CCIPL’s initiative on better waste management system - Doh- Bin

: In line with CCIPL’s strategic focus on recycling and evincing good models
on Waste Management, particularly PET, a three year project will be
implemented in Gurgaon City in partnership with GIZ, Tetra Pak and NGO
Saahas. The project will also provide insights into how environmental
awareness on waste segregation and handling, waste management and
recycling could be strategized in partnership with local governments,
business establishments, citizens and civil society. Additionally, the
segregation and collection of waste at source in Gurgaon is enhanced.

The following outcomes are envisaged:

1. 9000 households in 60 selected RWAs segregate wastes at source;

2. At least 500 waste pickers in Gurgaon city are equipped to handle the
segregated waste;
3. Engagement with 50 schools on environmental awareness and waste
management;
4. Engagement with 50 Commercial Establishments on Waste
Segregation and Recycling;
5. At least 2 policy recommendations are available for adoption by
residential associations and in the municipal plans.

The project will consist of the following 5 components:

Component 1: Enhanced awareness of RWAs and other points of

consumption on source segregation;Component 2: Implementation of
Source Segregation in RWAs and other points of
consumption;Component 3: Strengthened capacities of waste pickers for
handling segregated packaging waste and improve recovery; Component
4: Municipal decision makers are enabled to make decisions on the basis of
policy recommendations on source segregation and resource
recovery; Component 5: A guiding -steering structure will be established
for monitoring and evaluation and capture learnings from this project.

The total budgeted contribution from CCIPL will be Rs. 25 Lakhs during
the financial year 2016-17.
Sukhrali Lake Rejuvenation Project, Gurgaon: In line with CCIPL’s
commitment to strengthen community engagement and development
around its Corporate Office in Gurgaon, a six month project is being
implemented from June 2016 towards water rejuvenation in the Sukhrali
Lake in Gurgaon. The lake forms an integral part of the community eco-
system in Sakhalin village and has depleted in its recharge potential due to
vagaries of unplanned city expansion, weather conditions, and
unplanned/unchecked discharge of waste. The project will entail
community mobilization and technical activities and benefit approximately
30,000 residents of Sakhalin Village.

The key interventions will include the following:

 Community mobilization and awareness generation towards the

preservation and ownership of Sukhrali Lake;
 Technical interventions including clean -up of storm water drain,
construction of peripheral drains, prevention of clogging and de
silting;
 Engagement of PRI, women and children and hand over of asset to
community for maintenance.

The total budget for the project is INR 14. 51 Lakhs all of which will be
expended during the financial year 2016-17.

Pilot Project to test “Reverse Vending Machines”: With the view

that long term environmental sustainability is achieved best by educating
and encouraging people to be environmentally responsible in the handling
of post consumption PET products by rewarding and incentivizing positive
behavior, Segregating PET at source so that is does not end up in landfills
and facilitating reuse by recycling of PET products so as to reduce the
environmental footprint. To this extent an innovative pilot will be
implemented to test the functionality, consumer behavior, user interface
and efficacy of placing reverse vending machines in select locations in NCR
In partnership with Green Earth Movement (“GEM”).

In all, 10 machines will be placed at varied locations like malls, schools,

residential societies, temples etc. The RVM machines will be uniquely
designed to accept empty PET bottles, which will be crushed inside the
machines and the chips collected and transported to a recycling facility for
conversion to various recyclable products like T- shirts, Bags, etc. The
placement of RVMs will be accompanied by awareness campaigns, small
incentives and rewards and a robust MIS system that will monitor the
machine operations, logistics and customer feedback. The pilot will be
implemented over a 3 month period and will feed into CCIPL’s learning
process and sections of cost effective engaging models on promoting
recycling. Based on the results, CCIPL will explore possibilities of tying this
in to the Government’s Clean India Campaign for placement in tourist and
religious spots. The total budget for the Pilot Project is Rs. 28 Lakhs.

Multi- Stakeholder Project on Water: Owing to the centrality of water

to the country and to CCIPL, CCIPL proposes to take a leadership position
in the water sector at the national level and contribute to the larger
solutions the country is facing on addressing water availability, access,
quality and affordability of water. In line with this, a multi stakeholder
macro level program with a golden triangle approach is being planned to
contribute to solutions in the water Sector in India.

At this stage, strategic discussions are taking place and broad concepts are
being reviewed on areas of creating a think tank, center of excellence on
water and agriculture, partnerships with local and International civil
society organizations to create a long term plan to work on select issues in
the water sector. The roll out of the project is envisaged from the fourth
quarter of the financial year 2016-17. An amount of Rs. 100 Lakhs is
projected towards this multi stakeholder project.

Multi Stakeholder Programme on Livelihood Enhancement: In

line with the emerging importance of PET recycling in the light of the
Swaach Bharat Abhiyan and Clean India campaign launched by the
Tourism Ministry, Government of India and the key role that is played by
the informal sector in collection of recyclable waste, CCIPL decided to
design a scalable program with a multi stakeholder approach that evinces a
model of waste segregation at source, institutional mechanisms that
facilitate segregated waste is processed in the right manner including
backward and forward linkages with industries that use processed waste,
linkages with recyclers and engagement with social enterprises and NGOs
that can organize waste pickers and ensure their occupational health, fair
payment of services and recognition of their role in the recycling value
chain.
Currently a mapping of different models on livelihood Program is being
carried out, internal discussions are taking place on the type and scale of
partnership in this area. The Program is planned for roll out in the third
quarter of the financial year 2016-17. Around Rs.100 Lakhs is the
projected expenditure towards this initiative.

CSR initiative of CCIPL in the community around its concentrate

plant in Pune: CCIPL proposes to initiate a substantial CSR initiative in
the immediate community of its concentrate plant at Pune, which is also its
Registered Office, based on a need assessment study of the community
needs in and around Pirangut village in Pune district. The projects would be
centered on water and recycling aimed at creating a substantial impact in
the community. This project is expected to involve an expenditure of Rs.
50 Lakhs.

Other Projects /Programmes /Activities: Apart from the above, the

CSR Committee will also identify other projects /Programmes /activities
which it finds suitable for implementation by CCIPL during the financial
year 2016-17.

Impact of all of the above: The activities listed above are expected to
result in a CSR spend of around Rs. 1,476 lakhs during the financial year
2016-17. In addition, Coca-Cola India Foundation is planning to arrange
direct funding to NGOs of around Rs.1350 Lakhs (USD 2.0 Million) by
The Coca-Cola Foundation, Atlanta, for implementation of various
community projects during the financial year 2016-17.

Separately, CCIPL is also planning to arrange direct funding to NGOs of

around Rs.1350 Lakhs (USD 2.0 Million) by The Coca-Cola Foundation,
Atlanta by referring a few CSR projects to it for direct funding to the NGO’s
in India for implementation of various community projects during the
financial year 2016-17, as it has been doing in the past financial years. All
the above activities are expected to result in an overall spend of Rs.4176
Lakhs, directly and indirectly by CCIPL towards CSR activities in India.
Worldspace Radio
Campaign: Go-Green Initiative
The idea: To establish itself as an environment-friendly company,
WorldSpace India launched a Go-Green Initiative. The campaign
launched in October last year was centred around a simple five-
point action plan that its listeners could easily enact.
• Plant a tree
• Use a cloth bag
• Turn off the tap.
• Change a bulb (switch to compact fluorescent lamp)
• Turn off your engine
The execution: The company used a multimedia platform for this
initiative. It was promoted through on-air programming, a Go-
Green website and supplemented by tree planting functions.
“At WorldSpace, corporate social responsibility is more
than just a buzzword. The Go-Green Initiative is just one
of the many socially relevant activities that we will be
encouraging our employees to engage in.”— Harshad Jain,
Chief marketing officer, WorldSpace