English Across The Curriculum

English Across the Curriculum
ADVERTISING - EXERCISES 1
1 ANSWER THE FOLLOWING QUESTIONS IN YOUR OWN WORDS !
What does advertising do ? _____________________________________________________________

____________________________________________________________________________________
____________________________________________________________________________________
Name a few things that ads use to make their product well known ? __________________________
____________________________________________________________________________________
____________________________________________________________________________________
What is the difference between display and classified ads? __________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Name a few examples of direct mail ! ____________________________________________________
____________________________________________________________________________________
What are the advantages of radio ads? ___________________________________________________
____________________________________________________________________________________
What are electronic billboards ? _________________________________________________________
____________________________________________________________________________________
When is advertising on TV most expensive? ________________________________________________
____________________________________________________________________________________
What is the first thing that advertising agencies do before they produce an ad? _________________
____________________________________________________________________________________
____________________________________________________________________________________ How
do governments protect consumers from advertising? ___________________________________
____________________________________________________________________________________
____________________________________________________________________________________ How
far does advertising go back in history? _______________________________________________
____________________________________________________________________________________
When did mass advertising start? ________________________________________________________
____________________________________________________________________________________ How
did the invention of radio and television change advertising? ____________________________
____________________________________________________________________________________
____________________________________________________________________________________ Are
there any bad sides of advertising? Name some! ________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
2 TRUE OR FALSE
T F
Advertising gives people information about a product or a service.
Slogans are always connected with an ad.
Newspapers, magazines and the Internet belong to the group of print media.
Only a small part of a newspaper is made up of ads.
You can find newspaper ads only in one section of the paper.
Magazines have better paper and a better printing quality than newspapers.
Mail order companies are companies that send leaflets to people.
Local advertisers put a lot of their advertising on the radio.
Electronic billboards are the most expensive kind of outdoor advertising
Sometimes certain products appear on TV shows.
A spam is an email that a person hasn’t asked for.
Market researchers make the designs for ads.
Tobacco advertising is allowed in America but not in Europe.
Advertising goes back to ancient Greece
The invention of the printing press made advertising cheaper.
The first advertising agencies came up in America in the 1950s.
One of the advantages of the advertising industry is that it creates new jobs.
Children are often the main target of advertisers.

3 MATCH THE WORDS WITH THE DEFINITIONS

A announcement
B cartoon
C slogan
D promise
E headline
F elevator
G choose
H advantage
I nationwide
J on sale
K publish
L income
M banner
N commercial
O repeat
P brand
Q research
R transit
S flyer
a short phrase that is easy to remember
the money a person gets when they work
a sheet of paper that tells people about a product

machine that takes you from one floor to another in a building
in the whole country
an important and official statement
to do something again
something that is written, printed and sold
an ad that is shown over the top of a web page
a short film that is made up of many drawings or pictures
the good side of something
to find out information about something or someone or what people do

title of a newspaper report that is printed in large letters
a system for moving goods or people from one place to another
an ad on television or radio
something that a shop sells
to decide which one you want
type of product made by a company
to tell someone that you want to do something

4 MATCH A PART OF EACH SECTION TO MAKE A FULL SENTENCE !
Billboards are owned that can be used of their papers
An ad could try a lot of people shop windows
Product placements are ads commercials that rent them to advertisers
Some ads use slogans send information a candidate for president
Newspapers sell advertising space in charge of creating can advertise the product best
Advertisers often broadcast that appear only to a certain group of people
Some mailing lists by companies many times a day.
Television can reach to make voters choose very quickly
Many stores have their own

which type of media in a TV show or series
department
It is very important to find out in all sections over and over again
5 WRITE A SHORT SUMMARY ABOUT THE MAIN ADVERTISING MEDIA
Media Main Information
Newspapers
Television
Outdoor signs
Internet
6 FILL IN THE BLANKS WITH WORDS FROM THE BOX

Advertising tells people about products and _______________ and tries to make them buy a
_______________ . Ads do their jobs in many different ways. _______________ are words in big
letters that try to get the _______________ of the readers.
Some ads use slogans or _______________ phrases that are easy to _______________. Advertising
agencies often get a famous person, like an actor or _______________, to talk about a product.
______________
characters are often connected to a certain product and become _______________ with
it.
One of the most important techniques of advertising is _______________. Ads are
_______________ many times a week for weeks or months. When people see them they might
want the product.
Advertising is often done by _______________ firms. First they try to get information about the
buying _______________ of their _______________ - who buys a certain product and why. The
age, sex and social _______________ of a _______________ are also important.
The people in the _______________ department _______________ ideas and themes. They
prepare images, photos and text and _______________ where the ad should _______________.
appear
athlete
attention
broadcast
cartoon
catchy
consumer
creative
customers
decide
develop
famous
habits
headlines
product
remember
repetition
services
special
status
7 CROSSWORD
1 2 3
6 7
9 10
11 12
13 14
15
16
17
18
Created with EclipseCrossword — www.eclipsecrossword.com
Across
1. an ad on radio or TV
4. a thin book that gives information on something or advertises something
5. a short song or a melody in ads
6. liked by many people and very popular
11. ad that is shown over the top of a web page
13. the best TV viewing time in the evening
16. short film that is made up of many drawings or pictures
17. the way you do or plan something
18. title of a newspaper that is printed in large letters on the front page
Down
1. easy to remember
2. picture or image
3. type of product made by a company
7. written information that you leave for a person
8. machine that takes you from one floor of a building to another
9. to send out radio or TV programmes
10. to pay money so that you can use something
12. the people at home who watch or listen to a programme
14. the money a person gets for his regular work
15. to write, print and sell something
8 WRITE AN AD ABOUT A PRODUCT – USE PICTURES, SLOGANS AND TEXT

TO MAKE IT AS INTERESTING AS POSSIBLE !
The following points should be included:

  
what is good about the product
  
why people should buy it
  
why it is better than a different product
 
the price

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English Across the Curriculum

1 ANSWER THE FOLLOWING QUESTIONS IN YOUR OWN WORDS !

What does advertising do ? _____________________________________________________________

Advertising gives people information about a product or a service.

Slogans are always connected with an ad.

Only a small part of a newspaper is made up of ads.

Mail order companies are companies that send leaflets to people.

Local advertisers put a lot of their advertising on the radio.

Electronic billboards are the most expensive kind of outdoor advertising

Sometimes certain products appear on TV shows.

A spam is an email that a person hasn’t asked for.

Market researchers make the designs for ads.

Tobacco advertising is allowed in America but not in Europe.

Advertising goes back to ancient Greece

The invention of the printing press made advertising cheaper.

The first advertising agencies came up in America in the 1950s.

Children are often the main target of advertisers.

3 MATCH THE WORDS WITH THE DEFINITIONS

the money a person gets when they work

a sheet of paper that tells people about a product

in the whole country

an important and official statement

something that is written, printed and sold

an ad that is shown over the top of a web page

a short film that is made up of many drawings or pictures

the good side of something

to find out information about something or someone or what people do

something that a shop sells

to decide which one you want

type of product made by a company

to tell someone that you want to do something

4 MATCH A PART OF EACH SECTION TO MAKE A FULL SENTENCE !

Billboards are owned that can be used of their papers

An ad could try a lot of people shop windows

Product placements are ads commercials that rent them to advertisers

Some ads use slogans send information a candidate for president

Advertisers often broadcast that appear only to a certain group of people

Some mailing lists by companies many times a day.

Television can reach to make voters choose very quickly

Many stores have their own

5 WRITE A SHORT SUMMARY ABOUT THE MAIN ADVERTISING MEDIA

Media Main Information

6 FILL IN THE BLANKS WITH WORDS FROM THE BOX

letters that try to get the _______________ of the readers.

One of the most important techniques of advertising is _______________. Ads are

want the product.

age, sex and social _______________ of a _______________ are also important.

8 WRITE AN AD ABOUT A PRODUCT – USE PICTURES, SLOGANS AND TEXT

The following points should be included:

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age, sex and social _ of a _ are also important.