Retail Dive Mediakit

A F R E S H A P P R OAC H TO B 2 B M E D I A
MEDIA KIT | 2019
P 202.331.2480
E advertising@IndustryDive.com
MEDIA KIT | 2019
www.IndustryDive.com
ABOUT US: OVERVIEW
A NEW LEADER IN B2B MEDIA Today’s business leaders need to keep

up with the latest industry trends and
developments no matter where they are.
Industry Dive is the only B2B publisher

optimizing its products for all devices –
delivering news, analysis and tools in a
format that makes it easy to stay informed.
We also help digital marketers with their

industry campaigns, providing access to our
audience through e-newsletters, websites,
apps and online communities. Our team
helps create thought leadership pieces that
drive results and longer-term plans that
provide consistent audience exposure.
THE DIVE DIFFERENCE
Mobile-optimized Demonstrated ROI

products and placements approach for busy execs on each marketing campaign
MEDIA KIT | 2019
ABOUT US: Target specific industries or reach our

AUDIENCES entire audience of 3,800,000+ executives.
AUDIENCE DESCRIPTION MONTHLY REACH
Executives in 16 vertical markets 3,8 00,000+
BioPharma Dive Biotech & pharmaceutical execs 184,000
CIO Dive Information technology executives 72,000
Construction Dive Senior executives in the construction industry 241,000
Education Dive Senior admins in education 229,000
Food Dive Execs in the food and beverage space 216,000
Grocery Dive Grocery executives and decision makers 65,000
Healthcare Dive Hospital admins and healthcare execs 189,000
HR Dive HR & workforce management executives 229,000
Marketing Dive Digital marketers & brand managers 190,000
MedTech Dive Medical device and diagnostic execs 16,000
Mobile Marketer Marketers, publishers and mobile app leaders 135,000
Restaurant Dive Restaurant and dining execs 9,000
Retail Dive Executives at major retail establishments 599,000
Smart Cities Dive Municipal leaders, policy makers & sustainability directors 117,000
Social Media Today Social media, communications & marketing execs 721 ,000
Supply Chain Dive Senior executives in supply chain, logistics & fulfillment 177,000
Utility Dive Senior executives in the utility industry 344,000
Waste Dive Leaders in solid waste & recycling 69,000

MEDIA KIT | 2019
ABOUT US: TYPES OF CONTENT
EDITORIAL CONTENT CUSTOM BRANDED CONTENT
Our team of seasoned B2B journalists cover Our Brand Studio collaborates with clients to
the stories that move the industry. Readers develop custom content that leverages our
come to us for: industry expertise. Readers come to us for:
• News briefs that save them time and make • Access to insight from industry experts
them smarter • Awareness of potential solutions to their
• Insight on the trends that impact their challenges
market • Data that sheds light on topics aligned with
• Boots on the ground reporting from industry their business
events and conferences
MEDIA
MEDIAKIT
KIT| |2014
2017
2019
www.RetailDive.com
www.ConstructionDive.com www.IndustryDive.com
OVERVIEW
RETAIL DIVE
“
TOPICS P U B L I C AT I O N S
“We’ve found that Retail Dive is our best option
for qualified top of the funnel leads.”
Retail tech Retail Dive
– Marketing Manager, Pluris Marketing In-store operations Retail Dive: Marketing
Online retail Retail Dive: Mobile
Commerce
Mobile transactions
Retail Dive: Tech
E-commerce
Marketing
R E TA I L D I V E A U D I E N C E B Y T H E N U M B E R S
235K 364K
subscribers to unique monthly
51%
are director
69
out of 77 Fortune
email newsletters visitors levels or above 1000 retailers read
Retail Dive
MEDIA KIT | 2019 Lorem ipsum
VALUE OF INTEGRATED CAMPAIGNS

Integrated campaigns reach a mix of our web visitors, daily newsletter subscribers, weekly
newsletter subscribers, and LinkedIn Group members. They feature consistent exposure using
multiple Dive products, which helps you:
1 Stay top-of-mind
2 Engage readers on their

preferred medium
3 Maximize reach
4 Deepen relationships
MEDIA KIT | 2019
We are an award-winning client-centric studio. We

develop and produce insightful custom content for our How outage prediction models help utilities get
clients by connecting brands to our industry cultures

– audience, trends, shows, subject matter experts –
capturing interest that drives results. A UTILITY DIVE PLAYBOOK
Your message. Our audience.

• Playbooks • Blog Posts
• Webinars • Case Studies
A HOLISTIC APPROACH TO
• Promoted Stories • Podcasts
• Pulse Surveys • Custom Projects
A BIOPHARMA DIVE PLAYBOOK
“The custom content we did with Brand Studio was exactly what my client was looking for. The team was attentive to our needs, added strategic
value as a media partner, and seamlessly managed all the moving parts. The end result was high quality, well-promoted content. I'll be working
with them again!"
– Media Manager, Harmelin Media

MEDIA KIT | 2019
mobile
web web
DIVE WEB CHANNEL

Reach industry decision makers while they’re engaging with the news that impacts them.
NATIVE/WEB DISPLAY PRESTITIAL

Text-based native ads increase engagement with a High impact web display placement that appears upon
clear call to action, and premier leaderboard banners arrival to the site. Grabs the reader’s attention and
(970x90) elevate your message. drives direct response.
MEDIA KIT | 2019
email
DIVE DAILY NEWSLETTER CHANNEL

Email subscribers get daily news and trend analysis in their email inboxes.
Reach a wide audience of decision-makers & influencers through:
DAILY NEWSLETTER SPONSORSHIP FEATURED RESOURCES SPONSORSHIP

Your logo and message at the top of the Your message and content embedded in Your content as a sponsored text listing in
email newsletter every day (Mon-Sat). our newsletter every day (Mon-Sat). Builds our Top News section. Appears alongside
Builds brand awareness through repeat brand awareness through repeat exposure our articles/coverage, perfect for establishing
exposure and drives clicks over the week. and drives clicks over the week. thought leadership. Includes 2 insertions.
email
DIVE EMAIL CHANNEL

Email subscribers get daily news and trend analysis in their email inboxes.
Reach a wide audience of decision-makers & influencers through:
EMAIL BLAST
Dedicated HTML email where you control the content
and subject line. Drives direct response and content
downloads.
email
DIVE WEEKLY NEWSLETTER CHANNEL

Weekly email subscribers get in-depth coverage on specific topics once
per week. Reach these targeted readers through:
WEEKLY PUBLICATION TAKEOVER

Reaches subscribers with sponsorship of the weekly
newsletter and a dedicated email blast. Targeted
exposure increases engagement and drives relevant
MEDIA KIT | 2019
mobile
web web email
DOWNLOADABLE CONTENT PROMOTION
CONTENT SYNDICATION PACKAGE:
• Reach multiple audiences and drive leads

with a month-long campaign.
• Program includes web display, placements

in the daily newsletter, a sponsored spot in
the Dive Library, and co-registration.
• Our team builds a responsive landing page

and collects and delivers all leads to you.
MEDIA KIT | 2019 rem ipsum
mobile
web web email
EVENT PROMOTION
EVENT SYNDICATION PACKAGE:
• Drive interest and engagement with your

conference or tradeshow by reaching our
readers through multiple channels
• Month-long repeat exposure means your

show will remain top of mind for our
readers
• Program includes native web display

impressions, featured listing in our Events
section, week-long integrated newsletter
sponsorship, and a week-long event listing
in the newsletter
MEDIA KIT | 2019
mobile
web web email
EDITORIAL ALIGNMENT
SPOTLIGHT ISSUE:
• Exclusive sponsorship of an editorial issue

that covers a topic important to our readers.
Promoting your content alongside our editorial
insight positions you as a thought leader and
drives topic-relevant leads.
• You own the topic for a month across our digital

channels.
• Please ask about available Spotlight topics.

MEDIA KIT | 2019
mobile
web web email social
SPONSORED NATIVE ARTICLES
PROMOTED STORY PACKAGE:
• Three sponsored articles promoted

across email, web, and social channels to
maximize exposure to your message.
• Promoted Stories educate the audience by

letting you share your expertise on timely
industry topics.
• You can write them, or our Brand Studio

can write them for you.
MEDIA KIT | 2019
mobile
web web email social
TRADE SHOW PRESENCE PROMOTION
EXHIBITOR PROFILE CONFERENCE SPOTLIGHT

Sponsored article that highlights your presence at an Opportunity to align your brand with editorial coverage from
industry trade show. Drives warmer lead interactions a key industry conference or trade show. Includes a special
at the event and positions you as a thought leader. sponsored issue of the newsletter and web display on confer-
ence content on our site. Ask about available Conferences.
MEDIA KIT | 2019
WHAT’S NEXT…
We craft personalized campaigns that cater

to your needs. Work with us to:
1 Identify audiences and programs that best

serve your goals.
2 Leverage our expertise to build an integrated

campaign that maximizes ROI.
3 Claim prime availability that aligns with your

key initiatives.
Talk to us about putting together a proposal:

202.331.2480 Advertising@IndustryDive.com
MEDIA KIT | 2019
www.RetailDive.com www.IndustryDive.com
Rate Card
PRICING 2019 Reach
impressions or Cost
RETAIL Ad Unit emails sent per unit
Retail Dive Email Blast 100,000 $12,500

Retail Dive Newsletter Sponsorship (6x) 100,000 $12,500
Retail Dive: Marketing Weekly Takeover (2x) 56,000 $9,500
CONTACT
Email Retail Dive: Mobile Commerce Weekly Takeover (2x) 46,000 $8,000
202.331.2480 Retail Dive: Tech Weekly Takeover (2x) 33,000 $7,000
Advertising@IndustryDive.com Retail Dive In-Line Newsletter Placement (2x) 100,000 $6,000/$3,250
Retail Dive Featured Resources Sponsorship (6x) 100,000 $6,500
Website Display Placements 1,670,000 $60 CPM

Web
Prestitial 300,000 $175 CPM
Content Syndication Package 420,000 $11,000
Event Syndication Package 610,000 $6,000
Multi- Retail Dive Spotlight Issue 100,000 $14,000

Channel
Promoted Story Package (Series of 3) 600,000 $12,000
Exhibitor Profile 200,000 $5,000
Retail Dive Conference Spotlight Issue 100,000 $12,000
MEDIA KIT | 2019
Rate Card
PRICING 2019
BRAND STUDIO Ad Unit Leads Price
Podcast (Series of 5) $47,500
Podcast (Series of 3) $30,000
CONTACT Thought Blog Post (Series of 12) $30,000

Leadership
Blog Post (Series of 6) $18,000
202.331.2480
Promoted Story Package (Series of 3) $18,000
Advertising@IndustryDive.com
Pulse Survey* $12,500
Playbook 250 $20,000

Webinar (Dive-Driven) 250 $23,500
Lead
Guarantee Webinar (Dive-Driven) 200 $21,500
Webinar (Dive-Driven) 150 $18,500
Webinar (Client-Driven) 225 $21,500
audience and then promote the results in the content format of your choice.

Retail Dive Mediakit

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A F R E S H A P P R OAC H TO B 2 B M E D I A

MEDIA KIT | 2019

ABOUT US: OVERVIEW

A NEW LEADER IN B2B MEDIA Today’s business leaders need to keep

Industry Dive is the only B2B publisher

We also help digital marketers with their

THE DIVE DIFFERENCE

Mobile-optimized Demonstrated ROI

ABOUT US: Target specific industries or reach our

Executives in 16 vertical markets 3,8 00,000+

BioPharma Dive Biotech & pharmaceutical execs 184,000

CIO Dive Information technology executives 72,000

Construction Dive Senior executives in the construction industry 241,000

Education Dive Senior admins in education 229,000

Food Dive Execs in the food and beverage space 216,000

Grocery Dive Grocery executives and decision makers 65,000

Healthcare Dive Hospital admins and healthcare execs 189,000

HR Dive HR & workforce management executives 229,000

Marketing Dive Digital marketers & brand managers 190,000

MedTech Dive Medical device and diagnostic execs 16,000

Mobile Marketer Marketers, publishers and mobile app leaders 135,000

Restaurant Dive Restaurant and dining execs 9,000

Retail Dive Executives at major retail establishments 599,000

Utility Dive Senior executives in the utility industry 344,000

Waste Dive Leaders in solid waste & recycling 69,000

ABOUT US: TYPES OF CONTENT

EDITORIAL CONTENT CUSTOM BRANDED CONTENT

VALUE OF INTEGRATED CAMPAIGNS

2 Engage readers on their

We are an award-winning client-centric studio. We

clients by connecting brands to our industry cultures

Your message. Our audience.

– Media Manager, Harmelin Media

DIVE WEB CHANNEL

NATIVE/WEB DISPLAY PRESTITIAL

DIVE DAILY NEWSLETTER CHANNEL

DAILY NEWSLETTER SPONSORSHIP FEATURED RESOURCES SPONSORSHIP

DIVE EMAIL CHANNEL

DIVE WEEKLY NEWSLETTER CHANNEL

WEEKLY PUBLICATION TAKEOVER

DOWNLOADABLE CONTENT PROMOTION

CONTENT SYNDICATION PACKAGE:

• Reach multiple audiences and drive leads

• Program includes web display, placements

• Our team builds a responsive landing page

EVENT SYNDICATION PACKAGE:

• Drive interest and engagement with your

• Month-long repeat exposure means your

• Program includes native web display

• Exclusive sponsorship of an editorial issue

• You own the topic for a month across our digital

• Please ask about available Spotlight topics.

SPONSORED NATIVE ARTICLES

PROMOTED STORY PACKAGE:

• Three sponsored articles promoted

• Promoted Stories educate the audience by

• You can write them, or our Brand Studio

TRADE SHOW PRESENCE PROMOTION

EXHIBITOR PROFILE CONFERENCE SPOTLIGHT

We craft personalized campaigns that cater

1 Identify audiences and programs that best

2 Leverage our expertise to build an integrated

3 Claim prime availability that aligns with your

Talk to us about putting together a proposal: