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    emotionsEconTheory PDF

    Uploaded by

    Anonymous lsnDTjv

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    © All Rights Reserved
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    PREFERENCES, BEHAVIOR, AND WELFARE* Emotions in Economic Theory and Economic Behavior By GEORGE LOEWENSTEIN* When Jeremy Bentham (1789) first proposed the construct of utility, emotions figured prom- inently in his theory. Because Bentham viewed utility as the net sum of positive over negative emotions, he devoted a substantial part of his treatise on utility to a discussion of the deter- minants and nature of emotions. When neoclas- sical economists later constructed their new approach to economics upon the foundation of utility, however, they rapidly became disillu- sioned with utility’s psychological underpin- nings and sought to expunge the utility construct of its emotional content. This process culminated in the development of ordinal utility and the theory of revealed preference which construed utility as an index of preference rather than of happiness, The last few decades, however, have wit- nessed a small revival of interest in emotions among economists (see Jon Elster, 1998) and a quite dramatic burst of research on emotions by psychologists. Psychologists have made tre- mendous strides in understanding a wide range of issues relating to emotion, including the role of emotion in decision-making (e.g., Antonio R. Damasio, 1994), the neural bases of emotion (eg., Jann Panksepp, 1998), and the interaction of cognition and emotion (e.g, Robert B. Zajonc, 1980). Although the growing interest in emotion by economists and psychologists has coincided, the two groups have generally focused on different " Discussants: Andrei Shleifer, Harvard University: Sen-

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