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Journal of Studies on Alcohol, Vol. 48, No.

5, 1987

The Alcohol Expectancy Questionnaire: An Instrument


for the Assessment of Adolescent and Adult Alcohol
Expectancies*
SANDRA A. BROWN,•- BRUCE A. CHRISTIANSENt AND MARK S. GOLDMAN•-
Veterans Administration Medical Center (116B), 3550 La Jolla Village Drive, San Diego, California 92161

ABSTRACT. Alcohol-related expectancies can influence the individuals expect alcohol to produce a variety of general
behavioral effects of alcohol and decisions regarding alcohol and specific effects. Research with the AEQ indicates a
use. A standard measure of expectanciesis needed for research consistent relationship between alcohol expectancies and al-
and clinical work in the alcohol arena; the development and cohol consumption, alcohol abuse and behavior while drink-
current status of the Alcohol Expectancy Questionnaire (AEQ) ing. Data bearing on the psychometric properties and clinical
is summarized. The adolescent and adult forms of this and research utility of the AEQ are discussed. (J. Stud.
instrument are designed to measure the degree to which Alcohol 48: 483-491, 1987)

et at., 1975; Wilson, 1977). In the laboratory, alco-


ESPITE THE plethora
in the alcohol ofresearch
arena, people's and theory
motivation for holics consume larger quantities of alcohol and crave
drinking, the mechanisms by which stable drinking more when they are told that the supplied beverage
practices evolve and the reasonswhy some individuals is alcohol (Marlatt et at., 1973). Further, the expec-
continue to drink, regardless of increasing negative tancies of the effects of alcohol appear to be linked
consequences, have escaped complete articulation. to relapse drinking following alcoholism treatment
One facet of the research assault on these questions (Brown, 1985c; Marlatt, 1978).
examines the effects attributed to alcohol that the Several efforts have been made to clarify the exact
individual anticipates experiencing when drinking expectancies associated with drinking alcohol (e.g.,
(Brown et al., 1980). Over the past 10-15 years there Brown et al., 1980; MacAndrew and Garfinkel, 1962;
has been an increasing recognition that such cognitive Mulford and Miller, 1960; Southwick et al., 1981).
variables are "not merely potential confounds to be Recent attempts have differed from past efforts to
controlled, but instead may play an integral role in define expected drinking actions. For example,
determining drug (alcohol) effects" (p. 182) or an MacAndrew and Garfinkel (1962) focused on the
individual's decision to use alcohol (Goldman et al., alcoholic's self-reported reasons for drinking in an
1987). The mere belief that alcohol is being imbibed attempt to assessexpected changes with intoxication.
has been found to influence social, sexual and ag- Similarly, McGuirre et al. (1966) asked alcoholics to
gressive behavior (Abrams and Wilson, 1979; Lang report their expectations of the effect of alcohol on
their mood prior to an experimental drinking period.
Using a different strategy, Southwick et al. (1981)
Received: 12 March 1986. Revision: 1 November 1986. used a forced choice format of adjectives to define
* This research was supported in part by National Institute on the outcome effects that college students attribute to
Alcohol Abuse and Alcoholism grams R23 AA06519, R01 AA07033,
alcohol consumption. A third approach, which has
R01 AA06911 and R01 AA06123 and by Veterans Administration
grants.
yielded consistencyacross adolescentand adult pop-
•' Dr. Brown is also with the Department of Psychiatry, Uni- ulations and diverse cultures, relies on empirically
versity of California, San Diego; Dr. Christiansen is with the generated reports of expected alcohol effects across
University of Wisconsin Medical School, Milwaukee Clinical Cam- situations (Brown et al., 1980; Christiansen et al.,
pus; and Dr. Goldman is with the Department of Psychology,
1982) and will be discussedhere. This approach to
University of South Florida.
Reprint requeststo Dr. Sandra Brown, Department of Psychia-
the assessmentof alcohol expectancieswas designed
try, M-003, University of California, San Diego, La Jolla, Cali- to describe all possible expectanciesof the effects of
fornia 92093. alcohol and then organize the domain into a man-

483
484 S.A. BROWN, B. A. CHRISTIANSEN AND M. S. GOLDMAN

ageable number of categories that accurately reflect it is hoped, act to spur and guide alcohol expectancy
the conceptualizationand perception of the popula- research.
tions of interest. The methodological rigor, diversity
of potential effects measured and reliance on empir- Method
ically demonstratedrelationshipsdifferentiate this ap-
The AEQ is a 90-item self-report questionnaire with two
proach from previous alcohol expectancy assessment forms: adult and adolescent. Although an identical psy-
efforts.
chometric approach was used in the development of the
Alcohol expectanciesare important to our under- two forms, each will be discussedseparately here.
standing of alcohol use because of their relationship
to both abusive and nonabusive drinking patterns Adult form
(Brown et al., 1985; Christiansen et al., 1985), pre- This consists of 90 items that examine whether alcohol
diction of behavior while drinking (George and Mar-
in moderate quantities (e.g., "a few drinks" or "a couple
latt, 1986; Rohsenow, 1983) as well as future drinking of drinks") produces a specified effect. Respondentsanswer
(Brown, 1985c) and potential mediation of alcohol in a forced choice format according to their personal
consumption decisions (Brown et al., 1980; Goldman beliefs, feelings and experienceswith alcohol "regardless
et al., 1987; Marlatt and Rohsenow, 1980). The role of how other people might respond." The 90 items were
of expectanciesin the production of behavior has derived from an initial item pool of 216 verbatim statements
been demonstrated across a variety of domains of taken from 125 individuals interviewedsinglyand in groups.
human interaction. Further, using expectanciesspe- The initial subjects ranged in age from 15 to 60 years and
cific to a behavioral domain has resultedin improved varied in drinking habits from nondrinking to chronic
therapeutic effectiveness(Bandura, 1986). excessivealcohol abuse (Brown et al., 1980). The items
were first content analyzed and then factor analyzed to
Given the consistent correlation of expectancies
specify the domain of alcohol-related expectancies.The six
with alcohol consumption, a comprehensive,reliable
expectanciesmeasuredby the Adult AEQ include: (1) global
and valid means of assessingalcohol-related expec- positive changes,(2) sexual enhancement,(3) physical and
tancies in both research and clinical settingsis needed. social pleasure, (4) increased social assertiveness,(5) relax-
To have utility in both settings, such an alcohol ation and tension reduction and (6) arousal and aggression.
expectancy measurement instrument should possess Sample items for each factor are shown in Chart 1.
three characteristics. First, the instrument should be
psychometrically sound and generalizable to the var-
ious populations to which it will be applied. Thus, CXa_ART1. Adult and adolescent factors and sample items on the
Alcohol Expectancy Questionnaire
the expectancies of infrequent as well as abusive
alcohol consumers should be sampled and reflected
ADULT FACTORS
within the measurement device if it is to be employed
within populations with diverse drinking habits. Sec- Factor 1: Global positive changes
ond, the specific expectanciesmeasured should reflect Drinking makes the future seem brighter
the belief system of the population of interest. That Alcohol seems like magic
I feel more coordinated after I drink
is, if adolescents think about alcohol and its effects
Factor 2: Sexual enhancement
in a different fashion than adults, then the alcohol After a few drinks, I am more sexually responsive
expectancies measured should be relevant to the I often feel sexier after I've had a few drinks
population of interest. Third, the expectancy meas- I am more romantic when I drink

urement device should meet requirements for ease of Factor 3: Physical and social pleasure
Having a few drinks is a nice way to celebratespecialoccasions
researchand clinical use (i.e., easily administeredand
Drinking is pleasurablebecauseit's enjoyableto join in with other
scored, and low reading level). people who are enjoying themselves
The present article reports on the development and Some alcohol has a pleasant, cleaning, tingly taste
current status of the Alcohol Expectancy Question- Factor 4: Increased social assertiveness

naire (AEQ) (Goldman et al., in press), which was If I have a couple of drinks it is easierto expressmy feelings
A few drinks make it easier to talk to people
constructed according to the above stated guidelines.
Drinking gives me more confidence in myself
Given the involvement of this cognitive dimension in Factor 5: Relaxation and tension reduction
the developmentand maintenanceof drinking patterns Alcohol enables me to fall asleep more easily
as well as the production of behavior while drinking, Alcohol decreases muscular tension
standardized measurement of expectanciesmay have Alcohol makes me worry less
Factor 6: Arousal and aggression
utility for alcohol researchers and clinicians. The
After a few drinks it is easier to pick a fight
present article articulates the psychometricproperties Drinking makes me feel flushed
of the AEQ and its applicability to abusing popu- I feel powerful when I drink, as if I can really influence others to
lations. Further, the expectancy update herein will, do as I want
ALCOHOL EXPECTANCY QUESTIONNAIRE 485

CHART l--continued adolescents who have had little or no experience with


alcohol.
ADOLESCENT FACTORS
The Adolescent AEQ similarly underwent content and
factor analyses to define the domain of adolescent alcohol
Factor l: Global positive changes
Drinking alcohol makes the future seem brighter
expectancies (Christiansen and Goldman, 1983; Christiansen
Drinking alcohol makes it easierto be with others and, in general, et al., 1982). Factor analysis of the Adolescent AEQ
makes the world seem like a nicer place produced seven expectancies:(1) global positive changes,
Drinking alcohol makes a person feel good and happy (2) changesin social behavior, (3) improved cognitive and
Factor 2: Changes in social behavior motor abilities, (4) sexual enhancement, (5) cognitive and
Alcoholic beverages make parties more fun motor impairment, (6) increased arousal and (7) relaxation
Drinking alcohol is okay becauseit allows people to join in with and tension reduction. Representative items are shown in
others who are having fun
Chart 1. The unit weight scoring system developed for the
Drinking alcohol makes people more friendly
Adolescent AEQ is comparable to that developed for the
Factor 3: Improved cognitive and motor abilities
Adult AEQ. Although there is significant overlap between
People understand things better when they are drinking alcohol
It is easier to play sports after a few drinks of alcohol the expectancyscalesof the Adolescentand Adult AEQs,
Drinking alcohol makes people fed more alert separate scoring systems have been retained to more ac-
Factor 4: Sexual enhancement curately reflect the perceptions and beliefs of the different
People become more interested in people of the opposite sex after age groups.
a few drinks of alcohol
Alcohol makes people feel more romantic Normatire data
Alcohol makes sexual experiences easier and more enjoyable
Factor 5: Cognitive and motor impairment As a new assessment instrument, the AEQ requires
After drinking alcohol, a person may lose control and run into
standardization. Means (+ SD) for the adolescentand adult
things
versions of the AEQ are shown in Table 1. Normative
People are apt to break and destroy things when they are drink-
ing alcohol
information is provided for alcoholic and general popula-
After a few alcoholic drinks, people are less aware of what is tion samples of adolescents and adults. Adolescent scores
going on around them are based on three inpatient adolescent alcoholism treatment
Factor 6: Increased arousal program groups (aged 12-19) and a sample of 1580 students
Alcohol helps people stand up to others in junior and senior high schools. Adult scoreswere derived
Alcohol increasesarousal; it makes people feel stronger and more from 410 participants in seven adult alcoholism treatment
powerful and makes it easier to fight programs (aged 21-69) and 440 adults (aged 18-59) at-
People have stronger feelings when they are drinking alcohol tending evening college classes.In general, excessivedrink-
Factor 7.' Relaxation and tension reduction
ers and alcohol abusers obtain higher AEQ scores than
Drinking alcohol relaxes people
infrequent or moderate drinkers (Brown et al., 1985; Brown
Alcohol makes people more relaxed and less tense
Drinking alcohol can keep a person's mind off his/her problems et al., 1987).
at home
Reliability of the AEQ

A unit weight scoring system has been developed to Because it is a new research and clinical instrument,
simplify the use of the AEQ in research and clinical settings demonstration of adequate psychometric characteristics(e.g.,
(Brown, 1985b). Expectancy scale scores are calculated by reliability and validity) is essential for the AEQ. The two
summing individual items comprising each scale. Items for forms of reliability critical to this heterogeneousself-report
the scaleswere selected based on higher factor loadings on instrument are: internal consistencyand test-retest reliabil-
the identified scale (> .30) and limited loadings on alter- ity. To examine the internal consistencyof the AEQ scales,
native factors. Items for each scale are mutually exclusive coefficient alphas were calculated for each adult and ad-
(included on only one scale). Further, an item was included olescent scale. In a sample of 176 nonproblem drinking
on a scale only when removal of the item from the scale adults, coefficient alphas for the Adult AEQ scales range
resulted in a lower coefficient alpha for the scale. Thus, from .72 to .92 with a mean coefficient of .84 (Brown,
items comprising the six AEQ scales were selected on the 1984). Adolescent AEQ scalesrange in internal consistency
basis of both item content and psychometric properties. estimates from .47 to .82, with a mean internal coefficient
alpha of .72 (Christiansen and Goldman, 1983). Thus,
Adolescent form scales from Adolescent and Adult AEQs yield acceptable
internal consistency.
This is made up of 90 items similar to those on the The second form of reliability examined with the AEQ
Adult AEQ. These items were derived in part from the was test-retest reliability. Since older adolescentsmaintain
statements comprising the Adult AEQ and additional in- alcohol expectanciessimilar to those of adults (Christiansen
terviews with adolescents ranging in age from 12 to 19 et al., 1982), this population was selectedto complete both
years. The AEQ forms differ in that the Adolescent AEQ forms of the AEQ. Using a population of college students
also incorporates negative effects of alcohol consumption (N = 465) who were administeredboth forms of the AEQ,
and statements are worded more generally to accommodate test-retest reliability measureswere obtained. This sample
486 S. A. BROWN, B. A. CHRISTIANSEN AND M. S. GOLDMAN

TABLEi. Mean (_+ SD) scoreson the Adolescentand Adult Alcoholism ExpectancyQuestionnaires

General adolescent Adolescent alcohol abusers Maximum


population in treatment possible
(N = 1580) (64) score

Adolescent scales
1. Global changes 7.89 + 3.47 11.82 + 2.74 15
2. Changes in social behavior 8.39 + 4.12 9.41 + 2.53 17
3. Cognitive and motor enhancement 1.83 + 1.81 2.18 + 2.10 10
4. Sexual enhancement 4.75 + 2.08 5.59 + 1.73 7
5. Cognitive and motor impairment 20.83 + 3.53 22.65 + 1.73 24
6. Arousal 2.43 _+ 1.21 3.71 +_ .59 4
7. Relaxation and tension reduction 10.42 _+ 2.54 12.18 _+ 1.42 13

General adult Adult alcoholics Maximum


population in treatment possible
(N = 440) (410) score

Adult scales
1. Global changes 9.85 + 8.55 14.54 + 5.38 22
2. Sexual enhancement 2.50 + 2.49 3.13 + 2.12 7
3. Physical and social pleasure 5.50 + 2.55 6.57 + 2.0l 8
4. Social assertion 5.44 _+ 3.82 7.53 + 3.05 8
5. Relaxation and tension reduction 5.19 + 2.80 6.15 + 2.19 8
6. Arousal and aggression .88 _+ .75 1.10 + .72 2
6a. Revised scale 6 currently in use -- 4.66 + 1.63 7

ranged in age from 17 to 40 (mean, 18.8 years), was behavior while drinking. Although this cognitive-behavioral
predominantly Caucasian (82%), unmarried (74%) and link has been demonstratedin a number of experimental
Christian (24% Protestant, 49% Catholic). It was antici- alcohol studies(e.g., Goldman et al., 1987), independent
pated that college student beliefs about the effects of demonstrationof such a relationshipbetweencognitionand
alcohol might change concomitant to drinking habit shifts behavior outside the laboratory is essentialto the clinical
(which typically take place during the initial college years). utility of the AEQ.
Thus, over an 8-week interval, moderate test-retest relia- As noted previously, AEQ studies with adolescents
bilities were expected. Adolescent and Adult AEQ results (Christiansenet al., 1982, 1985; Christiansenand Goldman,
are shown in Table 2. The mean 8-week test-retest reliability 1983; Brown et al., 1987), adults (Brown, 1985b; Brown
coefficient is .64 for the Adult AEQ scales and .52 for et al., 1980; Rohsenow, 1983), and abusing populations
the AdolescentAEQ scales.The test-retest scoressuggested (Brown, 1985a; Brown et al., 1985; Connors et al., 1986)
that for the college population the adolescent score may consistently demonstrate a relationship between alcohol
be less reliable or may be changing more than the adult expectancies and currentalcohol consumption.In particular,
factor structure. adolescents who drink in a frequent socialmanner expect
more social facilitation with alcohol consumption,whereas
Validity of the AEQ adolescentsdrinking in a heavy and more problematic
fashion expect improvementin their cognitiveand motor
Criterion validity. The AEQ was developed subsequent
functioningrelativeto nonabusingadolescentpeers(Chris-
to findings that cognitive factors were related to actual
tiansen and Goldman, 1983; Christiansenet al., 1985).
Further, adolescent abusers have been found to expect
TABLE 2. Test-retest reliability of the Alcohol Expectancy more positive effects from alcohol than demographically
Questionnaire comparablenonabusingpeers(Brown et al., 1987). Among
college students,social drinkers also expect social enhance-
Adult scales ment, whereasstudentsexperiencingalcohol-related problems
Retest interval 1 2 3 4 5 6
(e.g., physicaldistress,trouble at schoolor with the law)
were found to differ from frequent drinking peerswho do
8 week (N = 465) .72 .62 .64 .72 .65 .48 not manifestalcohol-relatedproblemsin that they expectmore
4 week (N = 173) .76 .70 .65 .76 .64 .47 tensionreductionand relaxationwith alcohol(Brown, 1985b).
Adolescent scales Finally, recentinvestigations
of alcoholicpopulations(Brown,
1985a; Brown et al., 1985; Christiansenet al., 1985; Con-
1 2 3 4 5 6 7
nors et al., 1986) have demonstratedthat even at the heavy
8 weeka (N = 465) .61 .56 .56 .54 .39 .45 .54 drinking and abusiveend of the alcohol consumptioncon-
tinuum, expectancies havediscriminative power and vary with
a Based on college student sample. drinking habits of both adolescentsand adults.
ALCOHOL EXPECTANCY QUESTIONNAIRE 487

Until now, only one study has examined the predictive facilitation) than other effects (e.g., increased aggressive
validity of the AEQ. Brown (1985c) conducted follow-up behavior). Hence, respondent scores may covary with the
interviews with 42 adult male alcoholics one year after extent to which the individual prefers to present himself
completion of an inpatient alcoholism treatment program. in a socially desirable fashion. If AEQ and social desira-
Using interviews with the alcoholic and corroborative in- bility measures were highly correlated, respondent scores
terviews with a resource person, 82ø70of the subjects were would reflect little beyond the individual's desire to present
studied. Analyses of successfollowing alcoholism treatment himself in a socially acceptable fashion.
indicated that more limited expectancies of tension reduc- To examine the relationship between social desirability
tion were associated with total abstinence (r = .710) and and alcohol expectancy scores, 324 male and female college
number of days without drinking problems (r = .532). students completed both the Adolescent and the Adult
Alcohol expectancy scores were found to enhance the AEQs and the short form of the Marlowe-Crowne Social
prediction of drinking outcome at one year. Thus, the Desirability Scale (Strahan and Gerbasi, 1972). Order of
AEQ may provide useful information regarding relapse questionnaire completion was determined via random as-
potential for those individuals currently in alcoholism treat- signment. Consistent with standardization samples, the col-
ment programs. lege students obtained a mean score of 14.17 + 5.19 on
Cross-cultural validity. As a generalizable cognitive var- the Marlowe-Crowne Social Desirability Scale. Correlations
iable, the validity of alcohol expectanciesshould transcend between the social desirability measure and individual AEQ
cultural boundaries. In a recent study, the drinking behavior scales ranged from .01 to -.16 with an average correlation
and alcohol expectancies of 168 Irish (Dublin) adolescents of -.14 for adult scales and -.09 for adolescent scales.
were compared with those of 168 American (Detroit) The correlations suggest that among college students re-
adolescents,matched for age and sex distribution (CHRIS- sponses to the AEQ at most have a modest inverse
TU,SSE•r, B. A. ^st) B•tows, S. A. Adolescent alcohol relationship to social desirability measures. In the case of
expectancies: Further evidence of their robust nature. Pre- individual AEQ scales,a maximum of 2,6ø7oof the variance
sented at American Psychological Association Convention, was shared between these measures. Thus, AEQ scales
Los Angeles, California, 1985). The Irish adolescents re- appear to be relatively independent of social desirability
ported lessfrequent social consumption and fewer drinking- influence.
related problems. This was attributed to Irish religious The AEQ might also simply measure level of deviancy.
norms prohibiting adolescent alcohol consumption and the This is an appealing hypothesis in an adolescent population
higher cost of drinking in Ireland. This level of drinking where drinking is correlated with delinquency(Jessor, 1985).
should be reflected in lower scores on the AEQ. Specifi- Recent data bear upon tl•is hypothesis (Canter, 1984). The
cally, Irish adolescents should expect less enhancement of drinking behavior and alcohol expectanciesof 85 nondrink-
social functioning and less cognitive and motor improve- ers, 123 light drinkers, 103 heavy drinkers drawn from
ment because those two factors were the best predictors regular classrooms and 43 deliquent adolescentswere com-
of frequent social drinking and problem drinking in an pared. Delinquents reported a wide range of drinking
American adolescent sample (Christiansen and Goldman, patterns. If the Adolescent AEQ primarily measuresdelin-
1983), Scale scoresindicate that the two groups of adoles- quency, delinquents should receive the highest scale scores.
cents view alcohol equally as a powerful agent (there was If it is specifically sensitive to drinking, the heavy-drinking
no difference in between total expectancy scores across adolescent group should receive the highest scale scores.
groups). However, the Irish did score significantly lower The four groups were significantly different in six of the
regarding expectations for improved social and cognitive- seven expectancyscales(p = .06 for the relaxation factor).
motor functioning. Consistent with previous research with The heavy-drinking group scored highest on six of the
American adolescents, these two scales were among the seven scales. The delinquent group received a higher mean
best predictors of .the parameters of Irish drinking behavior score on only the behavioral impairment factor, and they
(Christiansen and Brown, unpublished ms., 1985). Other scored similarly to the lighter drinking group on other
significant differences were interpreted to reflect cultural AEQ scales. Thus, the Adolescent AEQ is not merely a
differences. The Irish expect greater increases in arousal measure of delinquency.
and aggression as a consequence of drinking. The link
between drinking and the release of aggression throughout Relationship of Adolescent and Adult AEQ scales
Irish history has been reported by others (Bolles, 1972;
Pittman, 1964). The Irish also expect less enhancement of Despite the relatively independent development of the
sexuality, which is not surprising given the religious views AEQ for adults and adolescents, the factor analytically
regarding sexual behavior prevalent in Ireland. Thus, it derived scalesof each version indicate obvious overlap in
seems that measures of alcohol expectancies might prove content areas assessedby the instruments. Christiansen et
useful for understanding drinking in countries other than al. (1982) reported that adolescent expectanciesevolve into
the United States. adult expectanciesby 17-19 years of age. Thus, later
Discriminant validity. Validity dictates that the AEQ not adolescenceand young adulthood could be considered a
measure constructs other than expected drinking conse- stage of transition in the perception of alcohol effects and,
quences. Two potential competing constructs are social consequently,the AEQ scales. To explore the relationship
desirability and deviancy. Some of the anticipated effects between adolescent and adult expectancies,both adolescent
of alcohol may be more socially acceptable (e.g., social and adult items of the AEQ were administered to the
488 S.A. BROWN, B. A. CHRISTIANSEN AND M. S. GOLDMAN

volunteer college student sample (N = 465). The pattern children ages 5 through 12; MONTEIRO, R. C. AND PODANY,
of expectancy score correlations was examined to assess E. C. Alcohol expectancies and consumption in parents
scale covariance in this transition age population (M = and their children. Papers presented at the 94th American
18.8 years). Psychological Association Convention, Washington, D.C.,
Given that the Adult AEQ involves statementsregarding August 1986). The scale correlations suggestthat although
the effects of alcohol on the respondent, whereas the Adult and Adolescent AEQs share significant overlap,
AdolescentAEQ focuseson the effect of alcohol on people important differences exist between the forms that warrant
in general, moderate correlations were expected between maintenance of separatequestionnairesand scoring systems.
certain Adult and Adolescent AEQ scales. In particular,
the global positive change scales of the Adolescent and Discussion
Adult AEQs were expectedto be correlated as were scales
of sexual enhancement, relaxation and arousal. Item anal-
The results of the studies reported here suggest
ysis of the scalesindicated that the AdolescentAEQ scale
that the AEQ may be both a useful research tool
measuring changesin social behavior might be correlated
with social and physical pleasure and social assertion scales and a clinical tool. The findings indicate that both
in the Adult AEQ. Additionally, it was predicted that the the Adult and Adolescent AEQs are internally con-
cognitive and motor impairment as measured by scale 5 sistent and reliable over an 8-week interval. Validity
of the Adolescent AEQ would be correlated with the arousal studies reported support the construct validity as well
and power dimension(scale6) of the Adult AEQ. Similarly, as concurrent predictive validity of this instrument
the social assertivenessscaleof the Adult AEQ was expected as regards drinking patterns. In addition, the Adult
to correlate with both arousal and relaxation scales of the
and Adolescent AEQs are capable of differentiating
Adolescent AEQ. problematic from nonproblematic drinkers in adoles-
In general, the Adolescent and Adult AEQ scores are cent, collegiate and noncollegiate adult populations.
linearly related. Total AEQ scorescorrelated .60 (p < .001)
Findings reported here and elsewhere indicate that
in this population. As predicted, individual Adolescent and
although the defined expectancies are robust and
Adult AEQ scaleswere significantly correlated. The specific
pattern of scale correlations shown in Table 3 is consistent represent the full range of personal beliefs regarding
with the above stated predictions. Additional significant the effects of alcohol, they are not uniformly main-
correlations between Adolescent and Adult AEQ scores tained. Alcohol expectanciesvary with such personal
indicate that: (1) the highest level of overlap of individual characteristicsas age, sociodemographicbackground,
AEQ scalesis with the global positive factor, (2) the sexual personality characteristics and current drinking pat-
enhancement expectancy of adolescents encompassesfea- terns. Since alcohol abuse is no longer considered a
tures of sexual enhancement and social assertion as defined unitary phenomenon, identification of those variables
by the Adult AEQ and (3) the Adolescent AEQ arousal that may influence the use or experience of alcohol
scale also contains strong social features. Thus, the antic- may facilitate more accurate demarcation of the
ipated overlap between the Adolescent and Adult AEQ
scales was confirmed and additional moderate level scale
various pathways that consummate in problematic
drinking patterns.
correlations indicate significant differences between the two
forms of the AEQ. As a measurement instrument of expectancies, the
The pattern of intercorrelations between the adult and AEQ has advantages and disadvantages when com-
adolescent versions of the AEQ has been confirmed in pared with other instruments. Early measurement
other research as well (MmLER, P. M., Smtx-I, G. I. ^ND procedures,while increasingour understandingof the
GOrDM^S, M. S. Identification of alcohol expectanciesin social meaning of alcohol use, did not provide the

TABLE 3. Adolescent and Adult Alcohol Expectancy Questionnaire scale correlations (N = 465)

Adult Scales

1. Global 2. Sexual 3. Physical and 4. Social 5. Relaxation 6. Arousal and


Adolescent scales changes enhancement social pleasure assertion and tension aggression
reduction

1. Global changes .55a .37 .40 .41 .46 .05


2. Changes in social behavior .48 .38 .60 a .51 a .53 - .02
3. Cognitive and motor enhancement .31a .31 .19 .19 .20 - .01
4. Sexual enhancement .48 .55 a .39 .53 .38 .13
5. Cognitive and motor impairment .17 ß16 .14 .18 .16 .25 a
6. Arousal .43 .32 .31 .50 a .36 .12 a
7. Relaxation and tension reduction .43 .29 .39 .46 a .41 a .14

a Correlations predicted to be significant; r > .13 significant at .01.


ALCOHOL EXPECTANCY QUESTIONNAIRE 489

conceptual specificity of the AEQ. For example, the expectanciesassociated with the onset of drinking,
Definitions of Alcohol Scale (Mulford and Miller, the initiating factors in the drinking process can be
1960) is a well developed unidimensional Guttman- articulated. Such initiating factors may also operate
type scale of the social and personal effects of to sustain the drinking behavior, but this has not yet
alcohol, which has been related to quantity-frequency been investigated.
drinking scores. Similarly, Farher et al. (1980) de- The Adolescent AEQ differs from the Adult AEQ
veloped a two dimensional (social drinking versus in several ways. The adolescent version is worded
escape drinking) factor analytically derived scale of more generally whereas items on the Adult AEQ are
reasons for drinking. predominatelyself-focused.Researchwith a derivative
More recent attempts (George and Marlatt, 1986; of this scale (Rohsenow, 1983) has demonstrated that
Southwick et al., 1981) have used bipolar adjective personal and general alcohol expectanciesvary among
lists. The procedure developed by Southwick et al. college students.Thus, to a certain extent maximum
has been explored among college students both as a correlations between adult and adolescent scales may
function of phase of intoxication and drinking ex- be limited by this methodological difference. More-
perience. This scale has three factors (Stimulation over, previous work with the Adult AEQ (Brown,
and Perceived Dominance, Pleasurable Disinhibition 1979) suggeststhat the factor structureof self-focused
and Behavioral Impairment) and has been used to alcohol expectancies is more clearly demarcated in
highlight expectancydifferences associatedwith level the college population and that this same factor
of intoxication. Since it appears that expectancies structure may not be applicable when items are
increase in specificity with drinking experience, it worded for the "general adult population."
seems theoretically preferable for an expectancy in- The Adolescent AEQ was designedto remain gen-
strument to provide a measure of both global drug eralizable to the entire adolescent population. Con-
effects and highly specific types of alcohol-related sequently,questionswere worded to assessthe beliefs
changes. The Adolescent and Adult AEQs provide of adolescents who have not yet had direct or
such specificity and reflect changes in conceptual personal experiencewith alcohol. As personal expe-
structure of expected alcohol effects by age. The rience with alcohol increases, decisionsregarding ini-
Adult AEQ is currently limited to positive effects tiation or resumption of drinking may be more closely
though a derivative has been used that includes two associated with the proximal rather than the distal
types of negative effects (Robsenow, 1983). Research anticipated effects of alcohol (Falk, 1983). Therefore,
is currently being conducted to more systematically the Adult AEQ predominantly employs items with
assesssuch items for inclusion in the Adult AEQ self-focus and of moderate quantity. Further AEQ
(Be,owN, S. A. The negative effects expected from research is needed to determine changes in specific
alcohol. Unpublished manuscript, 1986). expectancies as a function of quantity of alcohol
The AEQ also differs from other expectancy in- considered and usual consumption patterns.
struments in its development. The AEQ is an empir- A second difference in the two forms of the AEQ
ically derived questionnaire with items generated from is that the adolescent form includes items regarding
a broad spectrum of adolescents and adults rather the negative consequencesof drinking whereas the
than from a predominantly college student popula- adult version is limited to potentially reinforcing
tion. Thus, adolescentsand elderly individuals as well componentsof the drinking experience. The adult
as nondrinkers and alcohol abusers were surveyed to version of the AEQ is further restricted to effects
generate the item list comprising the AEQ. Studies associated with initial or moderate consumption. Re-
described here demonstrate the consequent utility of search with other expectancy instruments indicates
such an instrument across age ranges and drinking that expectanciesvary with quantity of alcohol con-
patterns. However, applicability to other specific pop- sidered. Southwick et al. (1981) found that expectan-
ulations needs to be examined. cies of positivealcohol effects were more pronounced
The AEQ possessescertain advantages over other when moderate drinking was being consideredwhereas
instruments and factor analytic procedures used to negativeconsequences were more frequently endorsed
assesschanges associatedwith drinking. In particular, when too much alcohol was being considered. Al-
while other questionnaires focus predominantly on though negative effect items have been added to the
internal (personality)changes,the AEQ identifies both Adult AEQ (Brown, unpublishedms., 1986), research
internal features and behavioral changes that the thus far suggests that positive expectancies most
individual associateswith consuming alcohol. Further, consistentlydiscriminatevarious drinking populations
the AEQ focuses on the effects of alcohol associated (Brown et al., 1985; Goldman et al., 1987).
with the initial stage of drinking. This focus is based A body of research is evolving that clarifies the
on the presumption that by accurately identifying the relationship between alcohol expectanciesand drink-
490 S. A. BROWN, B. A. CHRISTIANSEN AND M. S. GOLDMAN

ing habits, but few studies have investigated the ment outcome after a one-year follow-up. J. Stud. Alcohol 46:
304-308, 1985c.
relationship between specific alcohol expectancies of
BROWN, S. h., CREAMER, V. h. AND STETSON,B. h. Adolescent
the type defined by the AEQ and actual behavior alcohol expectanciesas a function of personal and parental
during drinking episodes.Several recent studies(George drinking patterns. J. abnorm. Psychol. 96: 177-121, 1987.
and Marlatt, 1986; Rohsenow and Bachorowski, 1984) BROWN, S. A., GOLDMAN, M. S. AND CHRISTIANSEN,B. A. Do
indicate that specific predrinking expectancies may alcohol expectanciesmediate drinking patterns of adults? J.
cons. clin. Psychol. 53: 512-519, 1985.
predict postdrinking behaviors and that multiple ex-
BROWN,S. A., GOLDMAN,M. S., INN, A. AND ANDERSON,L. R.
pectancies may act in concert to influence behavior Expectations of reinforcement from alcohol: Their domain and
while drinking. Such research may help determine relation to drinking patterns. J. cons. clin. Psychol. 48: 419-
the degree and process by which cognition is involved 426, 1980.
in drinking decisions and in production 'of the be- CANTER,W. A. Adolescent problem drinking: An analysis of a
social learning model, Ph.D. dissertation, Wayne State Univer-
havioral effects of alcohol. Additionally, although
sity, Detroit, Mich., 1984.
numerous studies have demonstrated the concurrent
CHRISTIANSEN, B. A. AND GOLDMAN,M. S. Alcohol-related expec-
validity of the AEQ, the extent to which alcohol tancies versusdemographic/backgroundvariablesin the predic-
expectanciesor changesin expectanciesare associated tion of adolescentdrinking. J. cons. clin. Psychol. 51: 249-257,
with the onset of drinking, future changesin drinking 1983.
CHRISTIANSEN,B. A., GOLDMAN, M. S. AND BROWN, S. A. The
patterns, severity of dependence or relapse following
differential developmentof adolescentalcohol expectanciesmay
treatment await longitudinal study. Finally, even predict adult alcoholism. J. Addict. Behav. 10: 299-306, 1985.
though numerous clinical implications have been in- CHRISTIANSEN,B. A., GOLDMAN, M. S. AND INN, A. The devel-
ferred from research to date, the utility of alcohol opment of alcohol-relatedexpectanciesin adolescents:Separating
expectanciesin prevention programs or individualized pharmacological from social-learning influences. J. cons. clin.
Psychol. 50: 336-344, 1982.
treatment regimes should be the next stage of ex-
CONNORS, G. J., O'FARRELL, T. J., CUTTER, H. S. G. AND
pectancy research. T•4OMPSON, D. L. Alcohol expectanciesamong male alcoholics,
problem drinkers, and nonproblem drinkers. A]csm clin. exp.
Acknowledgments Res. 10: 667-671, 1986.
FALIC, J. L. Drug dependence: Myth or motive? Pharmacol.
we wish to express appreciation to Nancy Neumeyer, Ethan
Blochem. Behav. 19: 385-391, 1983.
Munson, Robert Kaplan and Ronald Mineo for their assistance.
FARBER, P. D., KaAVAR•, K. A. AND DOUGrASS, F. M., 4TI4. A
Appreciation is also extended to the Veterans Administration
factor analytic study of reasons for drinking: Empirical vali-
Hospital, Allen Park, Michigan; The Salvation Army Harbor Light
dation of positive and negative reinforcement dimensions. J.
Center, Detroit, Michigan; the McDonald Center and Scripps
cons. clin. Psychol. 48: 780-781, 1980.
Memorial Hospital, La Jolla, California; San Luis Rey Hospital,
GEORGE, W. H. ArqD MARLATT, G. A. The effects of alcohol and
Encinitas, California; and the Veterans Administration Medical
anger on interest in violence, erotica and deviance. J. abnorm.
Center, Cabrillo Doctors Hospital and Crossroadsand Pathfinders,
Psychol. 95: 150-158, 1986.
San Diego, California from which subjects were selected.
GOLDMAN, M. S., BROWN, S. A. AND CHRISTIANSEN,B. A.
Expectancy theory: Thinking about drinking. In: BLANE, H. T.
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