Colegio San Agustin

PAASCU Accredited Level II

Senior High School Department
Southwoods Interchange, Brgy. San Francisco, 4024 Biñan City, Laguna, Philippines
Tel. No. (+63 2) 478-0167 local 7-100 ▪ Fax No. (+63 2) 478-0180

COURSE OUTLINE
Entrepreneurship
Academic Year 2018-2019

GRADE : 12 SEMESTER : Second

COURSE CODE : Entrep NO. OF HOURS PER SEM : 80
COURSE DESCRIPTION: This course aims to provide the learners with the basic
entrepreneurial concepts and principles notwithstanding the academic track being
pursued. Also, it aims to develop within the learner a desire to become a dynamic and
successful entrepreneur.

I. Core Concepts of Entrepreneurship

1. Understanding Entrepreneurship
1.1 Defining Key Terms
1.2 Salient Features of Entrepreneurship
1.3 Theories on Entrepreneurship
1.4 Entrepreneurship and Ordinary Small Business Activity
1.5 Misconceptions on Entrepreneurship
1.6 Importance of Entrepreneurship
1.7 Sources of Entrepreneurial Idea

2. Entrepreneurial Character Traits, Skills, and Competencies

2.1 Character Traits Common to Successful Entrepreneurs
2.2 Skills and Core Competencies in Entrepreneurship

II. Preliminary Activities of Entrepreneurial Venture Creation

3. The Environment of the Entrepreneurial Venture

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 3.1 The Physical Environment
3.2 The Societal Environment
3.3 The Industry Environment
3.4 Environmental Scanning: Industry Analysis
3.5 Nature and Type of Environmental Venture

4. Market Identification
4.1 Market Segmentation
4.2 Market Targeting
4.3 Market Positioning

5. Consumer Marketing Strategies

5.1 Consumer Buying Behavior
5.2 Entrepreneurial Research on Consumer Buying Behavior
5.3 The Marketing Mix
5.4 The Concept of Needs, Wants, and Branding

III. Entrepreneurial Venture Exploitation

6. Business Plan
6.1 Introduction to Business Plan Preparation
6.2 Executive Summary, Environment Analysis, and Business Description
6.3 Organization Plan, Production Plan, and Operation Plan
6.4 Marketing Plan and Financial Plan

7. Simple Bookkeeping and Financial Statements

7.1 Simple Bookkeeping
7.2 Income Statement
7.3 Balance Sheet

8. Simple Financial Statement Ratio Analysis

8.1 Profitability Ratios
8.2 Liquidity Ratios
8.3 Solvency Ratios

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 IV. Entrepreneurial Application by Opening a Small Business

9. Completion of the Initial Business Requirements

10. Preparation of the Physical Structure of the Business

11. Handling of Daily Business Transaction

12. Submission of Final Requirements

PREPARED:
Ms. Mary Antonette B. Puspus
Entrepreneurship Teacher

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