Please join us for  

“Agriculture: A Growing Story”  
Symposium and  
National Farm‐City® Week  
Kick‐Off Luncheon 

November 18, 2010 
Lancaster Host Resort 
2300 Lincoln Highway East (Route 30), Lancaster, PA 17602 
“Today, the chances of incorrect information on agricultural issues being mistakenly passed to the 
general public are not only a possibility – it is a reality that has caused serious financial damage and hard‐
ship to farmers, ranchers and others within the industry,” says Al Pell, noted national agricultural broad‐
caster and chairman of the National Farm‐City Council.    
“The goal of this Symposium is to consider tools with which local, state and national agricultural 
leaders and organizations can use to assure that the information obtained by the media is from reliable 
and credible sources.  With a successful merging of efforts with the urban media, we can more confidently 
be assured that accuracy will be paramount in communicating this growing story of agriculture.”    
10:00 a.m.—10:30 a.m.   Registration: Continental breakfast available. 
 
10:30 a.m. — 12:00 p.m.  Symposium: The nationally syndicated radio show AgriTalk will broadcast live from    
      the Farm‐City Symposium at Lancaster Host Resort. Host Mike Adams will moderate a    
      lively discussion on the depiction of agriculture in the media in “Agriculture: A Growing Story.” 
       
      Panelists include: 
      Traditional media: Charlene Shupp Espenshade, Special Editor at Lancaster Newspapers and  
      former employee of PA Secretary of Agriculture. 
 
      Social media: Chuck Zimmerman, social media expert and AgChat Foundation Board member.  
      Chuck is president of ZimmComm New Media, parent company of several online agricultural  
      publications, including Agwired.com. 
 
      Agriculture producer: Chris Pierce, general manager at Heritage Poultry Management in Lititz, Pa., and 
      an egg industry spokesperson. 
 
      Consumer activist: Jean Menapace, retired attorney, educator and former food activist and 
      Founder of HARP  (Housewives Against Higher Prices).  
 
12:30 p.m. — 2:30 p.m.  National Farm‐City Week Kick‐Off Luncheon: Anne Shannon, news anchor at Central  
      Pennsylvania  NBC affiliate WGAL‐TV, has been invited to be the keynote speaker.  

Tickets:  $50               Special Student Rate: $25 
Includes continental breakfast, attendance at Symposium and buffet lunch. 

To register for this event, please call 877‐611‐8161 
 or contact@farmcity.org no later than November 11, 2010. 

www.farmcity.org 
 2010 National Farm-City® Week Symposium and Kick-Off Luncheon
Sponsorship & Ticket Form

Company/Organization: _______________________________________________________________________________

Contact Name: ______________________________________________________________________________________

Address: ___________________________________________________________________________________________

Phone: _________________________ Fax: _______________________ E-mail: ______________________________

Symposium & Luncheon Tickets

______ @ $50 each = ________
_____ table(s) of 8 @ $400 each =___________
______ student tickets @ $25 each=____________

Sustaining Donors
Donors will be listed in program materials and on the National Farm-City Council website.

_____ Sustaining Donor - $5,000

____ Supporting Donor - $2,500
_____ Contributing Donor - $1,000

Symposium Sponsors
Symposium sponsors will be listed in symposium and luncheon program.

_____ Gold ($501 - $999)

_____ Silver ($251 - $500)
_____ Bronze ($250)

Please make checks payable to National Farm-City Council, Inc.

Please respond by November 11, 2010 to:

National Farm-City Council, Inc.

P.O. Box 6825
Reading, PA 19610

For more information, contact 877-611-8161 or contact@farmcity.org

The National Farm-City Council, Inc. is classified as a 501(c)(3) charitable organization by the Internal Revenue Service.