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Eco-Friendly Water Retention

Natural Polymer
Eco-Friendly Water Retention Natural Polymer absorbs water and retain it for
a long period of time, thus, used in Agricultural purpose for saving water.
Presented by
Narayan Lal Gurjar
Mo. No. +91-9694911583
Email: support@efpolymer.com
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Problem Statement
Indian agriculture is heavily dependent on the climate of India: a favorable
southwest summer monsoon is critical in securing water for irrigating Indian
crops.
India Facing
Worst Water
Crisis In History,
Will Get Worse

NITI Aayog
Solution 3

Number One
Our designed product provides solution to above
mentioned problems of water scarcity.

Number Two
Eco-Friendly Water Retention Natural Polymer
absorbs water in huge amount and then release
water as plants requirement.

Number Three
So it is used in soil and it works as superabsorbent
for water absorption and as works as fertilizers
after its degradation.

• Uses in Agricultural to reduce irrigation.

• Uses in gardens to reduce irrigation.
• Uses in small balcony gardens.
• Can also be use for fertilizers.
• Also use to improve soil strength.
PROPOSED PROJECT’S BACKGROUND 4

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Comparison with Available Market
Product
Natural SAP
➢ Water Retaining Ability: 76%
➢ Soil Moisture after 20 Days:
3.2
➢ Growth of Plant: Highest
➢ Bio-degradable: 100%
➢ Chemical Uses: No
➢ Cost: Rs. 130-150 per Kg
Starch SAP
➢ Water Retaining Ability: 74%
➢ Soil Moisture after 20 Days:
3.4
➢ Growth of Plant: High
➢ Non Bio-degradable
➢ Chemical Uses: Yes
➢ Cost: Rs. 600-800 per Kg
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Acrylic SAP
➢ Water Retaining Ability: 72%
➢ Soil Moisture after 20 Days:
3.6
➢ Growth of Plant: High
➢ Non Bio-degradable
➢ Chemical Uses: Yes
➢ Cost: Rs. 1200-1250 per Kg
USP 6

Organic Bio-degradable Pollution Free Low in Cost

Can Convert Barren

Can Work as No Side
Land Into Productive
Fertilizer Effects
Land
 Business Model 7

We will sell our product to retailers at Rs. 100, they will sell to farmers at MRP Rs.120. This will
be the projected plan for selling it to farmers and forestry department. For Nurseries, our plan
is to sell it online on the same price on websites like India Mart as nurseries require less quantities
of product.

Revenue Channel

Farmers
Retailers
Forestry
Revenue
Vertical Agri.
Nurseries Online
(e.g. IndiaMart)
Horticulture
Marketing and Sales
Social Media Marketing
Online Marketing News Letters, Case Studies
TV News
Exhibitions (Agri. University,
IIT, IIM Events)
Exhibitions (Farmer Fairs,
Govt. Agri. Fairs)
Offline Marketing
Magazines (Universities,
Farmer Awareness Magazine)
New Papers, Booklets,
Posters, Templates
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E-Commerce (India Mark)
Online Sales Website
Social Media Channels
District Level Nurseries
(DFO, TFO, AFO, AAO)
Vertical Agriculture (Smart
Cities, Household Plants)
Offline Sales
Horticultures
District Level Agro Product
Sales Distributors
Current Status, Milestones 9

Current Stage: Pilot Field Test Completed, Early Revenue Startup

Milestones

Order from
Working order of 25 200 Kgs of Order Order from Order from South
Farmagain Company
Lacs from Govt. of from Tupic Private Maharashtra Korea
for their 100 acres
Rajasthan Limited (Distributorship) (Distributorship)
land

500 kgs of Product

Order from Saudi 500 kgs of Product 100 kgs of Product 50 kgs of Product
Delivered to
Arab Delivered to DFO, Delivered to JDP Delivered to
Nearby Local
(Distributorship) Udaipur Super Foods Ltd. Oxyplant Pvt. Ltd.
Farmers

Customer / Market Analysis
Total Addressable Market
Global Hydrogel Market is expected to
garner $27.2 billion by 2022, registering a
CAGR of 6.3% during the forecast period
2016-2022. Hydrogel is a water-insoluble
polymer chain network that can retain
high water content within its structure
(about 90% water in the gel base).
According to the report, the global
hydrogel market was valued at US$
10,084.9 Mn in 2016 and is anticipated to
reach US$ 17,487.6 Mn by 2024,
expanding at a CAGR of 6.3% between
2017 and 2025.
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Serviceable Available Market
India’s Hydrogel Market is expected to garner
$5 billion by 2025, registering a CAGR of 2%
during the forecast period 2017-2025. Hydrogel
is a water-insoluble polymer chain network that
can retain high water content within its structure
(about 90% water in the gel base). According to
the report, the Indian hydrogel market was
valued at US$ 10,08.9 Mn in 2017 and is
anticipated to reach US$ 17,48.6 Mn by 2025,
expanding at a CAGR of 4% between 2018 and
2025.
CURRENT STATUS 11

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Types of Impact & Beneficiaries 12

Reduction in
Reduction in Overall More Option Bio-waste
Water Production for Same management
Consumption Cost Water

Reduction in Increments in More

Fertilizer Revenue or Productive Land
Requirement Income as Barren Land
can Useful Now

Beneficiaries

Vertical Govt.
Farmers Nurseries Horticultures Forestry
Agricultures Entities
 Investment Ask 13

Investment Ask would be around Rs. 4-5 Crores and below is the uses of this amount (Approximate).

*Raw Material (60

Land Requirement Production Unit (1 Lacs/year): We have Packaging (20 Lacs): It *Marketing & Sales
*Transportation (30 *Salaries (10
(40 Lacs): It will be Crore): It include cost talk with some juice include fully (10 Lacs): Includes all
Lacs/year): This is Lacs/month): It
around 5 to 6 hectare of construction of industries from Jaipur, automated packaging cost regarding online
include all logistic and include all cost of
to store raw material production house and Delhi, Ahmedabad process from product as well as offline
transportation cost to working personals,
and for production cost of all and they can provide outlet to truck marketing & sales
any state or country. labor cost etc.
unit. machineries require. around 5,000 kgs of loading. cost.
bio-waste daily.

*Miscellaneous Cost (1 Crore): It include all cost for miscellaneous work like travelling, administrative work, legislative
work, office cost, electricity, water etc.
*Variable Cost, hence can be changed.
Management Team 14

Narayan Lal Gurjar

He formulated this concept. He has expertise in pitching, presentations and fund raising for our Startup.

Shashi Pratap S. Shekhawat

He has the responsibility of the production of product. He has expertise in Designing. He also takes care of
research part.

Puran S. Rajput
Puran ensures our product’s marketing and selling, thus, monitors the revenue generation and expense made
by the company.

Ankit Jain
He has good connection with farmers, thus, helps us to stay in touch with farmers and to make them agree to
accept to use this new technology in their fields.

Buddhi P. Gurjar
He is our website designer and handles all work related to our websites and social media marketing.
Achievements 15

AICTE Awards to Most Promising Student Innovator GYTI Award at President House

2nd Runner-up in Stupreneurs Competition organized Change for Challenge Award

by TiE Rajasthan