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Agenda Setting Theory - China & Malaysia case study

ABSTRACT

The Agenda Setting Theory explains how the media can set what the public perceived as
important but with the globalization, is this still the case? Besides, framing theory are thought
to draw public’s eyes to specifics news through certain abstraction of presentation. In this
way, it could be construed as a type of second level agenda-setting – they not only tell the
public on what to think about (agenda-setting theory), yet in addition on how to think about
that issue (second level agenda-setting/framing theory). Therefore, this study looks at the
relevance of the Agenda Setting theory and Framing theory in this modern-day world by
analyzing two case studies from China and Malaysia. Looking at these two case studies in
Malaysia and China respectively will allow us to further comprehend the effect of agenda
setting theory and how it is applied in the media world.

Keywords: Agenda setting, public agenda setting, media agenda setting, framing, Malaysian
media, Chinese media

Research Objective: To study the relevance of Agenda Setting theory in this era of
modernization.
Research Problem: With the advent of Web 2.0 and social media, does traditional media
still maintain the power to “set the agenda” for the public?

Case Study: We will be looking at China’s government media, CCTV and Malaysia’s
government media, RTM, besides providing example on how the newsroom or editors use
agenda setting theory in their daily operation.

Submission type: Extended blog post. We would like to use WordPress for the submission.