Kira Harper 12/14/18

NAME DATE

Project 10 Planning Form

Radio Commercial Script
Using the Radio to Promote Your Restaurant

Instructions
Complete this form to help you organize the information that you will use in the radio commercial script for your restaurant.

1. Using the Internet and/or listening to the radio, research different types and styles of restaurant radio commercials. In the
space provided below, note some of the things you learned:

Type of information provided in the Delivery style (serious, humorous,

Sounds or music used
commercial musical, etc.)

Exciting Guitar
Example 1 specials for that week

Example 2 Fun Some kind of country sound

an event going on at the restaurant

Example 3 Loud and presenting Loud country music that

the grand opening
fades

2. Who is the target audience for your restaurant’s commercial?

Anyone around the area and people that like steakhouses

3. What is the name of the celebrity you have chosen to read your commercial?

Miranda Lambert

4. What types of sound and music will be used?

Any type of country music or sounds

5. Complete the table on page 2 by filling in the information for the Cues, Output, and Time in Seconds. For the Cues column,

©2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE.

include cues or reminders of what happens and when, such as when a sound effect, music, or speaking part should begin.
For the Output column, include what the listener will actually hear. For the Time in Seconds column, include how many
seconds each cue will last. Rehearse your script and time yourself to make sure it will fill the 30-second time requirement for
the commercial.

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NAME DATE

Project 10 Planning Form

Radio Commercial Script
Using the Radio to Promote Your Restaurant

Cues Output Time in Seconds

(What is happening) (What the listener will hear) (How long each
cue will last)

Sound Effect Country sound playing loudly 3

Music guitar
3

3
Miranda Lambert Ya'll better be ready for the best steakhouse ever!

Are you ready for the best steak in Texas?  Then you better head on down
Miranda Lambert to The Branding Iron Steakhouse for their grand opening! Folks from all
15
over will be invited for some good food and fun! There will be free desserts
with every meal and half price drinks what is better than that! The first 200
people will also get a free Branding Iron t shirt.

©2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE.

3

Sound Effect country sound playing loudly

3
Music guitar

Total time in seconds: 30

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