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A Gravity Model for Bilateral Home Bias:

Beyond Distance

Crina Pungulescu?

? John Cabot University

Global Business Research Symposium 2018

Crina Pungulescu GBRS 2018 1 / 12


Previously On Two Established Concepts in Finance

The Home Bias “Puzzle”

Investors prefer domestic equity markets (French&Poterba


AER1991)
80% domestic equity in international portofolios.

Costs of home bias (HB)


foregone gains from international diversification.
20% to double lifetime (permanent) consumption (Lewis JEL1999)

A recent extension: bilateral home bias (a.k.a. foreign bias)


IMF’s Coordinated Portfolio Investment Survey
cross-border stocks of 80 source economies (reporting) and 241
destination economies (reported)

Crina Pungulescu GBRS 2018 2 / 12


Previously On Two Established Concepts in Finance

The Home Bias “Puzzle”

Investors prefer domestic equity markets (French&Poterba


AER1991)
80% domestic equity in international portofolios.

Costs of home bias (HB)


foregone gains from international diversification.
20% to double lifetime (permanent) consumption (Lewis JEL1999)

A recent extension: bilateral home bias (a.k.a. foreign bias)


IMF’s Coordinated Portfolio Investment Survey
cross-border stocks of 80 source economies (reporting) and 241
destination economies (reported)

Crina Pungulescu GBRS 2018 2 / 12


Previously On Two Established Concepts in Finance

The Home Bias “Puzzle”

Investors prefer domestic equity markets (French&Poterba


AER1991)
80% domestic equity in international portofolios.

Costs of home bias (HB)


foregone gains from international diversification.
20% to double lifetime (permanent) consumption (Lewis JEL1999)

A recent extension: bilateral home bias (a.k.a. foreign bias)


IMF’s Coordinated Portfolio Investment Survey
cross-border stocks of 80 source economies (reporting) and 241
destination economies (reported)

Crina Pungulescu GBRS 2018 2 / 12


Previously On Two Established Concepts in Finance

Gravity Models

Distance (the main gravity variable) matters

... in international trade, as a proxy of transportation cost (Tinbergen


Shaping the World Economy1962)

...in international finance, as a proxy for “barriers to interaction and,


more broadly, to cultural exchange” (Portes & Rey JIE2005)

...in explaining home bias (Bekaert & Wang 2009)

Crina Pungulescu GBRS 2018 3 / 12


Previously On Two Established Concepts in Finance

Gravity Models

Distance (the main gravity variable) matters

... in international trade, as a proxy of transportation cost (Tinbergen


Shaping the World Economy1962)

...in international finance, as a proxy for “barriers to interaction and,


more broadly, to cultural exchange” (Portes & Rey JIE2005)

...in explaining home bias (Bekaert & Wang 2009)

Crina Pungulescu GBRS 2018 3 / 12


Previously On Two Established Concepts in Finance

Gravity Models

Distance (the main gravity variable) matters

... in international trade, as a proxy of transportation cost (Tinbergen


Shaping the World Economy1962)

...in international finance, as a proxy for “barriers to interaction and,


more broadly, to cultural exchange” (Portes & Rey JIE2005)

...in explaining home bias (Bekaert & Wang 2009)

Crina Pungulescu GBRS 2018 3 / 12


Previously On Two Established Concepts in Finance

Gravity Models

Distance (the main gravity variable) matters

... in international trade, as a proxy of transportation cost (Tinbergen


Shaping the World Economy1962)

...in international finance, as a proxy for “barriers to interaction and,


more broadly, to cultural exchange” (Portes & Rey JIE2005)

...in explaining home bias (Bekaert & Wang 2009)

Crina Pungulescu GBRS 2018 3 / 12


This Paper Main Question

A Fresh New Variable

An artificial brain trained on more than 4 million articles is able to


produce a measure of similarity between concepts (i.e. countries)
that is human-like.

Does country similarity matter in gravity models (over and above


distance)?

Crina Pungulescu GBRS 2018 4 / 12


This Paper Main Question

A Fresh New Variable

An artificial brain trained on more than 4 million articles is able to


produce a measure of similarity between concepts (i.e. countries)
that is human-like.

Does country similarity matter in gravity models (over and above


distance)?

Crina Pungulescu GBRS 2018 4 / 12


From cognitive neuroscience and psycho-linguistics A novel technology

The Retina Engine

...emulates the way the human brain works in synthesizing


information.

...can convert any text into a numerical representation of its


meaning: “semantic fingerprint”

i.e. a 2D map of meanings (128 × 128 matrix of pre-defined


concepts) filled with the value 1 if the pre-stored meaning applies to
the word analysed, 0 otherwise

e.g. Italy: “renaissance”, “art, museums”, “empire, invasions",


“goals, goalkeeper", “imperium, legions, pompey, octavian"

Crina Pungulescu GBRS 2018 5 / 12


From cognitive neuroscience and psycho-linguistics A novel technology

The Retina Engine

...emulates the way the human brain works in synthesizing


information.

...can convert any text into a numerical representation of its


meaning: “semantic fingerprint”

i.e. a 2D map of meanings (128 × 128 matrix of pre-defined


concepts) filled with the value 1 if the pre-stored meaning applies to
the word analysed, 0 otherwise

e.g. Italy: “renaissance”, “art, museums”, “empire, invasions",


“goals, goalkeeper", “imperium, legions, pompey, octavian"

Crina Pungulescu GBRS 2018 5 / 12


From cognitive neuroscience and psycho-linguistics A novel technology

The Retina Engine

...emulates the way the human brain works in synthesizing


information.

...can convert any text into a numerical representation of its


meaning: “semantic fingerprint”

i.e. a 2D map of meanings (128 × 128 matrix of pre-defined


concepts) filled with the value 1 if the pre-stored meaning applies to
the word analysed, 0 otherwise

e.g. Italy: “renaissance”, “art, museums”, “empire, invasions",


“goals, goalkeeper", “imperium, legions, pompey, octavian"

Crina Pungulescu GBRS 2018 5 / 12


From cognitive neuroscience and psycho-linguistics A novel technology

The Retina Engine

...emulates the way the human brain works in synthesizing


information.

...can convert any text into a numerical representation of its


meaning: “semantic fingerprint”

i.e. a 2D map of meanings (128 × 128 matrix of pre-defined


concepts) filled with the value 1 if the pre-stored meaning applies to
the word analysed, 0 otherwise

e.g. Italy: “renaissance”, “art, museums”, “empire, invasions",


“goals, goalkeeper", “imperium, legions, pompey, octavian"

Crina Pungulescu GBRS 2018 5 / 12


From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity: Semantic Overlap of Two Fingerprints


Similarity = the proportion of bits that overlap in the semantic
fingerprints of two countries

Poland - Bermuda: 5%, Average similarity: 21%


Romeo - Juliet: 70%
Crina Pungulescu GBRS 2018 6 / 12
From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity: Semantic Overlap of Two Fingerprints


Similarity = the proportion of bits that overlap in the semantic
fingerprints of two countries

Poland - Bermuda: 5%, Average similarity: 21%


Romeo - Juliet: 70%
Crina Pungulescu GBRS 2018 6 / 12
From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity: Semantic Overlap of Two Fingerprints


Similarity = the proportion of bits that overlap in the semantic
fingerprints of two countries

Poland - Bermuda: 5%, Average similarity: 21%


Romeo - Juliet: 70%
Crina Pungulescu GBRS 2018 6 / 12
From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity vs. Distance

Why should country similarity be a better proxy than distance?

We are looking for a proxy for “barriers to interaction and, more


broadly, to cultural exchange” (Portes & Rey JIE2005)

Distance is a unique absolute concept.

Investors are human and process multiple concepts in relative


terms to one another.

e.g. Vienna - Bratislava: 59km, Vienna - Berlin: 523km


Austria - Slovakia: 31%, Austria - Germany: 41% similar

Crina Pungulescu GBRS 2018 7 / 12


From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity vs. Distance

Why should country similarity be a better proxy than distance?

We are looking for a proxy for “barriers to interaction and, more


broadly, to cultural exchange” (Portes & Rey JIE2005)

Distance is a unique absolute concept.

Investors are human and process multiple concepts in relative


terms to one another.

e.g. Vienna - Bratislava: 59km, Vienna - Berlin: 523km


Austria - Slovakia: 31%, Austria - Germany: 41% similar

Crina Pungulescu GBRS 2018 7 / 12


From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity vs. Distance

Why should country similarity be a better proxy than distance?

We are looking for a proxy for “barriers to interaction and, more


broadly, to cultural exchange” (Portes & Rey JIE2005)

Distance is a unique absolute concept.

Investors are human and process multiple concepts in relative


terms to one another.

e.g. Vienna - Bratislava: 59km, Vienna - Berlin: 523km


Austria - Slovakia: 31%, Austria - Germany: 41% similar

Crina Pungulescu GBRS 2018 7 / 12


From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity vs. Distance

Why should country similarity be a better proxy than distance?

We are looking for a proxy for “barriers to interaction and, more


broadly, to cultural exchange” (Portes & Rey JIE2005)

Distance is a unique absolute concept.

Investors are human and process multiple concepts in relative


terms to one another.

e.g. Vienna - Bratislava: 59km, Vienna - Berlin: 523km


Austria - Slovakia: 31%, Austria - Germany: 41% similar

Crina Pungulescu GBRS 2018 7 / 12


From cognitive neuroscience and psycho-linguistics A fine-tuned similarity measure

Similarity vs. Distance

Why should country similarity be a better proxy than distance?

We are looking for a proxy for “barriers to interaction and, more


broadly, to cultural exchange” (Portes & Rey JIE2005)

Distance is a unique absolute concept.

Investors are human and process multiple concepts in relative


terms to one another.

e.g. Vienna - Bratislava: 59km, Vienna - Berlin: 523km


Austria - Slovakia: 31%, Austria - Germany: 41% similar

Crina Pungulescu GBRS 2018 7 / 12


Methodological Refinements Measuring Home Bias

Optimal Portfolio Weights


Home Bias (HB) = deviation from optimal mean-variance weights.
Data-based Optimal Weights = f (sample mean, variance)
unreliable sample estimates of mean (Merton JFE1980)

Model-based (I-CAPM) Weights = World Market Capitalization


Shares.
only as good as the model is at describing the data.

Alternative (Bayesian) weights - choice of optimal portfolio weights


allowing for mistrust in the model.
Bayesian updating (Pástor JF2000)
Multi-Prior correction technique (Garlappi, Uppal & Wang
RFS2007)
⇒ 3 measures of HB: data-based (too volatile), model-based,
Bayesian (combines model and data)
Crina Pungulescu GBRS 2018 8 / 12
Methodological Refinements Measuring Home Bias

Optimal Portfolio Weights


Home Bias (HB) = deviation from optimal mean-variance weights.
Data-based Optimal Weights = f (sample mean, variance)
unreliable sample estimates of mean (Merton JFE1980)

Model-based (I-CAPM) Weights = World Market Capitalization


Shares.
only as good as the model is at describing the data.

Alternative (Bayesian) weights - choice of optimal portfolio weights


allowing for mistrust in the model.
Bayesian updating (Pástor JF2000)
Multi-Prior correction technique (Garlappi, Uppal & Wang
RFS2007)
⇒ 3 measures of HB: data-based (too volatile), model-based,
Bayesian (combines model and data)
Crina Pungulescu GBRS 2018 8 / 12
Methodological Refinements Measuring Home Bias

Optimal Portfolio Weights


Home Bias (HB) = deviation from optimal mean-variance weights.
Data-based Optimal Weights = f (sample mean, variance)
unreliable sample estimates of mean (Merton JFE1980)

Model-based (I-CAPM) Weights = World Market Capitalization


Shares.
only as good as the model is at describing the data.

Alternative (Bayesian) weights - choice of optimal portfolio weights


allowing for mistrust in the model.
Bayesian updating (Pástor JF2000)
Multi-Prior correction technique (Garlappi, Uppal & Wang
RFS2007)
⇒ 3 measures of HB: data-based (too volatile), model-based,
Bayesian (combines model and data)
Crina Pungulescu GBRS 2018 8 / 12
Methodological Refinements Measuring Home Bias

Optimal Portfolio Weights


Home Bias (HB) = deviation from optimal mean-variance weights.
Data-based Optimal Weights = f (sample mean, variance)
unreliable sample estimates of mean (Merton JFE1980)

Model-based (I-CAPM) Weights = World Market Capitalization


Shares.
only as good as the model is at describing the data.

Alternative (Bayesian) weights - choice of optimal portfolio weights


allowing for mistrust in the model.
Bayesian updating (Pástor JF2000)
Multi-Prior correction technique (Garlappi, Uppal & Wang
RFS2007)
⇒ 3 measures of HB: data-based (too volatile), model-based,
Bayesian (combines model and data)
Crina Pungulescu GBRS 2018 8 / 12
Methodological Refinements Measuring Home Bias

Optimal Portfolio Weights


Home Bias (HB) = deviation from optimal mean-variance weights.
Data-based Optimal Weights = f (sample mean, variance)
unreliable sample estimates of mean (Merton JFE1980)

Model-based (I-CAPM) Weights = World Market Capitalization


Shares.
only as good as the model is at describing the data.

Alternative (Bayesian) weights - choice of optimal portfolio weights


allowing for mistrust in the model.
Bayesian updating (Pástor JF2000)
Multi-Prior correction technique (Garlappi, Uppal & Wang
RFS2007)
⇒ 3 measures of HB: data-based (too volatile), model-based,
Bayesian (combines model and data)
Crina Pungulescu GBRS 2018 8 / 12
Methodological Refinements Measuring Home Bias

Optimal Portfolio Weights


Home Bias (HB) = deviation from optimal mean-variance weights.
Data-based Optimal Weights = f (sample mean, variance)
unreliable sample estimates of mean (Merton JFE1980)

Model-based (I-CAPM) Weights = World Market Capitalization


Shares.
only as good as the model is at describing the data.

Alternative (Bayesian) weights - choice of optimal portfolio weights


allowing for mistrust in the model.
Bayesian updating (Pástor JF2000)
Multi-Prior correction technique (Garlappi, Uppal & Wang
RFS2007)
⇒ 3 measures of HB: data-based (too volatile), model-based,
Bayesian (combines model and data)
Crina Pungulescu GBRS 2018 8 / 12
This Paper Empirical Analysis

Panel Data Analysis

panel data estimation allowing for fixed effects for both source and
destination countries
dependent variables (full sample, absolute values, positive values,
negative values):
Model-based (I-CAPM) bilateral home bias
Bayesian bilateral home bias
Model-based (I-CAPM) bilateral home bias (comparative sample)

explanatory variables:
initial level of home bias (2001), distance, similarity, imports,
common language, common border,
EU/EMU/OECD/NAFTA/ASEAN membership

Crina Pungulescu GBRS 2018 9 / 12


This Paper Empirical Analysis

Panel Data Analysis

panel data estimation allowing for fixed effects for both source and
destination countries
dependent variables (full sample, absolute values, positive values,
negative values):
Model-based (I-CAPM) bilateral home bias
Bayesian bilateral home bias
Model-based (I-CAPM) bilateral home bias (comparative sample)

explanatory variables:
initial level of home bias (2001), distance, similarity, imports,
common language, common border,
EU/EMU/OECD/NAFTA/ASEAN membership

Crina Pungulescu GBRS 2018 9 / 12


This Paper Empirical Analysis

Panel Data Analysis

panel data estimation allowing for fixed effects for both source and
destination countries
dependent variables (full sample, absolute values, positive values,
negative values):
Model-based (I-CAPM) bilateral home bias
Bayesian bilateral home bias
Model-based (I-CAPM) bilateral home bias (comparative sample)

explanatory variables:
initial level of home bias (2001), distance, similarity, imports,
common language, common border,
EU/EMU/OECD/NAFTA/ASEAN membership

Crina Pungulescu GBRS 2018 9 / 12


This Paper Main Findings

Similarity Matters

...more similar countries appear less home biased towards each


other

...similarity explains negative home bias (i.e. suboptimal


overinvestment) better than distance

...the typical gravity variables (distance, trade links, common


border, common language, EU/EMU membership) affect home
bias

Crina Pungulescu GBRS 2018 10 / 12


This Paper Main Findings

Similarity Matters

...more similar countries appear less home biased towards each


other

...similarity explains negative home bias (i.e. suboptimal


overinvestment) better than distance

...the typical gravity variables (distance, trade links, common


border, common language, EU/EMU membership) affect home
bias

Crina Pungulescu GBRS 2018 10 / 12


This Paper Main Findings

Similarity Matters

...more similar countries appear less home biased towards each


other

...similarity explains negative home bias (i.e. suboptimal


overinvestment) better than distance

...the typical gravity variables (distance, trade links, common


border, common language, EU/EMU membership) affect home
bias

Crina Pungulescu GBRS 2018 10 / 12


Extensions Further Questions

Interpretation of Similarity

information vs. trust


does the need for trust counteract the diversification rationale that is
fundamental in finance?

time variation and crisis effects


how does the impact of similarity vary over time?
has the crisis acted as an eye opener?

impact of similarity other dependent variables: bilateral trade,


portfolio equity, foreign direct investment, debt holdings...

Crina Pungulescu GBRS 2018 11 / 12


Extensions Further Questions

Interpretation of Similarity

information vs. trust


does the need for trust counteract the diversification rationale that is
fundamental in finance?

time variation and crisis effects


how does the impact of similarity vary over time?
has the crisis acted as an eye opener?

impact of similarity other dependent variables: bilateral trade,


portfolio equity, foreign direct investment, debt holdings...

Crina Pungulescu GBRS 2018 11 / 12


Extensions Further Questions

Interpretation of Similarity

information vs. trust


does the need for trust counteract the diversification rationale that is
fundamental in finance?

time variation and crisis effects


how does the impact of similarity vary over time?
has the crisis acted as an eye opener?

impact of similarity other dependent variables: bilateral trade,


portfolio equity, foreign direct investment, debt holdings...

Crina Pungulescu GBRS 2018 11 / 12


Extensions Further Questions

Interpretation of Similarity

information vs. trust


does the need for trust counteract the diversification rationale that is
fundamental in finance?

time variation and crisis effects


how does the impact of similarity vary over time?
has the crisis acted as an eye opener?

impact of similarity other dependent variables: bilateral trade,


portfolio equity, foreign direct investment, debt holdings...

Crina Pungulescu GBRS 2018 11 / 12


Extensions Further Questions

Interpretation of Similarity

information vs. trust


does the need for trust counteract the diversification rationale that is
fundamental in finance?

time variation and crisis effects


how does the impact of similarity vary over time?
has the crisis acted as an eye opener?

impact of similarity other dependent variables: bilateral trade,


portfolio equity, foreign direct investment, debt holdings...

Crina Pungulescu GBRS 2018 11 / 12


Extensions Further Questions

Interpretation of Similarity

information vs. trust


does the need for trust counteract the diversification rationale that is
fundamental in finance?

time variation and crisis effects


how does the impact of similarity vary over time?
has the crisis acted as an eye opener?

impact of similarity other dependent variables: bilateral trade,


portfolio equity, foreign direct investment, debt holdings...

Crina Pungulescu GBRS 2018 11 / 12


This Paper Conclusion

Final Remarks

A new proxy has been introduced to international gravity models:


country similarity based on the overlap of the semantic
fingerprints of two countries

Similarity impacts bilateral home bias over and above the typical
gravity variables (distance, common language, common border)

Overinvestment appears more driven by similarity than distance

Crina Pungulescu GBRS 2018 12 / 12


This Paper Conclusion

Final Remarks

A new proxy has been introduced to international gravity models:


country similarity based on the overlap of the semantic
fingerprints of two countries

Similarity impacts bilateral home bias over and above the typical
gravity variables (distance, common language, common border)

Overinvestment appears more driven by similarity than distance

Crina Pungulescu GBRS 2018 12 / 12


This Paper Conclusion

Final Remarks

A new proxy has been introduced to international gravity models:


country similarity based on the overlap of the semantic
fingerprints of two countries

Similarity impacts bilateral home bias over and above the typical
gravity variables (distance, common language, common border)

Overinvestment appears more driven by similarity than distance

Crina Pungulescu GBRS 2018 12 / 12

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