Answer the following questions:

1. What is Marketing Research? List down the scope of Marketing Research.

2. Define Marketing Research List out the various steps involved in the Marketing Research Process
3. Why should you conduct Marketing Research?
4. Differentiate between basic research and applied research.
5. 6. What is the difference between problem-solving research and problem oriented
research?
7. Give an example of situations where you will use exploratory research.
8. Enumerate the differences between primary and secondary marketing
research.
9. Give examples of Qualitative and Quantitative Marketing Research.
10. Is there any difference between Market Research and Marketing
Research? Explain
1..
2. It is very important to define the research problem, explain.
3. Define research designs and explain types of research designs.
4. What are the types of data sources?
5. Enumerate the methods available for data collection
6. Is it important to determine the sample size? Explain.
7. How will you analyze the data collected from the research?
8. How will you prepare a research report?
9. The various steps in the Marketing Research Process are inter-related.
Explain.
10. Does the Market Research Process serve as a framework for finding
solution to the research problem at hand? Evaluate critically.
10. Are more than one research designs used to find a solution to a problem?
Critically evaluate the same.
1. What is a Research Design? Classify the Research Designs and define each of them.2.
3. ‘Exploring helps in knowledge growth’. Explain with relevance to
Exploratory Research design.
4. ‘Conclusive research helps in drawing conclusions’. Explain.
5. What is descriptive Research? Classify and explain the same.
6. What are cross-sectional and longitudinal studies? Explain.
7. What is causal research? Explain the causal research methods.
8. What is Time series design? When is it used?
9. A good Research design is essential for solving a research problem.
Explain.
1. Tabulate the difference between Primary and Secondary data.
2. Sum up the advantages of secondary data.
3. Does secondary data have some disadvantages? Explain.
4. Give a brief description about the internal sources of secondary
information.
5. List out some of the sources of secondary data known to you.
6. What is primary data? How is it collected?
7. Explain the methods of observation used to collect primary data.
8. Describe the various steps involved in the development of a
questionnaire.
9. Enumerate and tabulate the differences between open and closed
questions.
10. Give the advantages and disadvantages of open and closed questions.
1.
2. Define MIS ? How is a MIS beneficial to a Manager?
according to various authors.
3. How is a MIS beneficial to a Manager? What is the difference between Marketing Research and
Marketing Information System?
4. What are the components of an effective MIS? Explain.
5. What are the types of decision making facilitated by MIS?
1. What are the qualities of a good research instrument?
2. Enumerate the different methods of data collection.
3. Explain the merits and limitations of using secondary data.
4. What precautions would you take while using the data from secondary
sources?
5. Explain the various sources of primary data.
6. What is observation? Explain the role of observer in the process of
observation.
7. Examine the merits and limitations of the observation method.
8. Explain different methods of conducting interviews.
9. How does the case study method differ from the survey method? analyse
the merits and limitations of case study method in marketing research
10. What are the guidelines in the construction of questionnaire? Explain.
11. What is field operations? Explain the cautions to be taken by the
researcher in field operations.
12. What is data processing? Explain the various functions of data
processing.
13. Explain the importance of data editing in marketing research.
14. Explain the main sources of error in field operations.
15. “its is never safe to take published statistics at their face value without
knowing their meaning and limitations”. Elucidate this statement by
enumerating and explaining the various points which you would consider
before using any published data. Illustrate your answer by examples
wherever possible.
1. What are the measures of central tendency?
2. What is a mean? Explain the various forms of mean.
3. What are the characteristics of the median?
4. What are the characteristics of the mode?
5. What are the measures of the central tendency?
6. Explain standard deviation.
7. How you measure variance?
8. How are the measures of central tendency different from the measures of
dispersion?
10. How will you test the hypothesis of a population proportion?
1. What is a hypothesis? Explain.
2. Differentiate between Null hypothesis and alternative hypothesis.
3. What are the steps involved in testing a hypothesis?
4. Is hypothesis testing useful in marketing decision making?
5. What are Type I error and Type II errors?
6. Explain the relationship between Type I and Type II errors.
7. What are one-tailed and two-tailed tests?
8. What are the other considerations to be made while testing the null
hypothesis?
9. How will you test the sample mean from a single population?
1) What is a chi-square test? What are the uses of the same?
2) What is correlation analysis?
3) What is regression analysis?
4) What is the difference between correlation and regression analysis?
5) What are scatter diagrams? What do they depict?
1. What is multivariate analysis? Explain.
2. Briefly explain the methods of multivariate analysis.
3. Explain variance of analysis. Write a note on the different types.
4. What is multiple regression analysis?
5. What is discriminant analysis? How is it useful in Marketing?
6. What are the steps involved in the application of conjoint analysis?
7. What are the limitations and uses of factor analysis?
8. What is cluster analysis? What are the steps involved in cluster
analysis?
9. What is Multi-dimensional scaling? Where is it used?
10. How do you choose a method for analysis?