RESUME & COVER LETTER GUIDE

Marke ng Majors

Steps for Using this Guide Advertising Manager

1. Choose Your Position and Begin Tailoring The Advertising Manager will drive positioning and
Review these three job postings and select the one management of our brand for all consumer‐integrated
advertising and brand management initiatives. This
of most interest to you. Begin adjusting your individual will provide leadership and guidance to the
resume and cover letter drafts by evaluating the organization, as related to brand management, and brand
organization’s needs and wants from their awareness, consideration and relevancy by developing and
job posting. Successful job seekers tailor their executing strategic and tactical integrated campaigns to
deliver on speci ic business goals. S/he will manage
documents to highlight the quali ications and advertising agency to ensure projects deliver on strategy,
experiences sought by the organization. within timelines and budget, as well as identify, manage
and execute initiatives that drive the brand forward.
2. Draft Your Resume and Cover Letter
Review the cover letter and resume samples to Manage advertising agency in planning, concepting,
developing, producing and executing strategic and tactical
begin drafting yours.
brand and consumer advertising initiatives; Ensure all
 Get Feedback work is on strategy and delivered within time and budget;
Handle day‐to‐day oversight on projects. Provide
Have your documents reviewed by a CDC staff leadership and guidance to the marketing department and
member, receiving feedback in‐person, during the organization as a whole to ensure brand accuracy and
Quick‐Question/Walk‐In Hours Mon‐Fri 2‐4pm. stewardship. Maintain brand standards, within the
organization and with partner vendors, to ensure brand
consistency and alignment. Excellent customer service and
communication skills required.

Accountant Executive eCommerce Analyst

Account Executive directs business to business selling Entry level opportunity to learn about online retail
of computing, networking, document management, industry and gain experience working in a team‐based
and printing solutions. environment to strategize and implement solutions that
lead to pro itable growth and expansion.
Responsibilities include excellent communication
skills to articulate our value proposition. Solid Reporting and trend analysis of sales data to formulate
business acumen, creative thinking, and the ability to strategic action plans and executing on those action plans
build strong relationships are day to day to drive pro itable growth initiatives. Identify and select
responsibilities. Direct marketing of our services/ new product lines to expand, that it within the
products, maintaining product and industry organization’s business model. Competitive intelligence
knowledge base as well as keeping abreast of product which consists of gathering, analyzing, and distributing
and service enhancements and latest industry information about products, customers and competitors
trends. to assist in making strategic decisions. Applying
cross‐border thinking by working with multiple
Must demonstrate the following: the ability to appear departments such as sales, marketing, customer service
for work on time; the ability to accept constructive and operations to identify process improvements.
criticism; the ability to maintain and develop positive
team cohesiveness; and the ability to understand and
follow work rules and procedures.

113 Stra on Administra on Center • careerhelp@kutztown.edu • 610‐683‐4067

www.kutztown.edu/careercenter • Offie Hours: M‐F 8‐4:30 (Quick Ques on/Walk‐In Hours: 2‐4)
 Marla Marketing
123 Employment Avenue, Kutztown, PA 19530
mmark000@live.kutztown.edu, 555‐555‐5555

OBJECTIVE
An entry‐level marketing position with a focus on digital and social media.

QUALIFICATIONS
Excellent written and verbal communication skills
Experience working with diverse populations
Strong leadership and presentation skills
Pro icient in HTML, Adobe Creative Suite, Mac OSX and Microsoft Of ice

EDUCATION
B.S.B.A. Kutztown University of Pennsylvania (AACSB Accredited) Kutztown, PA
Major: Marketing May 20xx
Dual Minor: Electronic Media & Public Relations
GPA: 3.56

INTERNSHIP & EXTERNSHIP EXPERIENCE
Fromm Electric Supply Corp. Reading, PA
Marketing Intern Summer 20xx
Assisted in development of circulars, mock‐ups and email campaigns
Maintained company social media sites including Facebook, Twitter & Instagram
Performed analysis of sales and marketing data to guide media plan
Researched industry‐speci ic sites for information including customer comments and product reviews

ArtsQuest Bethlehem, PA
Social Media & Digital Marketing Intern Spring 20xx
Promoted non‐pro it events via website and social media sites (Facebook, Twitter, Pinterest)
Worked alongside Sr. Internet Marketer to optimize website for search engines
Participated in weekly team brainstorming sessions to discuss marketing efforts and ideas
Assisted Marketing Manager with event photography, videography and social media campaigns
Extern Oct 20xx
Observed daily functions of marketing professionals including market research sessions and the development
of social media campaigns

CAMPUS LEADERSHIP
President, Kutztown University Public Relations Club Spring 20xx‐Present
Coordinate professional speaker events and career trips to local PR, marketing and advertising irms
Organize and facilitate bi‐weekly chapter meetings
Promote club via targeted emails, on‐campus presentations and information tables
Vice President Fall 20xx‐Spring 20xx
Assist President with promotional emails and presentations
Update and maintain chapter social media pages including Facebook & Twitter
Member Fall 20xx‐Present

PROFESSIONAL DEVELOPMENT
American Marketing Association Fall 20xx‐Present
Career Success Certi icate, Kutztown University Career Development Center Spring 20xx
Career Exploration Certi icate, Kutztown University Career Development Center Fall 20xx

WORK EXPERIENCE
Global Libations Kutztown, PA
Barista Summers 20xx & 20xx
Trained new employees on cafe policies and customer service procedures
Provided excellent customer service
  Resume Sample
   
Forma ng  Tips: 
Anita Jobb
123 Main Street                                                                                                          610  123‐1234   Emphasize your name  
Coopersburg, PA 18036                                                                      ajobbXXX@live.kutztown.edu   Set margins to 1/2”‐1” 
   Use 12 –14 point font for 
 Objec ve
  An internship in the field of human services; special interest in working with at‐risk teens  headings  
   Use 10‐12 point font for 
 Qualifica ons body text  
         Fluent Spanish                                                             Experience working with diverse popula ons  
    Well organized and dependable                              Excellent  interpersonal skills                       
 
Educa on Use 4‐6 strengths that 
    B.S.  Kutztown University of Pennsylvania                                                                                    Kutztown, PA       are RELEVANT to your 
Major: Criminal Jus ce May 20xx 
objec ve and to your 
Minor: Psychology
GPA: 3.40  poten al employer.  
Honors
  President’s Scholarship, Kutztown University, Kutztown, PA                                          20xx‐20xx 
  Girl Scouts Gold Award, Troop 123, Coopersburg, PA                                                                     20xx 
 
Related Experience
  Volunteer, KUBok Neighborhood Watch, Kutztown, PA                        November 20xx‐Present 
In conjunc on with Kutztown Borough residents and police, monitor streets 
       of Kutztown during peak social hours to keep students and residents safe. 
  Indent body text under the 
  Extern, Coopersburg Police Department, Coopersburg, PA                                              July 20xx 
       Observed daily du es of police officers during a ride‐along experience.  sec on headings.  All body text 
  should align to one point of 
 Work Experience
  Desk Recep onist, Kutztown University, Kutztown, PA                                        January 20xx Present  indent.  Do not create mul ple 
       Greet guests and residents, enforce visita on policy and check guest iden fica on.  points of indent as you would 
       Answer ques ons, perform administra ve and clerical tasks. 
in an outline.    
 
  Head Life Guard, Hillcrest Swim Club, Center Valley, PA                                                       Summer 20xx 
  Life Guard                                                                                                                Summers 20xx and 20xx 
      Insured safety of patrons, enforced all rules and regula ons, coordinated 
      emergency procedures, provided first aid in emergency situa ons, maintained  
      posi ve rela onships and rapport with patrons, and performed general maintenance. 
 
Campus Involvement
  Criminal Jus ce Club                                                                                                        January 20xx‐Present 
  Career Explora on Cer ficate, Career Development Center                                                        Spring 20xx 
  Berks Hall Council                                                                                                             October 20xx‐Present 
  Women’s Lacrosse Club                                                                                      September 20xx‐Present 
  Align non‐substan ve info such 
as dates, ci es, and states on 
the right margin.   
Use ac on verbs  (past tense for past ex‐
Indent body text under the 
perience and present tense for current 
sec on heading, all body text 
experience) to describe your experience.  
should align to one point of 
FOCUS on those tasks that relate to your 
indent.  
career objec ve.   

               Do NOT include the names and contact informa on of your references on your resume.   

 
 Cover Le er Sample
 
Forma ng Tips:  
  In the opening paragraph, catch the  
January 20, 20xx  reader’s a en on with a strong first  
BEFORE YOU START wri ng, review the internship/
(4 blank lines) sentence.  Be sure to include: 
job pos ng to determine the needs and requirements
   of the posi on or program for which you are  The posi on or program for which you 
Ms. Laura Mellner   applying. In your le er, make every effort to show are applying. 
Execu ve Director   the connec ons between your qualifica ons and
Northeast Youth Programs  their requirements/needs.  How you heard about the posi on. 
01010 Norway Drive  
Philadelphia, PA 19114   Why are you interested in this   
posi on, program or organiza on. 
(1 blank line)
Dear Ms. Mellner: 
(1 blank line)
As a senior English/professional wri ng major gradua ng this May from Kutztown University, I was very excited to find your      
Marke ng, PR and Community Outreach Specialist pos ng on KU Career Network. I grew up in Philadelphia and am familiar with 
Northeast Youth Programs and the extraordinary service it provides to youth and families in Delaware County.    
(1 blank line)
In the second paragraph
You will note on my enclosed resume, I have experience in various areas of public rela ons and marke ng.   (and possibly the third), 
My public rela ons internship with the American Red Cross of Delaware County provided me with the 
explain: 
opportunity to work closely with a Board of Directors in a non‐profit se ng.  I also worked daily with the 
director to plan, market, and execute the agency’s largest fundraiser of the year: a benefit dance which   How your skill, 
raised over $30,000.  My du es included wri ng press releases and ar cles for the monthly newsle er,  knowledge, and/or 
upda ng content on the agency website, solici ng dona ons from area businesses, maintaining a guest  experience relate to the 
and donor list in Microso  Access, and communica ng with vendors.  Planning an event of this magnitude  posi on requirements or 
requires the ability to mul task, as well as excellent communica on skills, close a en on to detail, and the  qualifica ons. 
ability to work both independently and as part of a team.  In addi on to this internship, I had the privilege 
to serve as my sorority’s Community Outreach Chair where I communicated and worked with both campus   What you can contribute 
and community residents to organize volunteer ac vi es for my chapter.  I coordinated a small team of  to the organiza on and 
volunteers who organized a fundraising project ne ng over $5,000 for a charity; the experience of        how you can help them 
crea ng both on‐line and in‐print campaigns further strengthened my public rela on skills.   meet their goals or 
support their mission. 
(1 blank line) 
 
I am very excited about the possibility of working at Northeast Youth Programs and  would appreciate the 
opportunity to meet with you to discuss my creden als. Please let me know if you need addi onal         
informa on or wri ng samples. I am available for an interview at your convenience. Thank you for your   Focus on keywords from 
me and considera on. 
the job pos ng in the 
(1 blank line)   second paragraph, (ex: 
Sincerely,   communica on, website. 
Marke ng materials, 
  In the closing paragraph, reiterate your interest 
in the posi on or organiza on.    press releases,  
 (4 blank lines for signature)
          fundraising, outreach).  
 Anita Jobb   Make a request for an interview. 
123 Main Street 
Coopersburg, PA 18036   Thank the reader for his/her considera on. 
610‐123‐1234 
ajobb***@live.kutztown.edu 
(2 blank lines)  
Enclosure 
Include your contact informa on with the 
  
closing under your name.   
Type the word in Enclosure to indicate 
you have included your resume.