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INTRODUCTION:

Definition:
Theobald (1994) suggested that etymologically, the word "tour" is derived from the Latin
'tornare' and the Greek 'tornos,' meaning 'a lathe or circle; the movement around a central point
or axis.' This meaning changed in modern English to represent 'one's turn.' The suffix -ism is
defined as 'an action or process; typical behavior or quality' whereas the suffix -ist denotes one
that performs a given action. When the word tour and the suffixes -ism and -ist are combined,
they suggest the action of movement around a circle. One can argue that a circle represents a
starting point, which ultimately returns back to its beginning. Therefore, like a circle, a tour
represents a journey that is a round trip, i.e., the act of leaving and then returning to the original
starting point, and therefore, one who takes such a journey can be called a tourist.

Tourism
Tourism is the largest service industry in India, with a contribution of 6.23% to the national
GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual
foreign tourist arrivals and 562 million domestic tourism visits.[1] The tourism industry in India
generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by
2018 at a 9.4% annual growth rate.[2] The Ministry of Tourism is the nodal agency for the
development and promotion of tourism in India and maintains the "Incredible India" campaign.

According to World Travel and Tourism Council, India is and will be a tourism hotspot from
2009-2018,[3] having the highest 10-year growth potential.[4] The Travel & Tourism
Competitiveness Report 2007 ranked tourism in India 6th in terms of price competitiveness and
39th in terms of safety and security.[5] Despite short- and medium-term setbacks, such as shortage
of hotel rooms,[6] tourism revenues are expected to surge by 42% from 2007 to 2017.[7]

India has a growing medical tourism sector. The Commonwealth Games in Delhi are expected to
significantly boost tourism in India.

Tourism has emerged as an instrument for employment generation, poverty alleviation and
sustainable human development. During 2003-2004, direct employment in the tourism sector
was estimated to be 21.54 million. Tourism also promotes national integration and international
understanding and gives support to local handicrafts and cultural activities.

Tourism in India has grown substantially over the last three decades. Foreign tourist arrivals in
India recorded an increase of 13.2 per cent during the year 2005 as compared to the year 2004.
India's share in the world tourism market during the year 2005 was 0.49 per cent, as against 0.44
per cent in 2004. Foreign exchange earnings during the year 2005 were Rs. 25172 crores as
against Rs. 21828 crores in 2004.

Domestic tourism plays a vital role in achieving the national objectives of promoting social and
cultural cohesion and national integration. Its contribution to generation of employment is very
high. With the increase in income levels and emergence of a powerful middle class, the potential
for domestic tourism has grown substantially during the last few years. During the year 2004,
about 366 million domestic tourist visits were made and for the year 2005 it was estimated at 382
million visits.

Promotion is the same as channels of distribution. is one of the four elements of marketing mix.
An organization or set of organizations (go-betweens) involved in the process of making a
product or service available for use or consumption by a consumer or business user.

• Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet,
Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an
advertising agency to place the ad

Below the line promotion: All other promotion. Much of this is intended to be subtle enough for
the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement,
endorsements, sales promotion, merchandising, direct mail, personal selling, public relations,
trade shows

The specification of these four variables creates a promotional mix or promotional plan. A
promotional mix specifies how much attention to pay to each of the four subcategories, and how
much money to budget for each. A promotional plan can have a wide range of objectives,
including: sales increases, new product acceptance, creation of brand equity, positioning,
competitive retaliations, or creation of a corporate image.

There are four main aspects of a promotional mix.[1] These are:

• Advertising - Any paid presentation and promotion of ideas, goods, or services by an

identified sponsor. Examples: Print ads, radio, television, billboard, direct mail,
brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages,
banner ads, and emails.
• Personal Selling - A process of helping and persuading one or more prospects to
purchase a good or service or to act on any idea through the use of an oral presentation.
Examples: Sales presentations, sales meetings, sales training and incentive programs for
intermediary salespeople, samples, and telemarketing. Can be face-to-face or via
telephone.
• Sales promotion - Media and non-media marketing communication are employed for a
pre-determined, limited time to increase consumer demand, stimulate market demand or
improve product availability. Examples: Coupons, sweepstakes, contests, product
samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and
exhibitions.
• Public relations - Paid intimate stimulation of supply for a product, service, or business
unit by planting significant news about it or a favorable presentation of it in the media.
Examples: Newspaper and magazine articles/reports, TVs and radio presentations,
charitable contributions, speeches, issue advertising, and seminars.
• Corporate image - The Image of an organization is a crucial point in marketing. If the
reputation of a company is bad, consumers are not less willing to buy a product from this
company as they would have been, if the company had a good image.
• Direct Marketing is often listed as a the fifth part of the marketing mix.
• Exhibitions - are try-outs. You make your product, and let potential buyers try the
product, this way, you know directly what people see in your product. The downside,
your competitor can see exactly what you are doing.

NEED FOR THE STUDY

Tourism is the emerging as the fastest growing industry all over the world with the
potential to generate one of the highest returns on investments and providing large employment
opportunities.

Tourism is an immense activity and it needs to be constantly modified and developed by

the government in order to enhance the proper running of the industry. Hyderabad is already an
I.T oriented place and is making further steps in augmenting more standards in that field.

Tourism marketing actions have to be methodical and synchronized efforts needed to be

expanded by National Tourist Association and for tourist endeavors of global, national and
locally to optimize the pleasure of tourists (individual and groups) in vision of continuous
tourism development. The tourism marketing should be developed into a method of generating a
product (or) service which is of definite (or) potential demand .
NEED FOR THE STUDY

Tourism is the emerging as the fastest growing industry all over the world with the potential to
generate one of the highest returns on investments and providing large employment
opportunities.

Tourism is the second largest foreign exchange earner in the country. Tourism is a sector with a
tremendous multiplier effect in employment generation and has been a platform from which
poverty can be combated and economic growth attained.

The Travel and Tourism industry is well on its way to becoming one of the most powerful
growth engines in the coming millennium and it is anticipated to generate nearly 338 million
jobs by the year 2005 with an annual growth rate of 4.8%.

Due to these number of advantages, Government of Andhra Pradesh is focusing greatly towards
the development of tourism. “Bring the world to Andhra Pradesh and take the Andhra Pradesh to
the world” is the guiding spirit.

Hyderabad and its splendid monuments from a rich historical heritage. The centuries old
Charminar, Golconda fort and tombs forms excellent site-seeing spots in Hyderabad.

All these advantages of tourism shows that there is a greater need for improvement in the tourism
industry. Tourism is mainly related to two things. They are tourism spots and tourists. Hence
study of important spots present in Hyderabad and their significance, tourist opinion about
various spot and the various services i.e., Supporting and Facilitating Services offered by the A.P
Tourism gives the information about the position of tourism in Hyderabad. Various views given
by the tourists form the basis for the further development of tourism in the future.
OBJECTIVES:

• To study the main activities taken by the APTDC Ltd.

• To probe into the Marketing Strategies and also the Strengths and Weakness of APTDC
Ltd.
• To enquire into the supporting and facilitating services offered by A.P Tourism.
• To study tourists satisfaction towards supporting and facilitating services.
• To find out tourists opinions about the major aspects like the quality of food, tour charges
and reservation facilities.
• To study the effective promotional activities taken by A.P tourism.

RESEARCH METHODOLOGY

SAMPLE SIZE:

• 20 Tourists
• 5 tourists are foreigners.
• 5 tourists are from within the country.
• 10 tourists are from within the state.

DATA COLLECTION :-

PRIMARY DATA:

It is collected from respondents directly through questionnaire method.

SECONDARY DATA:

It is collected from the information booklets, brochures, journals given by

APTDC Ltd & also from tourism books. Area covered for the study is Hyderabad .
 Chapter-2
ANDHRA PRADESH TOURISM
Andhra Pradesh has a rich cultural heritage and a variety of tourist attractions. The state of
Andhra Pradesh comprises scenic hills, forests, beaches and temples. Also known as The City of
Nizams and The City of Pearls, Hyderabad is today one of the most developed cities in the
country and a modern hub of information technology, ITES, and biotechnology. Hyderabad is
known for its rich history, culture and architecture representing its unique character as a meeting
point for North and South India, and also its multilingual culture, both geographically and
culturally.

APTDC Overview
Andhra Pradesh Travel & Tourism Development Corporation - APTDC was set up as a
subsidiary to APSRTC (Andhra Pradesh State Road transport Corporation) in 1976. In year 2000
The Corporation was rechristened as Andhra Pradesh Tourism Development Corporation. The
Ministry of Tourism, Government of India has awarded Andhra Pradesh Tourism & Culture
Department with Best Implementation of Tourism Projects in year 2004, Hyderabad - best city,
Best Maintained Tourism Friendly Monument - Qutb Shahi Tombs in year 2003, Best tourism
performing state, Best city award to Hyderabad in year 2002.

Andhra Pradesh has created waves in Indian Tourism Industry with it's Arts & Cratfs, Beaches,
Cuisine, Festivals, Kuchipudi Dance, Fairs & Festivals, Pilgrimage, Wildlife and numerous
attractions lying scattered throughout the state. A visit to Andhra Pradesh, that has the almost
everything a tourist wishes for a memorable vacation. Looking at the need of tourist and provide
best facility to visitor, Andhra Pradesh Tourism Development Corporation (APTDC) has added
an array of services to its operational task. APTDC is not only provides transportation and
operates tours but to show commendable performance, it provides facility of Accommodation,
Catering, Leisure Cruises & Pleasure Boating, Water Sports, Sound & Light Shows, Eco-
Tourism, Adventure Tourism. The most popular tourist location in Andhra Pradesh are
Hyderabad, Nagarjunasagar, Tirupati, Vijayawada, Visakhapatnam, Kurnool and Warangal.

FAIRS & FESTIVALS

Hindu festivals such as Dussehra, Deepavali, Sri Ram Navami, Krishna Janmashtami, Vinayaka
Chavithi or Ganesh Chaturthi and Maha Shivratri are celebrated in the state. Similarly, Muslim
festivals such as Bakr Id and Id-ul-Fitr and Christian festivals like Christmas, Easter and New
Year's Day are also celebrated with gaiety. However, the celebrations of Ugadi (Telugu New
Year's day in March-April) and Sankranti (in January) are unique in the state. Bathakamma is
special to the Telengana region. In the month-long festival, Goddess Bathakamma's idol is
worshipped and is made to float on the rivers and lakes.

The annual tourism events include the Visaka Utsav (from the third Friday to Sunday of
January), Deccan Festival (on the 25th of February, of which the Pearls and Bangles Fair is a
part), Rayalseema Food and Dance Festival (in October, at Tirupati) and Lumbini Festival (from
the second Friday to Sunday of December, at Nagarjunasagar and Hyderabad).

Chapter-3
HYDERABAD TOURISM
Hyderabad, the fifth largest city in the country, is the capital of Andhra
Pradesh and has several prominent places in and around it. It has a
Hindu-Muslim culture with a number of monuments of historical
importance like Char Minar, Golconda, Salar Jung Museum, Mecca
Masjid, Osman Sagar and Osmania University. The capital is in reality
the twin cities of Hyderabad and Secunderabad linked together by the
Hussain Sagar Lake.

Hyderabad is known for its rich history, culture and architecture

representing its unique characteristic of a meeting point for North and
South India. Hyderabad is also one of the most developed cities in the
country and it is also home to the second largest film industry in India,
Cinema of Andhra Pradesh. It is an emerging information technology
(or IT) and biotechnology hub of India. Telugu, Urdu and Hindi are the
principal languages spoken in Hyderabad. Hyderabadi cuisine is a blend
of heavy Mughal influences, traditional Andhra and Telangana cuisine. A
number of restaurants have come up that serve a variety of cuisines.
The more popular Hyderabadi restaurants in the Twin Cities are the
Madina, Bawarchi, Cafe Bahar and the Golden Persis at Paradise Corner
in Secunderabad.

Hyderabad City Sight Seeing Tour

This tour operates each day of week. Tour starts from CRO, Yatrinivas, Secunderabad. Tour
covers Birla Mandir a magnificient temple of Lord Venkateshwar Balaji with great architectural
significance, Qutb Shahi Tombs which is a most authentic evidence of the Qutub Shahi
architectural traditions, Golconda Fort is 16th and 17th century 120 metres high fort built by
Qutub Shahi kings with granite, Salarjung Museum which is third largest museum in India,
Nizam Jubilee Pavilion exhibits the gifts and mementos presented to the last Nizam, Nehru
Zoological Park with 250 species of animals and birds, Charminar built in 1591 by Mohammed
Quli Qutb Shah, the founder of Hyderabad, Mecca Masjid (Drive around) which was built in
1694 with bricks brought from Mecca, Lumbini Park where synchronized water fountain and a
floral clock are main attraction. Terminating Point is Lumbini park. Due to the closing of
Salarjung Museum on Friday and Naheru Zoo Park on Monday this place can not be visited on
respective day. Tour will depart at 8 am. and arrive at 5:45pm at the same day. Enrty fee will be
charged to Foreign tourists at Museum, Nizam Jubilee Pavilion, and Golconda Fort.

Ramoji Film City Tour

Ramoji film city tour oprates every day. Tour will depart at 7:45am and return at 6:00pm on
same day. Main attraction of this tour are Sanghi Temple (Lord Venkateshwar temple) located at
hill top of Paramanand Giri, Ramoji Film City is 1000 acres dream world offers facilities to
produce any kind of movie. Tarrif includes entry fee for Ramoji Film City.

Sound & Lighting 1st Show (Golconda Fort)

This daily evening tour oprates at 2pm and arrivs at 9pm.. Main attraction of this tour is Durgam
Cheruvu, HITECH City and Botanical Garden. Sound and lighting tour covers Durgam Cheruvu
also known as Secret Lake and Madhapur Lake. Visitor will enjoy beautiful view of Jubilee hill,
scenic beauty of the Secret Lake also marvalous granite rocks around the lake. APTDC provides
pedal boating, camping and trekking facilities. Drive around Hyderabad Information Technology
Engineering Consultancy City also known as HITECH city. Botanical Garden is the first
Botanical garden in Andhra Pradesh spread in 120 acres with 19 Vanams (sections). The sections
include medicinal plants, timber trees, fruit trees, ornamental plants, aquatic plants, bamboos.
Tourist will have unforgettable experience of visiting Botanical garden designed with water
bodies, rolling meadows, natural forests, rich grasslands and exquisite rock formations. Fare
includes entry fee of Sound & Light Show and Botanical Garden.

Chartered Service by APTDC

APTDC can plan and organise leisure time activities for corporate and individual groups.
Arrangement of boat ride for dinner parties, company employee gathering and for many more
occasions. Not only that, APTDC will give facility of transportation upon request of Hi-Tech
Volvo, Mini Coaches, Non A/c Hi-Tech, A/c Hi - Tech, Mini Coach A/c, Mini Coach Non A/c
(24 Seated) and Mini Coach Non A/c (18 Seated) with different tarrif rate per killometer. For
those looking for more traditional fare, chowki dinner for groups, for cultural shows and such
exclusive leisure time activities can be organised.

Charter Services terms and condition:

a. The hirer should submit his tour programme in advance.

b. Kilometers will be counted from Garage.
c. The timings will be reckoned from the time the vehicle starts from garage.
d. 20% estimated tour advance extra should be deposited before commencement of tour.
e. A Reservation fee of Rs.100/- will be collected along with tour advance.
f. No over load will be allowed.
g. If any hire contract is cancelled, the Reservation Fee shall be forfeited in addition to
cancellation charges.
h. The inter state taxes & other taxes if any should be borne by the hirer.
i. The permit fee shall be borne by the hirer.
j. The hirer shall be responsible for guiding the driver on the route.
k. The Corporation does not take responsibility for any delay, damages caused due to
breakdown, accident, mechanical failures etc.
l. Rules of the Corporation are applicable in finalizing all hire contracts.
m. Service Tax will be levied on the tariff.

Chapter-4

MARKETING STRATEGY:

Product enhancement by itself does not lead to the tourist inflow. Focus tourism promotion and
aggressive marketing efforts are required to translate the same into arrivals. The focus of
marketing efforts should encompass the following

• Creating a tourism identity for Hyderabad

• Selling product ideas to investors to translate product strategy into reality.
• Developing events to sustain year round interest in the products on offer.
• Packaging products and events to attract the target markets.
• Advertising in appropriate media to create awareness and arouse interest
• Incentivising the travel trade to supplement marketing efforts. Travel trade is a significant
‘decision influences’ in the industry.
• Internal marketing to achieve goal congruency between facilitating agencies
• Benchmarking against competition to identify gaps
• Providing an ongoing feedback to shape the future product investment.

ADVERTISING AND INFORMATION AVAILABILITY;

In order to attract the target segments an aggressive marketing and promotional plan should be
implemented using a mix of media. In line with the latest developments, an attractive, interactive
website should be designed to arouse interest in the potential tourist and enable him to plan his
itinerary. The current web site can be redesigned in a distinctive manner to serve as an
interactive medium to address the information requirements of Indian and international tourist
and to serve as a marketing tool. And this should be reinforced by extensive advertisement in the
press and through audio/ visual channels of communication together with adequate availability of
brochures. Focused presence at tourism fairs across the world will be a significant step to attract
target tourists in India and abroad. The STA’s (State Transport Authority) brand image must be
consistently marketed amongst the desired target markets that encompass the national and global
markets, and in response to research findings refinements must be made in different markets. All
advertising for the STA must be consistent and must be instantly recognizable. Electronic and
print media selection must include consumer, business and trade media.

A forum should be developed for responding to the queries for tourists in a timely manner so as
to facilitate trip planning. This will require commitment of adequate resources.

SALES PROMOTION MEASURES:

An aggressive sales promotion plan will need to be in place to attract visitors from diverse
markets. This will require promoting to STA as an unique destination and communicating its
benefits and attractions, and diverse audiences/consumers, travel intermediaries and host
community.

Travel trade is a significant “decision influencer” in the industry and should be

incentivesed to supplement marketing efforts for the destination. Adequate brochures should be
made available to them so as to enable them to provide information to tourists.

Special events and themes can have a strong impact on increasing visitor numbers. Last
crafts often reinvented and new events created to trade on traditional products and lifestyles. A
calendar of events should be developed in order to ensure “round the year” flow of tourists. In
the case of Hyderabad the ethnic culture can be harnessed to enhance the attractiveness of the
region. A rigid timetable should be drawn up and communicated with respect to these events so
that tourists can plan their trip well in advance.

DATA ANALYSIS & INTERPRETATION

• Data analysis reveals about the distribution of respondents based on the type of tourists,
represents the knowledge of tourists about the A.P Tourism.
• Opinion of respondents regarding supporting services provided to them by A.P Tourism.
• The percentage of tourists who got the food according to their taste.
• Quality of food supplied by A.P Tourism.
• Opinion of tourists on fares charged by APTDC.
• Opinion of tourists on the most important sites of Hyderabad.
• Opinion of tourists about the selections of A.P Tourism.

DISTRIBUTION OF RESPONDENTS BASED ON THE TYPE OF TOURISTS

TYPE OF TOURISTS PERCENTAGE OF TOURISTS

Foreigners 25
Within the country 25
Within the state 50
Total 100

KNOWLEDGE OF TOURISTS ABOUT TOURISM (% as whole)

Type of choice Percentage

Through Advertisement 13.95

Through Friends 51.89

Through Enquiry 18.98

Any other 15.18

Total 100

OPINION OF RESPONDENTS REGARDING SUPPORTING SERVICES

PROVIDED TO THEM BY A.P TOURISM(% for each category)

TYPE OF TOURISTS/ Foreign Within the Within the state

Tourists country
TYPE OF CHOICE
Through Advertisement - 6.25 18.18
Through Friends 37.7 81.25 45.45

Through Enquiry - 6.25 25.47

Any other 62.3 6.25 10.90

Total 100 100 100

OPINION OF RESPONDENTS REGARDING SUPPORTING SERVICES

PROVIDED TO THEM BY A.P TOURISM (% as whole)
Service type Excellent Very Good Satisfactory
good
Transportation 40.50 24.05 25.31 10.12

Lodging 15.19 29.11 30.37 25.32

Healthcare 12.65 17.72 30.37 32.64

Information on 16.45 21.52 39.24 22.78

Time & Right

Communication 18.98 30.37 30.37 20.25

with the staff

Interactions 29.11 10.12 31.64 29.11

THE PERCENTAGE OF TOURISTS WHO GOT THE FOOD ACCORDING TO

THEIR TASTE

TYPE OF RESPONSE PERCENTAGE

Yes 58.23
No 41.77
Total 100

THE PERCENTAGE OF TOURISTS WHO GOT THE FOOD ACCORDING TO

THEIR TASTE (PERCENTAGE FOR EACH CATEGORY)

TYPE OF YES NO TOTAL

TOURISTS/
RESPONSE
FOREIGNERS 75 25 100
WITHIN THE 50 50 100
COUNTRY
WITHIN THE 58.18 41.82 100
STATE

Quality of food supplied by a . p tourism(Percentage as whole)

TYPE OF RESPONSE PERCENTAGE

EXCELLENT 5.06
VERY GOOD 31.66
GOOD 24.06
SATISFACTORY 11.39
ROOM FOR IMPROVEMENT 27.84
TOTAL 100

OPINION OF TOURISTS ON FARES CHARGED BY APTDC (PERCENTAGE

FOR EACH CATEGORY)

TYPE OF VERY HIGH MEDIUM SATISFACTORY TOTAL

TOURISTS/ HIGH
RESPONSE
FOREIGNERS - - 25 75 100
WITHIN THE 6.25 31.25 50 12.5 100
COUNTRY
WITHIN THE 7.28 20 52.72 20 100
STATE
Opinion of tourists on fares charged by aptdc (Percentage as whole)

TYPE OF RESPONSE PERCENTAGE

VERY HIGH 6.34

HIGH 20.25

MEDIUM 49.36

SATISFACTORY 24.05

TOTAL 100

QUALITY OF FOOD SUPPLIED BY A . P TOURISM(PERCENTAGE AS

WHOLE)

PLACES / EXCELLENT VERY GOOD SATISFACTORY

RESPONSE GOOD
CHARMINAR 49.36 30.38 10.13 10.13(TOTAL=100)
LUMBINI PARK 15.18 43.04 32.92 8.86(TOTAL=100)

BIRLA MANDIR 22.78 46.85 22.78 7.59(TOTAL=100)

HUSSAIN 34.17 27.84 29.11 2.53(TOTAL=100)

SAGAR LAKE

GOLCONDA 20.25 42.56 31.64 5.06(TOTAL=100)

RAMOJI FILM 70.88 16.45 11.39 1.26(TOTAL=100)
CITY
JAWAHARLAL 54.43 21.52 20.25 3.79(TOTAL=100)
NEHRU ZOO
PARK
SALAR JUNG 21.85 43.05 30.04 5.06(TOTAL=100)
MUSEUM
SHILPARAMAM 13.92 43.04 41.77 1.26(TOTAL=100)

OPINION OF TOURISTS ABOUT THE SELECTION OF A.P TOURISM

TYPE OF OPINION PERCENTAGE

Safety, Feasibility, Security & Comfort 38.24

Supposed to be the best 26.48

Good Service 26.46

Government Recognised 8.82

Total 100

Chapter-5
FINDINGS
 • “Word of Mouth” communication is very good because more than 50% of tourists came
to know about A.P Tourism through friends.
• Among all supporting services, transportation services are excellent in A.P Tourism.
• Foreign tourists need improvement in transportation services because their infrastructure
is quite different from India.
• Tourists find A.P Tourism as one which provides safety and security for tourists and also
reliable and feasible.
• Majority of the tourists including foreign tourists are satisfied with food supplied by
A.P.T.D.C Ltd. Most of the tourists opined the fares charged are nominal by APTDC

CONCLUSIONS
• The overall conclusion is that facilities offered by A.P Tourism makes tourists happy and
comfortable.
• Promotional activities will improve the sales increases, new product acceptance, creation
of brand equity, positioning, creation of a corporate image.

SUGGESTIONS
• Development of tourist facilities and infrastructure at places of interest to international
and domestic tourists.
• Compilation, collection and dissemination of tourist information in the country, state as
well as the city.
• The most important is availability of good, familiar and qualitative food attracts more
number of tourists.
• Cleanliness and hygienic conditions and satisfactory catering should exist at every place
of tourist interest.
• Lowered travel rates coupled with attractive packaging, all have positive effect in making
more number of people to travel.
• Greater Promotional activities to individual places i.e., hotels and resorts as well as other
elements of tourism industry.

Bibliography
• Web sites
www.aptourism.in

www.aptdc.in

www.aponline.gov.in
 www.tourism-of-india.com

www.portal.ap.gov.in

www.yatra.com

www.tripadvisor.com

• Books referred
Indian journal of marketing

Andhra Pradesh Tourism Offices

Andhra Pradesh Tourism Development Corporation

Tourism House, Himayatnagar, Hyderabad - 500 063. Andhra Pradesh, India

Phone: +91-40-23262151, +91-40-23262152, +91-40-23262153, +91-40-23262154

+91-40-23262457
Fax: +91-40-23261801

Andhra Pradesh Tourist Information Centre

Tourism Department, Govt. of Andhra Pradesh
Phone: +91-40-23450444

Yatri nivas
S.P Road,
Secunderabad,
Andhra Pradesh, India
Phone: +91-40-27816375
+91-40-27893100

APTDC Central Reservation offices

Tank Bund Road,
Hyderabad - 500 063
Andhra Pradesh, India
Phone: +91-40-2345036
+91-40-23450165
Fax: +91-40-23261801

India Tourism
2nd Floor, Netaji Bhavan, Himayatnagar,
Hyderabad - 500 063
Phone: +91-40-23261360
+91-40-23261363

BOARDS, COUNCIL, COMMITTEES AND OTHER BODIES

CONSTITUTED AS PART OF PUBLIC AUTHORITY
{Sec. 4 (1) (b) v(iii) of RTI Act, 2005}
The information in regard to Boards, Council, Committees and other bodies
constituted by the Government is as indicated below.
The Board of Directors of APTDCL.
Sl.No. Name Designation Post in the Board of
Director
1 Sri Swarnajit Sen,
IPS (Retd)
Chairman Chairman
2 Sri Sandeep Kumar
Sultania, IAS
Vice Chairman & Managing
Director, APTDCL
Director
3 Sri B Srinivas, IFS Executive Director,
APTDCL
Director
Confrontation

Confrontation is often defined as

a bold challenge or discord
arising from a clash of ideas or
opinions that can lead to a
hostile face-to-face
disagreement.
Organizationally, confrontations
can occur between opposing
groups such as a split within the
board or between feuding
executives who have lost sight
of organizational needs and
aspirations,
and who are, instead, in the
midst of a raging a turf war. Or,
confrontation can be a focused
and
careful comparison designed to
reveal facts of a situation at a
time when much of the prior
dialogue has been based, solely
on personal opinions and
emotions; e.g. acquisition and
merger
decisions between opposing
parties.
Our approach to working with
confrontation is unique. You’ll
look at discord differently – and
discover ways to overcome
barriers at all levels of system.
Understand how to assess the
situation and consciously select
skills to effectively intervene.

Confrontation is an absolute
necessity of any business, yet
many people completely avoid it
at all costs to
themselves, to their team, and
ultimately to their organization.
Knowing how to stay fully
present and to keep
focused on task and process at
hand without being consumed
by tensions and emotions can
lead to effective
confrontation. We will draw on
the wealth of experience of the
class and case studies to mirror
opportunities
to contain and face
confrontations.

Organization confrontation
meeting
• Mobilizing employees in
problem solving during
periods of stress.