DesignDots2017 LowRes

National Institute of Fashion Technology
d dots
डिज़ाइन डॉट् स
Design Space (Master of Design) 2017

Any creative process of discovery starts from a simple dot. A dot is a transit
arrival which comes after pondering, contemplating and noticing a subject
of interest, 'the focus'. The size of the dot depends on the time one spends
on such a location, if the time spent is more the size of the dot increases.
When a dot is moved, challenged or energized it takes a direction and a
line is formed on the basis of that movement. Within this momentum you
slow down, halt for a while and a mark is created which forms another dot.
In this process a network of dots is created; it is visible when zoomed out
and when ‘zoomed in’ is a single ‘space’ occupied with many potent forces,
ideas and connectivities.
In ‘Design Space’ our endeavour is to create such networks of design

thoughts (dots), which the pool of creative learners are trying to connect.
Sometimes these dots remain unconnected and a potent space outside is
created which leaves a scope for other future learners to connect and create
their own meaning of a certain network. The role of a design educator in
this process is to remain an aware learner who is sometimes within the
space helping the young learners to establish their own space within the
dots and sometimes s/he remains as another creative individual wondering,
pondering and poeting this wonderful expansive trajectory.
Nitin Arun Kulkarni

DESIGN SPACE
'Design Space' caters to the inter-disciplinarity and dynamic nature of job
profiles that seek professionals who can work in versatile environments.
TREND CONSUMER
ANALYST RESEARCHER Research is one of the tools that empowers one to take up challenges which
may emerge in contemporary complex systems. Therefore, this course
FASHION FASHION
FORECASTER REPORTER builds its specialisations based on the foundation of research practice.
FASHION VOCABULARY
CULTURAL PROBE
SEMIOTICS This multidisciplinary programme aims to encourage design thinking and
END RESEARC
TH
IS
CSR USER impart a wider perspective to the thoughts and ideas of tomorrow. This
TR
YS
H
IN
EXECUTIVE EXPERIENCE
programme has students from different disciplines, who are trained to
AL
DESIGNER
KIN
BU
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AN
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provide critical and creative solutions to future problems and innovations

G
S
PRODUCT CONTENT
ES
DESIGN TH
FA
DESIGN
ITY
DEVELOPER WRITER for the evolving design industry and other related enterprises. The research
S
RESEARCH
ABIL
SU
IN
SU
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environment provided would create a platform for addressing multi-fold

ST
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ST
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VA GY
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IN
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needs of people through a design-guided approach.

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AB
IN RATE
SOCIETY VISUAL
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TH
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SOCIAL SECTOR S
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COMMUNICATION
SU G
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FACILITATOR
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DESIGNER
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The programme is constructed to cater to the broader needs of Business,

TIV
COMMUNICATION
EA
SUSTAINABLE DESIGN
Fashion and Society through approaches in Trend Research, Sustainability
CR
DEVELOPMENT RESEARCHER
OFFICER
and Design Thinking. Therefore, it needs to build on basic human
SOCIAL & CULTURAL USER STUDY
EXECUTIVE EXPERT capabilities of Thinking, Analysis and Communication.
TRAINER OF UX/UI
SUSTAINABILITY DESIGNER
The projects generate thought-provoking ideas, issues, and concerns of

today's needs. The approaches presented in this compilation of graduation
projects a glimpse of the programme offerings.
CONTENTS
Words of Course
Encouragement 1 Curriculum 85
List of Congregation
Officers of Creative
& Faculty 86 Learners 87
DESIGN RESEARCH PROJECTS
Towards
Fashion Revitalising
Theory 7 Craft 21
Documenting Cultural
Folk Art 39 Stories 49
Sustainable Design for

Living 65 People 73
Ms. Sarada
Muraleedharan, IAS
DIRECTOR GENERAL
As you prepare to don the cap of NIFT alumnus, we at NIFT would like to thank you
for letting us being a part of your journey of growth and discovery, and feel privileged to
have witnessed your transformation from a wide eyed student to a confident graduate
itching to take on the world.
This world that you are embarking into is a challenging one, where the only constant is
DESIGN DOTS: RESEARCH INSIGHTS

change. These are times of disruptive change, where sustainability and technology are
learning to engage with each other, where assumptions and practices that seemed frozen
in time are being turned on their head, where the future appears to be as exciting as it
is scary and where you will find that you have to constantly reinvent yourself to remain
contemporary and relevant. It is hoped that the skills, learning and experience that you
have gathered over the years at NIFT would stand you in good stead to stay abreast of
WORDS OF
the crowd and to forge your own path.
The days of campus life are like moments stolen from time. You will keep returning
ENCOURAGEMENT
to the memories that are invariably linked with it – the camaraderies, the endless
coffee, the impossible submission deadlines, the festivities on campus, the teachers, the
idiosyncrasies and the vitality of all that you sought to capture, realize and frame in your
minds and your images for evermore. These memories will be a haven in tough times,
and you will find that no matter what happens, your friends from the campus will be
there for you when you need them.
Go out into the brave new world and make your mark. Go out and show the industry
your resilience and your creativity. Go out and show the designers out there that you are
innovative, you are edgy, you are magnificent. Go out and show them what it means to
be a NIFTian.
Class of 2017, our blessings are with you. Make us proud!
2
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Prof. Dr. Sharmila J. Dua Prof. Dr. Pavan Godiawala

DEAN ACADEMICS DIRECTOR
Congratulations to the Graduating batch of 2017! Your hearts must be bursting NIFT has always played a pivotal role in the blossoming of the fashion industry in
with joy at reaching this milestone. I speak for everyone at the National Institute of India, we have emerged as leaders in professional fashion education with a social
Fashion Technology (NIFT), when I say how proud we are of your achievements, and human orientation. The biggest strength is the pool of students who come from
which we also share in some significant measure. Thank you for choosing NIFT to across India.
underpin your academic journey. Thank you for respecting and embracing what
we offered you.
NIFT is not only meeting the growing demand for well-trained fashion professionals

Master of Design Space offers an intensive research based program which is from the industry but also aims to create well-grounded humans. It is indeed, a
multidisciplinary and interdisciplinary in its approach to design. Your creativity proud moment for us all to present before you the insightful Design Research work
lies in discovering the right problem and using design research to find the right of the Graduating Batch of 2017 from the Department of PG Design Space.
solution. At the end of the course each of you have been able to carve a niche for
yourself to cater to an emerging design environment in the world. The world is all It is evident from the quality of work produced that the students have not only
about connections, connecting experiences, behaviour, events, products, services,
worked hard but they also imbued their works with their creative and innovative
reasons – everything. The more number of dots that you connect the more effective
genius. I therefore, congratulate the students of PG Design Space who have put
your design solutions will be.
up their research findings in various fields related of design. I hope the research
As you step out of the portals of NIFT, we expect you to be the beacon that the produced by them contributes to our developing country to accelerate the growth
world needs today. No matter where you go or how far you go, stay connected to of research and development.
your Alma Mater, to the faculty who have mentored you and to the friends with
whom you have shared the ups and downs of life for the past few years. You are These young professionals are ready to make their mark in the industry and we are
joining a prestigious list of alumni, and we look forward to hearing of your onward
all proud of them.
WORDS OF ENCOURAGEMENT
journey and future contributions to your field. Be assured, in return, that we will
travel beside you and will welcome you back always.
I heartily wish the graduating students of the Department of PG Design Space a
I take deep pride in presenting you to the outside world, a world full of opportunities great future and commend this distinguished accomplishment of theirs.
and challenges, where I am confident that each of you will make your mark not
just as true professionals, but also as committed and focussed contributors to the
growth of our country.
May you become all that you have dreamt you can be! All the best and God bless!
4
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Ms. Rupa Agarwal Ms. Rashmi Gulati

CHAIRPERSON CENTRE COORDINATOR
The term ‘Design Space’ has been the ‘sutradhaar’ of the story of the A hearty congratulations to all on your graduation and wishing you loads of
department by the same name. Sutradhaar, in the Indian tradition of narrative good luck for the new beginning in life. May you reach all your goals.
and performing arts, is one, who keeps the continuity by stringing the story
together. Your graduation marks the end of studying and the beginning of life's real

learning.
Design Space is the expanse, that design impacts and is in turn, impacted by.
It is simultaneously, the space that contains the unconnected dots, and the Teaching, guiding, sharing, learning, and mentoring this batch of 2017 was a
space, which is defined by the already connected dots. It is the space traversed wonderful experience. You all are brilliant, able and ambitious. You shall always
by students to explore the multidisciplinarity of design. It is indeed a unique walk the glory road. I bless you with all that you need to earn many more
programme offered by National Institute of Fashion Technology. achievements and feats in life ahead.
We have seen students who come as shy seekers turn into passionate crusaders It is said as you sow, so shall you reap. You all have worked really hard, now it's
of design. If not passionate crusaders, who else will have the courage to voyage time to celebrate your success.
into bold new areas.
With successful graduation comes bigger challenges and obstacles in life.
Congratulations to the students of the graduating batch and their mentors for Tackle them out for your glory with the same zeal and vigour.
doing such a great job! As this batch of young minds of batch 2015-17 graduate
WORDS OF ENCOURAGEMENT
as Masters of Design, the ‘sutradhaar’ whispers in our ear that the boundaries All our dreams can come true if we have the courage to pursue them. Just don't
have been pushed yet another significant bit. give up trying and do what you really want to do.
With proud hearts, we wish you sincere congratulations on passing out. May
you always keep learning, growing, and realising the best in yourself.
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1. Trends of Indian TV Screen: Women
Empowerment
AARTI AJARIWAL 09
2. Existing Information Reference Tools in the
1. Area of Fashion Design

ANJALI NAMDHARI 11
FASHION 3. Interactive Visual Merchandising: Ways to

Communicate Secondary Story in Adidas Core
THEORY Format Stores

KIRTI SINGH 13
4. Deconstruction in Fashion
NISHTHA DUA 15
Fashion interpretation is bogged down by

conditioned perceptions, but to look at it 5. Role of Fashion Forecasting in Indian Retail
with an unbiased perspective, almost as Scenario for Women's Wear
Sonam 17
an artistic expression is laudable.
6. Evolution of Precious Jewellery Market in

Mumbai
MAHIMA 19
Hindi TV screen.
9
Trends of Indian TV Screen:
Women Empowerment The scope of the project is to guide writers to create stories relevant to
contemporary sensibilities, to guide designers and stylists to come up
Aarti Ajariwal with their creations. Secondary Research was collected from the following
aarti.ajariwal@nift.ac.in books: Untold Story of India's Partition(Narendra Singh Sarila) Saris of
India (By Ratta Kapoor Chishti) India Today Magazine, NCERT Course
Books, Internet Blogs, and YouTube Videos. Primary Research was
The project is about upcoming trends regarding
conducted through interview from common people to know the social
depiction of female characters on Hindi television
trend. Interviews of designers and fashion stylist were collected.
screen and their role play. As noticed in the research,
female characters are becoming very strong and bold
Expected outcome is trend mapping of women empowerment trend on
on Hindi TV screens, whether modern or traditional.

TV screen, to forecast the upcoming trend and create documentation of
In traditional look these female characters are following
comparison between the past and present representation of women on
Indian rituals and cultures from their heart but the
Hindi TV Serials.
way are portrayed on screen nowadays seems very
confident. The characters are portrayed as independent,
FASHION THEORY
working women, rather than home-makers. Their life

is portrayed beyond the four walls of their home.
In this project, I have studied the women empowerment

trend from 1940 till the present day. In this duration, I
have studied a graph of this trend and also how social
trend affected the look and role play of Indian women

characters. Objectives were to forecast the costumes
according to upcoming trend in Hindi TV Serials, to
forecast script writing, to give clarity to the soap opera,
movie makers, and advertisement agencies about
the upcoming trend. Observing evolution of trends,
detecting shifts in attitude & mindsets, spotting looks
or lifestyles, to find the factors which are affecting the
10
website was created. Because of globalization a lot of international fashion
11
Existing Information Reference
has penetrated in the Indian metropolitan cities. The youth from all over
Tools in the Area of India have started creating their individual styles. It will be useful tool for
Fashion Design Indian fashion students. There are websites for covering the international
trends of famous cities like New York, Milan, Paris and London. In fact a
ANJALI NAMDHARI lot of websites cover the western street style. With the increasingly growing
anjali.namdhari@nift.ac.in number of Fashion Bloggers it proves the fact that Indians are getting
conscious about what they wear.
Objective of this is to study the issues and concerns related to the
existing information reference tools in the area of fashion design. India is a very diverse country, with varying climates, culture, location,
Very little work has been done to understand the said awareness clothing and style. So the fusion that we get to see today is amazing. A
of fashion students in the country. There is no synergy between crowd-sharing platform for Indian street style has been explored as a

the fashion education sector and the Industry that makes student feasible idea.
aware of the current happenings of the industry. The aim was to
trace the available fashion information resource tools and how
it has changed over a period of time. Secondly, the aim was to
FASHION THEORY
evaluate the effectiveness of fashion resources and to propose an

effective fashion resource model.
Review of literature consists of the History of Fashion resources,

Contemporary Fashion resources and Issues and concerns of
fashion resources and how the medium for conveying information
has changed over a period of time from glimpses of royalty,
peddlers, word of mouth, drawings, magazines, newspaper, books,

Parisian dolls, fashion weeks, photography, television & media
and now Internet/Social Media. A questionnaire was prepared to
understand the needs of current design students. A questionnaire
which would explore if there is the need for a website that just talks
about street styles.
So after primary research, an opportunity to create a street style
12
no space left for secondary product display to inform customers that apart
13
Interactive Visual Merchandising:
from main release there are few more new launches in the store.
Ways to Communicate Secondary
Story in Adidas Core Format Stores To create more options for Visual
Merchandising Team (VM team),
Kirti Singh Adidas and various other brand
kirtisinghgrover@gmail.com
stores were observed to find out
https://www.behance.net/kirtisingh35bc ways that are currently used to
communicate stories. By collecting
visual data and secondary study
The project is about studying interactive methods used in the
trends were analyzed. The project
visual merchandising industry. Finding current ways used to
also states the reason why interactive
communicate stories for indoor and outdoor environments of

ways are not very popular in India
stores, and suggesting new interactive and innovative ways to
and reasons why technology based
communicate secondary story for Adidas core format stores.
interactive visual merchandising is
still not practiced by interviewing
The project was carried out with Adidas group in Gurgoan and
FASHION THEORY
Visual merchandising experts in

Adidas is taken as a case study as its an international brand. Adidas
Adidas VM team. It was also found
is updated with new trends and give special attention towards
through secondary data analysis that there are levels of interaction which
visual merchandising in
are reactive, coactive and proactive. Adidas uses all three levels in their core
stores. The research is
and homecourt fixture format in different ways.
conducted in Gurgaon
and Delhi, where various
With the help of the analysis of primary and secondary data, the outcome of
Adidas stores were

the project leads to designing innovative ways to communicate secondary
visited and observed.
stories in store, which are interactive in nature and practical to be applied
The problem identified
in Adidas stores .The final designs were presented to the Jury at the Adidas
was that as the window
as a part of project evaluation, where one design was selected and finalized,
and major display zones
costing and final plan was also made, as it is to be implemented in the
were allotted for the new
dummy store at the head office itself for the trade show which will be held
product display which is
in May 2017.
monthly resealed, there is
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Deconstruction
The works of Deconstructivist designers, namely Maison Martin Margiela,
in Fashion Ann Demeulemeester, Dries van Noten, Rei Kawakubo, are reviewed
and studied and the socio-cultural aspects which popularized this design
NISHTHA DUA aesthetic. The study done is based on articles, reviews, and views of scholars,
n.nishtha.dua@gmail.com journalists, and authors who have written about the designers or shows or
www.artsthread.com/profile/nishthadua/ deconstruction fashion.
This is a study of the concept of ‘Deconstruction’ in fashion and its The research and documentation
implications and influence in contemporary fashion while making a are highly dependent on secondary
taxonomical classification of the various elements of Deconstruction. data from publications, Vogue
web archive and blog posts. The

Deconstructionism was influence and popularization of
described by French the Deconstructed aesthetic and it’s
philosopher- Jacques Derrida in acceptance globally are traced from
1966 as the ‘process of breaking the early 90's to the present fashion
FASHION THEORY
down established forms’ or scenario.

breaking down conventions
and normal boundaries. The Through the study of designers
meaning of Deconstruction is practicing the deconstruction
defined in philosophy and its ideology- with regard to Maison
concept in regard to the fashion Martin Margiela, elements of deconstruction are broken down such
industry. A simultaneous as aestheticized non-functionality, a rejection of luxury, imperfection,
“forming and deforming, displacement, a shift, and change in identity, re-assemblage, and
constructing and destroying, reconstruction. A Visual Taxonomical Library with mood boards for each
making and undoing clothes element of Deconstruction is created.
“takes place. The ‘design’ and
‘anti-design’ are equally essential. The concept of Deconstruction A sketchbook with the adaptation of each of these 'elements' into a
follows a rejection of luxury and goes against mainstream popularized collection or garments of a collection by creating experimental silhouettes
fashion and ideals. Amy Spindler announced the 'deconstruction' and concepts, created by Deconstruction and Reassemblage following
trend as a 'rebellion' against fashion’s heritage. Margiela’s philosophy.
16
fashion in India. To examine how trends evolve internationally and adapted
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Role of Fashion Forecasting in Indian
by the Indian market. The gap is that India has a diverse culture having
Retail Scenario for Women’s Wear different climatic condition, art & craft, clothing and lifestyle. Hypothesis
is that global fashion forecast is not applicable for Indian fashion scenario.
Indian market needs its own fashion forecast. Significance of study would
SONAM allow more Indian designers and retailer to follow fashion forecasting
verma.sonam09@gmail.com
and come up with Indian style of garment for retail market. The study is
restricted to women’s wear clothing.
Fashion forecasting is a global field that focuses on upcoming

Secondary data source: Books, research paper, magazine, articles, Journals,
trends. Fashion forecasting is the prediction of mood, behavior
forecasting sites and book like WGSN, STYLESITE, PROMOSTYL.
and buying habits of the consumer. A fashion forecaster predicts
Primary research - observation, survey, questionnaire, telephonic interview
the colors, fabrics and styles that will be presented on the runway

and data have been collected from these sources – designer, retail house
and in the stores for the upcoming seasons.
(designer and merchandiser), store visit.
Forecasting is an important tool in the creation process as it

enhances the salability of the goods. This research discusses
FASHION THEORY
fashion forecasting for women’s wear and its methodology. How

fashion forecasting is one of the major driving forces of the
fashion and textile industry, and how global fashion forecast is
important for Indian designer and retail brands. As we know
India is a large country with diverse fashion needs from each
state, hence a single fashion forecast would be a futile exercise.
What Northern India likes to wear the South would not.

While the West of India may be fashionable, the East is a little
conservative with tradition being favored. Therefore, Indian
designers use International forecast reinterpreted according to
Indian sensibilities and Indian context.
Objective is to study the importance of fashion forecasting

for Indian scenario. To understand the factors that influence
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transformation in Mumbai, up till now. It also covers aspects like design and
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Evolution of Precious Jewellery
techniques of jewellery making prevalent in the region and how that effect
Market in Mumbai customers buying behavior does. Also focuses on the jewellery business
transformation, from the traditional mode of business to the e-commerce
MAHIMA and bespoke segment.
mahima.mahima@nift.ac.in
There is lack of documentation on evolution of Mumbai jewellery market.
Perception towards new opportunities which can be explored.
‘Aamchi Mumbai’ fondly referred to as today, saw different
powers sketching their settlements on various parts of this
archipelago from the 16th century onwards. It was a goldsmith
named, Pandurang Shivaji who financed the construction of

the temple of Goddess Mumbadevi, which later gave the city its
name, Mumbai.
Queen’s necklace, a term used to describe the outline of land
touching the sea, just introduced to the fact that very scarcely
has been documented about the journey of the precious jewellery
FASHION THEORY
through the timeline of the city. Many periods occurred, leading

the way to another, but there
existed a distinctiveness to
each of their character which
hasn’t been much recorded. The study was carried out through both primary and secondary research
This paved a way to the study which were supported by various tools like interviews, visits to libraries,
which talks about the evolution museums and also the e-information. In the initial stage, interviews were
after the independence to the conducted with designers, manufactures, retailers and also some karigars.
present times, stories associated This was to get their insights on the market changes. Thereafter secondary
with each of them due to social, economic and political factors data sources helped to get insights about what people have written
prevalent in those times and majorly traces the transformation of on the subject. Industry intervention from organizations like GJEPC,
jewellery ornamentation in the city of Dreams. GJSCI also played a major role to get in depth facts about the industry
and its functioning. The evolution is depicted through visual charts and
The study intended to look at the timeline of the precious jewelry
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infographics.
7. Finish Oriented Space-Making Crafts in
Interior Spaces
AIMAN IQBAL 23
8. Consumer Perception of Handloom Fabric
2. ANAHITA BINDRA
9. Business Model in Mud Craft Of Kutch

25
TOWARDS
BHAKTI B. GADHAVI 27
10. Design Innovation for the Tangalia Craft of
REVITALISING Gujarat
DEVANSHI MEHTA 29
CRAFT 11. Application of Monumental Stone Carving

Motifs of Maharashtra on Textile
RUJUTA MATLE 31
12. Design Intervention of Checked Koorai

Saree of Tamil Nadu
T. JANANI 33
NIFT prides itself in a unique understanding
of craft. This uniqueness is aptly portrayed
13. Karnataka’s Handicrafts as Home Décor:
in the dissertation projects through
The People’s Perception and Impact
collaborative and innovative ideas.
TRINA BISWAS 35
14. Innovation In Mizoram Jewellery Craft

ZOSANGLIANI 37
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Finish Oriented Space-Making
The primary focus of this research is to study the collaborative process
Crafts in Interior Spaces that follow when the design sector of designers meet the sector of crafts to
achieve output. The purpose of the study - To know the perception of people
Aiman Iqbal regarding the folk painting and the changes occurred over the years. Recent
aimaniqbal@nift.ac.in years have seen the trend of using crafts in interior spaces. The objective of
the research was to study finish oriented space making crafts while focusing
on the elements of crafts which contain motifs, colours, patterns, styles,
India has always been known as the land that has portrayed surface, technique, scale, forms.
cultural and traditional vibrancy through its conventional arts
and crafts. Every region in India has its own style and pattern of
art, which is generally known as folk art. The folk and tribal arts

of India are very ethnic and simple, and yet colorful and vibrant
enough to speak volumes about the country’s rich heritage. Indian
arts and crafts have a great potential in the international market
because of its traditional aesthetic sensibility and authenticity.
REVITALISING CRAFT
This project is based on a review of literature, and talks about

a finished oriented space making crafts which may be rooted in
Indian architecture, but they need understanding and application
in contemporary times. In the recent years, we have seen the
trend of using crafts into interior spaces. A lot of companies are
striving to translate traditional crafts into something relevant and
modern, yet retaining its essence.
This research aims to study two crafts i.e.: Gond art of Madhya
Pradesh, Madhubani art of Bihar. Exploring the elements of crafts
(Motifs, colors, patterns, styles, surface, techniques, scale, forms)
through secondary research i.e. books, research papers, articles,
blogs and primary research includes academicians, professionals
from the industry and artisans from this field.
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experience to customer. The first phase of the study was exploratory and
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Consumer Perception of
descriptive in nature where retail stores and exhibitions catering to hand
Handloom Fabric loom. This has helped to understand the product differentiation and
marketing strategies.
anahita bindra The second stage of the study is both quantitative and qualitative in nature. A
structured questionnaire is used to understand the perception of handloom.
anahitabindra93@hotmail.com
As well as interviews are conducted with people who buy handloom, do not
buy handloom and design using handloom. Data gathered was analyzed
Indian handlooms are known for their richness, exquisiteness, to understand the different perceptions of the users and find the gap for
variety and fine quality. In the 21st century the handloom industry motivation. While keeping in mind that people who do not buy handloom
has declined by 41% due to consumers shifting towards power do not have much awareness of the term handloom itself.
loom. The need for people to purchase this fabric has increased as

the looms in the country have reduced due to inconsistent work. The design solution proposed is a personalized calendar, which will be
printed on handloom fabric and a picture of a family or a friend, and
The study seeks to identify the prevailing perception of handloom. the calendar on the right side. The picture on the handloom will have
The research aim has been to increase awareness of handloom an emotional connect and a memory for the person which handloom
REVITALISING CRAFT
especially for people who do not buy handloom fabric. stands for. Also it does not need to be thrown after the year is over.
The objectives were to understand the perception of what

is handloom. Perception of the consumer, perception of the
designer/weaver, perception of the government organizations. To
devise ways to appreciate hand loom fabric. To design a memorable
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beliefs. Kutch’s lipan art is famous worldwide but still needs reorganization
27
Business Model in
in many areas of India.
Mud Craft of Kutch
Mud relief work is the forte of village dwellers, which they use to decorate
Bhakti B. G. their houses. This presents a prime entrepreneurial opportunity. The
bhakti.gadhavi@nift.ac.in handicrafts sector is a homebased industry, which requires minimum
expenditure, infrastructure or training to set up. In Kutch, the craft is
developing and growing with the innovative and entrepreneurial drive of
India’s handicraft industry is the second-largest employment
spirited artists.
generator in villages after agriculture. However, the number of
Indian artisans has been decreasing and India holds only 2% of the
The objective of the project
Rs 24.7 lakh crore global handicrafts market. Many agricultural
was to create awareness of
and pastoral communities depend on their traditional craft

mud and mirror craft in
skills as a secondary source of income in times of drought, lean
Mumbai in multiple ways;
harvests, floods or famine. Their skills in embroidery, weaving,
to promote mud and
and basket making are a natural means to social and financial
mirror craft in Mumbai.
REVITALISING CRAFT
independence. Many Indian crafts are the sole domain of the

The significance was to
women in the household.
promote the craft and to
understand its scope in
Gujarat is blessed with rich and vibrant tradition of handicrafts. It
the local market so that
is widely differing in its proportions of its patterns to the element
the artisans of mud work
of wonderful exquisite artifacts in various forms. It stands unique
find a potential source of
with diverse arts and crafts – a mixed combination with aesthetic
living by keeping the craft
appeal. The rich and diverse creative traditions of 'Kutch' live

alive. The solution wass to
at the intersection of cultures and communities. Terracotta
come up with a business
toys found in Harappan excavations show that the civilization
plan.
was expert in mud related crafts, as the raw material was easily
available all around.
In the great Rann of Kutch, Gujarat, many hamlets have mud relief
walls with the motifs that usually represent their feelings and
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Design Innovation for the
Purpose of the study is to holistically document the Tangalia Craft,
Tangalia Craft of Gujarat Surendranagar, since no authentic records have been made till date to trace
its history and cultural background. The geographical importance of the
devanshi mehta craft has been researched in context to evolution, diversification, tradition,
devanshi.jezz2000@gmail.com local customs, along with their linkages to lifestyle and taboos which reflect
shadow of the craft practice through generations.
Tangaliya is a rare unique textile weaving art of Surendranagar

district, Gujarat. It is necessary to document Tangaliya a traditional
craft for the younger generation to understand their tradition and
culture before it is extinct. Tangalia is a very interesting art. It
looks like embroidery but it is woven. The dots are locally known

as "Daana". The beauty of this art is the final fabric looks exactly
same on both the sides. The weave was practiced on coarse wool
but with time the demand for such wool reduced and so the art
REVITALISING CRAFT
form.
The purpose is to generate awareness and interest amongst the

younger generation and to promote the tangalia weaving craft as
not much people know about this craft. Objectives were to explore
the possibilities in contemporizing products and promoting the
craft extensively, to study the scenario of the craft before and after
it got its geographical indication and see where the craft lies today.
Building a strategy on maintaining the identity of the craft while
redesigning the motifs and colours to suit current market trends.
Exploring what is currently available in the market when it comes
to design with the help of surface ornamentation and come up
with new designs to suit the needs of the present generation.
30
like Indian monuments temples and caves on woven materials. Moreover, it
31
Application of Monumental
can be a way to preserve the Indian cultural heritage as well as to maintain
Stone Carving Motifs the value of inimitable Indian textiles.
of Maharashtra on Textile
The research and related designs can
meet the ever changing needs of the
Rujuta Matle
customers as they prefer ethnic styles
rujuta.matle@nift.ac.in
that appeal to the fashion world.
Through this study, an attempt was
This project is a detailed study on Indian heritage. It includes the made to incorporate the rich motifs
study of stone carving design on temples, monuments and caves and designs of the various stone
and how Indian textiles have adopted designs from our heritage. architecture from temples and caves
The objective is to study temple and cave architecture through

into contemporary forms on textile
the perspective of design and analyse its adaptability in Indian application. The present research
textiles. A research of textile motifs and their origin in different also contributes to documentation
eras was studied in detail. and digitization of the motifs of these architectural wonders on textile
REVITALISING CRAFT
application.
This research documents all motifs and designs adopted from
ancient stone carvings and also study the existing places in Mumbai
and places within Maharashtra which have stone carving and
come up with new abstract contemporary style design. This can
be printed or woven
on fabric. There
is a great need to
revive the traditional
records of textiles by
giving captivating
grandeur to the
Indian textile pieces
by introducing
innovative designs
32
33
Design Intervention of Checked
The main objective of this dissertation is to
Koorai Saree of Tamil Nadu modify koorai saree according to youngsters
demand and Product diversification to increase
T.Janani the production of the Koorai sarees. The
jenniarchfashion@gmail.com main significance of this research is that the
traditional handloom craft which has been
practiced for more than six decades has not
There are different types of religious perceptions that have been
been properly documented. Though people are
prevailing in our country, especially for marriage ceremonies and
still wearing it for the marriage occasion, there
rituals. These customs and habits are differing from religion to
is inadequate information related to this craft.
religion. Different castes of people have been living in different
parts of the country purely based on their traditional practices.

There are many variations of koorai saree available in Tamil Nadu. For
In the earlier days—even about 100 years back, most of the
the documentation of this craft, places where this saree is woven in Tamil
marriages of different castes and communities of Tamil Nadu
Nadu were visited and studied through qualitative research. The places
were celebrated for a minimum period of 6-7 days.
included Arni, Kanchipuram,
REVITALISING CRAFT
Sirumugai, Anakaputhur, Koorai

It is the bound duty of the family
Nadu, Thirubuvanam. Data
of bride-groom to make offerings
collection has been done through
in the form of draperies like
interviews. The saree has been
silk saree, blouses, etc. Besides,
redesigned by introducing puttas
sacred thread (thali), other
and by changing colour and type
ornamental jewels are worn by
of weaves.
the bride at the time of marriage

ceremony. The bride should also
wear one sacred saree known as
“Koorai Pudavai” which is the
traditionally believed. This saree
is worn by few casts of Hindu Community of Tamil Nadu. The
Koorai Pudavai may vary according to the communities and
customs. Some efforts have been made to give significance of
34
these functions with reference to Koorai Pudavai (Koorai Saree).
area of focus is Bangalore urban population, Karnataka. Primary data: shall
35
Karnataka’s Handicrafts as Home
be collected with the help of personal interviews.
Decor: The People’s Perception
and Impact Initially, convenience sampling was followed The preliminary results
indicate woodwork products- that is products of Rosewood, Sandalwood
TRINA BISWAS and Whitewood that are the most popular in Bangalore. Silverware is a
trinabiswas96@gmail.com
close second. To study consumer perceptions about handicrafts and identify
problems and factors, so as to offer suggestions for the better promotion of
the handicrafts. The results of this study shall help designers and artisans
In the recent years, home décor has seen a shift from traditional
gain awareness of the non-obvious factors, while designing future products
wood and stonework to a contemporary style. Even with this trend,
along with the marketing of those products.
there is an inclusion of handicrafts and specifically handicrafts of
Karnataka in Bangalore households. This dissertation dwells on

The purpose of this study was to promote the handicrafts to the local
customer choices for Karnataka’s handicrafts, their preference in
residents whose lifestyles are changing due to the rapidly growing city. So
where and how they use the pieces and in the integration of these
far the study has shown that people are well traveled and prefer to procure
handicrafts in an average household.
décor items from the places they travel to as compared to buying it locally.
REVITALISING CRAFT
Locally purchased handicrafts are mainly for gifting purposes.

The objectives of this dissertation were to understand: consumer
home décor preferences; consumer affinity for Karnataka’s
handicrafts; The level of consumer understanding and awareness
about handicrafts; The
channels of awareness
and how the crafts are
promoted. The purpose of

this research is to study the
perception of consumers
towards handicrafts of
Bangalore and Mysore with
the concentration being on
Home Décor articles and
small Mementos. The target
36
design a product prototype using locally accessible materials and to identify
37
Innovation In
the sector where the concept can be introduced.
Mizoram Jewellery Craft
This will expand the user base rather than confining it to its traditional usage.
zosangliani It will create a scope of better market opportunities by contemporizing the
zosangiralte28@gmail.com jewellery craft. It will increase the level of demand for jewellery craft in
today’s generation. This will add new resources in Mizoram jewellery craft.
In today’s Mizo society, many people do not know and do not

Secondary research was collected from published research papers, journals,
appreciate the significance of Mizoram jewellery craft. It is
articles. Books from Tribal research Institute of Mizoram and libraries
important because jewellery is a valuable possession and gives
as well. Online and blogs for extensive information. Primary research
cultural identity. In the present scenario where there is limited usage
involves documenting museum curation (Mizo Jewellery), market survey
of jewellery and the fact that it has not been reinvented to suit the

of traditional jewellery, other Mizo Traditional Craft Decorative, interviews
times, there is a
of historian and cultural experts retailers artisans. This research will help in
high possibility
adding a new potential product variety by creating different designs using
that it will
locally accessible material. It will empower artisans to further their own
REVITALISING CRAFT
disappear.
innovation.
So, it is very
important
to keep in
mind how the
jewellery craft
of Mizoram could be kept alive in the present and in future. This
project focuses on how to develop and enhance the beauty of

the piece thereby creating value addition to the craft. It will also
introduce the craft to a very wide range of audience (reaching out
to the whole of India and the international market as well).
Objective is to study the features of jewellery availability of the

traditional craft and to document, to identify suitable materials
and techniques which could be implemented for prototype and
38
15. Exploratory Research of Evolution of Folk
3. Art of Parandi and Nalla Making with Detailed

Study In Malwa Region of Punjab
BHUPESH SAINI 41
DOCUMENTING 16. Toda Folklore - An Identity, A Souvenir
FOLK ART LAKSHMIPRIYA V. M. 43
17. Phad Painting: The Lesser Known Tribal

Folk Art Tradition
SHVETA 45
It takes a discerning mind to distinguish

between Craft and Folk Art. Students have 18. Importance of Camel Dance: A Case Study
stepped out of their ‘urban’ comfort zones of Rajasthan
to study folk art traditions of India. SWETA CHAUHAN 47
and myriad colours, the craftsmen are not just keeping this folk craft alive,
41
Exploratory Research Of Evolution
but also taking it to new levels of artistic creativity.
Of Folk Art Of Parandi And Nalla
Making With Detailed Study In This study was conducted for the following reasons: To trace art history of
Malwa Region Of Punjab Punjab in context to folk art tradition, migration of folk art with evolution
of time with special reference to Malwa region of Punjab, to fill the gap by
BHUPESH SAINI creating an authentic detailed record of ‘The Origin of Paranda and Nalla
making’.
bhupeshsaini0162@gmail.com
In Punjab, the tradition of handmade dowry holds strong ritual,

symbolizing a concern with survival of traditional crafts. At
the time of wedding, the bride is given seven auspicious things

by parents. All these dowry items are used for adornment of
the bride, and are reflective of some or the other handicraft,
DOCUMENTING FOLK ART
such as the embroidered Phulkari cloth, the pieces of jewellery,

tikka and nath and the
hair accessory, Parandi
and decorative waist
bands, Nalla Parandi and
Nalla is one of the most
The objectives were to study the evolution of folk art in Punjab from
fascinating expressions
history to present times, to study the origin and Process of Parandi and
of the Punjabi folk art.
Nalla making. To understand the importance of Parandi and Nalla through
Making Parandi and Nalla

folklore of Punjab, to draft a book entitled 'Reshmi Doriya' to be published
took roots long ago in
on Parandi and Nalla folk art tradition and to critically analyse the present
Punjab, with Patiala being
market trends of Parandis and Nalla.
one of the oldest centres
of this craft practice in the
This study is a documentation of these folk arts as a useful record for
country. By, constantly
future readers. The study also aims at drafting a book on same subject to
evolving and improvising
be published in future. Addition of the importance of art in folklore will
with new materials, forms
generate interest.
42
formal academic discipline devoted to the study of folklore. Anthropology
43
Toda Folklore - An Identity, A
- The study of various aspects of humans within past and present societies.
Souvenir It is the study of norms and values of societies.
Lakshmipriya V.M. This study is descriptive in nature, thus apart from the holistic secondary
lakshmipriya1993@yahoo.com research; primary data collection was exclusively done in the Nilgiri
hills, Ooty, Tamil Nadu, majorly through interviews. Besides, participant
observation, snow ball sampling method was also applied to understand
Highlighting the translated versions of Toda stories and songs,
the traditional folk dynamics and the niche market. The focus on the
the research chiefly issues on their traditional beliefs, rituals
research was on: Geographical study, Holistic review of the folklore and
and rites. The thesis suggests tenable strategies for enshrining,
Souvenir study.
promoting and propagating Toda folklore that narrates their
cultural identity.

To study the traditional customs, beliefs, stories, and sayings of
Todas. To study the intensity of acceptance and popularity of the

Toda folklore within the area of operation as well as the adjoining
areas.
From the study, it

is observed that
the relevance of
the Toda folklore
have fallen apart in

the recent decades.
A souvenir concept which gives a new look on the existing souvenirs of
Now vast areas of
Udhagamandalam, crafted in a way that the intimate narration of the Toda
their former habitat
culture ties in with the reminiscences that contribute an effective multiple
have been overrun by “civilization”—tea gardens, townships,
perspective.
exotic tree plantations and reservoirs have taken over. What
remains instead is a faint voice in the oral tradition that sings the
past indigenous knowledge in the form of oral literature.
44
Folkloristics - More commonly known as folklore studies, is the
Contemporary subjects are also painted. Joshis belong to Pur, near Bhilwara
45
Phad Painting: The Lesser Known
city in Rajasthan and in 16th century they migrated to Shahpura.
Tribal Folk Art Tradition
At the end of the 19th century some Phad artists moved from Shahpura
Shveta Gautam to Bhilwara and established a new seat for Phad Artists. The objective is to
shvetachinsy@gmail.com understand the evolution of phad painting from history to present times.
To document the process and types of phad painting in the form of pictures.
The significance is to understand types, process, evolution, market by visual
The large-scale horizontal paintings on cloth portraying the
document (pictures and text). Expected outcome is a detailed document on
epic lives of the Pabuji & Lord Devnarayan are popularly known
phad painting.
as Phad paintings. These paintings have the mammoth task of
representing a complex and a full blown folk epic narrative, which
it achieves through a very specific style of representation, filled

with figures & pictorial incidents. These paintings form a kind
of dramatic backdrop to epic story telling performances. Since
they depict the different episodes, these paintings are customarily

opened or unrolled only after sundown, in conjunction with the
all night performance.
All Phad paintings have certain common features. Every available

inch of the canvas is crowded with figures. Another similarity
is flat construction of the pictorial space. While the figures are
harmoniously distributed all over the area, the scale of figure
depends on the social status of the character they represent and

the roles they play in the story. Phad paintings are traditionally
story based paintings and legends of Devnarayan and Pabuji
are chiefly painted. Other than these two folk deities, stories of
Lord Krishna, Lord Rama, Lord Buddha, Hanuman, Goddess
Kali, Lord Shiva, Lord Ganesha are also painted. Life Stories of
Historical & Mythological characters are also painted. Sometimes
Love stories, Erotica, Philosophical, Psychological, Social &
46
47
Importance Of Camel Dance: A and dignitaries revel in this man-and-animal affair organized especially for
the tourists.
Case Study Of Rajasthan
The main objective of the present study was to explore the importance
Sweta Chauhan of camel Dance and its cultural and historic importance; to study and
sweta5244@gmail.com understand the Rajasthan Rituals, to gain insight in to the evolution and
semiotics related to Camel Dance, beliefs etc., to explore the significance of
Rajasthan has artistic and cultural traditions which reflect the ornamentation and trimming of the animal. Research tools are observation
ancient Indian way of life. The rich and varied folk culture forms interview with questionnaire (for artisans). The outcome is a precise
originated from villages are often depicted as symbol of the state document about the camel dance, construction, evolution, patterns and
of Rajasthan. semiotics.

Rajasthan has a glorious history. It is known for many brave
kings, their deeds, and their interest in art and architecture. Its
name means “the land of the rajas”. It was also called Rajputana or
the country of the Rajputs; whose codes of chivalry shaped social
mores just as their often bitter and protracted feuding dominated
their politics.
The Camel Dance is exclusively dedicated to the ship of the

desert- the camel, which is an important source of transport and
livelihood in the state of Rajasthan. This festival is celebrated each
year and is very significant to the people of Rajasthan because

in early times there were no automobiles, and camels were the
only source of transport. The interesting highlights of the festivals
are: camel races, camel milking, fur cutting design, best breed
competition, camel brands, traditional folk dance and music.
The camels display amazing footwork, dancing gracefully to the
slightest direction of their trainers. Bridles, bejeweled necks,
jingling anklets and long, lanky camel shadows on dusky sands
48
cast a magical spell. Hundreds of tourists and thousands of locals
19. Evolution Of Costumes - A Telangana State
Case Study
DUPPALLI SAIKRISHNA 51
4.
20. Mumbai: A Connection Between Facts and
Stories
MEGHANA NARAYAN MANE 53
CULTURAL 21. Popular Mythologies and its Visual

Manifestation Through Media
STORIES
PRIYA BALKRISHNA MAHAJAN 55
22. Antiques: Valuation of Desired Past

PRIYA SHUKLA 57
23. Breaking Down the Mysterious Stories of

Shauka
ROHIT SINGH PANCHPAL 59
Giving tangible shape to abstract cultural

issues has always been the challenge of 24. The Role of Promotion Design Strategies In
design. Some projects have boldly taken Tourism Development
on this challenge in most interesting ways. SHYAMBESH BABU N. 61
25. A New Perspective to Promote Experiential

Tourism in Mumbai
TANU SINGH 63
evolution of fashion and costumes of Telangana, as most parts of Telangana
51
Evolution of Costumes - A
state has adopted Mughal and Persian style of dressing in their traditions.
Telangana State Case Study The present scenario of fashion is not the authentic style of Telanganites. So,
there is an immense need to study the culture and tradition and evolution
Duppalli Saikrishna of costumes in Telangana.
duppalli.saikrishna@nift.ac.in
https://www.behance.net/designerkr67a4 The objectives were to explore the impact of traditional costumes on the
people of the Telangana and to trace the contemporary status of traditional
This project is a documentation of the culture and tradition of costumes and to propose a comprehensive model for sustainability. This
Telangana through the lifestyle and evolution of fashion and project is carried by using primary and secondary data and by interviewing
costumes. It is important to investigate this topic since adaptation experts in the concerned areas. The expected outcome is a document on
of styles and costumes are playing a major role since ages. There is the costumes of Telangana, specifically of the Deccan regions and also a

a need to document the aspects of the state in terms of tradition, comprehensive model for sustainability.
customs, culture and evolution of costumes and fashion, for the
upcoming generations to have an idea about it.
CULTURAL STORIES
This project is divided into facets and will be individually studied

to know the importance of the evolution in culture, tradition,
lifestyles and costumes.
The New state, Telangana

has very prominent cultures
and traditions that should be
documented as it evolves from

time to time, Every state has its
own unique identity, similarly
Telangana also has its own
unique identity in terms of
tradition, culture, lifestyle and
costumes. Here, the research
52
particularly focuses at the
certain characteristics and metaphors from them. Analysing movies
53
Mumbai: A Connection Between
related to Mumbai, reading novels and poetry and analyzing paintings and
Facts and Stories photographs that show the city and the life it offers. The characteristics
shown through media were validated with those gathered during initial
Meghana Mane secondary research. Primary research was carried out wherein certain
meghana.narayanmane@nift.ac.in stereotypes linked with the city were gathered from people and further
compared with the stereotypes from secondary research and the media
Photographers and movie makers who capture Mumbai, look studied.
at it in a million different perspectives. Some like to show the

majestic, rich side of it, and some like to show the bitter reality of
the hawkers, the poor children, and the beggars whose lives are
mostly spent on the streets of the city. Those in tourism, project

the old Bombay that includes landmarks and architecture from the
British colonial times. Some home décor artists sketch elements
from the city in a very kitsch manner, making ordinary people
and things look very modern and contemporary. Furthermore,
CULTURAL STORIES
hand illustrators, novelists and poets portray everyday life and

the streets of Mumbai the way it is, in the purest way they can.
The objective is to study the depiction of Mumbai through

various mediums such as films, novels, paintings and poetry to
bring light onto the various different ways in which the artists
have interpreted the city and which aspect of the city they have
focused on. To establish certain links and connections in terms Documentation of the different interpretations made through different
of the various portrayals of Bombay through different mediums, mediums, the characteristics that come with it, and the connections
and further interlink them to the actual histories and present day and links established between these characteristics and the mediums. A
scenarios of the city by taking note of certain stereotypes linked tabulated chart that explains the above mentioned.
with the city of Bombay.
The research was descriptive in nature. Reading research papers,
54
articles from journals and books on Bombay and deriving
and analysing the collected data and interpretation of the observations. For
55
Popular Mythologies and its Visual
primary study – it included mainly interaction with a mythology student, and
Manifestation through Media few theatre personalities to understand how theater/television is associated
in portraying mythological dramas. Research is mostly secondary based,
priya mahajan was a descriptive research and involved documentation and collection of
priya.mahajan@nift.ac.in data to interpret the current scenario of mythology in media.
The outcome of this research will help throw light on how media portrays
Indian history has a treasure of art and craft. God and Goddess
mythology in Indian and western media.
have a very prominent and pious role in Indian mythology. It
constituents are the hidden history and information of God and
Goddess. The two epics Ramayana and Mahabharata are very
popular in Indian mythology. Costumes play an important role

in iconography of God. Similarly even the Greek mythology has a
rich literature and has a concept of deity worship which has many
stories associated with it.
CULTURAL STORIES
This project is a comparative study of Hindu and Greek

mythologies. Understanding manifestations of mythology in art,
culture, music, drama, poetry, literature etc. Factors that have
affected portrayal of mythology in modern times. E.g Movies,
dramas, TV series etc. The research forms a part of design and
culture studies. To understand how the depiction of mythological
characters has changed over the years, what are the factors
affecting the portrayal of mythological characters in media. To
understand how costume and makeup play an important role in
depicting mythological characters in TV Shows and movies.
The research culminates into a resource document. Research

methodology - Secondary research was done by collecting
journals, research papers, books, academic web links etc. Primary
56
research was done by consulting relevant people from the industry
practical skills in the fields of art history and technology in order to make
57
Antiques:
judgments under conditions of uncertainty.
Valuation of Desired Past
Bargaining is one of the most important components of the antiques
Priya Shukla business. Buying cheap and selling at a higher price is the main strategy
textilepriya@gmail.com of a good antiques dealer. This project was devoted to inquiring into how
a simple strategy is implemented by real market actors. How do they
create price difference? What do necessity and practice presuppose in this
This thesis examines the system of valuation in the market for
business, and what makes the market so stable even when facing disruptive
antiques. As objects from the past have grown in value, a market
societal changes?
for antiques has emerged that is continually changing and
developing. Antiques are not produced for the market– they are
Valuation and assessment
rediscovered, which means that their quality is not standardized.

of antiques were the focus
This raises the question of how incommensurable goods such as
of the thesis: the symbolic
antiques are valued, when their quality is uncertain. An empirical
and narrative character of
study was carried out in the antique market.
these objects of the past
CULTURAL STORIES
makes them a special case

Discontinuities in
among other singular
historical records mean
goods. The value developed
that this specialized
over time into a number
knowledge is often open
of orders of worth where
to debate. The past has
antiques are conceptualized
to be taken into account,
as historical, cultural,
but it is also inherently

aesthetic, sentimental, and financial assets. Moreover, many antique objects
uncertain. Thus, actors
have their own histories relaying evidence of the unique circumstances
in the antiques market
under which they produced, exchanged, possessed, lost and found again.
have to cope with more
As a result there are almost no antique objects that can be assessed using
than the traditional
one given set of criteria.
problem of uncertainty regarding the future: the discoveries of
new artifacts, or historical facts, can significantly influence the
valuation of objects. The valuation of antiques is viewed as a
58
complex cognitive process; it requires specialized knowledge and
59
Breaking Down the
Mysterious Stories of Shauka
Rohit singh panchpal

Rinkspanchpal@gmail.com
In a hill station so small such as Munsiyari of Uttarakhand,

mysterious stories of its dark side remain unseen to its people
since they have not been documented. These stories have
remained in the oral form.

The need arose to document these mysterious incidents in the
form of creative interpretation to connect real life experiences
with art.
CULTURAL STORIES
Keeping the mind of a young reader in perspective, storytelling

through graphics was the most apt way to go about creating a
novel that would best narrate the oral stories of Munsiyari.
Data collection involved secondary research, wherein newspaper

and magazine articles were analysed in the context of narration
and visual representation. Further, a primary research was

conducted to extract qualitative information from respondents,
in the context of the kind of stories they have heard, what other
insights about them do they wish to get, through what medium
(novels, short films, comics etc.) do they wish to learn about these
stories and who would like to read these stories the most. The
language used for narration was Hindi, along with Kumauni,
which is the language of the Dharma Valley of the Pithoragarh
60
District of the Uttarakhand State.
According to the survey conducted by Maharashtra tourism department,
61
The Role of Promotion Design
it was found that in few of the districts the number of tourists per year was
Strategies in Tourism Development very less. Even though these districts have the potential to attract tourist.
Because the lack of promotion those are still unexplored districts such as
Shyambesh Babu N. Gadchiroli (6255-Domestic visitors) in 2015, and Dhule (32635-Domestic
shyambesh28@gmail.com in 2015) are unexplored.
This research is based

The importance of promotion design is growing in the realm
on Gadchiroli district’s
of the tourism industry. The objective of this study was to
tourist spots and it is a
understand this growing importance; to build various promotion
comparative study between
strategies in the tourism industry and to promote unexplored
Gadchiroli districts tourist
tourist places of Maharashtra. This is done in order to benefit the

places of Maharashtra state
tourism industry and the tourists globally. Maharashtra is the
and Wayanadu district of
ultimate travel destination of India for tourists.
Kerala state. Some common
factors were noticed while
According to tourism Survey for the State of Maharashtra received
CULTURAL STORIES
comparing tourist places of these two districts of different states. In this

68,758,498 domestic tourists and 26,099,53 foreign tourists in
present competitive scenario, tourism marketing is a tool to satisfy modern
April 2014 to March 2015. The state is the leader in the country
needs of tourists. Moreover, it was suggested that the state government
with respect to foreign tourist arrivals (20.8%) into India and one
should take more initiative to promote the unexplored destinations in India.
of the leading states for domestic tourist visits (7.2%) Hence, it is
imperative to study the development and marketing of tourism
in Maharashtra and analyze the role of MTDC in promotion of
tourism. Maharashtra is the one of the biggest state in our country.

There are different types of tourist attractions in each district of
Maharashtra but some of the places are not well promoted by the
government while comparing to other places of the state. This
research is to understand various communication promotional
techniques which have been carried out by the state and to find
the places which are not well promoted by government.
62
tour packages in the city of Mumbai, to identify the need or gap in the
63
A New Perspective to Promote
existing tourism sector of Mumbai, to identify the appropriate methods of
Experiential Tourism In Mumbai promotion which are applicable for Mumbai tourism. The significance was
to sustain the cultural value and heritage associated with these places. It
Tanu Singh will make tourism more experiential and personalized for the tourists and
tanuusingh99@gmail.com increase tourist activities in Mumbai.
The approach was qualitative

Tourism is one of the largest service industries in terms of gross
as the research was based upon
revenue and foreign exchange earnings. It plays an important
the insights and experiences
role in promoting and advertising different countries on the
of people after their tour. The
basis of their culture, lifestyle and various places which have the
methods followed during the
potential to attract more tourists. In India, the tourism industry

research were observation and
has the potential to grow at a faster rate. Mumbai is a city with
semi-structured interviews of
strong historical links, wonderful British architecture, museums,
the tourists.
beaches, places of worship, and above all, a true galaxy of stars
where Bollywood reigns supreme.
CULTURAL STORIES
The last stage was to compile

the data (secondary as well as
The main purpose of
primary) and then come up
this work was to study
with a solution. The solution
and understand different
is to come up with accessible
methods of tourism used
tourism (tourism for all), to
to promote a place, city
come up with a walk tour plan
or country and to further

for old age people (including
imply these methods to
people with minor disabilities), to Design brochures of the places that
promote places of Mumbai
are accessible for the targeted group and proposed a solution to a travel
in a more experiential
company.
way. Objective was
to understand the
experiences of people
from the available
64
5.
26. Critique on Upcycling
SUSTAINABLE AAKANKSHA RATHI 67
LIVING 27. Convertible Garments: A Smart

Approach Towards Sustainability.
BHIMANAGOUD 69
28. Commercial Market Potential Of Banana

Fibre Clothing
Sustainability is one of the thrust areas
MANOGNA AVUNOORI 71
of the department. Designers are very
often blamed for paying only lip service
to sustainability. We are proud that some
students are moved to take it up for their
dissertation and beyond.
To maintain this unique identity, the user stops wearing this up-cycled
67
Critique on
garment after few washes and after a short period of time, they discard it
Upcycling and this again goes to the landfill. This piece of garment cannot be up-
cycled again and do not have a third life. Barriers to up-cycled fashion
Aakanksha Rathi purchases included concerns about sanitation and an increase in price over
aakanksharathi01@gmail.com comparable garments. Secondary research was collected from journals,
books, thesis, newspaper articles, and online articles. Qualitative research
consisted of field visits, personal interviews/in-depth interviews, telephonic
Up-cycling is a process in which used materials are converted into
interviews, and interviews via e-mail. The responses were analyzed to derive
something of higher value and/or quality in their second life. It has
patterns on “ways of thinking” and for gaining insight. This was be followed
been increasingly recognized as one promising means to reduce
by data reduction and content analysis. The solution is to come up with zero
material and energy use, and to engender sustainable production
waste solution for textile waste.
and consumption. For this reason and other foreseeable benefits

the concept of up-cycling has been used by many designers
and brands. With Fast Fashion everyone can enjoy changing
trends with low prices. However, these Fast Fashion production
SUSTAINABLE LIVING
and consumption cycles have resulted in a trail of destruction,

including increased textile waste.
The objective was to study the flaws/gaps in the existing research

on up-cycling, to study the need of up-cycling in Indian scenario,
to prove the hypothesis and identify the methods that can elongate
the second life of any discarded garment. The significance of the
research is that Fast Fashion offers garments at a really cheap rate.

and due to this, wardrobes are overflowing. The young generation
discards the garments very quickly which leads to landfill. Many
designers are using the method of up-cycling to solve this
problem of landfill. These up-cycled garments are one of its kind
and are mainly purchased by the people who want to stand out in
the crowd and want to create their unique identity.
68
context, convertible garments will be helpful to achieve sustainability.
69
Convertible Garments: A Smart
Sustainable products are beneficial to the environment and it has market
Approach Towards Sustainability value. Convertible garments are designed considering fabrics, sashing,
finishing, fasteners, creative patterns, durability, surface ornamentation,
Bhimanagoud R. Biradar comfort, packaging, advertising, marketing, transportation, disposal
bhimurbiradar9731@gmail.com methods, consumer needs and satisfaction. To support the Indian men's
apparel by inculcating sustainability, I came up with sustainable product to
serve the society, economy and environment. Sustainability encompasses
The fashion industry leaves behind a huge environmental
three main areas: environmental, social and economic.
footprint, from the pesticides used in growing cotton and
the leached chemicals from the toxic dyes that went into that
perfect shade of teal, to the landfill impact of clothes that wear
out and the energy required to produce each piece. Sustainable

apparel products can be defined as a part of the growing design
philosophy and trend of sustainability, the goal of which is to
create a system which can be supported indefinitely in terms of
SUSTAINABLE LIVING
environmentalism and social responsibility.
Nowadays, reputed brands are also working for sustainability.

Accumulations of waste materials have been still persistent
and have led to never ending pollution. We should ‘recycle’ to
reduce the left over wastes. We should forecast the future trend
and come up with new sustainable products in the sector of
garments. To support the Indian men's apparel by inculcating

sustainability and come up with Sustainable product to serve the
society, economy and environment. Fashion has touched every
sphere of modern consumers globally. Marketers have realized
the immense potential to yield business in this booming segment.
In present scenario, irrespective of the class, Indian consumers

are adopting fashionable items quickly and conveniently. In this
70
Data was collected through interview and questionnaire. The significance is
71
Commercial Market Potential of
to understand and investigate factors influencing the expansion of banana
Banana Fibre Clothing fibre clothing and products developed from waste of banana plants which is
bio-degradable. It was observed that the availability of banana fibre clothing
Manogna Avunoori in Indian market is less, and the production cost is higher. More than 90%
manogna.avunoori@nift.ac.in people in India do not have any idea about banana fibre clothing. Awarenes
of banana fibre clothing is necessary for it production. Since the cost of
making is high, I am creating a designer collection called as "Green silk" for
Banana is called Kalpataru, a likening to an ancient fruit cultivated
high end customers by using banana mix silk fabric.
all over the world. India is the world's largest banana producer
with an annual output of 24.8 million tonnes followed by China,
Philippines, Ecuador and Brazil. India accounts for 22 per cent
of the global banana production. Apart from providing textiles,

banana fibre production provides employment opportunities to
thousands of poor people in India. Bananas are harvested two to
four times a year and the stems are usually cut and thrown away
SUSTAINABLE LIVING
as waste.
Banana fibre is also a major substitute to the pulp industry. Banana

plant or plantain plant not only gives the delicious fruit but it
also provides textile fibre(musaccae), the banana fibre. Banana
fibre is natural fibre. Stiffness and mechanical properties and high
disposability and renewability. Moreover, they are recyclable and
biodegradable. Quality of the fibre inside the stem varies: Inner

fibres (fine, smooth, and natural shine)- smoothest textiles like
kimonos and saris. Outer strands (coarse)-basket weaving and
making handbags.
The objective was to study and explore the products available in

banana fibre, to study the factors affecting the commercial viability
of banana fibre clothing and products in terms of retail market.
72
29. Diagnostic Aid, Inculcating it's Principles
to Design and Conceive a Self Help Manual for
Teenagers
6. SHUMAYLA AFAF 75
DESIGN FOR
30. Design for Community Empowerment:
Deafness in Nilgiris
TANYA MATHEW 77
PEOPLE 31. Exploring Alternate Ways to Enhance

Customer Interaction with Feedback
Mechanism In-Store
TEJASWINI MIKKERE VEERABHADRE 79
User empathy is so integral to the 32. Innovation in Suitcase and it's Accessories
programme. Students have handled it with YUKTI CHAUDHARY 81
sensitivity and pragmatism.
33. Textiles for the Visually Impaired

Y. S. MADHULIKA 83
of these books provide help when the reader already knows the ailment.
75
The Story Bridges: Using Bibliotherapy
Unfortunately, in India acceptance of the situation is the toughest one and
as Diagnostic Aid, Inculcating it's these books may not be very helpful for the Indian context.
Principles to Design and Conceive a
Self Help Manual for Teenagers There are no regional stories in these books, and makes it hard to connect to
an Indian audience. The present data for mental disorders is very alarming
Shumayla AFAF as well as disturbing. Promotion of this inexpensive therapy could prove to
be one of the ways to curb this number.
shumayla.afaf@gmail.com
shumaylaafaf.portfoliobox.net
The dissertation involves a proof of concept study, involving a pilot study
on whether diagnostic aspect of the therapy is possible. A pilot study was
Bibliotherapy, in its core, is using books as an aid in therapy
performed on teenage children aged 15-18 years. A questionnaire that
for mood disorders. There has been a long history of the usage

consists of questions regarding their feelings about prescribed literature.
of books for therapy, although there has not been any ventures
The study proved that bibliotherapy can help diagnose depression and
where it would take the diagnosis into account. The primary
regional stories can be used for the same.
objective of the dissertation was to look into the same.
DESIGN FOR PEOPLE
There have been ventures

into self help manuals
that guide people to deal
with books, whatever the
ailment may be. One of
the few fine examples
of similar ventures are

'The Novel Cure' by Ella
Burthound and Susan
Elderkin, and 'The
Tolstoy Therapy' by Lucy
Homer. It is important
from the perspective
of design because both
76
who are directly involved with the Nilgiri Tribals. Therefore, this design-
77
Design for Community
led developmental approach opens up a new door for social mobilization
Empowerment: Deafness in Nilgiris and development.
TANYA MATHEW The research discusses the impact of design tools for the deaf tribals as well
tanya.mathew@gmail.com as impact on stakeholders, such as health volunteers, teachers in interacting
www.kachumpa.com with Deaf children and parents in realising their power to demand rights for
their Deaf children. Design intervention aims in providing communication
The project is a design-based investigation into Deaf and Hearing tools like teaching aids for the community, facilitating the community
interactions with a focus on the rural tribal community of the workers with the tools of communications like flash cards, tables and charts
Nilgiris in Tamil Nadu. Guided by a participatory action research etc. This will enable the stakeholders and specially the ST community to
approach and a traditional design process where problem-solving facilitate empowerment and hence bring improved livelihood.

emerges directly from people's needs, the study investigates the
role of communication design tools in social development. The research also discuses the Human-Centered Design (HCD) approach
in the social sector for rural India. Along with the unique case of research
The nature of the research required a qualitative approach. An methods on people with hearing disabilities, opportunities for design
DESIGN FOR PEOPLE
emic ethnography was adopted to study the Nilgiri community. intervention for development.
Deaf tribals were
interviewed to understand
the interactions they have
with their families, within
the community and at
school.
Design prototyping was

used as a tool for data
collection with Deaf tribals
by using Indian Sign Language as a basis for communication.
The project brought valuable insights in the use of design for data
collection. In this specific case the communication tools created
78
within the process of research will assist community workers
Interviews with marker researchers gave me insights into how gamification
79
Exploring Alternate Ways to
for increasing customer interaction would be a risky affair on the retail
Enhance Customer Interaction with floors.
Feedback Mechanism In-Store
Equipped with some secondary data, primary research was conducted
Tejaswini M. V. through studying the feedback mechanisms used in the top selling retail
tejaswini.veerabhadre@nift.ac.in
stores in Mumbai. Interviews helped in understanding the depth of the
requirement of customer feedback to retail brands. After gathering enough
feedback interfaces and comparing all of them, I have come up with a flow
The retail industry is booming and to stand out from competitors,
of questionnaire which is interactive-friendly, quick and easy to work with.
one of the attempts made by the retailers is to acquire customer
Further, testing the design on retail floor for analyzing the success ratio of
feedback. Trying to make customer feedback acquisition more
the experiment.
interactive, the research was conducted with comparing the

existing and the proposed design when put to use in the real
world scenario.
DESIGN FOR PEOPLE
Through the course of the project, an in-depth study on the types

of data collection was conducted and some innovative ways of
collecting data were found, for example, one of the papers studied
had mapped the smell that emanates from particular regions in
Amsterdam city. Further on, types of customers and what affects
their behaviour in a store, were looked into through various
journals and research articles.
Collecting secondary
data through
interviewing and
having sessions from
experts pop the bubble
and the things that
could be implemented.
80
81
Innovation in Suitcase and
it's Accessories
A prototype for the travel suitcase has been made using the Tyvek fabric.
The material is very strong; it is difficult to tear but can easily be cut with
Yukti Chaudhary scissors or a knife. Water vapour can pass through Tyvek, but liquid water
yukttisingh1310@gmail.com cannot. All of these properties make Tyvek useful in a variety of applications
and protective cover is one of that. Another objective of the research was
It has been perceived that innovative design is not appreciated the security of the travel suitcase. A brief concept of design and technology
in India. People are willing to spend money on functionality and is combined together to improve the security of the travel luggage suitcase
not for design. Very few people understands the design, needs at different modes of transport.
and requirements of the travel suitcase.

While conducting interviews and making several observations at
different train stations and the airport, the problem statement was
identified regarding travel suitcase. A very basic problem which
DESIGN FOR PEOPLE
remained unsolved was brought to light. People generally spend

thousands of rupees on buying the best bag for their travel, but
are not able to protect the outer covering of their bag. The kind of
protective covers for bags available in the market are either made
up of plastic sheet like PVC or cloth. They are expensive, non-
recyclable, less durable, and not water resistent. The options are
not environmental friendly and do not attract customers.
The objective of the research was to enhance functionality of

the travel suitcase and its accessories. Keeping in mind the need
and usage of travel suitcase cover different types of materials
and their properties have been explored and examined. Through
observation and market research, tyvek is found to be the most
suitable material for making travel suitcase cover.
82
considered is visually impaired people between the age of 18 and 45 except
83
Textiles for the
congenitally blind as they do not have the required visual memory.
Visually Impaired
The design development was done keeping these considerations in mind
Y.S. Madhulika and samples were created using raised embroidery and weaving with
ys.madhulika@gmail.com extra weft insertion to provide an elevation that would allow the visually
impaired to understand the design. Feedback on the samples developed,
would be taken from the target group.
Clothing is also an intense and form of communication. Fashion
is almost exclusively perceived using vision, especially on the part
of the observer. The reliance on vision then results in fashion being
difficult to translate to someone who is not sighted. This project
aims at bridging this gap by making clothing more adaptable and

informative for the visually impaired.
The objectives include observing the problems faced by the visually

DESIGN FOR PEOPLE
impaired in context to their clothing, knowing the information

they need about their clothes, researching on the appropriate
methods that could be used on textiles to provide sense of touch
and coming up with a design solution. This study would give a
different perspective of how a surface ornamentation or weaving
technique is not only decorative, but can be given additional
functionality. It would help the visually impaired know what they
are wearing and improve their association with art and design.
This is an exploratory research with a qualitative approach. The

methods used for data collection are observation and semi-
structured interviews. Upon secondary and primary research, it
was understood that the visually impaired use their tactual sense
for identification of their clothes and the existing complexities in
design increases their difficulty to understand it. The target group
84
Officers Chairperson
85
COURSE CONTENT Prof.(Dr.) Pavan Godiawala

Director (I/c)
Ms. Rupa Agarwal
Associate Professor
Delhi • Kannur • Mumbai

Mr. Brijesh M. Deore Department Faculty
Joint Director & COE Ms. Rashmi Gulati
Assistant Professor, Centre Coordinator, SDAC
Semester 1 Semester 3 Mr. Pradeep Kumar Jha
Contextual semester creating foundation Progressive futuristic applications. Dy. Director (F&A) Mr. Nitin Kulkarni
through research methodology, creative Assistant Professor, Link Chairperson-DS
thinking and culture and fashion studies. Project II Dr. A.N. Bandi
Sustainable Systems Head Resource Centre Staff
Fundamentals of Research Entrepreneurship & Business Plan Mr. Nileshkumar Vaghela
Design Thinking Development Mr. K. Sakthi Narayanan Junior Assistant
Digital Design Infographics & Visual Accounts Officer
Visual & Design Cultures Presentation Techniques Mr. Jayendra
Language of Fashion Trend Research & Forecasting Mr. Sachin Sharad Naik MTS
Professional Practices Craft Cluster Study Assistant Director &
Nodal Legal Officer Mentors

Corporate Social Responsibility/Media &
Cultural Studies Ms. Rupa Agarwal
Associate Professor, CP-DS, FC Dept
Semester 2 Semester 4 Other Faculty
Reinforcement of research as well as Dissertation: Students work on an industry Prof. Dr. Sharmila Dua Ms. Rashmi Gulati
augmentation of design focus through brief or independently. Dean(Academics) Assistant Professor, CC-DS Dept, SDAC
specialised electives.
Mr. Ranjan Kumar Saha Mr. Nitin Kulkarni
Design Methods Associate Professor, BFT Dept. Assistant Professor, Link Chairperson-DS Dept
Design Research
Project I Dr. Reena Aggarwal Dr. A. K. Khare
Intellectual Property Rights Assistant Professor, TD Dept. Professor, BFT Dept.
Research Methodology/
Mr. Tanmay Kandekar Dr. A.N. Bandi
Applied Organisational Behaviour
Assistant Professor, MFM Dept. Head Resource Centre
Electives
Mr. Rajeev Kumar Mr. Saurabh Kumar
Trends Research & Forecasting
Assistant Professor, KD Dept. Associate Professor, AD Dept.
Craft Studies
Ergonomics
Ms. Patricia Sood Dr. Chet Ram Meena
Functional Textiles
Assistant Professor, TD Dept.
Interface Design
Space & Interactive Design Guest Faculty Ms. Susmita Das
Fashion Innovation Ms. Tasneem Merchant Assistant Professor, FC Dept.
Costume Studies Mr. Salim Arif
Design for Special Needs Mr. Kamalesh Joshi Mr. Mohd. Javed
Ms. Mansi Bhatt Associate Professor, TD Dept.
Ms. Neha Sayed
Ms. Sangita Kapoor Ms. Sushama Saitwal
86
Associate Professor, FC Dept.
87
CONGREGATION OF
CREATIVE LEARNERS
Dr. A. K. Khare Mr. Nitin Kulkarni
Tejaswini M. Veerabhadre 79 Aarti Ajariwal 09
Yukti Chaudhary 81 Anjali Namdhari 11
Meghana Narayan Mane 53
Nishtha Dua 15
Dr. A.N. Bandi
Priya Balkrishna Mahajan 55
Duppalli Saikrishna 51
Priya Shukla 57
Sweta Chauhan 47
Shumayla Afaf 75
Tanya Mathew 77
Dr. Chet Ram Meena
Manogna Avunoori 71
T Janani 33
Ms. Rashmi Gulati
Aiman Iqbal 23
Mr. Mohd. Javed
Bhakti B Gadhavi 27
Y S Madhulika 83 Design Space online::
Bhupesh Saini 41
Lakshmipriya V M 43 www.designspacenift.wordpress.com
Mr. Ranjan Kumar Saha Rujuta Matle 31
Bhimanagoud 69 Shveta Gautam 45

Sonam 17
Editing Team
Meghana Mane
Mr. Saurabh Kumar Tanya Mathew
Mahima 19 Vaishnavi Desai
Ms. Rupa Agarwal

Aakanksha Rathi 67 Concept by
MENTORS & STUDENTS
Ms. Sushama Saitwal

Kirti Singh 13 Anahita Bindra 25 Mr. Nitin Arun Kulkarni
www.wisdomofartanddesign.blogspot.in
Devanshi Mehta 29
Shyambesh Babu N 61
Ms. Susmita Das
Tanu Singh 63 Design by
Rohit Singh Panchpal 59
Zosangliani 37 Tanya Mathew
Trina Biswas 35 www.kachumpa.com
www.nift.ac.in

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National Institute of Fashion Technology

Design Space (Master of Design) 2017

In ‘Design Space’ our endeavour is to create such networks of design

Nitin Arun Kulkarni

provide critical and creative solutions to future problems and innovations

environment provided would create a platform for addressing multi-fold

needs of people through a design-guided approach.

The programme is constructed to cater to the broader needs of Business,

The projects generate thought-provoking ideas, issues, and concerns of

Sustainable Design for

DESIGN DOTS: RESEARCH INSIGHTS

Class of 2017, our blessings are with you. Make us proud!

Prof. Dr. Sharmila J. Dua Prof. Dr. Pavan Godiawala

DESIGN DOTS: RESEARCH INSIGHTS

Ms. Rupa Agarwal Ms. Rashmi Gulati

DESIGN DOTS: RESEARCH INSIGHTS

2. Existing Information Reference Tools in the

1. Area of Fashion Design

FASHION 3. Interactive Visual Merchandising: Ways to

THEORY Format Stores

Fashion interpretation is bogged down by

6. Evolution of Precious Jewellery Market in

DESIGN DOTS: RESEARCH INSIGHTS

working women, rather than home-makers. Their life

In this project, I have studied the women empowerment

trend affected the look and role play of Indian women

DESIGN DOTS: RESEARCH INSIGHTS

evaluate the effectiveness of fashion resources and to propose an

Review of literature consists of the History of Fashion resources,

peddlers, word of mouth, drawings, magazines, newspaper, books,

So after primary research, an opportunity to create a street style

DESIGN DOTS: RESEARCH INSIGHTS

Visual merchandising experts in

Adidas stores were

DESIGN DOTS: RESEARCH INSIGHTS

down established forms’ or scenario.

Fashion forecasting is a global field that focuses on upcoming

DESIGN DOTS: RESEARCH INSIGHTS

Forecasting is an important tool in the creation process as it

fashion forecasting for women’s wear and its methodology. How

What Northern India likes to wear the South would not.

Objective is to study the importance of fashion forecasting

DESIGN DOTS: RESEARCH INSIGHTS

through the timeline of the city. Many periods occurred, leading

8. Consumer Perception of Handloom Fabric

9. Business Model in Mud Craft Of Kutch

10. Design Innovation for the Tangalia Craft of

CRAFT 11. Application of Monumental Stone Carving

12. Design Intervention of Checked Koorai

14. Innovation In Mizoram Jewellery Craft

DESIGN DOTS: RESEARCH INSIGHTS

This project is based on a review of literature, and talks about

modern, yet retaining its essence.

DESIGN DOTS: RESEARCH INSIGHTS

The objectives were to understand the perception of what

DESIGN DOTS: RESEARCH INSIGHTS

independence. Many Indian crafts are the sole domain of the

appeal. The rich and diverse creative traditions of 'Kutch' live

Tangaliya is a rare unique textile weaving art of Surendranagar

DESIGN DOTS: RESEARCH INSIGHTS

The purpose is to generate awareness and interest amongst the

DESIGN DOTS: RESEARCH INSIGHTS