BUSINESS ENGLISH FINAL

Name:
Class: English Language _Course
 TABLE OF CONTENT

I INDUSTRY OVERVIEW
01

II MANAGEMENT TEAM PLAN

01

III PRODUCT PLAN

02

MARKET ANALYSIS
IV
Target market demographic profile 03

Customer needs analysis

MARKETING PLAN
V
Product strategy 04

Place strategy

Price strategy

Promotion strategy
Be yourself, be your style

Omi fashion shop

I-INDUSTRY OVERVIEW

Omi shop is a shopabout woman clothing follow korean style.

The product includes two types: ready-made (ready to wear) clothing and design clothing.

Ready to wear has good price for the women who like following hot trend.

Personal design has more expensive price for the women who like variance
style.Fashional trend change follow seasons, so we must update information
frequently. And product can compete with other competitor, design clothing is
strong point. Beside that, the quality is good and fit the price.

Business form: Online Business and business at shop.

II-MANAGEMENT TEAM PLAN

Management team of Omi shop include:

+Boss has the task of using fund, thinking about fashion trend, contacting with producer
and boss is also an accountant at shop.

+Two shop assistants.

First assistant Second assistant

Age 18 – 25 years old

Means of working Part-time job Full-time job

Salary 1.500.000 3.000.000

Work time 8 a.m – 11 a.m & 5 p.m – 8.30 9 a.m – 8.30 p.m
p.m Break time: 11.30 p.m – 1p.m
2 p.m – 8.30 p.m Off day: 2days/month
Off day: 4days/month
Abilities Communication Communication
Good sense about fashion Good sense about fashion
Knowledge about photoshop. Nhanh nhạy
Responsibilities Sale online Sale at shop
Posting image Rewrite oder forms
Contact to customer Packing and send good
Orders statistic, packing good

PAGE 01
III-PRODUCT PLAN

Ready-made clothing was designed follow korean

fashional trend with light color tones. Almost
product is dress or skirt so they are free size
( except pants). Omi fashion will help you
confident in the party or picnic.

Beside that, Omi also sales some thing to mix

clothing, such as:

-Accessories: earing, necklace, belt, hat and bag.

- Shoes and shock .

The design clothing was made follow customer hobby. And the customers are usually
person who like variance or couple or team who like the similar about style and color.

Surely, the price will be more expensive with read-made clothing.

PAGE 02
 IV-MARKET ANALYSIS

Target market demographic profile

GENDER AGE

15 – 18 26%

12,05% 87,95% 19 – 22 45%

Male Female 22 – 24 19%

25+ 10%

LOCATION

 76%

Urban
 55%

Suburban
 20%

Rural

INCOME EDUCATION

>5million
3-5 million
29%
2-3 million 45%
58% <2 million
77% 26%
70%
60%

College Some High school

The chart show about income in month of customer
graduate college or less
(million vnd/month)

PAGE 03
Customer needs analysis

“Customer is king”– this is an important sentence to businessman. They have many choice
in shopping, so we must know thought of customer and what they need, for example:

- The product is good and suit with the price.

- How the product that they buy online? It is delivered on time and has not fault.
- The assistant is enthusiasm, polite with customer.

V-MARKETING PLAN

Product strategy

To the product becomes more attractive, Omi will tries to make new and lạ designs and suit
with trend. Moreover, Omi will update lookbook and short video with pretty model in
every month. In addition, clothing will be mix with accessories by the enthusiasm
assistants.Actually, they will not make Omi’s customers disapointed.

Be yourself, be your style

Be yourself, be your style

Picture 1. Logo of Omi shop Picture 2. Packaging of Omi shop

In the left picture, logo of Omi shop was shown with green words and white foundation.
And under shop name is a statement “ be yourself, be your style” that means in Eastern
women’s soul , they always afraid with people’s eyes, do not dare to do follow their hobbies.
So, Omi hope that statement can help them feel more confident with every look, follow
what they wanna and like doing.

In the right picture, that is pretty paper bag printed Omi’s logo. Although it use to contain
product, but you can use it to contain gift for birthday party or other holiday.

PAGE 04
Place strategy

Because Dalat center is a dense place that has many tourist, so Omi intend rent a stall in the
future. And to attract more customer, the good place that clothing bussiness can attract the
look of customer is internet ( facebook, instagram) and Omi also take part in shopping
pages on face book such as “Dalat market”page or “student of Dalat University”page.

Omi shop Omi shop

Be yourself, be your style

Price strategy

Usually, the price of shops have not difference. The quality of product is the first goals of
Omi shop, the price is suitable with the material of clothing and below is the price level for
Omi’s products.

To ready-made clothing has the price from 160.000 – 350.000vnd.

To the price of the design clothing is over 250.000vnd.

Forms of payment

To the urban area, customer pays on delivery directly.

To the suburb area, we have two modes of payment:

- Customer pays through ship COD (Cash on Delivery) or transfer.

- Customer pays through bank account: Sacombank Dalat 050063633086 Tran Thi
Thuy Phung.

Promotion strategy

Beside advertising product, Omi also has the promotions for customer.

- Not ship fee with the bill that over 500.000 vnd.
- On holiday, discount 10% and add a little gift with the bill that over 500.000 vnd.
- A VIP card (the bill was discounted 5%) for customer who has the bill over
2.000.000vnd

PAGE 05