COMMUNICATION PLAN PROPOSAL FOR

KIWANIS FOUNDATION FOR THE INDIGENT AGED. INC

PROPOSED BY:
ALEXANDRA C. JABALLA
MARIDEL S. MANGARON
KAREN S. VILLAFLOR
Far Eastern University
PROJECT DESCRIPTION

This project aims to create a communication plan by proposing a campaign using brochures, Facebook hype (updating
and increasing page activities) and creating linkages to sponsors to help the foundation sustain the existence of the home
for the indigent aged.

GOAL
Make Kiwanis for the Indigent Aged, Inc. a sustainable organization.

OBJECTIVES
1. Invite individuals and other groups to visit Kiwanis for the Indigent Aged, Inc. and make donations.
2. Increase the funding of the organization to provide for the needs of the elderly and to be able to accept additional
clients to be housed in the home.

STRATEGIES
1. Create awareness to the public about Kiwanis Foundation for the Indigent Aged Inc.
2. Improve communication materials to be used for information dissemination as to how people can be of help

TACTICS
1. Create a more ideal Facebook Page
2. Produce brochures/ posters to persuade individuals to visit or give donations.
1. FACEBOOK PAGE
a. Add the donate button that will link to the organization’s website

b. Scheduled Post

CONTENT DESCRIPTION FREQUENCY

STUDENT’S CORNER This post will contain journal Once a day, 3 times a week
entries from students who are
currently doing their internship.
This will basically describe the
day-to-day experience of being
in the home and how they
manage and care for the elderly.
WISH LIST This post will feature item/s on Once a day, 3 times a week
the wish list of the organization
with a brief information on how
will it help and provide for the
day-to-day operation.
THANK YOU POST This post will contain the Once or twice a week,
organization’s appreciation on depending on the scheduled
the individuals or group who outreach programs for the
month
 took time, effort and provided
donation.
VISITOR EXPERIENCE This post will contain Once or twice a week,
(TESTIMONIAL) testimonials from visitors and depending on the scheduled
their experience with the outreach programs for the
organization during their visit. month
ACTIVITIES This post will contain Twice a week, depending on the
information about upcoming schedule of activity and
activities and programs program.
2. BROCHURE/POSTER