging the talent and passion
of people, who believe there is always a better way.” (Toyota Global Vision)

Mission:
“Create vehicles that are popular with consumers.”

Honda

Vision

Classic Motors shall position Honda as the leading Automotive brand in Trinidad and Tobago, continously maximizing
value by achieving exceptional performance, and fostering long-term confidence.

The strength of Classic Motors comes from the visionary thinking of "The Power of Dreams" to inspire us to move
forward. With our success attributed to the continued commitment to superior customer service and investment in the
highest quality of technology, personnel, and processes.

Mission

Classic Motors represents Honda in Trinidad and Tobago and aims to meet the high expectations of luxury, comfort,
and safety for all our customers by offering quality care and service to ensure the continued preference for Honda's
products and achieve optimal levels for sustainable economic growth.

 To treat every customer as a lifetime owner.

 To be an innovate organisation that stays ahead in the industry.
 To provide an environment for opportunity and self-fulfillment for our associates.
 To create and provide continuous growth and shareholder value.

Suzuki

Vision

To be recognized as a leading organization that values Customers’ needs and provides motoring
solutions with strong customer care.

MISSION

·Strive to market value packed products that meet customers’ expectations.

·Provide a platform where our stakeholders passionately contribute, invest and excel.

·Make valuable contribution to Social development of Pakistan.

Honda

Marketing Strategies

• Marketing Strategies: Better Stragies Helps increase Sales

• Income: Honda Company Targets People with a disposable income of 50000 Rs. To above

• Comfort: Amazing Comfort which no car has in Pakistan and the comfort of its competitor
Toyota Altis is Pure Bullshit.

• Government Polices: Better Government Policies directly effect Sales.

• Honda always has targeted upper class groups, upper middle class, and middle class & have
been very successful in maintaining its target market and providing with the products of their
needs.

Pricing Strategies

Price:

• Varies Car by Car

• ACCORD: 118,00,000Rs

• CIVIC(AUTO): 2400000 Rs

• CIVIC: 2200000Rs

• CITY: 1525000Rs

• In Pakistan:

The new models of Honda automobiles in Pakistan range in minimum of 15 lacs

Promotion Strategies

HONDA promotes its products through;

Ads, billboards, tv,

Sponsoring sports events

Customer service

Environment friendly automobiles

 Through Websites

New Price Promotions:

• Honda Graduate Program

• Parts/ Service Promotions:

• Longer Life Tires

HONDA HAS MAINTAINED A DISTINCTIVE IMAGE DUE TO:

STRONG BRAND NAME

UNIQUE STYLE & DESIGN

COMFORT

SAFETY

Toyota
Marketing Strategies

• Marketing Strategies: Marketing Strategies help to increase sale and help to better place in
market so Toyota adobe marketing stratagies which is given blow

• Income: Toyota Company Targets People with a disposable income of 60,000 to 100,000 Rs. Or
above Toyota is dearest car for Land Load peoples in Pakistan because it used rural and urban
areas easily so due to this peoples like Toyota

• Toyota always has targeted elite class upper class groups, upper middle class, & have been
very successful in maintaining its target market and providing with the products of their
needs.
Pricing Strategies

Pricing Strategies varies car by car which is given blow

Corolla 1.3L GLi Rs. 1870000

Corolla 1.3L XLi Rs. 1,691,300

Corolla 1.6 GLi A/T Rs. 1986,300

Altis 1.6 M/T Rs. 2059,500

Altis 1.6L M/T SR Rs. 21,49,500

Camry (Auto) Rs.7,999,000

Camry(Manual) Rs. 7,799,000

Land Cruiser Prado Rs.16,899,000

In Pakistan:

CARS:

Minimum 17 lacs to 20 lacs

SUVs:

Minimum 70 lacs to 2 Crore

Promotion Strategies

TOYOTA promotes its products through;

Ads, billboards, tv,

Sponsoring sports events

Customer service
 Through their websites

PARTS AND SERVICE PROMOTION:

EARLY BIRD SERVICE

60MINS SERVICE

Suzuki
Marketing Strategies

• Marketing Strategies: Suzuki adopt marketing Strategies which help to increase sale and their
marketing strategies help to provide stable economy Suzuki motors provide vehicles to
government to Punjab to remove unemployment and adopt marketing strategies which is
given blow

• Income: Suzuki Company Targets People with a disposable income of 25000 to 60000 Rs. Or
above Suzuki in Pakistan middle class or school or college van service provider use Suzuki
product

• Suzuki always has targeted Middle class groups, upper middle class, & have been very
successful in maintaining its target market and providing with the products of their needs.

• Pricing Strategies
Suzuki Mehran PKR 630,000

SuZuki Ravi PKR 642,000

Suzuki Swift 1,221,000

Suzuki Wagon R 859,000

Suzuki Bolan PKR 671,000

CARS:

Minimum 6 LAC lacs to 12 lacs

Promotion Strategies

sUZUKI promotes its products through;

Ads, billboards, tv,

Sponsoring sports events

Customer service

Through their websites