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  • Measureschool GTM Resource Guide 2018

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    Матеја Мерџановић
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    Measureschool Gtm Resource Guide 2018

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    Measureschool Gtm Resource Guide 2018

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    Measureschool Gtm Resource Guide 2018

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    119 views10 pages

    Measureschool GTM Resource Guide 2018

    Uploaded by

    Матеја Мерџановић
    Measureschool Gtm Resource Guide 2018

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    GTM RESOURCE GUIDE  

    Table of content 
     
    Official 3 
    Blogs 3 
    Guides and Blog Posts 4 
    People to follow 6 
    Books 6 
    Tools 7 
    Software 7 
    Web Apps 7 
    Plugins 7 
    Discussions 7 
    Videos 8 
    Live Events 8 

    1
    GTM RESOURCE GUIDE  

    Official 
    Google Tag Manager Website 
    Google Tag Manager Help Center 
    Google Tag Manager Developer Guide 
    Google Tag Manager Reference Material 
    Google Product Forum for Google Tag Manager 
    Analytics Academy 
     

    Blogs 
    Name  Author  About 

    simoahava.com  Simo Ahava  Google Tag Manager 

    lunametrics.com  Luna Metrics  GTM + GA 

    Analytics-Ninja.com  Yehoshua Cohen  GTM + GA 

    Online-Behavior.com  Various  Online Marketing (includ. GTM) 

    AnalyticsMania  Julius Fedorovicius  Google Tag Manager 

    Cutroni.com  Justin Cutroni  GTM + GA 

    Official GA Blog  Various  Official Google Analytics Blog 

    thyngster.com  David Vallejo  GTM + GA 


     
       

    2
    GTM RESOURCE GUIDE  

    Guides and Blog Posts 


     
    Simo Ahava  
     
    ● The DataLayer  
    ● Tracking form Abandonment with GTM  
    ● Measure Cart Value In Enhanced Ecommerce ​  
    ● Google Tag Manager: SoundCloud Integration  
    ● Spam Filter Insertion Tool  
    ● Send Weather Data To Google Analytics In GTM V2  
    ● “Matches CSS Selector” Operator In GTM Triggers  
    ● Enrich SERP Results Using GTM  
    ● Check If Google Analytics Is In The Page Template  
    ● Simple RegEx Table For Google Tag Manager  
    ● GTM Tools  
    ● Installing Google Tag Manager Container in the <head> 
    ● Tag Manager Workspaces 
    ● Understanding Tag Sequencing In Google Tag Manager 
    ● Variable Guide For Google Tag Manager 
    ● Trigger guide for Google Tag Manager 
    ● Advanced - Setting Google Analytics Fields In GTM 
    ● Track Form Engagement With Google Tag Manager 
    ● Track URL Fragments As Pageviews 
    ● Track JavaScript Errors As Events 
    ● Google Tag Manager: Track Social Interactions 
    ● Better QA With Google Tag Manager Environments 
    ● Dynamically Added Meta Data Indexed By Google Crawlers 
    ● 10 Useful CSS Selectors 
    ● Accelerated Mobile Pages Via Google Tag Manager 
    ● Add Konami Code To Your Site 
     

    3
    GTM RESOURCE GUIDE  

     
    Stéphane Hamel 
    ❖ Tag Management: Data Layer/Dom-Scraping Pros & Cons  
    ❖ Youtube video tracking with GTM and UA: a step by step guide  
     
    John Henson 
    ❖ Automatic Cross Domain Tracking 
     
    Shuki Mann 
    ❖ Using Google Tag Manager To Fight Gibberish URLs 
     
    Nico Miceli 
    ❖ Tools and Tips for Debugging Google Analytics Like a Pro 
     
    Claudia Kosny 
    ❖ Google Analytics cross-domain tracking with GTM – Part 3: Iframes 
     
    pxwise 
    ❖ React + Router + Google Tag Manager 
     
    Himanshu Sharma 
    ❖ Setting up Dynamic Remarketing with GTM  
     
    Luna Metrics 
    ❖ Leveraging Cookies with Google Tag Manager 
    ❖ Google Tag Manager Version 2 Triggers: What You Need To Know  
    ❖ Using Google Tag Manager for Visitors Without JavaScript  
    ❖ Defining Audiences with Google Analytics Custom Dimensions  
    ❖ Tracking Page Prints with Google Tag Manager  
    ❖ Extending the Functionality of Google Tag Manager Variables  
    ❖ Form Engagement Tracking with Google Tag Manager  
    ❖ Using Visual Website Optimizer with Google Tag Manager  

    4
    GTM RESOURCE GUIDE  

    ❖ Google Tag Manager Basics: Links and Clicks  


     
    Cardinapath 
    ❖ YouTube Video Tracking with Google Tag Manager (V2) and Universal 
    Analytics: A Step-by-Step Guide 
    ❖ Tag Management: data layer/DOM-scraping pros & cons  
    ❖ The Google Tag Manager DataLayer Explained  
     
    Conversion Tracking 
    ❖ GTM Best Practices Book  
     
    online behavior 
    ❖ GTM Injector: Painless Tagging 
     
    analytics solution 
    ❖ WASP 
     
    discover devtools 
    ❖ Dev Tools Tutorial  
     
    flukeout 
    ❖ CSS Dinner  
     
    code academy 
    ❖ JQuery course codecademy 
     
    GTM twitter 
    ❖ Twitter GTM Expert List 
     
    thyngster 
    ❖ Handy DataLayer Debugging tool for Chrome 
     

    5
    GTM RESOURCE GUIDE  

    People to follow 
    ● Simo Ahava - Production Director at NetBooster Finland - ​Google+​, 
    Twitter 
    ● Lukas Bergstrom - Product Manager for GTM at Google - ​Twitter 
    ● Julien Coquet, Senior Digital Analytics Consultant at Hub’Scan - 
    Google+​, ​Twitter 
    ● Yehoshua Coren, CEO at Analytics Ninja - ​Google+​, ​Twitter 
    ● Justin Cutroni, Analytics Evangelist at Google - ​Google+​, ​Twitter 
    ● Doug Hall, Head of Internet Marketing at Conversion Works - ​Google+​, 
    Twitter 
    ● Stéphane Hamel, Director of Innovation at Cardinal Path - ​Twitter 
    ● Claudia Kosny, Web Analytics Expert at Knewledge- ​Google+ 
    ● Brian Kuhn, Software Engineer at Google - ​Google+​, ​Twitter 
    ● André Mafei, Founder and Web Analytics Consultant at Upmize - 
    Google+ 
    ● Carmen Mardiros, Entrepreneur - ​Google+​, ​Twitter 
    ● Phil Pearce, Freelancer - ​Google+​, ​Twitter 
    ● Daniel Waisberg, Analytics Advocate at Google - ​Google+​, ​Twitter 
     
    Curated Twitter Lists of GTM Experts 
     

    Books 
    Google Tag Manager Developer Guide​ (Phil Pearce) 
     
     

       

    6
    GTM RESOURCE GUIDE  

    Tools 
    Software 
    ❖ Fiddler​ - JavaScript Proxy (Windows) 
    ❖ Charles​ - JavaScript Proxy (Mac) 
    ❖ Screaming Frog​ (Win + Mac) 
     
    Web Apps 
    ❖ Hub’Scan​ - Tag Auditing Suite 
    ❖ Tag Inspector​ - Tag Auditing Suite 
    ❖ GA Checker​ - GA Tag Audit (free) 
     
    Plugins 
    ❖ GTM Tools ​(Chrome) 
    ❖ GTM Tag Injector​ (Chrome) 
    ❖ GTM Editor​ (Chrome) 
    ❖ Firebug​ (FF) 
    ❖ GA Debugger​ (Chrome) 
    ❖ Tag Assistant ​(Chrome) 
    ❖ WASP​ (Chrome + FF) 
    ❖ GTM Sonar​ (Chrome) 
    ❖ Redirect Path​ (Chrome) 
     
     
     
     
     
     
     
     

    7
    GTM RESOURCE GUIDE  

    Discussions 
    Official Google+ Community  
    GTM on Twitter with the hashtags ​#googletagmanager 

    Videos 
    MEASURESCHOOL Youtube Channel ​(Tutorials by MEASURESCHOOL) 
    Cross-Domain Tracking in Google Tag Manager​ (Webinar by LunarMetrics) 
    Behind the Code: Using the Data Layer​ (Google Analytics Channel) 
    Behind the Code: Google Tag Manager for Mobile​ (Google Developers Channel) 
    YouTube Playlist on Google Tag Manager​ (by Phil Pearce) 
     

    Live Events 
    Measure Camp​ (September – all over the US, Europe, Australia, Asia) 
    Superweek​ (February - Hungary) 
    Google Analytics Summit​ (Ma - Mountain View, USA) 
    Google I/O​ (June - San Francisco, USA) 
    eMetrics Summits​ (every major city) 
     

    8
    GTM RESOURCE GUIDE  

    Courses and Learning 


    Measure Masters​ (Measureschool) 
    Google Tag Manager (V2) Essential Training​ (Lynda.com) 
    Advanced Google Tag Manager​ (Simo Ahava - ConversionXL) 
    Google Tag Manager for Beginners 2018​ (Free Course - Measureschool) 
     
     

    © Measureschool.com 2018 - R2D2 Ltd  

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