VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

STEP 5 - PROVIDE RECOMMENDATIONS OR SOLUTIONS

DAVID MAURICIO ROMERO GAMBOA

JHOHANNA GONZALEZ DIAZ
SANDRA MILENA ARDILA
YENNY PAOLA GAVIRIA
YEINS HAMILTON MARQUEZ

GRUPO:
212032_45

TUTOR:
JUAN MIGUEL OLAVE

NATIONAL UNIVERSITY OPEN AND DISTANCE - UNAD

SCHOOL OF BASIC SCIENCES AND ENGINEERING
INDUSTRIAL ENGINEERING PROGRAM
CEAD ACACIAS
2018
 ACTIVITY 2 COMPARATIVE CHART

Each group consolidates a comparative chart according to the following example:

What type of Real option

Student
Case name How to protect this case? would be applied for this
name
case?
The case of Touchable in this case, I would use
Earth must be protected by DELAY for the application
copyright because the due to the possibility of
protection of software or deferring the capital, with
computer programs, in uncertainty about what is
Sandra
Touchable Earth accordance with Andean important study and analyze
Ardila
Decision 351 of 1993, is factors that influence
protected through the dissolution. Over time in
Copyright Regime. relation to competition and
unexpected risks.

Patents are a unique tool

Johanna of different knowledge Technologies for water
Get Water Gonzalez resulting from the efforts collection and storage
Díaz of individuals and
organizations
The case of 3d printers It is a model that implies the
must be protected by random selection of a result
patent because it is an for each variable of interest.
3-D printers David exclusive right granted for By combining these results
Romero an invention, which is a with fixed quantities and their
product or a process that respective computation, data
provides, in general, a new is obtained in terms of the
 What type of Real option
Student
Case name How to protect this case? would be applied for this
name
case?
way of doing something, desired response. This is done
or offers a new technical repeatedly to obtain sufficient
solution to a problem. data to achieve a close
approximation to the mean,
variance and distribution
form.
Yenny this idea of innovation The Superintendence of
Paola must be protected with a Industry and Commerce (SIC)
Gaviria patent has just presented the study
'Industrial Property 2020'. The
report was supported by the
World Intellectual Property
Organization (WIPO) and the
Recycled plastic Industrial Property Institutes
bricks of Chile, Mexico and Brazil.
This research aims to be a
diagnosis of the situation of
Industrial Property in
Colombia and a strategic
reflection on the future of the
SIC, an entity that protects
such rights in Colombia
Yeins The case of growing shoes
Hamilton must be protected by
The shoe that grows Marquez patent because it is an Innovative strategy
exclusive right granted for
an invention, since it is a
 What type of Real option
Student
Case name How to protect this case? would be applied for this
name
case?
product that generates a
solution to a problem
worldwide, through the
creativity of people who
seek to favor children from
different regions of the
world.

CONCLUSION

1. How new technologies protection and negotiation can hamper or promote

development and poverty eradication in undeveloped countries?

Scientific and technological advances always help to fight against the lack of
progress, since, in the last analysis, they are almost always developments of the human being
oriented to improve their way of life, scientific, technological divulgation and orientation to
the digital age, identify the Current and future developments where they can contribute to the
achievement of these objectives. For this, measures are being taken to create solutions or
tools that help institutions, governments and even private companies to locate themselves
where there is poverty and to what extent it is the same. The development and fight against
poverty, a plan of action and a new international consensus are aimed at millions of people
living in extreme poverty. Economic growth is not a guarantee of poverty reduction, but
rather to sustain its reduction of poverty. The long term is to generate employment
opportunities and livelihoods. The difficulties of access to water, energy, health or education.
It is the magnitude and gravity of this situation that should also be verified as a "transference"
of poverty between generations. If economic growth is accompanied by a solid creation of
social and environmental value, it is capable of integrating the human and sustainable
development of societies as a whole and reducing current imbalances.

Due to this we must know that there is a system of patents and / or intellectual property that
for some time has given a potential economic benefit for the owner of an innovative idea,
however this also allows the disclosure of information about the latest technology developed
in various fields, with a beneficial purpose for the innovator because its project is announced
but it is also being said that this type of development is already being executed by someone
somewhere in the world.

Innovation has a very high social component, due to the fact that the main effect that it seeks
to address with it are the real or created needs of a particular society, that is why the decision
is made to promote and protect the new inventions for various reasons, one of them is to
focus on the progress and well-being of humanity because, depending on their ability to
create and invent new works in the spheres of technology and culture, humanity has
historically presented the great evolutionary leaps that took us to inhabit the caves a few
thousand years ago to make space travel today.

2. Is it important to understand rights protection to carry out a technology

negotiation?

It is very important to understand how and what are the rights that allow you to protect
your technological negotiation because it avoids frauds, wrongdoing or damages that may
affect and generate a harmful or unfruitful negotiation, which in the future will generate
permanent damage to the product, when we know how to protect ourselves and where we are
going, we are not only protecting our business but also our future product, guaranteeing its
adequate permanence and production in the correct way within the technology market.
 The preparation of negotiations on technological licenses begins with a series of
questions that must be raised by the parties. The starting points that are exposed at the
beginning of the negotiation and that constitute an ideal or forceful position. Confront the
negotiation by putting something on your part and then distribute the results.

Knowing the intellectual property right that protects that knowledge and respecting
it, is the only way you can enjoy the advantages granted by the patent system or the protection
of industrial secrets.

3. How easy is to value new technologies in order to stablish its price at the moment
of a negotiation?

Each negotiation is different and requires a specific approach. You cannot try to
always use the same negotiation scheme, because there are not two equal customers and each
of them requires a certain treatment.

The proposal is presented where the parties analyze the possible relationship and
the main commercial conditions by identifying the main issues priorities are set, and the
issues that are likely to be important. The ambitious goals to protect credibility. This is related
to the previous guideline and reflects that it is possible to accept a lower goal, but that the
opposite (raising the goal) is usually impossible. A rule that should govern any negotiation
and that greatly facilitates reaching an agreement is respect for the other party. The
negotiation strategy defines the way in which each party tries to lead the negotiation in order
to achieve its objectives.

4. How the five cases studied along the course helps to eradicate poverty?
Among the many aspects worldwide, we generate the idea of technology as a central
point to eradicate poverty, but the concept of innovation is the great technological advances,
global companies and developed countries, elements that translate into immediate benefits
for social classes with greater purchasing power and, consequently, in the increase of the gap
between this sector and groups living in circumstances of extreme poverty.

Technological advances allow progress, in some cases they allow eradicating some
type of poverty. Facing the effects of climate change, touchable Earth that exacerbates
scarcity Obtaining water or water resources, food insecurity and rural and urban poverty, the
search for technological options to capture water, 3-D printers, recycled plastic bricks, the
shoe that grows. From any source it is necessary to take advantage of the different
opportunities presented to improve productivity through the modernization of existing
systems, the validation, expansion and fusion of water collection means.

5. How the studied contents of valuation and negotiation prepares an industrial

engineer to solve real problems?

Industrial engineer makes decisions derived from the new managerial role in the
face of environmental challenges and diverse orientations for the perception of problems, the
choice of alternatives and optimization of results and their importance grows due to their
effective contribution to business efficiency and productivity. Takes to new levels of
competitiveness of the industrial sectors to maximum production, which establishes the
highest productivity of work with the focus of improvement and quality, material processes,
information and decision-making, by integrating the chain of supply, so that the correct
decisions are executed correctly. Structure the levels of problem solving and align the added
value through the improvement and technological renovation and the innovation of products
and processes. Guiding the work teams motivating to obtain organizational achievements
concordant with their personal goals.
 REFERENCES

Industry and Commerce, Ministry of Commerce, Industry and Tourism Republic of

Colombia.http://www.sic.gov.co/recursos_user/documentos/publicaciones/Libro_PI_202
0/files/libro%20propiedad%20industrial%202020.pdf

International Patent Publication by Inventing Organizations of Colombian Origin Jenny

Marcela Sánchez, Javier E. Medina y Andrés Mauricio León, Article was received on
October 11, 2007 and its publication approved on November 29, 2007.
http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0121-
47722007000200010

Giordano-coltart*, j., calkins, c. (may 1, 2009). practitioner’s section patent license

negotiation: best practices. journal of business chemistry. retrieved from:
http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=buh&an=3987818
3&lang=es&site=eds-live

Baek, D., Sul, W., Hong, K., and Kim, H. (March 1, 2007) A technology valuation model to
support technology transfer negotiations. R&D Management. Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=buh&AN=32
100351&lang=es&site=eds-live

García-Delgado, D. (July 1, 2014). The evolution of negotiations of intangible assets apart

from industrial property protection in biotechnology. Biotecnologia Aplicada. Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=edselc&AN=
edselc.2-52.0-84938803564&lang=es&site=eds-live

Kang, Y. (2009). Real Option Valuation of Product Innovation. Retrieved

from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=nlebk&AN=7
93059&lang=es&site=eds-live