Canon Launch Digital imaging Products

Nksagar Sagar Media Inc New Delhi 19 Oct 2010

Canon India Pvt Ltd India’s No 1. Complete Digital Imaging Company has announced t
he launch of 22 high definition consumer digital imaging products to widen its p
roduct portfolio in India and to further accelerate the industry s transformatio
n in terms of product innovation and technology.In the second product launch of
the year just before Diwali, Canon India introduced an array of digital compact
cameras, camcorders, lenses and inkjet all-in-one printers to strengthen its por
tfolio for deepening and widening its technology reach. Canon India has successf
ully closed its first nine months performance with an impressive growth of 56 pe
r cent.
At this launch Canon unveiled products from Canon’s Imaging Communication Products
(ICP) division and the Consumer System Products (CSP) division. Products unveil
ed under the ICP division included 3 compact cameras from the PowerShot range, 2
lifestyle cameras from its IXUS range, one high definition Camcorder, one Digit
al SLR from the EOS range, one Selphy photo printer and six net generation Lense
s. While the products unveiled under the CSP division included 7 inkjet printers
and all-in-one from the PIXMA Black range.
Speaking on the occasion products Mr. Alok Bharadwaj, Senior Vice President, Can
on India said, “At Canon, we use constant innovation and new technology introducti
ons to create new proposition that helps in expanding rapidly and becoming both
demanding and smarter. Canon launches over 100 products a year and some of the n
ew introductions today are going to be the game changers in the digital imaging
space.
We are revising our forecast to touch Rs. 1260 crore that gives 50% growth over
last year. Due to the buoyancy in the market we had to revise the forecast twice
during the year.”
The range of equipment launched today feature high definition technology. Canon
technologies have been made simpler than ever for customers to capture moments a
nd print on high definition. The new features introduced now enables customers t
o film favorite moments and choose desired expressions from the movies to print,
enabling more compelling, personal and memorable experiences.
The announcement included the introduction of new sensor technology called ‘ HS ‘ sy
stem incorporated in 3 compact cameras , intelligent touch panel introduced in 2
models of inkjet all-in-one , world’s longest 35X optical zoom compact camera.
Canon India also announced that their website, www.canon.co.in has recorded the
highest ever visitor traffic––the number of hits in August 2010 was recorded as 2864
68 and number of hits recorded in the month of September 2010 was 286539, a mile
stone for its India website signifying higher level of interest of Indian consum
ers in digital imaging as well as on canon.
Expressing his delight, Alok Bharadwaj further added “We want to associate Canon b
rand as most aspirational , high technology, trustworthy as well as that associa
tes with style quotient. All our 22 products launched today have uniquely differ
entiated and relevant features that connect with our consumers. During the festi
val times we are looking at 60% growth over last year. leveraging over these new
introductions”
Canon has always tried to come up with products that would provide customers wit
h rich photographic experience. In sync with this concept, Canon unveiled the IX
US 1000HS, measuring 22mm at the thinnest side, the IXUS 1000 HS is the world’s sl
immest super zoom camera. The camera features Canon’s HS system promising better
low-light performance and high-speed photography, a 10MP back-illuminated CMOS
sensor and 2.7 inch LCD, a longer 10x zoom range starting at a rather over-long
36mm equivalent. The image-stabilized camera can record full HD movies as well a
s Super Slow Motion movies at 240fps. Available in silver, brown and pink, the I
XUS 1000 HS takes the range to new heights, fusing high-tech features and signat
ure IXUS styling to provide premium image quality and head-turning looks in one
outstanding package.
Another state-of-the-art product launched today is the PIXMA MG 8170. The PIXMA
MG 8170 is a premium photo AIO with 3.5” LCD display and new Intelligent Touch Sys
tem catering to the touch generation of consumers. It also features CCD scanning
technology, allowing 35mm film scanning at 4800 x 4800 dpi scan resolution (Ref
lective) and 9600 x 9600 dpi scan resolution (Film). Its 6 individual Ink System
with Grey Ink ensures consistency of tone and clear prints. This printer has bu
ilt in Wireless LAN that facilitates easy set up. In addition, one can also prin
t files from USB/ memory cards. The printer also comes with Auto Duplex Printing
that encourages printing on both sides to save paper and the Direct Disc Printi
ng - customize and print your very own CD / DVD labels at home.
To consolidate the growth of the CSP division, Canon aims to capture a 50% marke
t share of the Wi-Fi printing market in India by end of 2010. To cater to this,
Canon is expanding its Wi-Fi inkjet AIO range by focusing on the education and h
ome sector. 4 out of 7 models have WiFi as a built in feature. This provides con
sumers a “print from anywhere” option and is platform independent, which means users
from multiple OS like Windows, Mac can now connect to the printer. Also allows
iPhone and Android phones to connect and directly print on PIXMA. Other key tech
nology high lights for new models are:
Full HD Movie Print: Allows consumers to capture and print favourite moments fro
m Full HD Movies. Applicable on Full HD movies shot using Canon cameras
Intelligent Touch System: First such technology found in inkjet printers. With t
he Intelligent Touch System, there is no operation panel and buttons to mar the
smooth, sleek profile of the PIXMA. Instead, relevant keys and controls light up
intuitively on the top cover during printer operation against the glossy black
piano finish
ChromaLife100+ Ink System: The new ChromaLife100+ system provides longer lasting
and beautiful vivid photos with upto 300 years album life
The announcement also shared Canon India’s future plans and strategies, to further
capture the Indian market, for the year ahead. The company announced that it is
planning to penetrate deeper by tapping the potential of the small town consume
r markets. There will be increased focus on tier II & tier III city markets to e
nhance the brand awareness and increase sales. Canon is undertaking various inno
vative marketing strategies and has achieved 60 per cent revenues from its ICP a
nd CSP division. The company, which has earmarked a marketing investment of Rs.
120 crore this year, attributed the healthy growth to its aggressive brand build
ing activities and product range introduced during the year. The key focus for t
he company would be innovative marketing coupled with faster response to the Ind
ian market.
The camcorder range by Canon saw the addition of the Legria HFM 32. The camcorde
r with the Dual Flash Memory Camcorder features a 64GB internal flash drive and
an SD memory card slot in an ultra-sleek, compact and lightweight body. The camc
order features sophisticated features such as Smart Auto "read" the visual compo
nents of the scene one is shooting and chooses the best settings.
The announcement also shared Canon India’s future plans and strategies, to further
capture the Indian market, for the year ahead. The company announced that it is
planning to penetrate deeper by tapping the potential of the small town consume
r markets.
There will be increased focus on tier II & tier III city markets to enhance the
brand awareness and increase sales. Canon is undertaking various innovative mark
eting strategies and has achieved 60 per cent revenues from its ICP and CSP divi
sion. The company, which has earmarked a marketing investment of Rs. 120 crore t
his year, attributed the healthy growth to its aggressive brand building activit
ies and product range introduced during the year. The key focus for the company
would be innovative marketing coupled with faster response to the Indian market