EURO COSMETICS(PVT)LTD

2019 sale proposal

Promotion and demarcation
K.NIRUSH
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Contents
indrodution ..................................................................................................... Error! Bookmark not defined.
PROMOTION TOOLS AND SUGGETION ............................................................................................... 3
1.Salon course ............................................................................................................................................... 3
Main Benefit ......................................................................................................................................... 3
2Appointment of area wise promotion girls. ............................................................................................ 3
3To free pack or product promotion (Get 12 nail polish 1 free) .............................................................. 3
4To area wise brand name board at minimum one shop ......................................................................... 3
5Target with short expiring product to promotion girls. ........................................................................... 3
6To Low cost tester tray and rack (ex(lisp sick, liquid foundation)) ........................................................ 4
7.To product promotion b2b chain(credit card or something ................................................................... 4
8.To introducing two or three product in one pack (ex: two different colors compact powder no33 and
no14) ......................................................................................................................................................... 5
9.To introducing viana + Aroma magazine for salon .............................................................................. 5
10. To awareness for a customer ( ex: color matching for skin type (compact powder ,blusher, lipstick
and BE) ..................................................................................................................................................... 6
11.To motivation program for sale executive ........................................................................................... 6
DEMARCRATION PLAN (color cosmetics &BE) ..................................................................................... 7
1. Area 1 Kandy(central province) .................................................................................................... 7
2. Area 2 Gampha (western province) .............................................................................................. 7
3. Area 3 Negombo (Western province) .......................................................................................... 7
4. Area 4 anuradhapura (north) ........................................................................................................ 7
MISSION ................................................................................................................................................... 10
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INTRODUCTION

As a decisions because today’s market place is venomously more complex.

The process of ascertaining consumer needs, converting them into a product
or service & then moving the product or service to the final consumer or
user to satisfy such needs & wants of specific customer segment. According
to me marketing means, push the product to the same new market & pull
the customer towards the business. We can say that the main aim of the
Marketer is to convert the want of the customer to the need of the customer. “Thus
marketing job is to convert societal needs into profitable opportunities. As a new
market will be moving sales increase and customer volume
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PROMOTION TOOLS AND SUGGETION

1.Salon course
District wise 6 month salon course program. Maximum of 100 learners. Course fee
10,000/=

 Course fee (10000*50 student) =500000/=

 Instructor pay (40000/=*6 month) =240000/=
 Hall cost(20000*6 month) =120000/=

Profit = 500000-
(240000+120000)

140000/=

Main Benefit
 To beautician using our brand product(viana +aroma)
 To Awareness for our brands
 after course promoting our brand.

2Appointment of area wise promotion girls.

3To free pack or product promotion (Get 12 nail polish 1 free)

4To area wise brand name board at minimum one shop

5Target with short expiring product to promotion girls.

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Benefit
 Save the return percentage

6To Low cost tester tray and rack (ex(lisp sick, liquid foundation))

7.To product promotion b2b chain(credit card or something)

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8.To introducing two or three product in one pack (ex: two different colors
compact powder no33 and no14)

9.To introducing viana + Aroma magazine for salon

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10. To awareness for a customer ( ex: color matching for skin type (compact
powder ,blusher, lipstick and BE)

11.To motivation program for sale executive

Benefit
 Increased employee commitment. ...
 Improved employee satisfaction. ...
 Ongoing employee development. ...
 Improved employee efficiency. ...
 Communication.
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 Value Individual Contributions.

 Positive Workplace Environment.

DEMARCRATION PLAN (color cosmetics &BE)

To include with two new areas in western province and north.

Below area demarcation

1. Area 1 Kandy(central province)

• Kandy to nuwa –eliya
• Kandy to kurunagala
• Kandy to mahiyangana
• Kandy to matala
•

2. Area 2 Gampha (western province)

• Gampaha to kegala
• Gampaha to paliyagoa
• Gampaha to mirigama
• Gampaha to minuwangoda
•

3. Area 3 Negombo (Western province)

• Negombo to watala,ragama
• Negombo to wennapuwa,nattandiya ,mahawewa
• Negombo to giriulla

4. Area 4 anuradhapura (north)

• Anuradhapura to polonnaruwa
• Anuradhapura to chillaw

Demarcation benefit
1. To Cash flow
2. To hold the salesman responsible for sales and services,
3. To compete in the competitive market easily, and
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4. To save time
5. To save return volume
6. To easy problem slowing
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MISSION

Promotion &demarcation is a promise made to the sales increase. Area

demarcation promotion , not only has Functional and Mental dimensions But
also Social and Spiritual dimensions. The challenge in front of EURO
cosmetics (pvt) ltd "Area demarcation" today is to first understand and then
satisfy the Needs of the customers. The demarcations &promotion have to
concentrate on sales volume and customer satisfaction so VIANA Brands will
depend on efficiently and quickly the market.