ONLINE MASTER OF BUSINESS ADMINISTRATION

GUIDEBOOK

School of Management
INTAKE 2019

www.aeu.edu.my/onlineMBA
onlineMBA@aeu.edu.my
+60149629903
No. 106, Wisma Subang Jaya
Jalan SS15/4, 47500 Selangor, Malaysia
 TABLE OF CONTENTS

This Handbook provides information on studying online for the Master of

Business Administration (MBA)

1 WELCOME MESSAGE FROM THE DEAN…………………………………………… 4

2 ABOUT ASIA E UNIVERSITY ................................................................................ 5
3 ONLINE MBA PROGRAMME ............................................................................... 6
3.1 PROGRAMME OVERVIEW........................................................................... 7
3.1.1 Programme Objectives ........................................................................ 7
3.1.2 Programme Learning Outcomes ........................................................ 7
3.2 PROGRAMME STRUCTURE ......................................................................... 8
4 PROGRAMME ADMINISTRATION ................................................................... 9
4.1 PROGRAMME ADMINISTRATION............................................................... 9
4.2 ENTRY REQUIREMENTS ............................................................................... 9
4.3 PROGRAMME APPLICATION .................................................................... 10
4.3.1 Dateline For Submission ....................................................................... 10
4.3.2 How To Apply? ..................................................................................... 10
4.3.3 Supporting Document includes ......................................................... 10
4.3.4 Outcome Of Application ................................................................... 11
4.3.5 Likely Reasons Should Be Unsuccessful ............................................. 11
4.4 REGISTRATION AND PAYMENT ................................................................ 12
4.4.1 Programme Registration .................................................................... 12
4.4.2 Subject Registration ............................................................................ 13
4.4.3 Online Re-enrolment .......................................................................... 13
4.4.4 Payment .............................................................................................. 13
4.5 ASSESSMENT …………………………………………………………………... 16
4.7.1 Assessment components .................................................................. 16
4.7.2 Assessment Guidelines ...................................................................... 16
4.7.3 Assignments ....................................................................................... 16
4.7.4 Examination ....................................................................................... 16
4.7.5 Project Paper ……………………………………………………………. 17
4.8 GRADING SYSTEM ................................................................................... 18
4.9 ASSINGMENT GUIDELINES ...................................................................... 19

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 4.9.1 Types of Assignments......................................................................... 19
4.9.2 Guide of doing assignments ........................................................... 19
4.9.3 Submission of Assignments .............................................................. 19

4.9.4 Evaluation of Assignments................................................................ 19

4.10 FINAL EXAMINATION ............................................................................ 20
4.10.1 Types of final examination ........................................................... 20
4.11 PLAGIARISM .......................................................................................... 21
5 DESCRIPTIONS OF MODULES ........................................................................ 22
5.1 CORE MODULES ................................................................................... 22
5.2 GENERAL ELECTIVES ............................................................................ 24
5.3 PROJECT PAPER ................................................................................... 26
5.3.1 Objectives ....................................................................................... 26
5.3.2 How To Go About It? ................................................................ 28
6 STUDY PLAN (GENERAL MBA) .................................................................... 31
7 CHECKLIST ................................................................................................... 32

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 WELCOME MESSAGE FROM DEAN SCHOOL OF MANAGEMENT

Welcome to Asia e University. In view of the increasing global

competition in the work place, I believe your choice of online MBA
programme is certainly an important decision that has a great
beneficial impact of your career.

AeU is established as a Malaysian initiative to be the Co-Prime Mover in

Human Resource Development and Education supported by 34 Asia
Cooperation Dialogue (ACD) member countries. AeU has at its disposal
the advantages of leveraging on the collective expertise and
experiences of various institutions of higher learning in the respective
ACD member countries. AeU will focus on bringing together the very
best nationally and globally to provide quality education to meet
regional aspiration to strengthen human capital development.

Developing life-long learning and human capital with knowledge,

technology and innovation form the very core and basis of our teaching,
learning, training and research programmes. Our online MBA
programme is designed to accommodate individuals with diverse needs
and lifestyles. Learners will analyse, critique and develop tools of inquiry
about current issues in business. At AeU we take great pains to deploy a
combination of multiple approaches to learning that combines
classroom training, praxis learning and technology based learning. Case
studies rooted in real-life experiences are also used to develop
analytical skills, sound judgment, and the leadership potential within
each learner. On completion of the programme, you will find unique
rewards with lasting impact for your career and company.

I wish you every success in your academic endeavours and assure you
of our continued support towards realising your ambition.

Associate Professor Dr. Wan Sabri Wan Hussin

Dean
School of Management

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 ABOUT ASIA E UNIVERSITY

Asia e University (AeU) establishment is an initiative of Malaysia under the

auspices of Asian Cooperation Dialogue Countries (ACD). Asia
Corporation Dialog (ACD) is the body that was created in 2002 to
promote Asian cooperation at a continental level and to help integrate
separate regional cooperation organizations such as Association of
Southeast Asian Nations (ASEAN), South Asian Association for Regional
Cooperation (SAARC) and the Gulf Cooperation Council (GCC). The
establishment of AeU was endorsed at the Ministerial Meetings of the
ACD held at Islamabad in 2005 and Doha in 2006. Today, ACD has 34
member countries.

AeU is also the main facilitator of the Asian Credit Transfer System (ACTS)
to facilitate mutual credit transfer, accreditation and recognition of
degrees among Asian Higher Education Institutions (HEIs).

AeU offers a comprehensive range of academic and professional

training courses from certificate, undergraduate to doctorate levels in
Business and Management, Information and Communication
Technology, Education and Humanities, Arts and Social Sciences.

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The AeU MBA is approved by the Malaysian Ministry of Education (MOE),
with full‐accreditation granted by the Malaysian Qualifications Agency
(MQA). It is also recognised by the Department of Public Service for
Malaysian government employment in public service. AeU recognition
and international membership include Association of Commonwealth
Universities (ACU), International Council for Open and Distance Learning
(ICDE), Asian Association of Open Universities (AAOU), The Observatory
on Borderless Higher Education (OBHE), Asia Pacific University
Community Engagement Network (APUCEN) and International
Consortium for Teaching and Learning Centres (ICTLC).

ONLINE MBA PROGRAMME

AeU online MBA is ideal for 21st century working professionals as it allows
you to excel in your career while you access your learning anywhere
and anytime. You will be encouraged to have continuous interaction
with our international faculty and industrial speakers. These interactions
will strengthens your business communication skills, pragmatic and
analytical thinking.

Learning materials are delivered on a stable and user friendly e‐learning

platform called Personalised Learning Space (myPLS) that can be
accessed online from anywhere in the world. Group sessions and
examinations are conducted in selected international and regional
locations convenient to you.

Having an online MBA demonstrates your commitment to your career

development because you have invested substantial time and energy
required to obtain the degree. It shows that you value the business
perspective and recognise that the technologies, practices and
methodologies that you implement, support and develop is intended to
enable business activities.

Our online MBA teaches you to look at international opportunities and

issues in a holistic manner through various analytical frameworks. Not
only does it change the language that you will use in your business
environment, you will find yourself making meaningful contributions—
giving you a fast track on career growth.

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 PROGRAMME OBJECTIVES

(1) To prepare students for careers in management and leadership in

both public and private sectors. Students will acquire a
comprehensive foundation in fundamental management
knowledge and skills and will be able to successfully apply advanced
tools and techniques for intelligent decision making in a variety of
organisational setting.

(2) To provide students with the foundation in the content and

competencies that will support their development as effective
managers.

(3) To provide overall understanding and ability to apply skills towards

complex analysis, decision-making and in the application of modern
strategic management methods relevant to the field of business and
management.

PROGRAMME LEARNING OUTCOME

Upon successful completion of the programme, graduates will:

(1) Demonstrate managerial and leadership qualities through

communicating and working effectively
(2) Demonstrate the skills and principles of lifelong learning in their
academic and career development.
(3) Apply theories and concepts in the decision making process in the
business environment.
(4) Critically evaluate theories and concepts of business.
(5) Generate solutions to problems using scientific and critical thinking
skills.
(6) Conduct research with minimal supervision and adhere to legal,
ethical and professional practices.

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 PROGRAMME STRUCTURE

The online MBA programme comprises of 12 modules inclusive of a

Project Paper. For online MBA, students are required to complete 6 Core
Modules, 5 Elective Modules and 1 Project Paper. This online MBA
programme will usually take 18 months to complete.

SUBJECT CORE/
Year/Sem SUBJECT NAMES CREDITS
CODES ELECTIVE
Year 1 MEC604 Managerial Core 3
January Economics
2019 MSM606 Strategic Core 4
Management – Asian
Business
Total 7
Year 1 MIB603International Business Core 3
May 2019 MAF605Accounting And Core 4
Finance For
Managers
MQC708 International Logistics Elective 3
And Transport
Total 10
Year 1 MPO601 Managing People In Core 4
Septembe Organisation
r 2019 MKM602 Marketing Core 3
Management
MEI730 Project Management Elective 3
Total 10
Year 2 MMP706 Entrepreneurship And Elective 3
January Innovation
2020 MOM705 Operation Elective 3
Management
MLT723 Quality and Change Elective 3
Management
Total 9
Year 2 MPP799 PROJECT PAPER 6
May 2020
TOTAL 42

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 PROGRAMME ADMINISTRATION

The AeU Management team will undertake the responsibility of

administering the programme. Your queries associated with the
programme can be directed to onlineMBA@aeu.edu.my.

ENTRY REQUIREMENTS

There are TWO methods of entry to the programme:

1. REGULAR ENTRY

Candidate must possess the following:

(1) A Bachelor’s degree with minimum CGPA of 2.50 out of 4.00 or other
equivalent qualifications as accepted by the AeU Senate; OR

(2) A Bachelor’s degree or equivalent qualifications but with CGPA

below 2.50 out of 4.00 can be admitted, subject to a minimum five
(5) years working experience in related fields.

2. APEL ENTRY [Accreditation of Prior Experiential Learning]

APEL is only offered to Malaysians seeking recognition of their prior

learning. The APEL certificate is an indication of the applicant’s
competencies and readiness to pursue a particular programme.
APEL certification can only be used for the purpose of applicants
furthering their studies in the chosen field. It is not equivalent to the
knowledge and competencies of a particular academic degree
programme. The certification cannot be used for the purpose of
seeking employment.

(1) 30 years of age on the year of application,

(2) Possess an STPM or A-Levels or Matriculation or Diploma or Equivalent,
(3) Possess relevant work experience,
(4) Passed APEL assessment.

English Language Competency for International Students:

Minimum score of 6.0 for IELTS OR its equivalent.

EXEMPTION:
However, an international student from a country using English as an
official medium of instruction or from an academic institution using

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English as a medium of instruction, shall normally be exempted from the
above requirement. For example:

(1) A Level, O level or tertiary education taken with English as the

medium of instruction OR
(2) Diploma taken with English as the medium of instruction.
(3) Any other English Language qualification that may be considered
on a case – to – case basis (using the guideline of not less than the
1-year duration of the programme / course with English as the
medium of instruction).

PROGRAMME APPLICATION

Deadline for Submission

The deadline for submission of supporting documents is before the 31st

January 2019 to be entitled for the Online MBA Promotion.

How to Apply?
Submit online application to http://www.aeu.edu.my/onlineMBA

Supporting Document includes

(1) 1 certified true copy of IC (A4 size, front and back on 1

page)/Passport (A4 size).
(2) 2 copies of recent passport-sized photograph with name written on
the reverse.
(3) 1 set certified true copies of academic qualifications and
transcript. (If academic records are in language other than
English, it must be accompanied with approved translation).
(4) 1 set certified true copies of TOEFL, IELTS or intensive English
programme certificate (if any).
(5) 1 copy of Curriculum Vitae.
(6) 2 copies of award letters for scholarship/sponsorship (if any).

**Soft-copies of certified true copies of documents will be used for

processing applications. Any false documents or declaration may
result in rejection/expulsion.

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Outcome of Application

(1) Applicants shall normally be notified by email within 48 hours

from the date of submission of application if complete
documentation for admission has been received.
(2) Candidates will receive Offer Notification Email attaching the Offer
Letter if application is successful. Candidates can also check their
application status through http://www.aeu.edu.my.

Likely Reasons Should Your Application be Unsuccessful

(1) Do not meet minimum entry requirements, and/or

(2) Incomplete documents/information,
(3) Any appeal should be sent to the Registrar, supported with
additional new information, if any.

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 REGISTRATION AND PAYMENT

Programme Registration

Students who have been offered entry into the University are required to
register within the period indicated in the offer letter.

Subject Registration

(1) Credit load per semester

(a) The total credit hours for online students shall normally be 9
credit hours in a semester.
(b) Students are allowed to register for more credit hours in a
semester with the approval of the Dean subject to the
students' academic performance.

(2) Registration period

Registration is open until 17th March 2019 (week 10 of the semester).

(3) Add and Drop subjects

(a) Students may add subjects within five (5) weeks of the
commencement of the semester.
(b) Students may drop subjects within ten (10) weeks of the
commencement of the semester.
(c) There shall be penalty charges on the tuition fees for drop subject
after the duration period. Please refer to the academic timeline
available in the AeU Website.

(Students may add subjects through the Student Portal – refer to

Academic Calendar and Timelines available at www.aeu.edu.my)

(4) Deferment of studies

(a) Students may apply for a deferment of study through the student
portal anytime before the final examination week giving reasons
for the request. Each application is for one semester of deferment
(Refer to Academic Calendar and Timelines available at
www.aeu.edu.my).
(b) Students are required to inform the University in writing within 2
weeks after the registration of the new semester if they wish to
apply for a second deferment.
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 (c) Activation fee of RM 50.00 (or equivalent in foreign currency) will
be charged for each deferred semester upon registration of new
semester.

(5) Withdrawal from studies

(a) Students may apply for withdrawal from studies through

student portal. You are required to state reasons, if any.
(b) There may be penalty charges on the tuition fees for withdrawal
from study after the duration period. Please refer to the Academic
Timelines available in the AeU Website.
(c) Students are required to settle the outstanding fees upon approval
for withdrawal.

(6) How do I re-enrol for the next semester?

Students are encouraged to re-enrol for the next

semester/module before the examination (week 15) through
the student portal (Please refer to Academic Calendar and
Timelines available at www.aeu.edu.my).

Online Re-enrolment

(a) Log in Student Portal via myaeu.aeu.edu.my

(b) Click My Subject
(c) Click Registration New Subject
(d) Select Subject
(e) Click Register
(f) Click Submit

Payment

MODE GUIDELINES
1. Online  Go to this link
payment  Click Online Payment
 Type your IC No. or Passport No. to log in
 Type Name
 Type Email, Contact
 Make payment
 Print out the payment receipt as proof of payment
 Please scan and e-mail the Online Payment Receipt
/ Original

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 Bank in Slip /Original Cash Deposit Slip as proof of
payment once payment is made to
finance@aeu.edu.my together with the necessary
documents required if you have not done so.

2. Deposit Please deposit into any of the following accounts:

cash,
cheque or Account Name: Asia e Learning Sdn Bhd
payment Account No: 8000-28-3319
via bank Bank Name: CIMB Bank Berhad
draft Bank address: 6 Jalan Tun Perak, 50050 Kuala Lumpur,
Malaysia

Swift Code : CIBBMYKL

OR

Account Name: Asia e Learning Sdn Bhd

Account No: 1417-10100-04680
Bank Name: Bank Islam Malaysia Berhad
Bank address: Ground Floor, Bangunan Peperiksaan,
Universiti Malaya, Jalan Pantai Baru, 50603 Kuala
Lumpur, Malaysia.

Swift Code : BIMBMYKL

Keep the original bank in slip / cash deposit slip as proof

of payment.

Please scan and e-mail the original bank in slip / cash

deposit slip as proof of payment once payment made
to finance@aeu.edu.my together with the necessary
documents required if you have not done so.

3. Walk in at Asia e University

main No 106, Wisma Subang Jaya
campus Jalan SS15/4, Subang Jaya
47500 Selangor.

Hotline: 1 300 300 238

Tel: +603 – 50223566

Operation Hours:
Monday – Friday, 8.30 a.m. – 5.30 p.m.

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Note: We accept cash, cheque and credit card.
Please submit the necessary documents required if
you have not done so.

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 ASSESSMENT

Continuous assessment component (60%) comprising of online

interaction learning participation, quiz or test, personal learning profile
and assignment based on case studies.

Written examination component (40%) comprising of examination

conducted at the end of each semester. This includes formal sit in exam
according to approval guidelines. If a case study is used as a basis of
examination, the case itself will be given to student prior to examination.

Assessment Guidelines

1. The student assessment shall comprise assignment and a final

exam.
2. The student assessment tools shall together measure the essential
course
learning outcomes stipulated in the Table of Contents for the
course.
3. The assessment shall focus on analysis, synthesis and evaluation
levels of
thinking, reflecting postgraduate level of study.
4. Assignments shall carry 60% weight and examination Paper 40%
weight.
5. The assessment tools should cover the syllabus fairly adequately.

Assignments

1. The assignment(s) shall require students to do some library research

and/or solve problems, taking into account that the students shall
have the opportunity and time to search for information in
completing the task given.
2. The submission deadline(s) for the assignment(s) shall take into
consideration the input that would have been covered in the
delivery of the course.

Examination

1. The examination shall be for THREE (3) hours.

2. The number of questions and the form of questions shall reflect the
time given to complete the examination.
3. The Examination Paper may be divided into ONE part ONLY.

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Project Paper
Learners are required to select a topic based on experience that could
integrate one or more topics from modules undertaken. The project
paper can either be in the form of a simple project based on empirical
findings or a project based on secondary data/portfolio.

Project Paper will be assessed as follows:

CRITERIA MARKS
Comprehension Of Subject Matter / 25 marks
Referencing And Report Organisation / 10 marks
Analytical Skill / 20 marks
Writing Skill / Clarity Of Ideas Expressed / 20 marks
Evidence Of Reading And Research Apparent / 25 marks
TOTAL / 100 marks

GRADING SYSTEM

Grading System:

A student’s performance in a subject is reflected by the grade

received. The relationship between the grade and the point value is
as shown below:

MARK GRADE POINT VALUE STATUS

80-100 A 4.00 Excellent
75-79 A- 3.75 Very Good
70-74 B+ 3.50 Good
65-69 B 3.00 Pass
60-64 B- 2.75
55-59 C+ 2.50
50-54 C 2.00
Marginal Pass
45-49 C- 1.75
40-44 D+ 1.50
35-39 D 1.00
0-34 F 0.00 Fail

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Passing Grade:

(1) The general passing grade in all subjects is a B and above. The marks
for each letter grade is shown above.
(2) To graduate, students should have obtained a Cumulative Grade
Point Average (CGPA) of 3.00 or above after having completed 40
credits.
(3) A Student who obtained an F in any subject is encouraged to repeat
the subject and for the purpose of calculating the CGPA, the higher
grade will be counted.
(4) A student is allowed to improve his grade by repeating the subject in
the programme of their study. For CGPA calculation the better grade
will be counted.

Incomplete Status:

(1) Students will be given an ‘I’ status if they fail either in:
(a) Submitting Assignment (Formative Assessment), or
(b) Absent in Examination (Summative Assessment)

(2) A student with an ‘I’ status has up to two (2) consecutive semesters to
either submit the outstanding assignments or sit the examination to
complete the grade for the subject. Failure to do so will result in the
student having to re-register for the subject(s) concerned and redo
the assignment and exam components as normally required.

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 ASSIGNMENT GUIDELINES

The assignments are an integral part of learning experience. The purpose

of providing assignments to students is to provide them with off-work
experiences in using the theories, procedures and experiences they
learnt to solve real life work problems. These also allow our Academic
Facilitator (AF) to provide students a feedback on their problem solving
capacity. The types of assignments may vary dependent upon subject
matters and AF. The students should seek clarification from AF if they
have problems of understanding the assignments. It is important to
submit assignments according to dateline. Any deferment must seek
approval from the School of Management via AF who teaches the
module.

Types of Assignments

Depending upon the place of completion, the assignments can be

categorized as

Take home assignments: The student is given the assignment as home

work with a submission dateline. Students are required to find data,
analyze them and present their conclusions on a problem/proposal with
the help of a conceptual framework developed using the
theories/practices they have learnt in the classroom. This could be an
individual assignment or a group assignment. The purpose of this type of
assignments is to improve the analytical ability and capacity to apply
theory to practical problems/plans.

Guide of doing assignments

(1) It is essential that an assignment is written and presented within the

guidelines given regarding all aspects of the assignment.
(2) Understanding the problem and analyzing it in a manner
appropriate for the problem.
(3) Collecting data/survey/sources of documents etc
(4) Review literature/status relevant to the problem studied.
(5) Analyse data
(6) Writing the assignment report according to format and guidelines
given.

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Submission of Assignments

Students should submit a Soft Copy on the due date at the time
prescribed by uploading onto the myPLS as per instruction given.

Evaluation of Assignments

The assignments will be evaluated by giving special attention to:

(1) Clarity of understanding in the problem/issue;

(2) Coverage of relevant current status of the problem or issue;
(3) Application of concepts analyze the problem/issue;
(4) Logical presentation of ideas;
(5) Quality of writing and presentation;
(6) Proper formatting

Once the assignments are assessed, AF is expected to provide feedback

to the students by giving them an opportunity to go through the
comments made on the feedback form. It is to be noted that the
assignments once submitted are to be kept by AeU.

FINAL EXAMINATION

This is the Summative assessment amounting to 40% of the mark for each
module. This is normally conducted as Final Examination for the module.
The students are required to check the Final Examination date and time
from their Learning Centre or Student Portal of AeU.

Types of final examination

(1) Close book exams: The question paper consists of questions that
should be answered using memory, ability to describe concepts
learned and also analyse and come up with conclusions. The
purpose is to measure the absorbing and recalling of learning and
application of it.

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 PLAGIARISM

It is understandable that most academic work is dependent upon the

findings or ideas of others. Students are encouraged to research and
read widely. In preparing your essay, assignments or project reports, you
must be able to demonstrate to your assessor that it is your original work
by properly citing your sources of references. As a matter of intellectual
honesty and scholarly integrity you need to cite where ideas,
information, arguments, diagrams or other theoretical models come
from, regardless of whether you are quoting directly, paraphrasing, or
simply mentioning or using data from published sources, including
downloading materials from the internet or copying or using other
students work. Otherwise, it is considered as plagiarism‘.

Plagiarism is a serious academic offence. Any cases of plagiarism,

cheating or copying, will be dealt with by academic School in
accordance with the University‘s regulations, and may result in a zero
mark for the piece of assessment, failure of the whole course or exclusion
from the program.

You are advised to use a web-based programmed Turnitin to check the

originality of your work before submitting your works for assessment to
avoid any inadvertent and unacknowledged use of another‘s work.
Turnitin has the capability to produce a report verifying the percentage
of your work which is original.

The maximum similarity index set by the University for the Entire Report is
20%. The similarity index is a score which has excluded the Bibliography
and quoted material.

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 DESCRIPTION OF MODULES

CORE SUBJECT
NO SUBJECT SUBJECT DESCRIPTIONS
NAME CODE
1 Accounting MAF605 This subject is a combined module on
And Finance basic topics in Management
For Managers Accounting and Corporate Finance. It
seeks to expose students to the functions
and principles of accounting and
finance and their applications in
managerial decisions. It focuses on
understanding basic but major issues
related to concepts, theories,
techniques and practical problems of
management accounting and
corporate finance – from an
entrepreneurial perspective. Topics
include costing and cost control,
budgeting, short term financial decision
making, financial markets, financial
statement analysis, financial planning
and forecasting, concepts, application
of risk and return and time value of
money in assets valuation and capital
budgeting.

2 International MIB603 This subject focuses on the overall global

Business environment (macro level) impacting
businesses, and strategies used by
companies around the globe to
enhance competition, and to address
more complex operations and the
changing dynamics of International
Business. Discussions will include topics
such as industry analysis, strategy
formulation, and strategy
implementation. Learning and discussion
materials will be biased towards address
ing International Business issues in the
Asia and Pacific regions.

3 Managerial MEC604 This subject seeks to enhance the

Economics students’ understanding of the micro
and macroeconomic environment that
affects a business and the decision
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 making by managers. Discussions will
focus on basic models of the firm,
examine some of the criticisms of the
model and offer alternatives. Factors
influencing a firm’s supply, demand and
price, various elastic ties and market
structures in which the firm is operating
will also be discussed. Finally, attention
will be given to discussing the
determination of national income,
inflation and unemployment, theory and
practice of government fiscal and
monetary policy affecting the firm’s
decision making.

4 Managing MPO601 This subject aims to enhance the

People In students’ understanding of the context
Organisation and the dynamics of running a business
organization in the current global,
competitive and changing environment.
It seeks to address organizational
management issues and roles managers
and entrepreneurs should play. The focus
is on understanding the dynamics of
organizational functioning and
comprehending the impacts it has on
organizational behaviour, corporate
culture, psychology of its people and
how best these should be managed to
derive the desired synergy.

5 Marketing MKM602 Changing environment, greater

Management competition and advances in ICT led
firms to recognize the importance of
developing intelligence and strategic
insights about the market and
consumers. This course was designed to
enhance students’ understanding on
how to analyze, formulate, implement
and manage marketing strategies and
policies at the tactical and strategic
management levels. Topics covered
include corporate business strategies,
marketing management process,
Analysis of markets and consumer
behaviour, developing a strategic

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 marketing programme, e-marketing and
marketing communications.

6 Strategic MSM606 This subject discusses the overall global

Management business environment (macro level),
– Asian factors impacting on competition and
Business strategies used by companies around
the globe to cope with the situation,
especially in the context of doing
business in Asia and the Pacific Region. It
is specifically focused on the analysis of
internal and external environmental
factors and how these factors influence
the analysis, formulation, development,
adoption and execution of strategies to
maintain competitive advantage,
especially for those doing business in
Asian countries. Discussion also includes
topics such as industry analysis, strategy
formulation, and strategy
implementation, with specific reference
to managing business operations in
Asian countries.

ELECTIVE SUBJECTS
NO SUBJECT SUBJECT DESCRIPTIONS
NAME CODE
1 Quality and MQC708 In the midst of uncertainty in today’s
Change business environment, organizations are
Manageme continuously implementing change that
nt could yield benefits. Companies have
to learn how to change and sustain
change in their organizations as part of
a continuous process of improvement,
renewal and transformation. In recent
years, many companies have
introduced new initiatives in areas such
as Total Quality, Business Process Re-
engineering (BPR) and Continuous
Improvement to bring about change in
order to provide enhanced product or
service and business performance.

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2 International MLT723 This is a subject in logistics management
Logistics with international perspective, a term
And which denotes a total system approach
Transport to the management of all of those
activities involved in physically moving
raw materials, inventory and finished
goods inventory from point of use or
consumption. Effective logistics
management can improve a firm’s
marketing effort by establishing
consistent and dependable customer
service levels. In mature markets,
customer service represents the most
efficient and effective method for firm to
gain a sustainable competitive
advantage. Better management of
logistics activities offers significant
potential for improving corporate
profitability and return on assets.

3 Project MMP706 This subject emphasizes the

Manageme characteristics, problems, techniques
nt and methods of Project Management
and also of decision-making in
organizations by using Program
Evaluation and Review Techniques
(“PERT Method (“CPM”), etc. Software
computer models and practices will be
used to solve practical problems
encountered by an organization.

4 Entrepreneu MEI730 The success of any business venture is

rship and strongly depending on the
Innovation entrepreneurial values, character,
motivation, skills and business network of
the entrepreneurs. This subject focuses
on developing the entrepreneurial
values and business competence
required when engaging in any business
venture. This subject covers relevant
topics: Developing Entrepreneurial
Value and Character, Analysing
Business Opportunity, Managing
Resources, Developing Work Team,
Preparing Viable Business Plan,
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 Formulating and Implementing Business
Strategies and Control, Business
Financing.

5 Operations MOM705 At the completion of this subject

Manageme students will understand the basic
nt concepts of operations management.
More specifically, the students will
understand the important role played
by the production/operation function in
a business and its relation to other
functional areas. The students will be
able to analyze operations decision
situations using relevant techniques.

Project Paper
Submission of a research project is a requirement of this MBA
programme. The project paper aims to:

Expose learners to the various operational and practical aspects of

business;
Provide an opportunity for learners to show their ability to apply
concepts learned in the course as evidence from an independent
research work in their chosen area of specialization;
Develop written/communication skills required for a practical
business executive.

The number of credit hour for a Project Paper is six (6) and the length of
the project paper is around 12,000 words.

Project Paper Proposal

A candidate is required to submit in writing the title and the synopsis

(not exceeding 300 words) of his/her Project Paper through the
supervisor to the School of Management (SOM) for approval (using the
Submission of Project Paper Form). The project proposal must describe
the issue, research problems, and significance of study, methods and
procedures to be used in carrying out the project.

Project Paper Supervisor

In principle, the Project Paper will be supervised by an academic of

the School. The Project Paper will be evaluated by the supervisor and

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reviewed by the SOM‘s Project Paper Review Committee. The
Committee‘s decision will be final.

Types of Project Paper

Students can choose one of the following types of project paper:

a. Extended Essay (A Critical Review of Literature)

Choose any interesting business or topics relevant to any of the

modules taken so far, look for and choose 20 of the latest journal
articles (from internationally established academic journals)
related to the topic you had identified and write an essay on it.
You are free to choose a topic, orientation and focus of your
essay.

b. Theorizing Practice (A Case Study)

Choose a real life project that you have implemented and write a
report on it as a case study. Then, go back to the academic
literature (journal articles/text book) and explain how and why the
project succeeded or failed based on what the literature is saying.
The final part is where you discuss the theoretical relevance of what
is being written in academic literature on the issue/case you are
describing.

c. Applying Theory in Practice

Choose a theory that is of interest to you. Write all that you can on
what the theory is and what then literature have said of the
application of the theory in practice. Then choose a real life
application that you have experienced and write on how academic
literatures (or theories about them) are useful to explain about what
is happening and illuminating the events you are discussing.

d. Small Scale Research / Mini Project

In this project, you are to do/ conduct a mini project or a small scale
empirical study on a practical and researchable topic and to come
up with a report detailing your research, findings/outcomes and
significance of your study. Your report should detailed the following;
Objective of research, justifications, review of relevant literature that
highlights issues addressed, research questions and theoretical

P a g e 27 | 32
 framework used, focus of analysis, data collection methods and their
findings, your own research questions/ frameworks, research
hypothesis (and how you develop it), and what data and how you
collect, analyze and present them, your research findings and the
implications and relevance of your research. There is no limit as to
how long your research should be - as long as your report covers
them all.

FORMAT OF PROJECT PAPER

The format of project paper is as follows:

(a) Abstract

An abstract not exceeding 250 words is to be included - approximately

one and one-half pages doubled-spaced. The abstract should state
the research problem in brief, describe the methods and procedures
used in gathering data or studying, the problem, and provide a
condensed summary of the findings of the study.

(b) Acknowledgement

Usually contain written expressions of appreciation for guidance and

assistance from individuals or/and institutions. The acknowledgements
should not exceed 250 words.

(c) Table of content

Each Project Paper is expected to have a table of contents for the

convenience of the reader. The table of contents should be easy to
read and consistent. The title of each chapter should be written in full
capital with no terminal punctuation. The title of a subdivision of a
chapter or section should be in small letters, with the exception of the
first letter of significant words.

(d) List of Tables

The list of tables follows the table of contents. This list includes the
number of each table, the title and the page number.

(e) List of Figures

The list of figures follows the list of tables. This list includes the number
of each figure, the title and the page number.

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(f) Chapters

Chapter 1: Introduction

This chapter should provide a background of the problem and what is

proposed to be investigated. The significance of the problem, the
objective and the scope of the study and the contribution and impact
your study will make should be elaborated. A brief description of the
organization where you have conducted the project should be
provided. For case studies, a brief profile of the company / industry
should be given.

Chapter 2: Review of Literature

This chapter should give an overview of the theoretical concepts related

to the problem under study. You should refer to the current status of
research in the area and major finding thereof –review of literature.
These should bring out the necessity for a study of the kind you have
undertaken and the approach you intend to follow.

 Chapter 3: Methodology

This chapter should describe in detail the steps followed in completing

the study. If you have done a sample survey, the basis of sampling its size
etc. should be discussed. The sources of primary and secondary data
must be stated and the way you have processed the data should be
elaborated.

Chapter 4: Findings

This chapter should contain a logical presentation of the research results

after completing the data/information analysis. This should contain
neatly tabulated results, results of Hypotheses tested, graphs and figures,
if any, along with necessary interpretation. A comparison of results with
earlier studies may add novelty to the work. A detailed discussion on the
basis of results of analysis should also be given.

Chapter 5: Summary and Conclusion

This Chapter should focus on broad observations made by the study

against each objective specified in the project and also provide a brief
list of conclusions drawn by the study and likely implications.

(g) References/Bibliography

Every Project work should contain a list of books, list of research

reports/articles and popular academic articles published in different
P a g e 29 | 32
 journals and the websites referred for the secondary sources of
materials.

(h) Format

The Project paper must be written using the APA format.

Submission of Project Paper

When submitting the Project Paper for examination:

1. A candidate shall be required to submit to Dean of SOM via soft

copy in PDF file, and 2 copies of the Project Paper in hard covers.
The Project Paper, whether approved or not, shall be the property of
the University. The original copy of the approved Project Paper shall
be deposited in the AeU Library and one copy shall be kept in the
respective Schools.

2. A candidate cannot submit as his Project Paper work for which a

degree has already been conferred in this or any other University or
work which is not a direct consequence of his research. However,
he/she shall not be precluded from incorporating any part of such
work in his/her Project Paper provided he clearly indicates the part
of the work which has been so incorporated.

3. A candidate may submit any additional printed contribution or

contributions to the advancement of his/her area of work which
he/she may have published independently or conjointly.

4. A candidate may, with the approval of his Supervisor(s), publish

papers based on his/her work during his/ her course of study
provided that due acknowledgements be made in all such papers.
Single or multiple names of authorship is permissible in the
publication, provided that the student has made a substantial
contribution to the work Any approved Project Paper or part thereof
that is subsequently published shall clearly state that it was submitted
for the Master‘s degree of Asia e University.

5. For graduation purposes, the Project Paper must be submitted six

weeks before the date of convocation for that particular year.
Candidates who have submitted their Project Papers after the
stipulated deadline may not be able to graduate in that particular
year even though they have fulfilled all other coursework
requirements.

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 STUDY PLAN

The university academic year is divided into three (3) semesters,

January Semester, May Semester and September Semester. The
academic year is scheduled and illustrated as follows:

SEMESTER DURATION IN WEEKS

JANUARY
Study Weeks 14
End of Semester Examination 1
End of Semester Break 2
Total 17
MAY
Study Weeks 14
End of Semester Examination 1
End of Semester Break 3
Total 18
SEPTEMBER
Study Weeks 14
End of Semester Examination 1
End of Semester Break 2
Total 17

The following proposed study plan aims for intake to start the
programme in January. AeU reserves the right to change the modules
to be offered due to logistic requirements. The students shall normally
complete 6 Core Modules, 5 Electives and a final Project Paper within
18 months.

The total credit hours for part time students shall normally be about 9
credit hours in one Semester.

EXAMINATION VENUE:

On Examinations, please provide the name of proctor and venue of

examination together with the list of candidates at least six weeks before
each examination to the Head of Exam Unit.

Important Note:

 For any documents/scripts written in language other than

English, it must be accompanied by an English translation.

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Checklist
Please use this checklist* while providing us with the required
item (s) listed in the table.

No. Items Please

Tick

1 1 certified true copy of Identity Card (IC) (A4 size,
front and back on 1 page) or Passport (A4 size).

2 2 copies of recent passport-sized photograph

with name written on the reverse.

3 1 set certified true copies of academic

qualifications and transcript. (If academic
records are in language other than English, it
must be accompanied with approved
translation).

4 1 set certified true copies of TOEFL, IELTS

or intensive English programme
certificate (if any).

5 1 copy of Curriculum Vitae.

6 2 copies of award letters for

scholarship/sponsorship (if any).

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