INTERNATIONAL SCHOOL OF BUSINESS & MEDIA

MARKETING OF FINANCIAL SERVICES

GROUP NO: 7

RAKESH ROUT 18334

-------------------------------------------------------------------------------------------------
 INTRODUCTION
About Company
The company was founded in 1947 in New York by Rupert H. Johnson, Sr., who ran a successful retail
brokerage firm from an office on Wall Street. He named the company for American
polymath Benjamin Franklin because Franklin espoused frugality and prudence when it came to
saving and investing. The company's first line of mutual funds, Franklin Custodian Funds, was a series
of conservatively managed equity and bond funds designed to appeal to most investors.
Since 1947, firm has been dedicated to delivering exceptional asset management for institutional,
retail, and high-net-worth clients. Find out what gives company a unique investment perspective.
With more than 600 investment professionals in 28 countries around the world, they are uniquely
positioned to look beyond the largest or most visible securities in each market to spot smart global
investments that meet rigorous investment criteria. Our first hand understanding of local culture,
companies and economies sets us apart as a truly global partner.
The company has 46 research offices 13 global trading offices 15 Local asset management teams;
they serve more than 180 plus countries.
Franklin Templeton Investments is one of the largest financial services groups in the world based at
San Mateo, California USA. The group has US$580.2 billion in assets under management globally (as
on June 30, 2008). We have offices in 29 countries around the world. Franklin Templeton has offices
in 33 locations across India and manages average AUM of Rs.24, 742.06 crore for over 25 lakh
investors as of June 30, 2008.

What is a Mutual fund?

Mutual fund is an investment company that pools money from shareholders and invests in a variety
of securities, such as stocks, bonds and money market instruments. Most open-end Mutual funds
and ready to buy back (redeem) its shares at their current net asset value, which depends on the
total market value of the fund's investment portfolio at the time of redemption. Most open-end
Mutual funds continuously offer new shares to investors. Also known as an open-end investment
company, to differentiate it from a closed-end investment company.

Mutual funds invest pooled cash of many investors to meet the fund's stated investment objective.
Mutual funds stand ready to sell and redeem their shares at any time at the fund's current net asset
value: total fund assets divided by shares outstanding. In Simple Words, Mutual fund is a mechanism
for pooling the resources by issuing units to the investors and investing funds in securities in
accordance with objectives as disclosed in offer document. Investments in securities are spread
across a wide cross-section of industries and sector sand thus the risk is reduced. Diversification
reduces the risk because all stocks may not move in the same direction in the same proportion at
the same time. Mutual fund issues units to the investor’s in accordance with quantum of money
invested by them. Investors of Mutual funds are known as unit holders. The profits or losses are
shared by the investors in proportion to their investments.

The Mutual funds normally come out with a number of schemes with different investment
objectives which are launched from time to time. In India, A Mutual fund is required to be registered
with Securities and Exchange Board of India (SEBI) which regulates securities markets before it can
collect funds from the public.
In Short, a Mutual fund is a common pool of money in to which investors with common investment
objective place their contributions that are to be invested in accordance with the stated investment
objective of the scheme. The investment manager would invest the money collected from the
investor in to assets that are defined/ permitted by the stated objective of the scheme. For example,
an equity fund would invest equity and equity related instruments and a debt fund would invest in
bonds, debentures, gilts etc. Mutual fund is a suitable investment for the common man as it offers
an opportunity to invest in a diversified, professionally managed basket of securities at a relatively
low cost.

PROBLEM STATEMENT
Franklin Templeton is unable to make its presence into Indian markets and is running behind in term
of no. of client based(quantitative).

OBJECTIVES OF THE STUDY

1. The objective of the research is to study and analyse the awareness level of investors of mutual
funds.

2. To measure the satisfaction level of investors regarding mutual funds.

3. An attempt has been made to measure various variable’s playing in the minds of investors in
terms of safety, liquidity, service, returns, and tax saving and Brokerage.

4. To get insight knowledge about mutual funds

5. Understanding the different ratios & portfolios so as to tell the distributors about these terms, by
this, managing the relationship with the distributors

6. To know the mutual funds’ performance levels in the present market

7. To analyse the comparative study between other leading mutual funds in the present market.

8. To know the awareness of mutual funds among different groups of investors.

9. Finding out ways and means to improve on the services by franklin Templeton ltd.
 PRODUCT MIX
ASSET CATEGORIES: Annual Return

1)ELSS Fund

2)Equity Funds

3)Fixed Income Funds Product Line

4)Hybrid Funds

5)International Funds

6)Liquid Funds

1) ELSS (Equity link saving schemes):

Franklin India Tax shield- 23.16%

2) Equity fund:

Franklin build India fund- 16.49%

Franklin India Blue-chip Fund- 20.96%

Franklin India Equity Advantage Fund (erstwhile Franklin India Flexi Cap Fund)- 16.7%
Product Depth

Franklin India Equity Fund (erstwhile Franklin India Prima Plus)- 18.58%

Franklin India Focused equity fund (erstwhile Franklin India high growth companies fund)- 12.79%

Franklin India Index fund-NSE Nifty plan- 12.67%

Franklin India Opportunities Fund- 11.36%

Franklin India Prima Fund – 20.27%

Franklin India Smaller Companies Fund- 14.94%

Franklin India Technology Fund- 18.82%

Templeton India Equity Income Fund- 13.48%

Templeton India Value Fund (erstwhile Templeton India Growth Fund)- 16.53%

3) Fixed Income funds:

Franklin India Banking & PSU Debt Fund- 7.78%

Franklin India Corporate Debt Fund (erstwhile Franklin India Income Builder Account)- 9.02%
Franklin India Credit Risk Fund (erstwhile Franklin India Corporate Bond Opportunities Fund)9.55%

Franklin India Dynamic Accrual Fund- 8.91%

Franklin India Fixed Maturity Plans - Series 1 - Plan A (1108 days)- NA

Franklin India Fixed Maturity Plans - Series 1 - Plan A (1108 days) NA

Franklin India Fixed Maturity Plans - Series 1 - Plan B (1104 days) NA

Franklin India Fixed Maturity Plans - Series 2 - Plan A (1224 days) NA

Franklin India Fixed Maturity Plans - Series 2 - Plan B (1224 days) NA

Franklin India Fixed Maturity Plans - Series 3 - Plan A (1157 days) NA

Franklin India Fixed Maturity Plans - Series 3 - Plan D (1132 days) NA

Franklin India Fixed Maturity Plans - Series 3 - Plan E (1104 Days)

NA

Franklin India Fixed Maturity Plans – Series 3 - Plan F (1098 days)

NA

Franklin India Fixed Maturity Plans – Series 3 – Plan B (1132 days)

NA

Franklin India Fixed Maturity Plans- Series 2 - Plan C (1205 days) NA

Franklin India Fixed Maturity Plans-Series 4 – Plan A (1098 days) NA

Franklin India Fixed Maturity Plans-Series 4 – Plan B (1098 days) NA

Franklin India Floating Rate Fund (erstwhile Franklin India Cash Management Account)-5.83%

Franklin India Government Securities Fund (erstwhile Franklin India Government Securities Fund –
Long Term Plan) 8.38%

Franklin India Income Opportunities Fund 8.96%

Franklin India Low Duration Fund 9.32%

Franklin India Savings Fund (erstwhile Franklin India Savings Plus Fund) 7.41%

Franklin India Short Term Income Plan 8.3%

Franklin India Ultra Short Bond Fund 8.35%

4) Hybrid Funds:

Franklin India Debt Hybrid Fund (erstwhile Franklin India Monthly Income Plan) 9.81%

Franklin India Dynamic PE Ratio Fund of Funds 15.05%

Franklin India Equity Hybrid Fund (erstwhile Franklin India Balanced Fund) 14.03%

Franklin India Equity Savings Fund NA

Franklin India Life Stage Fund of Funds - 20's Plan 15.32%

Franklin India Life Stage Fund of Funds - 30's Plan 12.7%

Franklin India Life Stage Fund of Funds - 40's Plan 10.96%

Franklin India Life Stage Fund of Funds - 50's Plus Floating Rate Plan 9.52%

Franklin India Life Stage Fund of Funds - 50's Plus Plan 8.73%

Franklin India Multi - Asset Solution Fund 5.31%

Franklin India Pension Plan 12.41%

5) International fund:

Franklin Asian Equity Fund 7.89%

Franklin India Feeder - Franklin U.S. Opportunities Fund 18.03%

Franklin India Feeder - Franklin European Growth Fund 0.31%

5) Liquid funds:

Franklin India Liquid Fund (erstwhile Franklin India Treasury Management Account 7.85%

6)ETF-Exchange transfer funds

 SWOT ANALYSIS

SWOT ANALYSIS
Strength and Experience
 Diversified by investment objective, client type, and geographical region
Strong balance sheet and excellent credit ratings
 Focused on delivering strong long-term results and reliable, personal service
 Huge array of offerings: Investment solution for the US investor including mutual funds,
Retirements savings vehicles and over 500 colleges saving plans.
 History of robust business and growth.
 Reputed brand image, rank among top 10securities companies.
 Specializes in conservatively managed mutual funds

Weakness
 Business concentrated across US increases firm’s dependency on US market.
 Internal contingency may arise due to high dependency over brokers/dealers and investment
advisors.
 Liquidity pressure on company due to high fixed income.

Opportunities
 Liquidity pressure on company due to high fixed income
 Scope of market expansion: Increasing offerings to customers
 Growth through mergers and acquisitions: partnering/investing in foreign market to diversify on
global scale.
 Rising demand for international stock in US between 2008 and 2011.
 They are new to the open-ended mutual funds that’s a huge opportunity for the company.

Threats
 Can be adversely affected by new rules and laws: A change in law can put pressure on profit
margins, leading to change in company policy which might have cascading repercussions.
 Financial consolidation might lead to units being merged.
 Increasing competition: Competition from peers and new entrants in the industry.

Competitors

1. State Street Global

2.Fidelity Investments
3. Raymond James Financial
4. Interactive Brokers Group
5. Wells Fargo Advisors
6. BlackRock
 PRODUCT LABELING FOR SCHEMES OF FRANKLIN TEMPLETON MUTUAL FUND

Sr. No. Product Label

This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
1. Franklin India Regular income for short A liquid fund that invests in short
Treasury Management term term and money market
Account instruments
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
2. Franklin India Cash Regular income for short A liquid fund that invests in short
Management Account term term and money market
instruments

3. Franklin India Savings Regular income for short A fund that invests primarily in
Plus Fund term floating and short term fixed rate
debt instruments
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
4. Franklin India Medium term capital A fund that invests in Indian
Government Securities appreciation with current government securities
Fund income
- Composite Plan
- PF Plan
- Long Term Plan

5. Franklin India Income Medium term capital A long bond fund – focuses on
Builder Account appreciation with current Corporate / PSU Bonds
income
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
6. Franklin India Medium term capital A fund that focuses on fixed income
Dynamic Accrual Fund appreciation with current securities with high accrual and
income potential for capital gains

7. Franklin India Low Regular income for short An income fund focusing on low
Duration Fund term duration securities
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
8. Franklin India Short Regular income for A fund that invests in short term
Term Income Plan medium term corporate bonds including PTCs

9. Franklin India Income Medium term capital A fund that invests across the yield
Opportunities Fund appreciation with current curve - focusing on high accrual
income securities
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
10. Franklin India Ultra Regular income for short A fund that invests in short term
Short Bond Fund term debt and money market instruments

11. Franklin India Monthly Medium term capital An MIP investing predominantly in
Income Plan appreciation with current debt instruments with marginal
income equity exposure
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
12. Franklin India Medium to long term A bond fund focusing on corporate
Corporate Bond capital appreciation with securities
Opportunities Fund current income

13. Franklin India Banking Regular Income for An income fund that invests
& PSU Debt Fund medium term predominantly in debt and money
market instruments issued by Banks
and Public Sector Undertakings
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
14. Franklin India Fixed Income over the term of the A fund that invests in Debt/Money
Maturity Plans – Series plan Market Instruments
1 – Plan A (1108 days)

15. Franklin India Long term capital A fund that takes concentrated stock
Opportunities Fund appreciation or sector exposures based on four
themes
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
16. Franklin India High Long term capital A fund that invests in stocks of
Growth Companies appreciation companies / sectors with high
Fund growth rates or above average
potential

17. Franklin India Prima Long term capital A fund that invests in mid and small
Fund appreciation cap stocks
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
18. Franklin India Flexi Long term capital A fund that invests in stocks of
Cap Fund appreciation companies across the market cap
range

19. Franklin India Long term capital An ELSS fund offering tax benefits
Taxshield appreciation under Section 80C of the Income Tax
Act
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
20. Franklin India Prima Long term capital Primarily a large cap fund with
Plus appreciation some allocation to small / mid cap
stocks

21. Franklin India Index Long term capital A passively managed index fund
Fund - NSE Nifty Plan appreciation
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
22. Franklin India Long term capital A fund that invests in large cap
Bluechip Fund appreciation stocks

23. Templeton India Long term capital A fund that invests predominantly
Growth Fund appreciation in large cap stocks – a value fund
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
24. Templeton India Long term capital A fund that focuses on Indian and
Equity Income Fund appreciation emerging market stocks - a value
fund taking into account dividend
yield of stocks

25. Franklin India Smaller Long term capital A fund that invests primarily in
Companies Fund appreciation small and mid-cap companies
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
26. Franklin India Long term capital A fund that invests both in stocks
Balanced Fund appreciation with current and fixed income instruments
income offering a balanced exposure to the
asset classes

27. Franklin India Long term capital A hybrid fund of funds investing in
Dynamic PE Ratio appreciation equity and debt mutual funds
Fund of Funds
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
28. Franklin India Life Long term capital A fund of funds investing in equity
Stage Fund of Funds appreciation and debt mutual funds
- 20s Plan
- 30s Plan
- 40s Plan
- 50s Plus Plan
- 50s Plus Floating Rate
Plan

29. Franklin India Pension Long term capital A hybrid fund investing upto 40% in
Plan appreciation equities and the balance in high
quality fixed income instruments
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
30. Franklin India Multi- Long term capital A Fund of Funds investing in
Asset Solution Fund appreciation diversified asset classes through a
mix of strategic and tactical
allocation

31. Franklin Build India Long term capital A fund that invests in Infrastructure
Fund appreciation and allied sectors
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
32. Franklin Asian Equity Long term capital A fund that invests in stocks of
Fund appreciation Asian companies / sectors
(excluding Japan)

33. Franklin Infotech Fund Long term capital A fund that invests in stocks of
appreciation companies in the Information
Technology sector
Sr. No. Product Label
This product is suitable for investors who are seeking*
Fund Name *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
Nature of scheme & Brief about the investment
Risk level
indicative time horizon objective & kind of product
34. Franklin India Feeder - Long term capital A fund of funds investing in an
Franklin U.S. appreciation overseas equity fund
Opportunities Fund

35. Franklin India Feeder - Long term capital A Fund of Funds investing in an
Franklin European appreciation overseas equity fund having
Growth Fund exposure to Europe
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.