RFP Response to Oklahoma State University

OSUA&M-RFP-000566-2019
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 Table of Contents

Cover Letter………………………………………………..page 4
Intent……………………………………………………………… 6
Supplier Operator Information……………………………….10
- Equipment………………………………………………….…40
- Operations……………………………………………………47
- Parking, Sidewalk and Road Safety…………..…………51
- Engagement………………………………………………….62
- Data…………………………………………………………….69
Additional Service Area……………………………………….72
Appendix 1: RFP Requirements……………………………..73
Appendix 2: Certificate of Insurance……………………….74

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Cover Letter

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To Whom it May Concern:

It is with great excitement and enthusiasm that we submit our formal proposal for Birds to return to Oklahoma State University’s
campus in Stillwater, Oklahoma.

As you know, Bird, and the entire dockless scooter industry that spawned from our launch in Fall 2017, is new for all the players in
the space. It’s been humbling to see so many people of all ages and walks of life, from all over the world, ditching car trips for
dockless scooters. Hearing first hand our customers and riders say they are “Birding” somewhere is incredible; when your
company name becomes synonymous with an entire industry, you know you’re doing something right!

With the dockless phenomenon quickly expanding across cities, then states, then countries, and now continents, it’s been quite
the learning experience. While our company has grown at an unprecedented pace and we’ve seen an incredible amount of
success in a short period of time, it’s not without its hiccups and rough bumps. Over the 20 million plus rides we’ve logged since
our launch last September, we’ve learned a lot. And though our success is a great source of knowledge, some of our most
important learnings have come from our shortcomings. By applying these lessons to our day to day operations and best practices
playbook, we’ve become better operators and will continue to improve and innovate as we learn alongside our partners.

When I had the opportunity to come to campus and meet face to face with Mr. Spradling and Chief Robinson, I made it clear that I
wanted to hear candidly about their experiences, both positive and negative, because it is so important for us to receive
transparent feedback to become better and improve. And your feedback did not go unnoticed.

Since we spoke, our university team is now part of all of our fleet allocation discussions. We never want to increase Birds in
university markets purely off of utilization data without consulting the state of the university and analyzing both quantitatively and
qualitatively. We’ve worked on escalating our rollout of ‘Bird Watchers’ who sweep towns and campuses and we avoid expanding
into new markets without Bird Watchers in place. We also heard your concerns and desire to drive responsible parking, and we’ve
now prioritized some of our new tech around parking which we are thrilled to share with you later in this presentation.

We want to grow and learn while providing an incredible service to Oklahoma State University and the greater Stillwater
community. I am truly sorry that there were some hardships and difficulties along the way, but we want nothing more than to do
right by you and show you that we can be excellent operators and partners. After meeting face to face, I feel it is my personal
mission to prove to you that we can be model partners and that this experience has made us a better company.  

We hope that over the course of this RFP you will see that we are absolutely dedicated to being the best partners and will be
flexible and easy to work with.

Thank you for your consideration.

Sincerely,

Garrett Rothstein

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Intent

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Our Vision: A Safer Community with Fewer Cars
Since first offering our vehicles to communities in 2017, we have proudly worked toward our mission of getting cars off the road to
help improve the mobility and well-being of residents across cities and universities. We envision Bird being an integral part of
Oklahoma State University’s transportation ecosystem. This will allow fewer students to rely on cars while saving money and
reducing the campus’s carbon footprint.

Reducing Cars On The Road

Bird’s mission is to partner with cities and universities to build communities with fewer cars on the road. A community with less
automobiles on the road greatly improves the health and safety of its residents. Bird’s operation at Oklahoma State University
would reduce dangers posed to pedestrians by cars, traffic congestion and noise pollution, and carbon emissions that threaten
our planet’s future.

The average Bird ride is approximately 1.5 miles - a distance longer than the average person is willing to walk, but too short to
truly warrant placing a car on the road. Bird scooters are electric vehicles that are completely emission free and while ride-hailing
options can be easily accessed, much of the operation time is spent driving around to pick-up passengers. In New York City, 50%
of the 600 million miles traveled by Uber and Lyft are spent with empty cars. That 300 million miles equals 267,000,000 pounds of
emissions since 2013.

Safety Of Our Riders And Community

As the creator and industry leader in electric scooter mobility, Bird takes the importance of safety education about our evolving
transportation option very seriously. In order to support and protect the safety and welfare of our riders and communities, Bird
dedicates significant resources to providing clear instructions about safe practices on our vehicles.

Transportation Equity
Quality, equitable transportation should be provided in every community in the world – and Bird is eager to be part of making that
a reality.

Transportation plays an important and fundamental role in supporting equity and socio-economic advancement in every
community. Affordable, reliable transportation is essential for workers, and can mean the difference between having a job or not.
By offering accessible, low-cost transportation alternatives, Bird helps residents more easily and cost-efficiently get to their jobs.
Bird is also a viable solution for students who may live further from campus and need a way to get to and from their classes. Bird
also provides supplemental income to tens of thousands of chargers, mechanics, and Bird Watchers across the world who make
all of this possible.
Our Operations: A Turnkey Activation
Bird has an advantage of on the ground experience and knowledge of the market. Our first-to-market operations team is quite a
few steps ahead of the competition, and can activate at a moment’s notice.

Operational Set Up
Bird has already worked with Stillwater to ensure compliance and are operating legally in the city. There are currently 300
scooters activate in the city with many more available at nearby storage units.

There are currently Bird Watchers and Fleet Coordinators staffed and live in market (to be discussed later). We also have a robust
charger and mechanic network that will only continue to grow with the adoption of Bird in Stillwater. Bird won’t be faced with the
time consuming process of on-boarding chargers and mechanics from scratch which generally takes weeks when establishing a
brand new market.

Through an exercise with the Parking and Transportation Department, Bird and Oklahoma State University have already
established two dozen nests (outlined above by the Bird icons) which are locations next to bike racks on campus where Birds
were staged on campus prior to the suspension of operations. Nests can be activated, deactivated, and modified at a moment’s
notice, allowing us to adapt quickly according to demand and Oklahoma State University’s requests.

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Kick Off
Once a launch date is established, we will only need logistic information such as finalized nest locations, geospeed locations and
restrictions, and customized in app guidance copy in order to be up and running. If desired, Bird can also ship parking stencils for
the university to paint onto the ground as nest/preferred parking locations.

We would arrange for a helmet giveaway and kick off event for Bird to have a physical presence on campus. Bird would provide
hundreds of free helmets to give out to students and safety cards with campus specific reminders on how and where to ride and
park. This will also give Bird representatives the opportunity to onboard new riders, actually teaching students and faculty how to
download and set up the app, and also provide hands on instructions on how to safely ride and park Birds. We believe this white
glove treatment will kick the partnership off on the right foot and establish a culture of responsible riding and parking on campus.

Revenue Share
Bird believes in giving back to our campus partners to help fund projects that support infrastructure that promotes alternative
transportation, such as building and maintaining bike paths, roads, etc. We’d be happy to pay Oklahoma State University $1 per
day, per Bird that is nested on their campus if we're an exclusive partner to Oklahoma State. Bird will commit to nesting on
campus for every day it is mutually agreed upon with our POC at OSU, meaning we will pay more than the typical vendor
agreement of $236-per-unit-per-year.

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Supplier Operator Information

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• SUPPLIER OPERATOR INFORMATION:
i. Project team; including biographies and qualifications of lead team members
ii. Include an organization chart that includes the entire company as well as the local team.
iii. Your current market and clients; number, type, location and duration of other shared mobility systems operated.
a. Include all current operations, and the operating permitting requirements and history of compliance with
permitting, state and local law.

Bird created the shared electric scooter transportation industry in Santa Monica, California. The company was legally founded in
April 2017, and began operating in Santa Monica on September 1, 2017. We currently operate in more than 100 cities across the
United States, Europe and Latin America.

We operate under a wide range of regulations, permits, and reporting requirements. Our compliance team specifically focuses on
ensuring we are tracking our obligations, data reporting, and permits.

Collectively, Bird’s leadership team has decades of experience operating shared mobility systems. Travis VanderZanden, our
CEO, has a tremendous passion for transportation and worked at both Lyft and Uber as a senior executive. Through that
experience he realized that the goal needed to be more than just reducing private car ownership, but rather private car use. Bird
was founded with the goal of creating a sustainable, affordable, and convenient alternative to the 40% of car trips that are less
than 3 miles in our communities.

Bird works closely with each of the cities in which it operates to ensure that we fit neatly within the unique needs of each city. This
includes a local rules section of our application, customized local features and prohibitions in our in-app map, and a specialized
community relations team.

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 O R G A N I Z AT I O N A L C H A R T
Organizational structure of operations team, including title, and their specific responsibilities on the project.

Executive Team
Bird’s executive team has a diverse set of experiences which
contribute to their own roles, but also have common background and
passion for sustainable transportation.

Travis VanderZanden Stephen Schnell David Estrada

Founder & CEO of Bird Chief Operating Officer at Bird Chief Legal Officer of Bird

Rebecca Hahn Justin Balthrop Ryan Fujiu

Senior Vice President of Vice President of

Global Communications & Chief Technology Officer

in Engineering at Bird Growth at Bird
Public Affairs at Bird

Taylor Rose Chase Brogan Scott Rushforth Yibo Ling

Director of Talent
 Vice President of Business Executive Vice President
 Vice President of Business
at Bird Development at Bird of Vehicles at Bird & Corporate Development

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 Travis VanderZanden
Founder and Chief Executive Officer of Bird

Travis VanderZanden is the Founder and Chief Executive Officer of Bird, and has long been
inspired to work on last-mile transportation solutions in large part because of his lifelong admiration for
his mother, who drove a public bus for more than 30 years in his home state of Wisconsin.

Throughout his career, Travis has been at the forefront of innovative transportation solutions, most
recently as a pioneer in the ride-sharing industry serving as Chief Operating Officer of Lyft and as a Vice
President at Uber. Travis also founded the on-demand car washing company, Cherry, which was
acquired by Lyft, and was Chief Revenue Officer and the first hire at Yammer, the business software
company acquired by Microsoft. Travis has an MBA from the University of Southern California and a
Bachelor’s in Business Administration from the University of Wisconsin, Eau Claire.

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 Stephen Schnell
Chief Operating Officer at Bird

Stephen Schnell is the Chief Operating Officer at Bird, where he helps lead the company towards being
the best it can be at every level, in every team. That means ensuring Bird’s systems are built for success, so
that every employee can effectively contribute to its mission of making the world a better place.

For nearly a decade, Stephen worked at creative marketing firms up and down the West Coast directing
advertising campaigns for national brands. In 2010, he joined Yammer, Inc. as their Head of Marketing. After
Yammer, Stephen worked for Cherry as Senior Director of Operations until it was acquired by Lyft in 2013.
Stephen served as Lyft’s Vice President of Operations overseeing all operational functions of the business. In
2014, Stephen joined Uber as the company’s Head of Operations for Canada and the United States. Three
years later, Stephen followed his friend and former colleague Travis VanderZanden to Venice, CA, to help
build Bird into the global leader of dockless shared electric scooters.

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 David Estrada
Chief Legal Officer of Bird

David Estrada is the Chief Legal Officer of Bird, where he oversees the company’s government
relations, regulatory compliance, and legal affairs.

David has spent his career helping Fortune 500 companies and rapidly growing ventures navigate legal
and regulatory challenges while launching cutting edge technological innovations. Before joining Bird, he
was Vice President of Government Relations for Lyft from 2014 to 2015 where he helped the company
work with cities to bring car ride-sharing to communities from coast to coast. As one of the leading
experts in emerging transportation policy, he also successfully established the regulatory framework
across the country for what became known as Transportation Network Companies. Before that, David
was the Legal Director for Google X where he pioneered some of the first state laws and regulations
governing autonomous vehicles, Google Glass, and drone delivery. Most recently, he was the Chief
Legal Officer and Head of Public Policy at Kitty Hawk Corporation where he helped the company debut
the first personal electric aircraft vehicle.

David holds a BA in political science from the University of California at Santa Barbara, and a JD from
the University of California at Berkeley.

David believes in Bird’s mission because he wants all cities to have better access to affordable,
environmentally friendly transportation alternatives. Given his background in transportation policy and his
history of advocating for its positive advancement and growth, David thinks Bird can help any city have a
greener and better future.

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 Rebecca Hahn
Senior Vice President of Global Communications & Public Affairs at Bird

Rebecca Hahn is the Senior Vice President of Global Communications & Public Affairs at Bird,
where she directs all national and global communications, public affairs and marketing efforts of the
company. In her role, Rebecca leads the management of Bird’s external vision and oversees all
communication touch points including media relations, community engagement, and social media
marketing. A storyteller at heart, Rebecca believes her most important responsibility is helping tell the
story of Bird, and all the ways in which it takes shape.

Before coming to Bird, Rebecca was a Partner at The OutCast Agency. She established the company’s
Los Angeles-based office and led teams to develop and implement integrated media strategies spanning
consumer, business, and technology audiences. While at OutCast, she worked with brands across
diverse industries including: Andreessen Horowitz, Facebook, Fifth Wall Ventures, GOAT, Instagram, Lyft,
Mint.com, the NFL, Oculus, and Tanium. Prior to OutCast, Rebecca was Director of Oracle’s Corporate
Communications team where she managed global communications campaigns.

She’s a mother of two who wants to leave the world in a better place than how she found it. As a
Southern California native, Rebecca has spent far too many hours stuck in gridlock traffic surrounded by
growing carbon emissions. She is beyond passionate about Bird’s ability to improve the lives and futures
of her family, her friends, and her community at large.

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 Justin Balthrop
Chief Technology Officer in Engineering at Bird

Justin Balthrop is the Chief Technology Officer in Engineering at Bird, where he leads the team
responsible for the technology behind the transportation. Justin oversees the engineering team at Bird as
they use technology to build an efficient global operations network and create a magical experience for
riders.

Justin is an Albuquerque native and alumni of the Adaptive Computation group at the University of New
Mexico. He moved to Los Angeles 13 years ago, and has helped start five companies during that time. Justin
was the Chief Technology Officer at Geni.com, and he designed the graph data store that connects more
than 125 million people in a single world family tree. He also helped build and scale the initial backend server
architecture for Yammer. Most recently he was at Science, Inc. where he built and launched Yarn for
Mammoth Media, that helped them raise $13 million from Greylock.

Justin was the first person to join Travis on his journey to change the way people moved through the world.
His experience working in Los Angeles and using shared bikes showed him the power of short range, on-
demand transportation. Justin's favorite thing about Bird is that it makes the world a smaller place and gets
people off their phones and out experiencing the cities around them.

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 Ryan Fujiu
Vice President of Growth at Bird

Ryan Fujiu is the Vice President of Growth at Bird, where he is focused on building out an amazing
experience for all of Bird’s riders, chargers, and mechanics.

Prior to joining Bird, Ryan spent four years working in transportation. He started working in rideshare in
2014 where he led the Product Team at Lyft. There he focused on building the rider and driver
experience. Then Ryan went on to join Uber where he led Product as part of the Driver Growth team.
Ryan was responsible for acquiring and onboarding all drivers and delivery partners globally. Notably,
Ryan also built Uber's background check and document compliance systems.

Ryan grew up in the Los Angeles area, and has two young boys. He is passionate about sustainable
transportation and green energy.

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 Taylor Rose
Director of Talent at Bird

Taylor Rose is the Director of Talent at Bird, where she is focused on creating the foundation for Bird’s
people ethos. While the company creates a new category of transportation, Taylor wants to similarly re-
define the role of human resources. She is dedicated to infusing goodness into the DNA of the company
while it’s still young and creating a “culture co-op” where every employee contributes to Bird’s aligned
expansion.

Taylor has spent her career shaping culture across a number of tech companies in Los Angeles and San
Francisco. She cut her teeth as an HR expert at a boutique recruiting firm helping tech companies recruit top
talent in San Francisco. She was then recruited to work in-house at Bottlenose as one of their first
employees. Most recently, Taylor spent her time building people programs for startups in the Los Angeles
area.

Taylor Birds to work every day, and to the Santa Monica beach every weekend because she believes a swim
in the ocean is the cure for everything — a prescription she follows as often as she can.

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 Chase Brogan
Vice President of Business Development at Bird

Chase Brogan is the Vice President of Business Development at Bird, where he leads the company’s
business development, corporate development, and finance teams.

Outside of Bird, he also serves on the Board of Directors for ipsy, the leading online beauty subscription and
community.  Prior to Bird, Chase was a Principal with TSG Consumer Partners and has been involved in
several consumer businesses as an entrepreneur, investor, and advisor.  Chase also previously worked for
Guthy|Renker in a corporate development capacity. Chase started his career as an investment banker with
Bear, Stearns & Co. and Banc of America Securities.

Chase is a true Californian. He is a Southern California native and local, and he received his Bachelors in
Economics from the University of California, Berkeley.

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 Scott Rushforth
Executive Vice President of Vehicles at Bird

Scott Rushforth is the Executive Vice President of Vehicles at Bird, where he oversees everything
pertaining to the Bird vehicle. He manages all inbound logistics and leads Bird’s engineers who are working
on the mechanical and electrical functions of the product. He sees his job as helping to get vehicles on the
road around the globe.

Before coming to Bird, Scott had been doing technical consulting on cloud operations as well as hardware
consulting in the Los Angeles area for Fortune 500 companies and major tech companies. As part of this
work, he helped lead a two-year long program to help Warner Brothers transition from their data centers into
the cloud hosted by Amazon. Scott also has extensive experience working on various hardware projects, one
of which included digitizing the gym experience for World Pro, which is currently being sold to NFL teams.

Scott Birds throughout the week, taking his rides to go meet with friends, run errands, and get outdoors.

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 Yibo Ling
Vice President of Business & Corporate Development

Yibo is the Vice President of Corporate Development at Bird, where he leads the company’s corporate
strategy and business operations, and will also lead Bird’s China team.

An industry veteran, he spent the last four years in the rideshare space as Uber’s Director of Corporate
Development, managing corporate strategy, mergers and acquisitions, and the company’s expansion to
China. Prior to Uber, Yibo worked as a project leader at the Boston Consulting Group, where he helped
technology and financial services clients operate more efficiently.

He is passionate about the new, environmentally-friendly transportation industry, and is looking forward to
helping bring Bird to communities all over the world.

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 O R G A N I Z AT I O N A L C H A R T

Local Project Team for

Oklahoma State University
Bird has a dedicated team of people who are focused on supporting our
operations in Oklahoma State University. Your primary local project team
include the following Bird employees:

Garrett Rothstein Garrett Gronowski Austin Marshburn

University Partnerships Account Manager Head of Universities

Everett Weiler Blanca Laborde

General Manager Government Partnerships

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 Garrett Rothstein
University Partnerships

Garrett is a University Partnerships representative at Bird, tasked with building relationships with
universities in new and existing college towns with a focus on the central region of the United States.
Passionate about emerging technology, prior to Bird Garrett worked at Snapchat and was one of the first
employees on the advertising team and was then tasked with expanding and establishing Snapchat
across EMEA. Garrett lives and breathes Bird- despite being a Los Angeles resident, he does not own a
car and Birds nearly everywhere. He graduated from the University of Connecticut with a degree in
Communication Sciences.

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 Garrett Gronowski
Account Manager

Garrett is an Account Manager at Bird, and has been at the company for 9 months, specializing in
operations. Graduating from The Ohio State University, Garrett has parlayed his love for the college
atmosphere and now handles day to day operations for universities across the country as an Account
Manager. Prior to being an account manager, Garrett was one of the first operations team members
working on our charger program, so he has a deep knowledge of the nuances and ins and outs of how
Bird operates.

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 Austin Marshburn
Head of Universities

Austin is the Head of Bird’s Universities team. He joined Bird in 2018 and oversees all aspects of Bird
on campus  in North America. Prior to Bird, Austin spent 7 years at Zipcar, first in San Francisco and then
heading their University team in Boston, where he focused on building and scaling the university marketing
program to launch and grow over 400 campuses in North America. He graduated from the University of
California at Santa Barbara and still misses their multimodal freeways on campus.

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 Everett Weiler
General Manager

Everett is a General Manager at Bird, and is responsible for managing Bird’s operations, growth and
relationships. He joined Bird from Uber where he served as Senior Operations Manager for Dallas Fort-
Worth, leading Uber’s operations team for this Top 20 global market. During his tenure, he successfully
implemented strategic initiative to create work opportunities for 2,000 residents in Southern Dallas as a
contributor to Mayor Mike Rawlings GrowSouth plan and also to operationalize partnerships with DFW
Airport, Love Field Airport, all four Dallas Fort-Worth professional sports teams, and SMU. Everett
graduated from SMU and holds a Masters Degree in Economics.

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 Blanca Laborde
Government Partnerships

Blanca Laborde is Bird's Senior Manager for Government Partnerships in the South Central
Region. A former Chief of Staff for the Texas Senate and government affairs professionals, Blanca works
at the intersection of business and government to find solutions that build thriving communities. Blanca
received a BA from Tulane University in Political Science/International Relations and French and a JD
cum laude from Tulane Law School and is a Native of San Antonio, Texas.  

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 Meet the Operations Teams
focused on 

Oklahoma State University
O K L A H O M A S TAT E U N I V E R S I T Y F I E L D T E A M

The local Field Team is made up of dozens of patrollers, rebalancers, and drivers overseen by a
talented team of fleet specialists. This dedicated group is committed to keeping the streets of Oklahoma
State University free from clutter and misparked or damaged vehicles. Between doing small repairs and
rebalancing scooters, the Field Team quality checks every Bird they come in contact with, touching
thousands of active Birds daily. The Bird Field Team is focused on serving our riders, the city, and the
community.

Everett Weiler Claudia Hellstrom

Regional General Manager Operations Supervisor

Fleet Specialists

Jack Reiflin Charli Gross Mill Hansen

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 CHARGER & MECHANIC ONBOARDING TEAM

The onboarding team is the first-touch team responsible for sourcing, onboarding, educating, and interacting
with potential contractors who will be responsible for charging and repairing Birds within a market. The team is
of utmost importance as they initiate the a contractors journey with Bird. Everything done by the onboarding
team has a downstream effect on the rest of the operations team and the company as a whole. The onboarding
team is crucial for launching new markets worldwide, as well as for continuously maintaining existing markets.

Evan Conroy Brianna Blue Art Khani

Operations Manager Operations Manager Operations Manager

Operation Specialists

• Alex Sheer • David Tran • Layla Zomorod

• Allan Banker • Dylan Skolnik • Leah Shamouni

• Ashley Portillo • Emmett Kraus • Malak Raihani

• Brianna Waldrop • Ivonne Gonzalez • Riley Mellentine

• Cameron Wu • Jacob Smith • Samantha Bejarano

• Cassidy Adamczyk • Jason Friedberg • Sheena Hufana

• Cherwin Chua • Julie Kesler • Shelby Moghavem

• Daniel Kim • Katja Max • Will Tiers

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 CHARGER SUPPORT TEAM

The Charger Support team is a 24/7 operation that makes sure all contractors who choose to be Chargers for
Bird have the best experience possible while behaving in a way that’s best for both Bird and all communities we
operate in. This team is on the front lines and first response for any Chargers with questions or issues and is
also responsible for getting all of our Birds picked up, charged, and released the following morning so Riders
can depend on our service.

Ryan Hupfer Mark Pesin Manuel Araoz Shervin Lalezari

Director of Charger Ops Operations Manager Operations Manager Senior Operations Associate

Operation Specialists

Paul Gomes Khalia Parham Rachael Schwimmer Houston Haynes

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 MECHANIC MANAGEMENT AND FLEET LOGISTICS

The Mechanic Management and Fleet Logistics teams are in charge of the maintenance and deployment of
Birds in market. The Mechanic Management team ensures that damaged Birds are reviewed and fixed in
market, as well as clearing damaged Birds from the streets to ensure an optimal rider experience. The Fleet
Logistics team focuses on the inflow and outflow of Birds to and from market. They coordinate the initial
distribution of Birds into market as well as remove all broken Birds from market.

Robbie Zettler Curren Bates Adriano Balzaretti Brianna Blue

Operations Manager Operations Manager Operations Manager Operations Manager

Mike Rex Ted Zhang Ally Bernardy Trevor Larson

Operations Manager Senior Operations Associate Operations Supervisor Operations Supervisor

Operation Specialists

• Tony Dykstra • Nathaniel Kay • Natalie Silk

• Chris Polanco • Kassandra Capretta • Kevin Masuda

• Magdalene Noel • Kaelen Wong • Robert Reyes

• Sanjana Sinha • Rick Argote • Raheem Giddens

• Michelle Fuentes • Jake McMahon • Shannon Cheung

• Ryann Derrama • Marcos Smith • Spencer Smith

• Robert Gamble • Cory Brusseau • Chad Sonkin

• Dwane McCarthy • Pete Johns • Niko Dunn

• Betsy Wiegand • Anthony Ulloa • Paul Leiva

• Bailey Wood • Bobby Siordia • Amanda Clarke

• Robert Hernandez • Robert Lancaster • John Remington

• Abraham Yemane • Anna Kim • Kory Medeiros

• Jack Witte • Antonio Jimenez
 • Emil Grigorian

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 R I D E R O P E R AT I O N S T E A M

Rider Operations is the first line of contact for our Rider community and for Cities. We don’t just solve
customer service issues, we’re a data driven department supporting the growth and education of Riders
and our City partners.

Annalisa Lester
Operations Manager

Operation Specialists

Brian Madrigal Eddylene Villareal Hussain Almadani Jessica Lopez-Luna

Justin Jolliff Michelle Domaloan Joseph Choi

C H A R G E R O P E R AT I O N S T E A M

Cameron Gore Gabbie De Los Angeles Gena Basha

Operations Manager Operations Specialist Operations Specialist
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 TRUST & SAFETY TEAM

Bird’s dedicated Safety team specializes in immediately responding to and resolving reports related to safety issues in
accordance with robust policies and procedures the team has built (based on safety issues encountered in the last twelve
months of operation) to create the safest and most equitable platform. Tactically, the team expertly triages automatically
escalated safety reports in an effort to quickly and effectively resolve critical inbound issues. The Safety team has also
committed to a phone support line in order to provide the highest level of service for the most critical situations.

Shivani Parikh Alexandria Gazzillo

Senior Operations Manager Associate

Kristoff Grospe
Senior Associate

Operation Specialists

• Jordan Fortini • Anders Tiffany • Mark De Lamarter

• Doc Adewole • Jack Smith • Marissa Greitzer

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Please see below for a reference for Bird’s history of permit compliance, ordinance, and agreement.

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35
Case Study: University of Minnesota
Within a week of launching the Twin Cities in July 2018, Bird had a large meeting with senior administrators at the University of
Minnesota to discuss a rollout plan for the fall semester. After a number of discussions and operational brainstorms, Bird and
UMN were ready for an on campus launch for the beginning of October with 50 Birds on campus.

The two parties worked hand in hand to ensure proper etiquette and safety messaging was disseminated through each entity’s
communication channels. Bird sent email blasts to all student riders, customized in app safety messaging including campus
specific rider instructions and blocking off no ride zones on the map. UMN sent their own emails and posted bulletins reminding
students how to safely ride on campus.

After three weeks of successfully operating on campus, the fleet size doubled to 100 Birds nesting on campus. While riding is
currently paused as the city wide pilot has ended with the onset of the Minnesota winter, we look forward to bringing Birds back to
campus during the spring semester.

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Case Study: Charlotte
In May 2018, the City of Charlotte decided to include dockless scooters in its bike-sharing pilot program. Only four days were
needed between Bird submitting its permit application and launching operations, and the City of Charlotte has welcomed Bird with
open arms ever since.

Councilmember Tariq Bokhari was a passionate early champion of Bird, and met with the company. Bird also worked closely with
many other City leaders in order to learn more about Charlotte’s people and neighborhoods. These conversations closely
informed Bird’s decisions on where to place “Nests,” with a strong emphasis on supporting communities underserved by current
transit options. Bird also organized safety events which drew large crowds to try out the scooters and proved that you can never
have enough helmets to give away.

Bird was able to grow its initial fleet size by working with Charlotte’s Department of Transportation and demonstrating high
ridership rates (above three rides per scooter per day). Early ridership levels exceeded more than seven rides per scooter per day
and have settled around five rides per day in the nearly three months Bird has operated in Charlotte. Due to this high demand,
Bird requested and CDOT approved a higher fleet size. CDOT has signaled that they are currently preparing to approve another
increase.

Bird has maintained its close and productive relationship with City leaders, even developing a new system to identify riders who
repeatedly violate Charlotte’s parking rules and regulations. We look forward to continuing to grow our fleet in Charlotte in the
pursuit of our shared mobility goals.

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Case Study: Memphis
The City of Memphis invited Bird to their city to help them tackle their transportation challenges. Councilmember Kemp Conrad
reached out to Bird when he heard the company launched in Nashville and told us that he’d love to help bring Birds to Memphis.

After a series of meetings with City Staff, Bird signed a temporary operating agreement that outlined Bird’s basic operations -
picking scooters up off the street each night, a 500 scooter fleet with the opportunity to increase if we achieved 3+ rides per Bird
per day, and our revenue sharing of $1 per vehicle per day. The agreement also included insurance coverage and a letter of
indemnification covering the City from any potential claims from scooter operations.  

Later that same week we launched with a press conference with Council member Conrad and City staff at a safety event in
partnership with the Downtown Memphis team. Within the first 30 days we worked with the City on developing Bird-specific
parking areas that are clearly marked, equity programs, and worked together to solve some initial operational challenges. Our
rides per vehicle were well over the three rides per day so the City was very happy to grant us an additional 500 scooters. We
continue to have a great working relationship with the city of Memphis and look forward to continuing to grow the fleet to achieve
shared mobility goals.

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 iv. Company history; length of corporate operation, and related or ancillary business operations beyond shared
mobility systems.


Bird became incorporated in April 2017 and launched operations on September 1st, 2017 in Santa Monica, California. We do not
operate any ancillary businesses and focus exclusively on electric scooters.

v. Provide minimum of three (3) references of current clients having similar size and scope
a. Provide name of the organization
b. Contact name
c. Phone number, email address
d. Brief summary of the scope and services provided to the references provided

University of California, Los Angeles

• Jimmy Tran; Active Transportation Planner
• 310-825-3155; jtran@ts.ucla.edu
• E-Scooters operating on campus from September 2017 - Present. As our hometown University, we’ve been serving UCLA
since our company’s launch. E-scooters have been an additive member of the UCLA community, helping to relieve much of
their on campus congestion and supplement their robust bus service. Bird has created no ride zones 


University of Minnesota
• Steve Sanders; Alternative Transportation Manager
• 612-625-1333; sande017@umn.edu
• E-Scooter Pilot, nesting on campus from October 2, 2018 - November 30 (Twin Cities disabling all scooter services for winter
months). Bird began nesting on campus in the beginning of October with a pilot of 50 Birds, which eventually grew to 100
once it was proven that Birds were being embraced by the students and were being ridden and parked responsibly.

University of Texas, Austin

• Blanca Gamez; Assistant Director, Parking & Transportation Services
• 512-471-6214; bgamez@austin.utexas.edu
• E-Scooter operating on campus from April 2018 - Present. Birds have become a crucial part of UT’s transportation
infrastructure as Bird’s presence in Austin has grown tremendously over the course of 2018. Bird has been important for
students not just getting around campus and to class, but has been important in helping students to explore the city of Austin.
With UT we also have established a playbook for football game days and ensuring safe riding on campuses that suddenly
experience a massive influx of population and foot/automotive traffic.

Boise State University

• Samuel Patterson; Director, Transportation, Parking and Safety
• 208 557 3450; samuelpatterson@boisestate.edu
• E-scooter nesting on campus October 2018. Soon after launching in Boise, ID, Bird was nesting on Boise State’s campus.
Boise State worked hand in hand with Bird to not just create in app messaging and email guidance, but also jointly created a
campus map with explicit riding instructions. The university then thoroughly distributed the map and instructions, and they’ve
been thrilled with responsible riding and parking since launch.

City of Memphis
• Kemp Conrad; Council Member
• 901-636-6786; kemp.conrad@memphistn.gov  
• E-scooter operations from June 15, 2018 - Present. Bird was invited to Memphis by the City following its launch across the
state in Nashville. Its initial fleet size of 500 scooters increased to 1000+ following a successful launch with mass adoption by
the residents of Memphis.

39
• EQUIPMENT:
i. Provide specific details of the proposed equipment and supporting elements.
ii. Type and specifications of all devices.


Bird operates a fleet of low-speed electric scooters consisting of three easy-to-ride and operate models that allow people to get
around with ease while having fun.

Each model is slightly different in specification, and all of our scooters are assembled domestically in the in California, by our
dedicated team. Following the assembly process, our in-house quality assurance team carefully inspects each scooter across all
systems, focusing on braking and stability. While the models vary slightly, Bird has chosen a low-key black and white colorway
that is easy to identify while blending into the community around it.

Our scooters are 100% electric powered by on-board lithium ion batteries. Total range varies by use case, however scooters
generally last for an entire day of service. The battery level of the vehicle is clearly displayed for riders to ensure they’re confident
in the remaining range. This is viewable on both the scooter LED display (most models) and in app (all models). The scooters
have a separate throttle and brake that are visibly labeled on the vehicle and explained in the Bird app. Riding a Bird scooter is
simple, even if you can’t ride a bike.

Bird dedicates significant energy into the constant improvement of our fleet. With over a year of operating experience, we’ve
continually revised our designs to be safer, more reliable and consistent for our riders. Key features include:

• Durable brakes that are adjusted for consistency for each model.
• Reinforced hardware to prevent breakage even during heavy use.
• Scooters require kick-start before throttled for safety purposes to avoid unintentional or jerky acceleration.
• Airless solid tires that never go flat (some models).
• Non-slip standing surfaces and durable grips for secure riding.
• Clear and prominent labeling reinforcing responsible ridership rules (helmet required, no riding on sidewalks, etc).
• Front light (clear) and rear light (red) coupled with reflectors for extra visibility.

40
Make

41
 iii. Number of devices proposed at launch, and anticipated at the maximum during the program. a) Provide target of
minimum rides per day per scooter.


We recommend beginning the program with 250 scooters on campus. Our internal data suggests that larger acreage campuses
such as Oklahoma State University can comfortably and safely support Birds at a rate of at least 1 scooter nested on campus per
75 students. We would recommend increasing the fleet size over time according to demand, but would not do so without mutual
agreement between OSU and Bird after taking a close look at the data and rider/student sentiment. There is no magic number
that we’d max out at; however we never increase the fleet size unless Birds are being ridden at least three times per day and we
have buy-in from our partner.

We have reached an agreement with the city of Stillwater to allow us to stage 300 Birds in the city itself. We know that many of
those scooters not placed on campus will migrate there throughout the day, so we propose to pay Oklahoma State University $1
per scooter per day nested on campus. This $1 per unit-per-day revenue share exceeds the $236/year permitting fee per vehicle
and aligns with our own SOS pledge to give back to cities and universities to create better infrastructure for alternative transit.

iv. Device communications, geo fencing capabilities, device location systems, device capabilities, and system date
collection details.

All Birds are equipped with a location tracking system and a GPS enabled “brain” that is monitored by our highly-skilled team of
engineers and analysts. We are able to track the location, speed, temperature, heading, odometer, battery charge, vehicle faults
and status (in-ride, ready-to-ride, damaged, etc.) of any vehicle in our fleet. We created a proprietary operations system to
maintain our data on all vehicles and riders, that works near real time, as well as historical data dating back to Bird’s launch.

Our GPS technology is what enables Birds to be unlocked and locked by our riders, instructs and monitors where our chargers
should be staging Birds each morning, and allows us to create a customized experience based on a Bird’s physical location
across both communications and speed monitoring.

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Drop-Off Zones
Bird Chargers disperse fully charged and operational scooters throughout the pre-designated “nests” every morning by 7:00 am.
There are typically around three Birds placed in each nest, and these nests are virtual and dynamic, meaning they can be
changed at any time. Our GPS technology will forbid a Bird from being released by a charger unless it is within a few feet of an
approved nest. Some cities and partners have opted to create signage to provide guidance to riders and chargers as to where
exactly they’d like Birds to be dropped off and parked. For more information on parking signage please refer to pages 53 and 59.
We have a nest team dedicated to making sure each nest is out of the right of way, and in a safe, convenient area for individuals
to begin their ride. Bird riders across the world use our vehicles to complement their use of public transit, and we will prioritize
placing “nests” near public transit stops. Nests will also be decided upon in agreement with the university.

Reservation Process Launch of Ride

Upon finding a Bird, riders open the Bird smartphone Through the Bird smartphone app, riders can see the
app, press the “Ride” button at the bottom of their closest Bird scooter on a map, unlock it, and ride directly
screen, scan the individual scooter’s unique QR code, to their desired destination. It costs $1 to start, then a per
and press unlock. The Bird smartphone app also minute fee.
includes a feature that allows riders to manually input
their unique vehicle code, and a flashlight feature to
illuminate the QR code if it is dark outside.

43
Riding Tutorial
During rider onboarding and when selecting the “How to Ride” section of the app, riders will be served animated safety
instructional graphics which can be seen below.

Riders will be instructed to wear a helmet and to not ride on sidewalks. After putting on a helmet, riders are instructed to push the
scooter forward a few times with their feet in order to activate the accelerator.

Bird also has a geo-fencing capability that can be used to manage designated “Policy Zones” - which instruct riders on where they
can and cannot ride or park.. These instructions are communicated throughout the app experience, and created in partnership
with University officials. To communicate these areas with riders, Bird can set up an alert to riders, either with a push notification
or in-app message.

Active Ride
During a ride, riders are instructed to keep hold of the handlebars, press the throttle with their right thumb and squeeze the break
with their left hand. Birds are available from about 7:00 a.m. until 9:00 p.m. every day. The scooters are conveniently dropped at
their organized nest locations in the morning and the pick-up process begins after rush hour—all of which is done by our growing
local community of Chargers and Mechanics.

End of Ride
At the end of the trip, riders are notified to park Birds out of public pathways and at bike racks or near public transit stops where
available. Riders lock their scooter within the app.

At the end of every ride, riders are required to photograph their Bird to “verify proper parking.” The prompt also reminds them of
proper parking etiquette. The photos are collected as a way to verify proper parking in the event of hazardous or improper parking
being reported. The images also serve as verification that a particular rider has, in fact, mis-parked a Bird. This allows us to follow
up with riders with further education. Repeat offenders can have their accounts suspended and, in some cases, terminated.

Each night, Birds are picked up for storage, charging, and any necessary repair. This helps keep riders safe and Birds in good
condition. Additionally, unlike some competitors, Bird does not operate at night for the safety of the riders and communities we
serve.

44
Vehicle Identification and Tracking
All Bird scooters have unique identifier codes placed on the vehicle. This allows anybody to identify the specific vehicle, if
necessary.

Bird scooters are GPS tracked so our team can respond to vehicles that require relocation or service quickly and accurately.
Using our GPS and bluetooth tracking technology, we are able to identify where Birds are at any given point in time. With this
technology, we are able to instruct our Chargers and Mechanics on where to capture Birds for maintenance and repair each
evening.

45
System Data Collection
Through our customized Oklahoma State data-sharing dashboard, we will provide:


• Real-time information on the entire Oklahoma State fleet including:

- Point location
- Vehicle ID number
- Type of vehicle
• Real-time data provided via API
- Anonymized data for each trip record using the Mobility Data Specification standard. This allows OSU to track the routes
taken on campus by bird riders and allow both OSU and Bird to create stop/start heat maps as well as route data heat
maps.
- Device availability data for oversight of parking compliance and device distribution by minutes. Availability data may be
made public.
• Maintenance activities, reported safety issues and collisions including
- Vehicle ID number
- Total Number of Safety Issues Reported
- Total Number of Collisions Reported

Additionally, we will work closely with Oklahoma State to provide any additional data to help better understand commuter patterns,
improve mobility throughout the University across all modes, and pinpoint important infrastructure investment locations.

Device Communications
Through our app, Bird delivers a comprehensive safe riding and parking tutorial video to all riders. Our video will remind riders
that they need to always wear helmets when riding, that they must park in the “furniture zone” out of the public right-of-way, and
that Birds may not be ridden on sidewalks. Geolocation technology allows Bird to deliver area-specific “local rules” messaging.

Geo-fencing Capabilities
Bird has developed technology to designate “Policy Zones” by combining geo-fencing capability, instructional prompts and
hardware innovations that together can prevent riders from ending a ride in certain locations (or in contrast only allow rides to end
in certain areas). These solutions can be very impactful, however, it is our experience that these technologies only effectively
impact rider behavior when upheld by all operators in a market. We will work hand in hand with Oklahoma State University to
identify these zones, and closely monitor any needed adjustments. Please see page 54 for more information on Bird’s geo-fencing
capabilities.

v. Functionality and features of software and operations management systems.

The two critical software features of our operations include our application and the Bird’s “brain.” The Bird application is
compatible with both iOS and Android operating systems. The vehicle “brain” communicates with our riders’ phones via Bluetooth.
Via operating system level consents, a rider gives access to their location and their camera on their smartphone. This allows
riders to unlock scooters by scanning an individual scooter’s unique QR code. Camera access is also an integral part of our safety
compliance strategy, as we require all riders to take a picture of their parked scooter at the end of the ride in order to verify that
the scooter is parked in a lawful and safe manner, not blocking any thoroughfares, doorways, or ADA accessible ramps.

v. vi. Identify local warehouse or operational center.

Bird’s local warehouse is located at 5715 West 6th Street Stillwater, Oklahoma, 74074.

46
 vi. Provide the fees charged for scooter use
a. OSU student, faculty, and staff rates
b. Rates for non-OSU users

At this time a Bird ride costs $1 to start and $0.20 a minute thereafter for all riders. In order to remain competitive with our market
and other bidders we will be lowering our rate to $.15 in Stillwater should Bird be granted a permit to operate. There are no
additional sign-up fees or costs. Additionally, all new riders will get the first 30 minutes of their first ride free. Fee structure is the
same for both OSU and non-OSU users.


• OPERATIONS:
i. Provide a system operations overview of daily operations and administration, including;
a. Fare structure, including special fare options.

Standard Plan
A Bird ride costs $1 to start and a $0.15 per minute fee thereafter.

One Bird - Low Income Plan

According to the U.S. Bureau of Labor, on average, households spend $9,000 on transportation costs annually, which is nearly
half of what is spent on rent or the direct costs of home ownership. In underserved communities where public transit is not always
conveniently available, Bird provides an accessible and affordable mode of transportation that enables people to move around
their community with ease. One Bird now makes this mode of transportation available to more people, including low-income
students and residents.

Bird was the first e-scooter share company to offer a low-income plan. One Bird eliminates the $1 base fee per ride for anyone
who is currently enrolled in or eligible for a state or federal assistance program, for example a pell grant recipient. Waiving the
base $1 ride fee means that eligible riders can ride Bird for $0.15 per minute. With One Bird, riders will spend about $3 on a 20-
minute commute to work while a rideshare for the same trip can cost upwards of $10.

To enroll, riders email proof of enrollment in a state or federal assistance program, along with their full name and phone number,
to one@bird.co. Approval takes approximately 2 to 3 business days.

Red, White, and Bird — Military Service Members and Veterans

Red, White, and Bird is Bird’s program to increase the accessibility of convenient, last-mile transportation options to U.S. military
service members and veterans. Through the program, active duty U.S. military service members and veterans can ride with Bird
at a reduced cost, ensuring that those who serve or have served can take advantage of an affordable, last-mile transportation
solution.

Available now in all U.S. cities where Bird operates, the program allows members of the military and veterans to unlock and ride
Birds without the initial $1 base fee per ride. Waiving the base ride cost means that after signing up and confirming service by
uploading a military identification, service members and veterans can ride Bird wherever they need to go for $0.15 per minute.

Active-duty U.S. military and veterans interested can enroll in the program by sending a copy of a valid U.S. military identification
or proof of military service to one@bird.co. Approval takes approximately 2 to 3 business days.

47
 b. Hours of device availability, hours of customer service support, and hours of field support (i.e. outreach,
rebalancing and maintenance).


Device Availability
Birds are available from about 7:00 a.m.until around 9:00 p.m. daily. Bird scooters are conveniently dropped at their organized
nest locations in the morning and the pick-up process begins at sunset—all of which is done by our growing community of
Chargers and Mechanics. Birds are picked up for storage, charging, and any necessary repair. This helps keep riders safe and
Birds in good condition, while keeping Birds from cluttering sidewalks.

Unlike our competitors, our scooters are disabled in the evening for safety reasons- more accidents occur later in the night as
many drivers are not anticipating encountering alternative transportation riders.

Customer Service Support

Bird has a team dedicated to customer support 24 hours a day, 7 days a week. Bird’s 24-hour customer service number is
1.866.205.2442 and email support is hello@bird.co. Customers can reach a real person at that number 24 hours a day and riders
can also report any safety issues or maintenance concerns through the Bird app or support email. Translation services are
available through our customer service number in several languages, with more languages being added each week to
accommodate customers who do not speak English as their first language. Bird’s customer support information is displayed on
our app, website, and on each individual scooter.

Safety is one of the core pillars of our company. Bird has a support team dedicated to safety that is available 24 hours a day to
address questions and reports. We provide a number of ways for people to reach us including by email (hello@bird.co), our in-
app messaging feature, and by phone 1.866.205.2442. We strive to respond to all inquiries in a timely fashion and are continually
aiming for an immediate response time.

Bird will create a unique email alias for students to use (i.e. okstate@bird.co) that will be routed to our customer support
specialists who are dedicated to similar markets in the region and will become familiar with Stillwater and Oklahoma State
University. Administrators will have access to a “VIP” hotline phone number that they can either text or call and receive a near
immediate responses from our support team for any urgent issues.

c. Staffing plan and responsibilities for OSU campus operations.

At the moment, Bird has a number of folks on the ground in Stillwater and will continue to staff appropriately to ensure full
coverage. Bird currently has a fleet coordinator in Stillwater, a full time on the ground employee who oversee ours Bird Watchers
and general day to day operations of our fleet. They also manage our storage facilities and supplies. Our Bird Watchers are
currently regularly sweeping the University and rebalancing Birds, while our mechanics and chargers are members of the
community who repair, charge, and distribute Birds daily.

Oklahoma State University will also have dedicated support from Bird HQ, with members of the University team focused on
regional coverage, regularly checking in with University contacts and monitoring activity. The General Manager will oversee the
fleet coordinator and Bird’s overall operations, ensuring excellence and adapting as per the university’s needs.

d. Plan for achieving campus wide coverage and balancing, including the nature and frequency of rebalancing
throughout the day to provide availability and avoid overconcentration of devices on campus.

Rebalancing
Bird Watchers

Bird Watchers are crowd sourced members of the community that we pay on an hourly basis to sweep and rebalance vehicles -
which includes moving misparked Birds to correct parking areas, responding to requests from the Oklahoma State University
community and making sure the fleet looks tidy on campus. We currently have a number of Bird Watchers employed in Stillwater,
but upon winning a permit will continue to staff up and ensure ongoing and persistent and constant coverage of campus, daily,
from 7:00 am - 7:00 pm.

48
Nightly Rebalancing

Throughout the day as Birds run out of battery and at 9 PM when all Birds go offline, chargers and mechanics go out and collect
Birds to bring home and charge overnight.

Using GPS and bluetooth tracking technology, we are able to identify where Birds are at any given point in time. This allows our
Chargers and Mechanics to capture Birds for charging, maintenance, and repair each evening. The vehicles are returned to pre-
designated “nests” and distributed every morning. This full “reset” every night ensures that Birds are never creating clutter at night
and Birds can be found neatly in nests when you wake up.

Additionally, through our customer support line, University representatives, students, and/or visitors are encouraged to report any
witnessed issues regarding over-concentration so we can address them as quickly as possible. This includes everyday operations
or special events.

Community Mode
Bird’s mission is to make cities and universities more livable by reducing car usage, traffic, and carbon emissions. Together, we
have a responsibility to keep our neighborhood safe and clean, which means keeping our sidewalks clear. To help with this we’ve
launched Community Mode, a simple in-app reporting feature that allows anyone to communicate instances where a Bird is
hindering the movement of our community. A conscientious Oklahoma State University community member - whether or not they
ride Bird - is now able to take a picture of a misparked vehicle on campus, and alert Bird so that we can more quickly clear the
area, and alert the previous rider to correct their behavior.

We invite the community to share in our mission by being mindful of your own parking locations and reporting issues when you
see them. More information on Community Mode can be found under the section on influencing customer and rider behavior.

e. Plan for resolution of on-going issues, daily complaints and emergencies. Provide details on how you will
move devices that are parked incorrectly, are reported as complaints, or are out of service.

Bird’s dedicated Safety team specializes in immediately responding to and resolving reports related to safety issues in
accordance with the robust policies and procedures the team has built to create the safest and most equitable platform. Tactically,
the team expertly triages escalated safety reports in an effort to quickly and effectively resolve critical inbound issues. When a
safety report comes in, the safety team immediately alerts our Bird Watchers on the ground who are tasked with rectifying the
situation as quickly and seamlessly as possible. The Safety team has committed a dedicated phone support line in order to
provide the highest level of service, for the most critical situations.

The Safety team has also built tracking processes for purposes of properly resolving safety issues — an example includes a
process by which Birds involved in incidents are immediately taken offline and prioritized to be retrieved for inspection.
Furthermore, the Safety team consistently tracks data on the weekly number and types of safety incidents, which serve to inform
improvements to Bird’s vehicles, product, support flows, and other key metrics. These reports also continue to inform general
policy and operations, all in furtherance of Bird’s goal of setting the bar as the safest mobility option.

Bird Watchers will also be on campus throughout the day to maintain Birds in operation by proactively moving any Birds they see
that are blocking any pathways, left on private property, or found in a generally unsafe area, as well as attending to any other
reports Bird’s support team receives.

Our mission to respond to all calls in 2 hours or less from receiving a complaint or notice of issue.

49
 f. Plan for regular device maintenance.
Bird scooters are regularly maintained and repaired by our mechanics and Bird
Watchers who are persistently testing Birds out in the field. The Bird app hides
damaged vehicles from riders on the map until a mechanic has inspected and
repaired the vehicle. This ensures vehicles needing maintenance or repair are not
ridden until the problems have been addressed. When a vehicle is marked as
inoperable or damaged, our team will locate and remove that vehicle from the road
within 2 hours.

Regular maintenance and repair are performed by our team of Stillwater-based

mobile mechanics throughout each day. Should a vehicle have more significant
repair needs, we remove it from the fleet and send it to our facility for repair. We
have a variety of touch points for maintenance as detailed below.

Bird Watchers
Bird Watchers inspect the fleet throughout the day and are trained to regularly
inspect Birds and perform low touch maintenance such as tightening bolts. Should
they notice a vehicle requiring maintenance or repair, they mark the vehicle
damaged. This removes the scooter from the Rider map and dispatches a mechanic
to inspect and repair the vehicle.

Nightly Pickups with Inspection

Bird scooters are removed from the streets nightly for charging and maintenance. As
part of this process, chargers perform routine inspections on the scooters they
charge that night. If a charger finds something requiring maintenance, they mark the
vehicle ‘damaged’ in the app. When the scooter is released in the morning, Riders
cannot ride the vehicle until a Bird Mechanic inspects and repairs the vehicle.

Rider Reported Feedback

After a ride, we ask each rider for feedback on their experience. For anything less
than five stars, the rider may select an area of concern (i.e. flat tires). If the concern
is safety related, Bird will remove the scooter from the Rider map and immediately
dispatch a mechanic to inspect and repair the vehicle.

Bird Support
When we receive a support ticket or phone call in regards to a vehicle that requires
maintenance or repair, our support team will find the vehicle and mark it damaged.
This process will result in a mechanic inspecting and repairing the vehicle before it
can be ridden again.

Proactive Maintenance
Using a variety of algorithms that identify irregular behavior that suggest a Bird is
damaged, we actively identify vehicles that may require maintenance or repair. As
above, these vehicles are marked ‘damaged’ in the Bird system which removes them
from the Rider map until a mechanic inspects and repairs the vehicle.

50
 g. Describe proposed method for charging devices.


Bird works with a network of trained chargers in the local markets where we operate, and will do the same at Oklahoma State
University. These individuals collect Birds each evening for charging in exchange for anywhere from $3 to $20 per vehicle.
Chargers can pick up as many Birds as they want on any given day, which can provide a great source of supplemental income.

h. Time frame for implementing program.


We will implement our program immediately upon University approval. To this end, Oklahoma State University’s account manager
would work with the team at the University to plan a launch event letting the Oklahoma State University community know about
the partnership, and begin disseminating safety information and rider rules. We go into more detail about launch and ongoing
communications on page 58.

i. Ability to offer service to customers without a credit card or smart phone.

Accessibility for the unbanked and or those without credit cards

We are committed to ensuring Bird is readily available to all. We currently provide options for those without a credit card to use
Bird, including purchasing pre-loaded cash cards to use in the Bird app. The ubiquitous availability of cash cards at grocery stores
and markets makes paying for Bird simple for the unbanked.

Non-smart phone access

Not every student, faculty member, or visitor has a smartphone. To ensure Bird is accessible for those without smartphones, we
are currently developing text-to-ride services, call-to-ride services, and we are evaluating Near Field Communication (NFC) cards
and readers. Such riders will be able to sign up through our website to assure they receive our initial safety education outreach.
We will distribute NFC cards through the mail.

• PARKING, SIDEWALK AND ROADWAY SAFETY:

i. Describe your plan and approach to parking devices in a manner that is safe, legal, and complies with the
campus and state law.


The safety of our riders and the safety of the communities we serve is of paramount concern to Bird — it is something we will
never compromise or settle on. Bird is committed to working collaboratively with university staff to identify and solve for concerns
as they arise. While we have already taken many steps to assure compliance with local and state laws related to parking, riding,
and roadway safety, we are continuously developing more effective enforcement, messaging tools, and strategies. The following
is an overview of some of the developments we are advancing to encourage safe, smart parking in communities.

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Rider Education
During rider onboarding and when selecting the “How to Ride” section of the app, riders will be served animated safety
instructional graphics which can be seen below.

Riders will be instructed to wear a helmet and to not ride on sidewalks. After putting on a helmet, riders are instructed to push the
scooter forward a few times with their feet in order to activate the accelerator.

End of Ride Photos  

Riders are prompted at the end of every ride to take a photo of how they parked their Bird to verify proper parking. This prompt
reminds individuals that they are prohibited from blocking sidewalks, access ramps, driveways, doorways, and more.

The photos are collected as a way to verify proper parking in the event of hazardous or improper parking being reported. The
images also serve as verification that a particular rider has, in fact, mis-parked a Bird. This allows us to follow up with riders with
further education. Repeat offenders can have their accounts suspended and, in some cases, terminated.

ii. Include both charger deployment and customer use.

Bird employs a network of Chargers who are independent contractors responsible for helping set up and maintain vehicles in the
community. Working in close coordination with Bird, Chargers access the operator mode of the Bird application to identify where
to place nests (small groupings of fully charged and recently-inspected vehicles) in the morning for individuals who rely on Bird to
commute to work. Chargers also use the operator mode of the application to identify where to pick up Birds to bring them in for
inspection and charging.  

We hold Chargers to especially stringent standards. When they are on-boarded, they participate in a training on how to properly
deploy Birds and set up nests. Similar to riders, all Chargers are required to photograph the nests they’ve set up. The
photographs are reviewed and approved by our operations team. If the operations team receives a photo of a nest that does not
meet our requirements, that Charger is given feedback and issued a warning. Chargers who receive multiple warnings are
removed from the system and are no longer permitted to charge.

In addition to Bird operations monitoring the proper placement of nests by Chargers, we also encourage the community to report
when they see an improperly arranged nest.

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 iii. Describe the technology and equipment you will utilize to manage parking of devices.

In addition to the in-app tutorial and end-of-ride photo features described above, Bird will be happy to create and fund parking
areas throughout Oklahoma State University (one example below from another University partner). These zones will be
determined in partnership with University officials, and may be installed by Bird’s team. These can serve as both nests for
chargers and suggested parking for OSU riders. More information on parking zones can be found under “Parklet Parking Zones”.
Bird also has the ability to create geo-fenced “No Parking Zones” throughout the campus, and is actively developing a Preferred
Parking tool. These tools are described in more detail below [Section IV].

Lock-to
Bird is continuously working on more solutions to ensure that vehicles are parked in a safe and legal way, including a lock-to
capability. Future Birds will have hardware attached to their necks that will allow riders to fasten individual scooters to fixed
objects, such as bike racks. This technology will be easily accessible on the vehicle with a simple release lock to allow all riders
to lock and unlock each vehicle with ease. Riders will be able to keep their desired vehicle secure while stepping into a shop or
heading into work for the day. Additionally, a lock-to mechanism will help ensure vehicles remain in an upright manner and not
block sidewalks.

Bird is currently testing lock-to hardware in specific markets, and is gathering feedback and learnings from riders, chargers, and
mechanics.
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 iv. Describe geo-fencing and virtual station capabilities, and willingness to comply with required parking hubs for
chargers and customers.

Geo-fencing Capabilities
Bird currently utilizes geo-fencing to indicate university boundaries and locations that are prohibited from parking and riding
scooters. This geo-fencing capability can be extended to include managing designated parking zones (and no parking zones) that
we work with administrators to create. These geo-fenced parking zones can be set up to alert riders, either with a push notification
or in-app message, that they should park in the designated parking zone. Physical signage at these locations may also clearly
showcase where riders should park. Geo-fence zones can also be used to manage Birds speed in the high pedestrian areas of
campus, seamlessly slowing a Bird down to an appropriate speed (or to a full stop) in these predetermined areas.
Example of how we could create slow and no ride zones is below. An example of how this may look in the app can be found on
page 58.

0
12
NO RIDE ZONE
a

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Preferred Parking
*Please redact this page when/if this RFP is made available in public records

A proprietary technology solution Bird is actively developing for Oklahoma State University and select partners is our Preferred
Parking tool. We anticipate this will be available in early January for a spring semester launch.

Preferred Parking features in-app guidance for riders to park in predetermined locations, which Bird will create in partnership with
the University. The Bird app will use motion to guide riders to these parking locations, including pulsing parking icons, and
concise instructions that explicitly spell out how to and where to properly park. Additionally, this feature will in some cases provide
Bird riders a monetary incentive for the parking within GPS range of designated landmark and taking a photo for proof.

Preferred Parking is intended to incentivize good parking behavior on campus, and provide educational context for where riders
should park their Birds. We envision this working hand in hand with designated parking areas and nests- combining this
technology with physical real world guidance (i.e. spray painted areas or signage) and significantly reducing clutter.

Please note that this feature is currently being engineered and QA’d without an exact release date, but we are aiming to have this
available prior to the beginning of the spring semester.

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No Parking Zones
*Please redact this page when/if this RFP is made available in public records

Another unique technology solution Bird will make available for Oklahoma State University is our No Parking Zone.

As part of our ongoing partnership with OSU, Bird will work with the school to craft "No Parking Zones” where needed on campus
within the app. No Parking Zones will restrict users from ending a ride in certain locations and will include a push notification
explaining that they need to end in another location. Taken together, the No Parking Zone and Preferred Parking Zones create an
effective carrot and stick to help users to park effectively or punish them for not doing so. See below for an example.

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 v. Describe strategies to influence customer riding and parking behavior; be specific about what will be offered and
at what time.

Rider Education
The Bird app features a comprehensive, animated safety video that all Bird riders are required to watch and engage with when
they first open the application. The video is always accessible in the app and in the safety section of the Bird website.

In the animated video, riders are shown how to ride and park vehicles in a safe, legal, and compliant way. This includes showing
riders that they are required to park out of the pedestrian right-of-way and not to block access ramps, driveways, doorways, and
more. The video relies on clear images, in addition to written language, to be as universally accessible as possible.

Influencing Rider Parking Behavior

Bird explicitly instructs riders on the proper way to park their
scooters — in the furniture zone, not blocking driveways,
entrances, access ramps, fire hydrants, benches, etc. — in the
app, on our website, and through outbound communications
(email, push, and in-app notifications). At the end of every ride,
riders are instructed to photograph their Bird to “verify proper
parking.” The prompt also reminds people of proper parking
etiquette. The photos are collected as a way to verify proper
parking in the event of hazardous or improper parking being
reported. The images also serve as verification that a particular
rider has, in fact, mis-parked a Bird. This allows us to follow up
with riders with further education. Repeat offenders can have
their accounts suspended and, in some cases, terminated.

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Persistent Messaging
Now, every time a rider begins a ride they will see a banner that takes up about a third of their screen. Our generic messaging is
“Please don’t ride on the sidewalk” but this can be customized based on a rider’s geographic location. We’d encourage
Oklahoma State University to customize this copy according to their needs.

Additionally, every time a rider opens the app they will see areas around them that are designated as no ride zones, along with
customized copy with guidance. This is intended to warn the user before they enter a no ride or no park zone. This may also
correspond with enforced regulation (i.e. a scooter slows down when it enters the zone designated on the map, or a parking
attempt is rejected by the app).

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Community Mode
Bird’s mission is to make cities more livable by reducing car usage, traffic, and carbon emissions. Together, we have a
responsibility to keep our neighborhood safe and clean, which means keeping our sidewalks clear. To help with this we’ve
launched Community Mode, a simple in-app reporting feature that allows anyone to communicate instances where a Bird is
hindering the movement of our community. We invite the community to share in our mission by being mindful of your own parking
locations and reporting issues when you see them.

Parklet Parking Zones

We are committed to helping fund infrastructure improvements to increase street and sidewalk safety. This could include the
installation of shared mobility parking zones and parklets.

By replacing one or two on-street parking spaces with a shared mobility parking zone, we can create highly visible multi-purpose
areas where dockless shared-use bikes and scooters can be parked. The relatively small footprint of e-scooters allows us to work
with the space to ensure that it could also be used like a traditional parklet, adding to public open space in more crowded urban
areas.

Less infrastructure-intensive parking zones can be delineated on sidewalks with decals or temporary paint outlines and
geofencing that requires riders to end rides within these clearly-marked zones.

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 vi. Describe how you will engage with users who repeatedly violate rules or otherwise misuse the system.

Our operations team includes full-time support employees dedicated to servicing the Oklahoma State University area. These
enthusiastic people manage several aspects of the Bird experience including the monitoring of rider behavior. These monitoring
practices include driver’s license verification, overseeing where riders end their rides, and where riders park their vehicles at the
end of a ride. Bird keeps track of riders who are reported through our support resources and Community Mode. Repeat offenders
can expect to have their accounts suspended or, if necessary, terminated. Should the University need to report any specific
students, action can be taken immediately if necessary against the appropriate party.

vii. Strategy for avoiding underage use of devices, or with use without a driver’s license.


Riders are required to scan a valid driver’s licenses in order to open an account with Bird. Driver’s licenses are reviewed to
assure that all account holders have both a) a valid license and b) are 18 years or older. This review process allows us to prevent
multiple accounts from being opened with a single driver’s license. Riders can only unlock one Bird per phone, so eligible riders
cannot unlock a Bird for an underage peer.

viii. Plan for making customers aware of the device laws and providing resources and compliance.


Before their first ride, riders must go through comprehensive safe riding and parking tutorial video. Our video reminds riders to
wear helmets when riding, that they must park in the “furniture zone” out of the public right-of-way, and that Birds should not be
ridden on the sidewalk. We also provide a safety section of our app which features the local rules for each community in which
we operate, and we will work with the University to determine the content included in this section.

Additionally, we will hold regular safety events to provide helmets and educate community members and will implement
comprehensive online and offline rider safety campaigns and tutorials.

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 ix. Plan for educating users about rules of the sidewalk and road.


Bird requires all new riders to watch a video on proper parking and riding behavior when they sign up for our service. This
information is also on our website and listed on each individual scooter. We are currently working with the University on rider
education strategies that will be launched soon, and this includes a safety education campaign funded in part by Bird to educate
riders about the rules of the road.

In addition, your account manager will actively work with you to create marketing programs for the Oklahoma State University
community to actively promote education. This includes working with residential halls, international students and the department
of first year programs to educate students as they come to campus to make sure they start out on the right foot with the program.
More on education can be found under “Engagement”.

x. Describe how you will address the safety issues resulting from the speed differential between scooters and
pedestrians on crowded multi-use sidewalk or pathways.

As part of our in-app Community Mode, Bird will allow Oklahoma State University students, faculty and staff to photograph and
report bad behavior with a time- and geo-stamped image. This allows for easier identification of sidewalk riding and to follow up
with education and, if necessary, suspension or cancellation of their accounts.

Additionally, Bird’s engineering team is tackling the extremely difficult issue of sidewalk riding. Given current limitations of GPS to
pinpoint locations of individual riders within a few feet, we are developing other complex technological solutions that would enable
us identify when Birds are ridden on sidewalks. These include a combination of the following:




• Using the frequency of speed and brake fluctuations as indicator of moving through crowded pedestrians.
• Establishing beacons or sensors throughout the University to alert us of riders using the sidewalk.
• Floorboard cameras that ingest downward and lateral data to determine surroundings and apply machine learning to
distinguish between crowded sidewalks and bike path or street conditions.
• Installing sensors to measure the metered passage of scooters over sidewalk contraction joints.
• Cameras that apply machine learning to determine the difference between pedestrians and other objects surrounding the
scooter. 


All of these technological solutions are extremely complex and will take time to experiment, to develop, and to roll out but are on
our urgent and imminent roadmap.  

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• ENGAGEMENT:
i. Describe the outreach and engagement program planned for OSU.
a. Include marketing, education, safety outreach, and education regarding applicable OSU and state laws.


As Bird comes to Oklahoma State University, we will implement a robust marketing strategy community wide. Bird will assign a
dedicated Account Manager who is responsible for working with the University and local organizations to identify opportunities for
safety events with Bird on campus.

The dedicated Bird Account Manager will work with Oklahoma State University to craft new and ongoing programs aimed at
reaching new and existing students as well as faculty, staff and the community at large. Below are some marketing initiatives we
would look to implement with Oklahoma State University:

Before Program Launch

• Local Channels: Advertise through campus and local media channels, such as the O’Colly.
• Email: Email from the school to students, faculty and staff announcing and outlining the program for Oklahoma State
University riders.
• Housing and Residential Education: Work with housing services to let on campus residents know how to properly ride Bird
safely on campus. For the upcoming Fall semester, this would be leveraged to engage with incoming first-years and their
parents.
• Oklahoma State University- specific messaging in app and real world: Before the program begins, Bird will work in
conjunction with Oklahoma State University to craft messaging specific to Oklahoma State University users regarding parking
on and adjacent to campus. If desired, Bird will also establish physical parking zones in partnership with the university and
assist with the creation of signage.

Program Growth Phase

• Safety and Community Events: Work with campus organizations to host educational events such as scooter safety
trainings and community events such as helmet giveaways.
• Weekly and Monthly Reporting: Oklahoma State University’s Account Manager will pull together a customized dashboard
that university contacts will have access to in order to see real time reporting of how scooters are being used on campus.
• Incoming Student Packets: Work with Oklahoma State University to include educational flyers on Bird Safety on Campus in
the first-year packages sent out to new students.
• New Student Orientation Booth: Through contacts with the department of student life, set up a booth at new student
orientation and hand out safety information, helmets and swag.
• Housing and Residential Education: Continue to work with housing services to plan events, email constituent students,
and understand all avenues available and appropriate to let incoming first-years and their parents about the affordable
mobility solution that the University has provided for them in lieu of needing to buy or bring a car to campus.

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 i. Plan for OSU campus and community engagement.

We have a vision of bettering our global community and improving our local environments. At Bird, we believe that in order to act
on this vision we must nurture strong community relations and engage at the local level to implement, enhance, and promote safe
riding.

We went through many of the tactics we will employ above, but we’d love to be on campus for launch week, hosting safety events
for a number of days during launch week where we would hand out free helmets and safety informational cards, and onboard
new riders. Here we’d instruct students on how to properly and safely ride and park and even ride along with them as they Bird
for the first time.

In addition to holding regular Safety and Community Events to provide scooter safety trainings and give away free helmets,
Bird will aim to partner with organizations within OSU to continue to educate and empower students, with a focus on communities
such as Greek Life, Sustainability, and Entrepreneurship.

For a comprehensive example of how Bird engages with communities, please see below for an overview of Bird’s efforts in
Oakland.

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64
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 ii. Plan to implement safety programs.


Safety is a top priority for Bird. We place safety above growth, and are continually striving to improve safety throughout our
community. We accomplish this through both people and staff, as well as technology.

As outlined through the RFP, Bird will work closely with the university to establish rules prior to launch- governing speed as
needed, creating parking zones both in app and in the physical world, and educate the OSU on how to properly ride and park
through events, flyering, email blasts, and advertising.

Bringing these two worlds of safety and technology together, we formed the Global Safety Advisory Board, which is led by David
Strickland, the former Administrator of the National Highway Traffic Safety Administration. The board will include a dynamic mix of
safety advocates who have been active in the community, and those who have dedicated their careers to improving the lives of
citizens through public service. The Global Safety Advisory Board will create, advise, and implement global programs,
campaigns, and products to improve the safety of those riding Birds and other e-scooters. Specifically, the board will focus on
increasing the safety of people riding slow-speed electric scooters in a car-centric world as well the safety and security of
individuals who share space with these riders such as pedestrians and bicyclists.

Bird is committed to an inclusive approach to tackling the most pressing safety challenges, and developing best practices by
collaborating with government and community leaders. Our Global Safety Advisory Board will proactively engage with pedestrian
advocates, road safety groups, law enforcement, people with disabilities, and many other key stakeholders to achieve our goal of
developing the most forward-thinking mobility safety platform.

iii. Plan for public information and education to users and non-users.


As new riders encounter and engage with Bird, and as an increasing number of people at Oklahoma State University encounter
Birds, it is paramount to have a continued and steadfast focus on safety education. This program will encompass organic and
paid campaigns that span online and offline channels. Bird is happy to run media through university channels such as student
newspapers or bus shelter messaging.

Consistent reminders will help reinforce proper parking etiquette. We will send out communications in-app, through email, and on
social media to deliver important messages about how and where to safely ride and park Birds. Before any person can ride a
Bird, they must read and agree to safety rules at the time of sign-up. We are also introducing pop-up notification road block
reminding riders about the rules of the road.

Bird is committed to educating riders about safety rules and regulations at the time of sign-up and before every ride. Information
provided on Bird scooters will inform riders of how to operate the device safely and that they are required to:

• Obey all applicable Oklahoma Vehicle Code requirements

• Wear helmets
• Not ride on sidewalks
• Ride in a manner that is safe and courteous to others
• Park in appropriate locations
• Pay associated penalties for violation of any of the above

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 i. Marketing program.

The dedicated Bird Account Manager works with Oklahoma State University to craft new and ongoing programs aimed at reaching
the Oklahoma State University community. They will work with the Oklahoma State University team to create a marketing program
specific to the University's needs. This includes a commitment to helping Oklahoma State University promote the safe use of
alternative transit options, provide comprehensive online and offline rider education, and ensure that the entire community - both
riders and non-riders - are aware of how to report any issues or complaints directly to Bird.

We are committed to executing a large scale social media campaign around understanding and abiding by the rules of the road
for riders and non-riders — with a focus on educating the public that riding on sidewalks is forbidden and to notifying riders of safe
riding practices via email and the app when they enter the campus, operate a bird on campus or park on campus. Bird will also
run media campaigns across student newspapers, bus shelter messaging, and more.

Additionally, we will hold regular safety events at Oklahoma State University, and stock local businesses with marketing collateral
that is focused on educating riders on the rules of the road.

We will partner with the University to develop a highly visible public safety campaign and we look forward to continuing this
marketing partnership.

ii. Ability to achieve interoperability or integration with other modes of transportation.

Bird is an ideal “last-mile” (or miles) link to public transit, enabling people to flexibly travel to bus stops or train stations without the
need to park a car or secure a vehicle -- or wait for connecting service on the way home. By delivering people flexibly and
affordably to public transit, Bird can increase the reach of the transit network and attract new customers for whom transit was
previously less convenient.

Bird plans on creating nests near transit stops to get students, faculty and visitors where they need to go more efficiently. The
average distance of a Bird ride is 1.5 miles, the optimal distance to connect those using public transit to their final destination. For
some, the nearest public transit station is too far to walk. We want to mitigate transportation deserts and provide a means to
connect every facet of Oklahoma State University. Bird will partner with public transit agencies to promote multimodal commuting
via marketing and social media.

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• DATA:
i. Describe in detail the front and back-end technology.
a. Include date availability, specifications, and content.
ii. Scope and specifications of date available.

Bird has formal data sharing agreements enacted or pending in about half the cities in which we operate worldwide. We support
the Mobility Data Specification (MDS) API, which includes a tokenized feed of detailed trip data such as trip route, duration, and
distance, in addition to battery level and vehicle ID. We also host an open General Bikeshare Feed Specification (GBFS)
availability feed, which can allow the City to access information on all currently available vehicles.

We also support university-specific data-sharing dashboards, which include:

• Real-time aggregated, anonymized data.
• Ridership heat maps with ride start-and-end information correlated to public transit.
• Rider frequency.
• Contact information for a dedicated Government Relations representative.
• Real-time maps of all Birds, nest locations, and all active rides on campus.
• Maps of no-ride and no-park zones.

Immediately upon launch, we can provide Oklahoma State University the following: a data dashboard that provides high level
aggregate information, an open GBFS feed, and a closed MDS feed. Please note that unlike many of our major competitors, all of
our data is stored on domestic servers located here in the United States.

API
Bird’s API allows you to access in-depth, current and historical data on Bird operations on your campus. Built to the Mobility Data
Specification (MDS) standard, developed by the Los Angeles Department of Transportation, our API will help you to:

• See how people are moving around OSU: Dive deep on riders’ trip patterns to feed into your planning process
• Access detailed information on trips and vehicle operations: With both a timely and historical view of operations on your
campus
• Collect data in a standardized format: To enable collaboration with other cities and identify where Bird can complement
your mobility menu

Data Dashboard
With the university dashboard you can quickly view dynamic, anonymized and easy to digest information on Bird ridership at
Oklahoma State University. Aggregated charts and graphs will help you quickly uncover the key insights and metrics that are most
important to you.

• Understand the lifetime impact of our partnership: Access metrics on adoption, usage, and environmental impact since
launch
• Monitor current operations within your city: Inform university planning with real-time maps of vehicles and rides
• Discover usage trends: Track rider behavior over time with daily, weekly and monthly charts
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 iii. Method of tracking device utilization and availability.

All Birds are equipped with a location tracking system and a “brain” that is monitored by our highly-skilled team of engineers and
analysts. We are able to track the location, speed, temperature, heading, odometer, battery charge, vehicle faults and status (in-
ride, ready-to-ride, damaged, etc.) of any vehicle in our fleet. Using our GPS and bluetooth tracking technology, we are able to
identify where Birds are at any given point in time. With this technology, we are able to instruct our Chargers and Mechanics on
where to capture Birds for maintenance and repair each evening.

All Bird scooters have unique identifier codes placed on the vehicle. This allows anybody to identify the specific vehicle, if
necessary. Furthermore, Bird scooters are GPS tracked so our team can respond to vehicles that require relocation or service
quickly and accurately.

Additionally, Bird's customized dashboard, lets university officials log-in and track all Birds at any given time, allowing Bird to work
closely with the University and continually monitor service. Each Bird scooter has a unique serial number printed at the top of the
vehicle that University officials are able to verify at any time. The Bird dashboard, a rich visual interface, shows exactly the
number of vehicles deployed every day along with data about vehicle usage.

iv. Method of making data available to OSU Parking Services

a. Including components/details of a data dashboard.

Through our customized Oklahoma State University data-sharing dashboard, we will provide:


• Real-time information on the entire Oklahoma State University fleet including:

- Point location
- Vehicle ID number
- Type of vehicle
• Real-time data provided via API
- Anonymized data for each trip record using the Mobility Data Specification standard
- Device availability data for oversight of parking compliance and device distribution by minutes. Availability data may be
made public.
• Maintenance activities, reported safety issues and collisions including:
- Vehicle ID number
- Total Number of Safety Issues Reported
- Total Number of Collisions Reported

Additionally, we will work closely with Oklahoma State University to provide any additional data to help better understand
commuter patterns, improve mobility throughout the University across all modes, and pinpoint important infrastructure investment
locations.

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b. Include screenshots, and provide examples of any similar monthly reports.

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 c. Plan for monitoring system effectiveness and customer satisfaction.

Our mission is to provide safe, reliable, and environmentally friendly last-mile transportation that reduces the number of cars on
the road. To do this effectively requires a world-class operations team, rich and accurate dynamic data, and a collaborative
partnership with University planners and officials who can help apply the data gathered in a way that will benefit the community.
Through the pilot program, we will create a system that monitors the effectiveness of Bird as it relates to mobility, customer
satisfaction of the experience, and an assessment of the overall relationship with the University.

To measure the effectiveness of Bird, the government technology and Bird community managers will partner with the University to
review and evaluate key data points on a regular basis. Together they will look at key metrics, including but not limited to, vehicle
utilization, reliability, miles traveled, and where and when consumers were taking Birds.

Bird is committed to providing a superior customer experience, and we will monitor and respond to comments and feedback
posted on social media, Nextdoor, in-app, individual ride reviews and will look to conduct ad hoc customer surveys. These inputs
will be used to provide an enhanced rider and overall community experience. We will look to run similar feedback programs with
our Chargers and Mechanics.

And because deep partnerships with the University are key to the pilot program’s overall success, we will also look to conduct
quarterly “scorecard” discussions where representatives from Bird and the University will meet to transparently discuss and share
feedback about each other as it relates to the progress and health of the overall program.

• ADDITIONAL SERVICE AREA:

I. Describe your plan (if applicable) to provide access off campus
a. What is your plan for units leaving campus, traveling into other parts of the city?

Bird is operating under a Temporary Operating Agreement (TOA) in Stillwater. We recognize that vehicles may be
ridden from OSU campus to other parts of Stillwater and vice versa. Bird rebalances vehicles daily to provide access
to vehicles in areas near campus and control distribution.
b. How will you work with the City of Stillwater for compliance?

We will continue to operate under the terms of the Stillwater TOA and to communicate with City of Stillwater to
resolve any issues that should arise.
c. City permits, access, etc., provide details?

The agreement term extends through February 2019 at which point Bird intends to renew our agreement (or apply for
a permit, if applicable). We also have a Certificate of Insurance for the City of Stillwater.

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Appendix 1: RFP Requirements
Requirements

A. Each supplier operator, including its owners, officers, managers, employees, agents, contractors and volunteers, is
responsible for complying with all applicable state, local, and OSU laws and regulations.

Bird will ensure that all owners, officers, managers, employees, agents, contractors and volunteers comply with all applicable
state, local, and OSU laws and regulations.

B. Permits; each supplier operator may be required to obtain and maintain required OSU permits. The required permits
may be obtained prior to commencing operations, if required.
i. Permits may or may not be required based upon the proposer’s submitted detailed plan and revenue sharing to
OSU provided in the proposal.
ii. Current permit fees are $236 per unit payable annually if required.

Bird has proposed $1/unit/day for vehicles placed on campus. Bird will work with OSU to mutually agree on permitting fees that
work for Bird and for Oklahoma State University.

C. Insurance; each supplier operator agrees that, at no cost or expense to OSU, at all times during the Operator’s
participation in the program, the supplier operator will maintain the insurance coverage set forth in this program.
i. Per the RFP Terms and Conditions, section A.27.2 the minimum coverages are set forth:
ii. Minimum coverages will include: Business Liability $1,000,000. Automotive Liability $1,000,000. Workers
Compensation coverage as required by the State of Oklahoma. Other levels of coverage may be required or
approved by the Chief Procurement Officer.
iii. The Certificate of Coverage will be made to: Board of Regents for the Oklahoma Agricultural and Mechanical
Colleges, 1224 N. Boomer Road, Stillwater, OK 74078 unless otherwise specified.
iv. The minimum coverages listed above are required to be in force through the duration of the contract.
v. Supplier operator shall notify OSU 30 days prior to any change in coverage.
vi. It is the responsibility of the supplier operator to provide OSU with current certificates of coverage.

Bird will maintain the required insurance coverage.

D. Indemnification; each operator must indemnify OSU as set forth in this program.

Bird will indemnify OSU as set forth in this program.

E. User Release; each operator must require users to execute a release of all claims against OSU consistent with the
requirements set forth.

Bird will require users to execute a release of all claims against OSU consistent with the requirements set forth.

F. Compliance Liaison; the operator must identify a liaison for both regular business hours and after hours prior to the
issuance of a permit (if permits are required).

Bird will identify a liaison for both regular business hours and after hours prior to issuance of a permit.

G. Equipment color scheme; must be pre-approve by OSU Parking Services before arriving on campus.

Bird will work with OSU Parking Services to deliver a color scheme that works for OSU.

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Appendix 2: Certificate of Insurance

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Thank you

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