Professional Documents
Culture Documents
Mifflin
PAPER COMPANY
BRAND GUIDELINES
BRAND
STORY
Dunder
Mifflin
In a world of corporate chains, automated service, and
afternoons on hold, Dunder Mifflin remains a bastion
for small business and building personable customer
relationships. Whether a client is purchasing a pallet’s
worth of paper or a single sheet, every phone call is
promptly answered by a person. This distinction
informs Dunder Mifflin’s friendly, inviting branding,
which incorporates pleasant shades of blue along with
fonts that welcome instead of intimidate.
LOGO
VARIATION
MINIMUM WIDTH
Mifflin
PAPER COMPANY Dunder
Mifflin
PAPER COMPANY
MAXIMUM WIDTH
There is no maximum size defined for this logo.
EXCLUSION ZONES
Always allow adequate spacing around the logo.
LOGO
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVW ABCDEFGHIJKLMNOPQRSTUVW
abcdefghijklmnopqrstuvw abcdefghijklmnopqrstuvw
1234567890!@#$%^&*()_+=”:?>< 1234567890!@#$%^&*()_+=”:?><
DOCUMENT
TYPOGRAPHY
Aileron
Paragraph font Regular
HEX 52A1A8 HEX 67C9D0 HEX 85D2DE HEX 676767 HEX ABABAB HEX FFFFFF
R82 G161 B168 R103 G201 B208 R133 G210 B222 R171 G171 B171 R171 G171 B171 R255 G255 B255
C34 M3 Y0 K34 C41 M3 Y0 K18 C35 M5 Y0 K13 C0 M0 Y0 K60 C0 M0 Y0 K33 C0 M0 Y0 K0
BUSINESS
CARDS
STATIONERY
BEHIND
THE DESIGN
Mifflin
PAPER COMPANY
SKILL SET
PORTFOLIO
stevengranieri.webflow.io
CONTACT ME
sdg4631@gmail.com
GLOSSARY
AI PDF Lossy
AI is a proprietary vector image format that stands PDF stands for Portable Document Format and is an TIFF is a lossless raster format that stands for
for Adobe Illustrator. The format is based on both image format used to display documents and graphics Tagged Image File Format. Because of its extremely
the EPS and PDF standards developed by Adobe. correctly, no matter the device, application, operating high quality, the format is primarily used in photog-
Like those formats, AI files are primarily a vec- system or web browser. At its core, PDF files have a pow- raphy and desktop publishing. You’ll likely encoun-
tor-based format, though they can also include erful vector graphics foundation, but can also display ter TIFF files when you scan a document or take a
embedded or linked raster images. AI files can be everything from raster graphics to form fields to spread- photo with a professional digital camera. Do note
exported to both PDF and EPS files (for easy review- sheets. Because it is a near universal standard, PDF files that TIFF files can also be used as a “container” for
ing and printing), and also JPEG, PNG, GIF, TIFF are often the file format requested by printers to send a JPEG images. These files will be much smaller than
and PSD (for web use and further editing). final design into production. Both Adobe Photoshop and traditional TIFF files, which are typically very large.
Illustrator can export straight to PDF, making it easy to
start your design and get it ready for printing.
Dunder
Mifflin
PAPER COMPANY
BRAND GUIDELINES
www.dundermifflin.com
570 - 431 - 7459
info@dundermifflin.com